OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 18 Jun 2023 00:31:07 -0400
Message-ID: <m171.1407551411.597111687062657067.JavaMail.tomcat@web-core2-035>
Date: Sun, 18 Jun 2023 00:30:57 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Bruce Springsteen or Prince?
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I write the New Renaissanc=
e Club newsletter with John McGee (nee Fancher). John comes over to my hous=
e for a couple of hours, we record it, and John takes the transcription and=
 whips it into =E2=80=9Cnewsletter shape.=E2=80=9D </p>=20
                 <p style=3D"line-height: 150%;"><br>We shoot the breeze fo=
r a few minutes before getting started. And often the breeze-shooting actua=
lly leads me to a newsletter point.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Once when John came ov=
er, he was telling me he=E2=80=99d become obsessed with an old Bruce Spring=
steen tune. And we followed that thread to a concept very relevant to you, =
dear reader.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Come and enter into ou=
r riffing=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>John</strong>:=
 =E2=80=9CDarkness on the Edge of Town=E2=80=9D by Springsteen. I=E2=80=99v=
e been listening to it over and over. I=E2=80=99ve been playing it on guita=
r. Playing it on piano. I want my son Reed to learn it on piano and my wife=
 Jay to learn the drums so we can all do it together. Can=E2=80=99t get it =
out of my head.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Perry</strong>: Wh=
at is it you like about it?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>John</strong>:=
 The lyrics of course. They=E2=80=99re speaking to me about COVID, isolatio=
n, depression, addiction, chasing after things that don=E2=80=99t mean anyt=
hing. With Bruce it always starts with the lyrics. You can kinda tell, he w=
rites the melody and the lyrics, then figures out the rest of the song with=
 the band=E2=80=99s help.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Perry</strong>: Yo=
u appreciate that creative style.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>John</strong>:=
 Yes. Another artist I really admire is Prince. But I know Prince didn=E2=
=80=99t do it that way. I think every song sprung fully formed from Prince=
=E2=80=99s mind. And he knew how every part was going to go. And he knew <e=
m>exactly</em> how every instrument was going to sound. And a lot of times =
he PLAYED every single instrument on the song!&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Somebody asked Eric Cl=
apton, =E2=80=9CWhat=E2=80=99s it feel like to be the world=E2=80=99s great=
est guitar player?=E2=80=9D And he said, =E2=80=9CI don=E2=80=99t know, you=
=E2=80=99d have to ask Prince.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Perry</strong>=
: A total perfectionist? Even built his own studio, right?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>John</strong>:=
 Paisley Park, yes. A wonderland that he never had to leave. He just invite=
d musicians into his magical kingdom.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Perry</strong>=
: Your style is more collaborative.</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>John</strong>:=
 Yes, I=E2=80=99m more like Springsteen, Bob Dylan, Lou Reed, Neil Young. T=
hose guys seem to write the words and melody and basic structure, then let =
great musicians =E2=80=9Cfill in=E2=80=9D the rest. I love figuring out how=
 the song goes with other people, because I=E2=80=99m not a great musician =
myself. I=E2=80=99m a great writer. I=E2=80=99m ok with letting the rest be=
 =E2=80=9Cloose.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Bob Dylan, in particul=
ar, is notorious for changing his own songs around, on the spot, in front o=
f thousands of people, without telling his band! Talk about loose!</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Perry</strong>=
: Prince was a benevolent dictator, and you, Bruce, Bob and Neil are&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;">collaborators. You=E2=80=
=99re a perfectionist about the words, but you love to collaborate about ev=
erything else. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><em><strong>Isn't that=
 kind of how you do everything?</strong></em></p>=20
                 <p style=3D"line-height: 150%;"><br>For example, that=E2=
=80=99s how you do Sunday Family Dinner (Bar Church). You give a talk. It's=
 not meticulously scripted, but very on point. Soulful. From the heart. You=
 work on getting that part just right. But the rest of the dinner can just=
=E2=80=A6breathe. People talk. There=E2=80=99s a musical performer and you =
don=E2=80=99t tell them what to play or how to play. We eat dinner. It=E2=
=80=99s loose.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Reader: Think =
of your favorite music. Write down the adjectives that describe it. Write a=
 few sentences about why you like it. Chances are that it will be a descrip=
tion of what you admire in=E2=80=A6everything. How you prefer to <em>do</em=
> everything</strong>.</p>=20
                 <p style=3D"line-height: 150%;"><br>I remember a conversat=
ion we once had in Roundtable. One of the members said, =E2=80=9CWhy don=E2=
=80=99t we get Gary Bencivenga to write the copy, ask Jeff Walker to organi=
ze the product launch, get Perry to do the Google Ads part? Let's put toget=
her an online marketing supergroup! Why isn=E2=80=99t this already happenin=
g?=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I asked the group: How=
 many rock and roll supergroups have actually worked out?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Try to think of some a=
nd you won=E2=80=99t get a long list. They don=E2=80=99t often last. Why no=
t? I think one reason is that <strong>you can=E2=80=99t overengineer art</s=
trong>. There's usually a magical chemistry.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I loved the Canadian r=
ock band Rush. Three guys, all virtuosos. One thing I heard them imply seve=
ral times is, all three knew that they could not have made it big without t=
he other two. Without each other, they'd have ended up the world's most tal=
ented musicians working the cash register at 7-Eleven.</p>=20
                 <p style=3D"line-height: 150%;"><br>That=E2=80=99s true of=
 most rock bands who last a long time. Keith Richards always knew he wouldn=
=E2=80=99t be much without Mick Jagger.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>All the guys in U2 kno=
w they need each other.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The Beatles, on the ot=
her hand, all kinda knew they <em>could</em> make it without the others=E2=
=80=A6and they didn=E2=80=99t last that long, relatively speaking. And were=
 all relatively successful apart.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What does your favorit=
e music tell you about your entrepreneurial and marketing style?&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
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m23xzJx2ed_WJTNOfaJACD5-B7kiJ1sNcqhWhGL7ZPviviMaVSTIMw8qAtaNk1l1Z36-4lomCIQ=
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0 Sales &amp; Marketing</a>). Every message will contain a truth, tactic, o=
r testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you s=
pend every day.</p>=20
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