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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 15 Jun 2023 00:30:37 -0400
Message-ID: <m171.785959034.26181686803426983.JavaMail.tomcat@web-core2-035>
Date: Thu, 15 Jun 2023 00:30:26 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_3_strategies?=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">What can you be certain of=
 about the future of AI? I don=E2=80=99t know but I=E2=80=99d like to offer=
 some thoughts. </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I believe there are three =
ways to move forward.&nbsp;</p>=20
                 <ol>=20
                  <li style=3D"line-height: 22.5px;">You own a platform, me=
aning you own some AI technology</li>=20
                  <li style=3D"line-height: 22.5px;">You own a network, mea=
ning you own the connections between people</li>=20
                  <li style=3D"line-height: 22.5px;">You deliver humanness,=
 meaning you provide experiences AI cannot provide</li>=20
                 </ol>=20
                 <p style=3D"line-height: 150%;">In the next newsletter, I =
will go deeper into each of these.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>The bottom line, t=
hough, is that everything I=E2=80=99ve been teaching =E2=80=93 Definitive S=
elling Propositions, Star Principle, Simplify, Network Effect, which were a=
lready of tantamount importance =E2=80=93 <span style=3D"text-decoration: u=
nderline; line-height: 22.5px;">just become 100% mission critical</span></s=
trong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Strategy</strong>.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">If the commoditization of =
marketing has just taken a significant leap forward, <em>and it has</em>, t=
hen the relevance of these teachings has only increased.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I've been arguing for year=
s that marketing alone is a commodity and that you need to operate <strong>=
<span style=3D"text-decoration: underline; line-height: 22.5px;">strategica=
lly</span></strong>. That just became more true.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">The best use of AI, accord=
ing to Sam Woods, David Fox, and me is not as a glorified search engine. Th=
e best use is to have it explore the edges of knowledge in any subject. To =
see around corners. To come up with ideas that a team of marketers or scien=
tists working for a year would not come up with.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I think within a year, the=
re will be some surprisingly good software platforms that you can rent for =
$99 a month. You'll say, =E2=80=9CI sell massage beds to chiropractors. Wri=
te me sales copy, write me a series of emails, write me social media posts,=
 build me a website,=E2=80=9D and it will do all of that.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">We're not there just yet, =
but give it a few months or a year, and we'll be there. And it will replace=
 all kinds of =E2=80=9Cordinary=E2=80=9D marketers.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">But getting AI to do Defin=
itive Selling Proposition, Star Principle, Simplify, Network Effect?&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">We=E2=80=99re not close to=
 that yet.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">Today is the last day to j=
oin <a data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnM=
iOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbX=
BhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319I=
n0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0=
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bOIeZDKKTC4tQaFnGec8yeePkasVeZz723nWH754-11PInZerXKlhHDwQFZ3l4326o87k-H8liR=
1wlPS_7B4TxLaXl6Je1eNuWBjeNNNGiFuy-iB5aj72AqVSsqhu--Jf8Z0YU8Sfq-XzjwftDCh7N=
o24W0OjHQxxRNqBCEkZA8d6hPwXZeQqFM0wVlTbAN3k26JnCnC9BCtbMghXZCfZjCaR0H8ArCrC=
N4XThvg6MYP5KkA1PI2TkD4izN7uN0HfMltRDOgal_f6GCgeWNaAOM3xq_lAI=3D" rel=3D"no=
opener" class=3D"">New Renaissance Club</a> and get the next newsletter del=
ivered to your door. More AI coaching for New Renaissance Club members is i=
n the works and will be announced soon! Want access to this coaching at the=
 best possible investment level? <strong>Join New Renaissance Club today</s=
trong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>To claim this bonus, s=
imply email <a data-u-link-value=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmV=
mIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJqZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifS=
widmFsdWVzIjp7ImVtYWlsIjoic3VwcG9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiO=
iIiLCJib2R5IjoiIn19" target=3D"_blank" href=3D"mailto:support@perrymarshall=
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ng New Renaissance =E2=80=94 Subject line: =E2=80=9CNR bonus=E2=80=9D =E2=
=80=94 and let our support team know that you'd like to claim this NR bonus=
.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link017.com/v2/click/f6b1e2c6dc8e9=
fea72bcc044045c1e59/eJyNkE9Lw0AQxb_LHjw1TTbaqIEgpZQSUnsQPZdlM7GL-4_dWWMo-e5=
uovRkweubN795b84EQTONdUtKoug9JQvigAsrQOPGaGR8nlFKH2n2sCBS6I-dM8GS8vzH7mU8iX=
mxWuXFguBgIVpeX9abpj7sjvv60ESvZS4e-QeH0jyLx7MLafu8rvdkHK-iQQncfka6JyW6AFOpV=
sRi-OZk9J8QrS_TtO_7pQXnBsWcPzEpl9yotAtag-zEV_oUUB29CY5DJXQXvDDamw5vJl1FZFAV=
KCbkLHCmLBPvurJKJR6cAD_rCE5V1hlvY4AficfXxnizcwYkeZbfJlmR0LuYn1kLuv39fwMDKTs=
mPYzfsi6R0A=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
pbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbH=
VlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZ=
WwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474"=
 data-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.kea=
p-link017.com/v2/click/c4f95408397d7dea3035ea7a0780728d/eJyNkU9Lw0AQxb_LHjw=
1TTbaqoEgpZQSUnsQPZdlM7GL-4_diSGUfHcnUXpS8PrmzW_e270wBCssVg0rmOH3nC1YAKm8Ao=
tbZ1HIecY5f-TZw4JpZT_2wXWeFZdfdq_jSczXq1VOOzh4IMvry2ZbV8f96VAda_J6EejIPzic5=
xkdz66k3fOmOrBx_BMNRuHuk-iRFRg6mEo1iorhW9DkPyP6WKRp3_dLDyEMRoR4FlovpTOphT6h=
aELFKKyE9KlDc4quCxJKZdsuKmeja_Fm0g2BO1OCEUrPghTGC_VuS29MEiEoiLOOEEzpg4ueYnx=
Lkh6YQs7OGZDkWX6bZOuE31EL4T3Y5ucXahhY0QodYfwCIAuUBg=3D=3D" rel=3D"noopener"=
 class=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=
=3D"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0=
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hbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ3=
19In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1N=
Dc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-cam=
paign-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link017=
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KaWUkNqD6Lmsm4lduv_YnRhCyXd3E0UvCl7fvPnNe3MlCIYbLGuSE83uGJkRD0I6CQa31iAX04w=
xds_oekaUNJe9t60j-fWX3e_xKGar5XJBZwR7B9Hy_LTZVuVxfzqUxyp6HffxyD84jGU0Hv8h7R=
435YEMw59o0BJ375EeSI6-hbFULWMxfPEq-s-ILuRp2nXd3IH3veY-nLlSc2F1uqYZTV6tvaQPL=
epTsK0XUEjTtEFaE2yDN6OuI7LVBWgu1SQIrh2Xb6ZwWicBvIQw6QheF87b4GKAT0nE18Z4k3MC=
JBnNFgldJew25ufOgam__l9BT_KGqwDDB_kekJ4=3D" rel=3D"noopener" class=3D"">80/=
20 Sales &amp; Marketing</a>). Every message will contain a truth, tactic, =
or testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you =
spend every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
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