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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 20 Jun 2023 08:01:11 -0400
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Date: Tue, 20 Jun 2023 12:01:05 +0000 (UTC)
From: SEOptimer <support@seoptimer.com>
Mime-Version: 1.0
Message-ID: <qVKSDPwIQoisf1HDpLJ6Kg@geopod-ismtpd-17>
Subject: Google's made 8 big updates in the past year. How should you respond?
Reply-To: support@seoptimer.com
To: Suzana Vrhovac <suzana@digitalaesthetics.org>
 
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Latest SEO news, tips and tricks from SEOptimer.

View online ( https://cdn.mc-weblink.sg-mktg.com/weblink/MTY4NzI2MjQ2MHxEUW=
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vnUUa_kk7gDZPolXYaaompOUqC_UMdqsXA=3D=3D )

SEOptimer ( https://www.seoptimer.com/?utm_source=3Dsg&utm_medium=3Demail&u=
tm_campaign=3D20230620-seo-changes-row )

12 Ways Agencies Are Adopting AI ( https://www.seoptimer.com/blog/google-up=
dates/?utm_source=3Dsg&utm_medium=3Demail&utm_campaign=3D20230620-seo-chang=
es-row )

Did you know Google made a staggering 4,500 changes to its Search algorithm=
 in 2020? We can expect this figure to be even higher by the end of 2023!

As marketers, it's our job to stay up to date on the latest developments in=
 the world of search engine optimization.

That's why we recently published a blog article on all the Google algorithm=
 updates and SEO changes within the past year.

This article contains insights and feedback from CEOs, SEO managers, and ot=
her marketing professionals on the most notable changes they've seen in Goo=
gle over the last 12 months.

Read the article ( https://www.seoptimer.com/blog/google-updates/?utm_sourc=
e=3Dsg&utm_medium=3Demail&utm_campaign=3D20230620-seo-changes-row )

-------------------------------------------------------
Some of the Most Significant SEO & Algorithm Updates...
-------------------------------------------------------

3 x Core Algorithm Updates
--------------------------

Core updates are designed to increase the overall relevancy of search resul=
ts and make them more helpful and useful for everyone.

Rachel Griffiths, an SEO specialist at Odd Ball Marketing, mentions that so=
me of the most notable changes in SEO that their agency witnessed were duri=
ng the March Core update.

From E-A-T to E-E-A-T
---------------------

The new acronym, E-E-A-T, stands for Experience, Expertise, Authority, and =
Trust, and is a way for search quality raters to evaluate the quality of th=
e search results.

The addition of the extra =E2=80=9CE=E2=80=9D or =E2=80=9CExperience=E2=80=
=9D looks to determine whether the content was produced by an individual wi=
th some degree of experience.

AI in Search
------------

There=E2=80=99s no doubt that AI and its impact on SEO is a popular topic a=
mong marketers and search engine optimization professionals.

Kelly van Wyk, SEO manager at RoomRaccoon expects that AI in search will be=
come more dominant over the next few months.

Helpful Content Update
----------------------

Google released two help content updates since August 2022.

These updates reward reliable, people-friendly content, instead of content =
that is written entirely just for gaining higher search engine rankings.

Kacper Rafalski at Netguru states that Google=E2=80=99s helpful content upd=
ate is one of particular importance and one that webmasters should pay spec=
ial attention to.

Check out the other Google SEO and algorithm changes to ensure that you can=
 take full advantage of the latest updates.

Read the article ( https://www.seoptimer.com/blog/google-updates/?utm_sourc=
e=3Dsg&utm_medium=3Demail&utm_campaign=3D20230620-seo-changes-row )

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upn=3D3aVGwEO4pupEjsa8nSMFn3BMZGHCVUg0OSGLPR3llcBrPecFnAZwGXwEVuxc8pSPEiKEW=
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le=3D"display:block; color:#000000; text-decoration:none; font-family:Helve=
tica, arial, sans-serif; font-size:16px; max-width:100% !important; width:1=
00%; height:auto !important;" width=3D"591" alt=3D"12 Ways Agencies Are Ado=
pting AI" data-proportionally-constrained=3D"true" data-responsive=3D"true"=
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center" width=3D"100%" role=3D"module" data-type=3D"columns" style=3D"paddi=
ng:17px 20px 40px 30px;" bgcolor=3D"#ffffff" data-distribution=3D"1">
    <tbody>
      <tr role=3D"module-content">
        <td height=3D"100%" valign=3D"top"><table width=3D"521" style=3D"wi=
dth:521px; border-spacing:0; border-collapse:collapse; margin:0px 10px 0px =
10px;" cellpadding=3D"0" cellspacing=3D"0" align=3D"left" border=3D"0" bgco=
lor=3D"" class=3D"column column-0">
      <tbody>
        <tr>
          <td style=3D"padding:0px;margin:0px;border-spacing:0;"><table cla=
ss=3D"module" role=3D"module" data-type=3D"text" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: fixed;" data=
-muid=3D"f8d127db-5ddc-44de-8be4-7cca6b402eec" data-mc-module-version=3D"20=
19-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:18px 0px 18px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: inherit">Did you =
know Google made a staggering 4,500 changes to its Search algorithm in 2020=
? We can expect this figure to be even higher by the end of 2023!&nbsp;</di=
v>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">As marketers, it's=
 our job to stay up to date on the latest developments in the world of sear=
ch engine optimization.&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">That's why we rece=
ntly published a blog article on all the Google algorithm updates and SEO c=
hanges within the past year.&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">This article conta=
ins insights and feedback from CEOs, SEO managers, and other marketing prof=
essionals on the most notable changes they've seen in Google over the last =
12 months.</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"spacer" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"8ab776a5-4780-456f-8fed-be5bb723b26b">
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      <tr>
        <td style=3D"padding:0px 0px 10px 0px;" role=3D"module-content" bgc=
olor=3D"">
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  </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
module" data-role=3D"module-button" data-type=3D"button" role=3D"module" st=
yle=3D"table-layout:fixed;" width=3D"100%" data-muid=3D"7ed09c93-6cd5-469b-=
8ee4-120bd7ca0749.1.1.2">
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        <tr>
          <td align=3D"center" bgcolor=3D"" class=3D"outer-td" style=3D"pad=
ding:0px 0px 0px 0px;">
            <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"wrapper-mobile" style=3D"text-align:center;">
              <tbody>
                <tr>
                <td align=3D"center" bgcolor=3D"#FFBD4A" class=3D"inner-td"=
 style=3D"border-radius:6px; font-size:16px; text-align:center; background-=
color:inherit;">
                  <a href=3D"https://u6592744.ct.sendgrid.net/ls/click?upn=
=3D3aVGwEO4pupEjsa8nSMFn6l2oU-2FnyAHhWEUoSbbkbzEM29fjeRH6eqlchxwCQ1sOK5fTOE=
4Cxk7fwd7rTJt5duphQpjjobhKHEq9MgtrL-2BrOJ5aQOGvyjxfApKHDgnZmt4yfZkedwi3lyS3=
-2FqtIAcyseDaxEWFb0fqqINinPips-3D7Rfx_IZx9UO-2FmVP9YAlRwKRTOLPa3fJzrUArAQuW=
GKACk9bGCHbLIEqjJrvM1j0h0YQxOQeMI8JChss25yzqzS12EFp-2BfMnQM6tCojjoryErLyZbV=
YAArC3Hl830IYvyHXP1emUbNRe2U1lA2Uu9iTOXBIyJ-2BHpxvHDiWh2mR44Zx9wGx7N6Kt9xE4=
jvlQimVMMit2yqjvHx1xU67o5mClJp6izHqcwD1kCBNrK528rp7UfBV8YDwsYXwghLjYFlhaD1p=
hTAVyxv1LgBElRhwt-2FwmdIvEPk-2BJs718ggyq86TUk9hVeagqRvDkvctZe8YXTioMnhUuNpu=
1kzbfGu8YXWWMsWbkp9tAcYWInohPx2lljFZ36S5Eth1Xqa-2FWQZMLWHCyI1tAf-2FM3g6J2bz=
z9Z1DResUHboHhGry0jU92tfe7wKSnZjIPZ9uaCnplEhmXXkVVFNEcHWPI9AjAksWDnAqzNeu0S=
9Zo-2BflbCoPfBJ3odHi3uYWamslKj57m4f4LH1KssTikr9P42CT-2Fn9nI8m2pXT8LZrSWU0wY=
fvGes0d-2BLOhsNQgvkc7dP-2BOH76Az2iWbH-2FNPwyz6SMN2Zaz5Qq9Tbm9n2GLYCN3a6Lv-2=
FARh4gX4o0bx5V09wBmLrL-2BzonahjlCLjqQM-2FsDL1YeqkdTNPwfc8U-2FS2GoHDxJ7g0jsl=
SqV-2Fg3G5sKUUMoV-2B2UAXRs880fvc8g-2BeGBr-2BAuI39WryyjHKhWVFvo1N5J1bvfO1FRN=
uLvoY4UGpou7sP95F6cn9GUhcyg6xwZi4-2Bh9vINmdXr3PsSLtebmTa8dXqtbgyuITBQ2cfQtS=
apGx7l8e8slt77aakHlg2f1IVoRGu917Hz9wh1TJA-2BxmPc0mW-2F70tdFFVBshyxBXienUfQG=
DYVPxkC8X8DGtJ7b3wndUI5TVP7IWaYmGRk55Rz5I9pCvvDEtbgeiQcvNxCUIS2rGSIHL8V04or=
h8c7XhGeJKx0J1CP5QCPv0i2fNz82hnAUx60zeaIQWXoIxIYOOwXg8skp-2B8cpCz-2F-2Bz8n1=
xf4-2FSfaof89VMd49o4DDzSCdan8IzzQw-3D" style=3D"background-color:#FFBD4A; b=
order:0px solid #FFBD4A; border-color:#FFBD4A; border-radius:8px; border-wi=
dth:0px; color:#ffffff; display:inline-block; font-size:14px; font-weight:b=
old; letter-spacing:0px; line-height:normal; padding:12px 18px 12px 18px; t=
ext-align:center; text-decoration:none; border-style:solid; font-family:ari=
al,helvetica,sans-serif;" target=3D"_blank">Read the article</a>
                </td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table><table class=3D"module" role=3D"module" data-type=3D"text" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"ad22425b-0b00-4774-883c-86581b9552ad" data-mc-=
module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:20px 0px 4px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><h2 style=3D"text-align: inherit">Some of the Most Significant SEO=
 &amp; Algorithm Updates...</h2><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"ad22425b-0b00-4774-883c-86581b9552ad.2" data-mc-=
module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 4px 0px; line-height:23px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h3 style=3D"text-align: inherit">3 x Core Algorithm Updates</h3><d=
iv></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"dfe59b5e-b6aa-4013-a373-ebe4165d9588.1.2" data-m=
c-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 18px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><div style=3D"font-family: inherit; text-align: inherit">Core upda=
tes are designed to increase the overall relevancy of search results and ma=
ke them more helpful and useful for everyone.&nbsp;&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">Rachel Griffiths, =
an SEO specialist at Odd Ball Marketing, mentions that some of the most not=
able changes in SEO that their agency witnessed were during the March Core =
update.&nbsp;</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"329fc1b3-c853-4956-abc6-735409eb1d0f">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
         =20
        <img class=3D"max-width" border=3D"0" style=3D"display:block; color=
:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif; f=
ont-size:16px; max-width:100% !important; width:100%; height:auto !importan=
t;" width=3D"NaN" alt=3D"Gatis Viskers quote" data-proportionally-constrain=
ed=3D"true" data-responsive=3D"true" src=3D"http://cdn.mcauto-images-produc=
tion.sendgrid.net/7148ae9f64590c48/2b172caa-4a72-4aca-a9d9-b608f7d249a2/817=
x319.jpg"></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"ad22425b-0b00-4774-883c-86581b9552ad.1" data-mc-=
module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 4px 0px; line-height:23px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h3 style=3D"text-align: inherit">From E-A-T to E-E-A-T</h3><div></=
div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"dfe59b5e-b6aa-4013-a373-ebe4165d9588.1.2.1" data=
-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 18px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><div style=3D"font-family: inherit; text-align: inherit">The new a=
cronym, E-E-A-T, stands for Experience, Expertise, Authority, and Trust, an=
d is a way for search quality raters to evaluate the quality of the search =
results.&nbsp;&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">The addition of th=
e extra =E2=80=9CE=E2=80=9D or =E2=80=9CExperience=E2=80=9D looks to determ=
ine whether the content was produced by an individual with some degree of e=
xperience.&nbsp;</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"6fe96e58-1490-4447-b464-0f5db08f5222">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"NaN" alt=3D"ChatGPT" data-proportionally-constrained=3D"true=
" data-responsive=3D"true" src=3D"http://cdn.mcauto-images-production.sendg=
rid.net/7148ae9f64590c48/b7e1e290-2e76-492a-b911-19a0e2dae630/1200x630.png"=
>
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"2856e5ec-3b45-4801-a699-7fb8c9fe1cb7" data-mc-mo=
dule-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 4px 0px; line-height:23px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h3 style=3D"text-align: inherit">AI in Search</h3><div></div></div=
></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"7bc4a91b-7e65-4060-81d3-bc3d68ec1468" data-mc-mo=
dule-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 18px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><div style=3D"font-family: inherit; text-align: inherit">There=E2=
=80=99s no doubt that AI and its impact on SEO is a popular topic among mar=
keters and search engine optimization professionals.&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">Kelly van Wyk, SEO=
 manager at RoomRaccoon expects that AI in search will become more dominant=
 over the next few months.</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"b5e85c1f-f740-4d27-a791-38b5e9a70af0">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"NaN" alt=3D"" data-proportionally-constrained=3D"true" data-=
responsive=3D"true" src=3D"http://cdn.mcauto-images-production.sendgrid.net=
/7148ae9f64590c48/ed1e81ad-2f1b-4fa7-9c7e-165b98aa5df0/1200x321.png">
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"0b121cd9-c71c-4593-94c3-e26e0b20a369" data-mc-mo=
dule-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 4px 0px; line-height:23px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h3 style=3D"text-align: inherit">Helpful Content Update</h3><div><=
/div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"7b126584-95db-4b67-8304-5b7948cc0955" data-mc-mo=
dule-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 18px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><div style=3D"font-family: inherit; text-align: inherit">Google re=
leased two help content updates since August 2022.&nbsp;<br>
&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit">These updates rewa=
rd reliable, people-friendly content, instead of content that is written en=
tirely just for gaining higher search engine rankings.&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">Kacper Rafalski at=
 Netguru states that Google=E2=80=99s helpful content update is one of part=
icular importance and one that webmasters should pay special attention to.&=
nbsp;</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"1c8ba954-4eeb-45d9-ae54-de4ccf2bff57">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
         =20
        <img class=3D"max-width" border=3D"0" style=3D"display:block; color=
:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif; f=
ont-size:16px; max-width:100% !important; width:100%; height:auto !importan=
t;" width=3D"NaN" alt=3D"" data-proportionally-constrained=3D"true" data-re=
sponsive=3D"true" src=3D"http://cdn.mcauto-images-production.sendgrid.net/7=
148ae9f64590c48/eb4c8812-32f0-4c86-9f6b-0b0302287e50/1200x321.png"></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"spacer" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"be197591-c263-4c3a-8c02-fe3504e709b0.1.1">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 10px 0px;" role=3D"module-content" bgc=
olor=3D"">
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"dfe59b5e-b6aa-4013-a373-ebe4165d9588.1.1" data-m=
c-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 18px 0px; line-height:22px; text-align=
:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conte=
nt"><div><div style=3D"font-family: inherit; text-align: inherit"><span sty=
le=3D"font-family: arial, helvetica, sans-serif; font-size: 14px">Check out=
 the other Google SEO and algorithm changes to ensure that you can take ful=
l advantage of the latest updates.</span></div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"spacer" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"be197591-c263-4c3a-8c02-fe3504e709b0.1.1.1">
    <tbody>
      <tr>
        <td style=3D"padding:0px 0px 10px 0px;" role=3D"module-content" bgc=
olor=3D"">
        </td>
      </tr>
    </tbody>
  </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
module" data-role=3D"module-button" data-type=3D"button" role=3D"module" st=
yle=3D"table-layout:fixed;" width=3D"100%" data-muid=3D"7ed09c93-6cd5-469b-=
8ee4-120bd7ca0749.1.1.2.1">
      <tbody>
        <tr>
          <td align=3D"center" bgcolor=3D"" class=3D"outer-td" style=3D"pad=
ding:0px 0px 0px 0px;">
            <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"wrapper-mobile" style=3D"text-align:center;">
              <tbody>
                <tr>
                <td align=3D"center" bgcolor=3D"#FFBD4A" class=3D"inner-td"=
 style=3D"border-radius:6px; font-size:16px; text-align:center; background-=
color:inherit;">
                  <a href=3D"https://u6592744.ct.sendgrid.net/ls/click?upn=
=3D3aVGwEO4pupEjsa8nSMFn6l2oU-2FnyAHhWEUoSbbkbzEM29fjeRH6eqlchxwCQ1sOK5fTOE=
4Cxk7fwd7rTJt5duphQpjjobhKHEq9MgtrL-2BrOJ5aQOGvyjxfApKHDgnZmt4yfZkedwi3lyS3=
-2FqtIAcyseDaxEWFb0fqqINinPips-3DJU0a_IZx9UO-2FmVP9YAlRwKRTOLPa3fJzrUArAQuW=
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YAArC3Hl830IYvyHXP1emUbNRe2U1lA2Uu9iTOXBIyJ-2BHpxvHDiWh2mR44Zx9wGx7N6Kt9xE4=
jvlQimVMMit2yqjvHx1xU67o5mClJp6izHqcwD1kCBNrK528rp7UfBV8YDwsYXwghLjYFlhaD1p=
hTAVyxv1LgBElRhwt-2FwmdIvEPk-2BJs718ggyq86TUk9hVeagqRvDkvctZe8YXTioMnhUuNpu=
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fvGes0d-2BLOhsNQgvkc7dP-2BOH76Az2iWbH-2FNPwyz6SMN2Zaz5Qq9Tbm9n2GLYCN3a6Lv-2=
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