OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 23 Jun 2023 00:57:06 -0400
Message-ID: <m171.375733067.16995911687494791966.JavaMail.tomcat@web-core2-035>
Date: Fri, 23 Jun 2023 00:33:11 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Short email about very long form content
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8233816:value:infusionsoft
 
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Three-hour podcasts, bingi=
ng entire seasons of TV shows. </p>=20
                 <p style=3D"line-height: 150%;"><br>For many years, everyt=
hing seemed to be trending toward short, clickbait-y, zero-attention-span i=
nanity. Two-minute smash-edited YouTube videos.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">It took me a while to noti=
ce that writing talent had shifted from movies to long-form TV (this is why=
 movies are declining in quality, in case you hadn=E2=80=99t noticed).&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">What I hadn=E2=80=99t seen=
 was that the trend was going to filter down to the rest of us.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Binge watching an entire s=
eason of a TV show is like binge listening to a few three-plus-hour podcast=
 conversations in a row.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">And it gives me some hope =
for the future.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Because podcast content wo=
uld never fly on Facebook. Think about it. How does Facebook work?&nbsp;</p=
>=20
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                 <p style=3D"line-height: 150%;">You scroll with your thumb=
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than a couple of sentences long. Facebook is built for the meme. The smalle=
st, most simplistic iota of content.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Marshall McLuhan said, =E2=
=80=9CThe medium is the message.=E2=80=9D Of course, that's not entirely tr=
ue. But more true than you think. The medium absolutely shapes the message.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">David Byrne in his excelle=
nt book <em>How Music Works</em> says people think art is this mystical sac=
red thing that just springs pure from the artist=E2=80=99s heart.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">No, he says, art is a resp=
onse to the environment. It=E2=80=99s the result of <em>many</em> repeated =
interactions with the environment. It seldom tumbles perfectly out of the a=
rtist=E2=80=99s brain.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Ancient cathedrals with va=
st, reverberating arches produce echoes 4-5 seconds long. The slow chants a=
nd swelling organ music were a response to that environment.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Byrne=E2=80=99s band Talki=
ng Heads and others played punchy, loud, staccato rock with shouted vocals=
=E2=80=A6 in response to the hard walls and claustrophobic environments of =
the lower east side clubs, like CBGB, where they cut their teeth. Punk rock=
 and clubs like CBGB <em>co-evolved</em> together.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I was very encouraged when=
 I saw long-form trend picking up steam. I am so thankful that social media=
 has not turned EVERYBODY into tsetse flies with five-second attention span=
s.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>People will pay at=
tention to deep, lengthy content=E2=80=A6if it=E2=80=99s provocative, fasci=
nating and thoughtful</strong>. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">And the ones who will pay =
attention for three hours while you go off on rabbit trails=E2=80=A6those a=
re your rabid fans. Hyper-responsive customers.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Some of your audience will=
 follow you almost anywhere you go. And they'll follow you for a long time.=
 And, you do not necessarily have to stay on topic. In fact, many of them s=
how up <em>specifically to hear you go =E2=80=9Coff topic.=E2=80=9D</em>&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">There are a handful of peo=
ple who come to most of my City Tour meetings. They don=E2=80=99t come to h=
ear the =E2=80=9Cadvertised content,=E2=80=9D the stuff that I promise to t=
alk about in the promotional emails. No, they're there for the =E2=80=9Coff=
 topic=E2=80=9D stuff. &nbsp;And that's the most valuable.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">They=E2=80=99re coming for=
 the VIP breakfast, for the dinner afterward, for the late-night convos at =
the bar. The heartbeat of Planet Perry. The meeting after the meeting after=
 the meeting.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Is your content attracting=
 your best customers?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
t7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmsta=
WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link001.com/v2/click/8f21515376e0f27=
2a75aa067b45cf4ce/eJyNkF1LwzAUhv9LLrxq1yaTqoUiY4xROnchej1Ce-qC-SI5sZbR_25aZ=
VcK3j7nzZP3nAtB0Fxj3ZGSKHpHSUIctMIK0Lg1Gnm7zCilDzS_T4gU-n3vTLCkvPzy9jqeISsK=
yoqE4GghRl6eN9umPu5Ph_rYxKzlLn7yDw-ljN7SNbuadk-b-kCm6U81KIG7j2j3pEQXYF6qE3E=
xfHUy5s-I1pdZNgzDyoJzo-LOn7mUq9aorA9ag-zFZ_YYUJ28Ca6FSug-eGG0Nz3ezFxFZVAVKC=
7kAlquLBdvurJKpR6cAL9wBKcq64y3scA3auNpY70luQhSlrN1mhcpY7E_txZ093P_BkZS9lx6m=
L4AsDeRzg=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-campaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuY=
W1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5r=
fX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWd=
ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link001.com/v2/click/f13e032ca5303dfb1ffb23eb152d97a7/eJyNkc1qwzAQhN9Fh57iO=
FKK2xpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlPM6sLQ7DSYlmznBn-wNmCBVDaa7C4=
dRalmmec8ye-elywVtvPfXCdZ_nlj93reBJFlnFBOzh4IMvb62Zblcf96VAeK_J6GeiRGzicC37=
P1-JK2r1sygMbx3_RYDTuvogeWY6hg6lUrakYvoeW_GdEH_M07ft-6SGEwcgQz7Jtl8qZ1EKfUD=
SpY5RWQfrcoTlF1wUFhbZNF7Wz0TV4N-mGwJ0pwEjdzoKSxkv9YQtvTBIhaIizjhBM4YOLnmL8S=
IoOTCFn5wxIxEqsk1WWCEEtpPdg699fqGBgeSPbCOM3Hg6UBA=3D=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-=
link-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBl=
IiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJ=
kYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOi=
J7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsd=
WUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" =
data-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link001.co=
m/v2/click/055c61ea21bf5f1de79c85611c3ceecf/eJyNkF1rgzAUhv9LLnal1cThOkFGKaW=
IXS_Gdl2yeFxDzQfJcSLF_77oRq822O1z3jx5z7kSBM01Vg0piKIPlETEgZBWgsat0cjFMqOUPt=
J0HZFO6svemd6S4vrL29t4hizPaZZGBEcLIfL6stnW1XF_OlTHOmQtd-GTf3goZfSeZuxm2j1vq=
gOZpj_VoCTuPoPdkwJdD_NSjQyL4ZvrQv6MaH2RJMMwrCw4Nyru_Jl33UoYlaxTlsbvxlySpx7V=
yZveCSilbnsvjfamxbuZq6DsVQmKy24BgivL5YcurVKxByfBLxzBqdI6420o8I1EOG2otyQXQcx=
SlsVpHjMW-nNrQTc_969hJEXLOw_TF_cnkJw=3D" rel=3D"noopener" class=3D"">80/20 =
Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or =
testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spe=
nd every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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=3D"height: 100%;width: 100% !important;"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
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">support@perrymarshall.com</a></em></p>=20
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
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               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <table height=3D"0px" align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse: colla=
pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
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lapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
                  </tr>=20
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              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: center; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;"><em>Not interested in this=
 topic?</em> <br><a data-campaign-link-id=3D"K4082" data-u-link-value=3D"ey=
JuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25sa=
W5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBh=
aWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmx=
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aee4d84ece2cf3294a19f299fc16934/eJyNkcFKAzEQht8lB0_dbpNK1YVFSillae1B9CxhO2u=
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XsUTgd1-nWMNRVZ3tI5w_ABoxlgo=3D" rel=3D"noopener" class=3D"">Click here</a>=
 to be removed from the <em>Perry Marshall Minute</em>&nbsp;series.</p>=20
                </div> </td>=20
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                 <p class=3D"address-block">Perry S. Marshall &amp; Assoc<b=
r>805 Lake Street #295<br>Oak Park, Illinois 60301<br>United States<br>(312=
) 386-7459</p>=20
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