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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 19 Jun 2023 00:31:17 -0400
Message-ID: <m171.431653584.2793751687149062375.JavaMail.tomcat@web-core2-035>
Date: Mon, 19 Jun 2023 00:31:02 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Dream Theater, virtuosos and egos
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Mike Portnoy is a spectacu=
lar drummer. He was the founder of Dream Theater, a progressive metal band.=
 But about ten years ago, the members started to get on each other=E2=80=99=
s nerves. Mike suggested they take a five-year break. </p>=20
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=99t just kick back for the next five years.=E2=80=9D So Mike left the band=
, and the remaining members took to social media to recruit a new drummer.&=
nbsp;</p>=20
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m Theater is probably without exaggeration the toughest drumming job in the=
 entire rock music scene. There are likely only ten drummers alive who have=
 the chops to pull it off.</p>=20
                 <p style=3D"line-height: 150%;"><br>The band staged a beau=
tifully choreographed audition process on YouTube. Most of the guys who tri=
ed out were at least slightly famous already. The band chose Mike Mangini.&=
nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I met Mike a few years=
 ago at a fantasy drum camp and he was an incredibly warm, cordial guy.&nbs=
p;</p>=20
                 <p style=3D"line-height: 150%;"><br>But then Mike Portnoy'=
s new band didn't work out. Mike got ejected and the crash landing was roug=
h.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>However, Dream Theater=
 was not willing to fire their new drummer and take the old one back. It wo=
uldn=E2=80=99t fit their ethic. And Mangini wasn=E2=80=99t about to give up=
 his once in a lifetime drumming job!</p>=20
                 <p style=3D"line-height: 150%;"><br>I <em>love</em> Mike P=
ortnoy, so it=E2=80=99s been painful watching him try to salvage his career=
. A series of smaller hits and several misses. Even though Mike=E2=80=99s a=
 world-class musician. He has not hit =E2=80=9Cworld stage=E2=80=9D level o=
r even Dream Theater level. Dream Theater are not massively famous, but the=
y are most certainly a successful rock band. Even though he has 1.3 million=
 Facebook fans, he can=E2=80=99t seem to pull it off without those other gu=
ys he left behind.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>There was an indefinab=
le chemistry. Mick Jagger and Keith Richards have it. Together, not alone.&=
nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>U2 has it. Together, n=
ot alone.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Dream Theater has it. =
Mike Portnoy, <strong>despite being one of the most mesmerizing and energet=
ic players you will ever witness on any stage</strong>, does not have it al=
one.</p>=20
                 <p style=3D"line-height: 150%;"><br>So, what=E2=80=99s all=
 this musical rap got to do with you and your business?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Starting a successful =
business, finding customers, crafting a killer DSP is a lot more like artis=
tic chemistry than just sticking =E2=80=9Csuperstars=E2=80=9D together like=
 LEGOS. You can read all the marketing books in the world, memorize all the=
 formulas=E2=80=A6 but you can=E2=80=99t engineer success without artistic =
chemistry. You can learn all the music theory and you can practice the guit=
ar until your fingertips have callouses like shoe leather, but without your=
 own =E2=80=9Cvoice,=E2=80=9D your own =E2=80=9Cstyle,=E2=80=9D and chemist=
ry with other musicians=E2=80=A6you=E2=80=99ll just sound like somebody els=
e.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Which means you really hav=
e no USP. It=E2=80=99s a lot like the results of the Marketing DNA Test. Su=
pergroups mostly ignore the advice of test output. They=E2=80=99re saying, =
let=E2=80=99s plug a bunch of virtuosos with huge egos all together. Person=
ality, personality, personality. Heap it up.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The Marketing DNA test=
 would say: No=E2=80=A6everyone needs to know their role. At most you can h=
ave ONE big ego. Not two. Certainly not three. (And not zero either!!!) Rol=
ling Stones, one huge ego: Mick. U2, one huge ego: Bono. You can probably o=
nly have one true virtuoso who can DISPLAY that virtuosity out front. The r=
est, even if they are virtuosos, need to fulfill their role first.&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;"><br>The notorious infighti=
ng that led to the demise of The Police is case in point: three virtuosos a=
ll pushing to the front. Tough combination to pull off in rock and roll and=
 they didn=E2=80=99t last long.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If New Renaissance Clu=
b was just a bunch of people trying to knock off products and get a better =
electric shaver listed on Amazon=E2=80=A6then all these music analogies wou=
ldn=E2=80=99t make sense.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But that is not our cu=
lture.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link014.com/v2/click/27701d95c91d2=
ef4e5e9cbf83c5e78aa/eJyNkMtqwzAQRf9Fi67i2HKJkxpMCSEE4zSL0q6DkMeNqF5Io7om-N8=
ruyWrFro9c3V0Z64EQTONdUtKouiakgVxwIUVoHFnNDI-zyilDzTbLIgU-v3gTLCkvP7y9jaeYF=
6sCpotCA4WYuTlebtr6tPhfKxPTcxa5uIn__BQmmfrfFXcTPunbX0k4_inGpTA_Ue0e1KiCzAt1=
Yq4GL46GfMXROvLNO37fmnBuUEx5y9MyiU3Ku2C1iA78Zk-BlRnb4LjUAndBS-M9qbDu4mrqAyq=
AsWEnAFnyjLxpiurVOLBCfAzR3Cqss54Gwt8Ix5PG-vNyVmQ5Fl-n2RFQjexP7MWdPtz_wYGUnZ=
Mehi_ALYFkdk=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link014.com/v2/click/9221c03c0bc56627e04f6ebe6e809a16/eJyNkc1qwzAQhN9Fh57i2=
FKJkxpMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnKdHX07o70SBMMNVg0piKZrShbEg5BOgsGd=
NcjFPKOUPtFssyBKms-Dt50jxfWPt7fxJLJ8lVO2IDg4iJa31-2urk6H87E61dHruI9L7uBQyrI=
1W-U30v5lWx3JOP6LBi1x_xXpgRToO5hKNTIWw3evov-C6EKRpn3fLx14P2juw4UrtRRWpwb6JE=
bjMgRuBKTPHepzsJ0XUErTdkFaE2yLD5OuI7jTJWgu1SwIrh2XH6Z0WicBvIQw6whel87b4GKMH=
0nED44hZ-cMSFjGHpMsT-gmtuDOgWl-r1DDQIqWqwDjNyQAlA8=3D" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5=
474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiO=
nsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBh=
aWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0=
sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Ii=
wibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign=
-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link014.com/=
v2/click/94d4d5c2a2318d2a933a4f9b7e53baf5/eJyNkMtqwzAQRf9Fi67sWFIbJzWYEkIIx=
mkWpV0H1R43ItYDaVxjgv-9sluyaqHbM1dHd-ZKELTQWNQkI4qtGImIg0paCRq3RqOo5hlj7JHR=
dURaqS97ZzpLsusvb2_jCfJ0mbKHiOBgIUReXzbbsjjuT4fiWIasFS588g8PY5yu-DK9mXbPm-J=
AxvFPNSiJu89g9yRD18G0VC3DYvjm2pA_I1qfJUnf9wsLzg1KOH8WbbuojErWlNP43ZhL8tShOn=
nTuQpyqZvOS6O9afBu4iooO5WDErKdQSWUFfJD51ap2IOT4GeO4FRunfE2FPhGVThtqDcnZ0HMK=
b-PaRqzdegvrAVd_9y_hIFkjWg9jF8IuJCw" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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re</a> to be removed from the <em>Perry Marshall Minute</em>&nbsp;series.</=
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