OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 20 Jun 2023 00:31:22 -0400
Message-ID: <m171.1441797626.6823951687235472778.JavaMail.tomcat@web-core2-035>
Date: Tue, 20 Jun 2023 00:31:12 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: You can be a band, but YOU are the boss
Errors-To: mailer@infusionmail.com
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Most New Renaissance Club =
businesses are a lot more like a band than one might initially guess. </p>=
=20
                 <p style=3D"line-height: 150%;"><br>Most of my clients hav=
e big healthy egos. Confident. Competent. They know what they=E2=80=99re do=
ing. In charge. <strong>Every</strong> business needs the person in charge.=
 The one who sets the rules.</p>=20
                 <p style=3D"line-height: 150%;"><br>Rock (unlike Jazz) is =
not a genre that benefits from a LOT of good ideas. <strong>A solid rock tu=
ne needs one, maybe two good ideas=E2=80=A6and everything else must support=
 that idea. Too many good ideas? It=E2=80=99s not even a rock song anymore<=
/strong>. It=E2=80=99s too busy. It doesn=E2=80=99t work.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Maybe that=E2=80=99s a=
nother reason rock supergroups never work out for long? Too many good ideas=
. Trying to jam 17 great ideas into a rock song? Nope. You need to break th=
em up into 17 different songs=E2=80=A6and that=E2=80=99s at least two album=
s.</p>=20
                 <p style=3D"line-height: 150%;"><br>In Marketing DNA terms=
, you need an alchemist, a producer, a chameleon. Not four alchemists.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;"><br>Chameleons (people wit=
h middle of the road scores like 5-5-5-5 and every number is between 4 and =
6) glue everybody together. Mark Ingles is the prototypical chameleon. He's=
 been in and out of all kinds of teams and all manner of companies and he's=
 always been the guy who glues everything together. John Paul Jones was the=
 chameleon in Led Zeppelin. Brilliant, virtuoso musician and arranger, who =
let the other guys be out front and flamboyant while he quietly did his ess=
ential work to hold everything together.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Chameleons are essenti=
al in business and rock and roll.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>When COVID hit, I saw =
a pattern that reinforces this. My very best clients (Roundtable, Advanced =
Mastery Network, Private Client Group) were the fastest to cut expenses and=
 drop staff immediately. Unapologetically. In March. 20% off the top. Bang.=
 Gone.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>They benefited immedia=
tely. Within weeks, most of these businesses were already doing better and =
were more profitable than before COVID hit. They saw it as an opportunity t=
o take swift action which they had been hesitating about before. In terms o=
f this rock and roll conversation, they were willing to be the <em>prima do=
nna perfectionist head ego artists</em> that tells the rest of the band, =
=E2=80=9CHey people, THIS is what we are going to do.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>Members doubled and tr=
ipled up on the advice they were getting from us. AMN members asked for mor=
e coaching calls. The Roundtable members showed up for private Office Hours=
 sessions religiously, every Friday. Twisting the Rubik's Cube every which =
way to find new solutions and angles.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>One client figured out=
 a 100% legal aboveboard way to use their PPP money to get even more good a=
dvice from us. (Please get in touch with us if you want to discuss.)</p>=20
                 <p style=3D"line-height: 150%;"><br>On the other side of t=
he coin, I had a client who shrank back from being the =E2=80=9CPrince=E2=
=80=9D that he needed to be. Every time this guy would come to a meeting, h=
e=E2=80=99d talk about his problem employee. And every time, we=E2=80=99d t=
ell him, =E2=80=9CYou gotta fire this guy!=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>There was no beating a=
round the bush. We made it very clear to him, =E2=80=9CYou must get rid of =
him. NOW.=E2=80=9D But he did not. Too nice. =E2=80=9CWe=E2=80=99re like fa=
mily. Besides, it would make a giant mess of things operationally if this p=
erson wasn=E2=80=99t showing up every day.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Back to rock and roll.=
 Don=E2=80=99t be U2. I love U2. But their model almost never works in busi=
ness. U2=E2=80=99s model seems to be =E2=80=9CWe=E2=80=99re all in this tog=
ether. We=E2=80=99ll sink or swim together. We=E2=80=99re family.=E2=80=9D =
They split the royalties four ways. It=E2=80=99s admirable. And for THEM it=
 works.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>That does NOT work in =
business. Business is not a band. Nor is it a family.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Even the collaborators I m=
entioned in previous emails, Springsteen, Dylan, Lou Reed, Neil Young, all =
gather =E2=80=9Chired guns=E2=80=9D to play with them. Their backing musici=
ans know they serve at the pleasure of the leader. It is not a family. Even=
 though the leaders are collaborators, every band member knows who the boss=
 is.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">In Bruce=E2=80=99s case, h=
e is literally =E2=80=9CThe Boss=E2=80=9D!</p>=20
                 <p style=3D"line-height: 150%;"><br>This client who would =
not fire the problem employee, <strong>after paying tens of thousands of do=
llars in mastermind fees to be TOLD to fire him</strong>=E2=80=A6thought he=
 was in U2. He thought he was Bono, who could never bring himself to fire A=
dam Clayton, the bass player. The business is still floundering because of =
it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Then one of his bank a=
ccounts got hacked, and a bunch of money disappeared. All of a sudden, he=
=E2=80=99s got $20,000 less than he had before=E2=80=A6 and he=E2=80=99s ST=
ILL got a bad employee.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Listen up: If it=E2=80=
=99s expensive to replace a key employee (and we all know it is)=E2=80=A6it=
 certainly ain=E2=80=99t any easier with LESS money. The chemistry of creat=
ing winning products is very band-like.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But at the end of the =
day, you=E2=80=99re not a band. You=E2=80=99re a business. Be the boss.&nbs=
p;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
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3bed637d1e3327e7183/eJyNkF1LwzAUhv9LLrxq16RqtYUiY4xROnchej1Ce-qC-SI5sZax_25=
WZVcTvH3OmyfvOUeCoLnGpicVUeyBkYQ46IQVoHFlNPJunjHGSkYfEyKF_tg4EyypjlfeXsZnmB=
f3RU4TgpOFGHl9Wa7aZrfZb5tdG7OWu_jJPzyM5bSk9O5iWj8vmy05nf5UgxK4_ox2Typ0Ac5L9=
SIuhm9OxvwB0foqy8ZxXFhwblLc-QOXctEZlQ1Ba5CD-MqeAqq9N8F1UAs9BC-M9mbAmzNXURlU=
DYoLOYOOK8vFu66tUqkHJ8DPHMGp2jrjbSzwg7p42lhvTs6CNKf5bUqLlJWxP7cWdP97_xYmUg1=
cejh9A7BXkdQ=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link006.com/v2/click/59aff940295715bf0bdc4a27c54b4b5c/eJyNkV9LwzAUxb9LHnxq1=
yRqdYUiY4xROvcg-jxCeuuCzR-SW0sZ_e6mVfak4Ou5J797Tu6FIBhhsGpIQTR7YCQhHqRyCgxu=
rUEhlxljbM3oY0I6ZT723vaOFJdf3l7Hs8jz-5zzhODoIFpeXzbbujruT4fqWEevEz4u-QeHMU7=
XlN5dSbvnTXUg0_QnGrTC3WekB1Kg72Eu1ahYDN98F_1nRBeKLBuGYeXA-1ELH86i61bS6szAkM=
ZoQoUgjITsqUd9Crb3Ekpl2j4oa4Jt8WbWdQT3ugQtVLcIUmgn1LspndZpAK8gLDqC16XzNrgY4=
1uS8YNjyMW5AFJO-W1K85StYwvhHJjm5wo1jKRoRRdg-gIeLpQK" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"547=
4" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOns=
iaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaW=
duLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sI=
nZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Iiwi=
bGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-l=
ink-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link006.com/v2=
/click/80164e8334d9b4f10b09ed22c167308d/eJyNkF1LwzAUhv9LLrxq16Rq3QpFxhijdO5=
C9HrE9NSFNR8kp5Yy-t9Nq-jNBG-f8-bJe86FIGiusaxJThR7YCQiDoS0EjRujEYu5hljbMXoMi=
Kt1OedM50l-eXK25_xBNPsPkvvIoKDhRB5eV5vqvKwO-7LQxWylrvwyT88jKV0Remvafu0LvdkH=
P9Ug5K4_Qh2T3J0HUxL1TIshq-uDfkTovV5kvR9v7Dg3KC48yfetgthVLKkKY3fjDknjx2qozed=
E1BI3XReGu1NgzcTV0HZqQIUl-0MBFeWy3ddWKViD06CnzmCU4V1xttQ4AuJcNpQb07Ogjil6W1=
Ms5itQn9uLej6-_4VDCRveOth_AQDCpCr" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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dress isn't monitored! If you need help, please email: <a data-u-link-value=
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ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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