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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 25 Jun 2023 08:35:37 -0400
Message-ID: <m171.298403550.481451687696529765.JavaMail.tomcat@web-core2-035>
Date: Sun, 25 Jun 2023 08:35:29 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_What=E2=80=99s_hi?=
 =?utf-8?Q?ding_behind_the_official_story=3F_?=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Myriad untold stories hide=
 behind the =E2=80=9Cofficial story.=E2=80=9D </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">This is what podcasts and =
long-form media allow you to tell.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Let's talk bottom line. Di=
nero. Loyalty. Stability. Reliable income. Where are you gonna get your bes=
t clients? Where are you gonna get the best customers? Where are you going =
to get your raving fans?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">They're going to be the 5%=
 who want the =E2=80=9Creal story=E2=80=9D and are willing to devote their =
attention long enough to get it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I'm sure only 5% of Joe Ro=
gan's audience listens to all three hours of every podcast.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But there are 2% or 3%=
 who relish every single minute. They finish his sentences.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Please understand, I=E2=80=
=99m not necessarily telling you to start a podcast or YouTube channel. Tha=
t=E2=80=99s not the real point. The point is that your audience <em>has mor=
e appetite for your story than you think they do =E2=80=93 <span style=3D"t=
ext-decoration: underline; line-height: 22.5px;">if you tell it well</span>=
</em>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Podcast is the medium if y=
ou=E2=80=99re a voice person. YouTube if you=E2=80=99re a video person. If =
writing is your strength, I am telling you to do a 30-in-30 email series wh=
ere you talk to your customers for a month, mostly off-topic.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Every marketer should do t=
hat.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">One of the things Joe Roga=
n fans are discovering is how to have a good conversation. Conversations th=
at don=E2=80=99t stop at =E2=80=9Cgetting the sale=E2=80=9D or =E2=80=9Cget=
ting the click=E2=80=9D or =E2=80=9Cgetting the eyeballs.=E2=80=9D Conversa=
tions that get closer to the truth.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Their lunchtime conversati=
ons improve because Joe Rogan is teaching them how to <em>listen</em>.</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">If you listen to hundreds =
of hours of a podcast like that (vs. watching hundreds of hours of sitcoms)=
, you're going to become a good conversationalist. You're gonna be an inter=
esting person to talk to. And when you walk into a bar or a church social, =
you=E2=80=99ll have interesting questions to ask. <em>You=E2=80=99ll be an =
interesting person to be around.</em> You=E2=80=99ll be =E2=80=9Cin the kno=
w.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">That=E2=80=99s the reason =
guys like Rogan and Marc Maron do podcasts: They crave interesting conversa=
tions. They want to talk to fascinating people about fascinating things.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">The art of conversation ha=
s been dying. Let=E2=80=99s resurrect it. Marc Maron says, =E2=80=9CWhy Goo=
gle it when we can speculate? It=E2=80=99s much more fun.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>Let=E2=80=99s have mor=
e fun with our customers!</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link011.com/v2/click/9eca0bd0e64d7=
a87e574f17d3a684696/eJyNkF1LwzAUhv9LLrxa1yZiq4UiY4xROnchej1Ce-qC-SI5sZbR_25=
aZVcK3j7nzZP3nAtB0Fxj3ZGSKFpQsiIOWmEFaNwajbxdZpTSB5rdr4gU-n3vTLCkvPzy9jqeIc=
tzRtmK4GghRl6eN9umPu5Ph_rYxKzlLn7yDw-ljBZFnl1Nu6dNfSDT9KcalMDdR7R7UqILMC_Vi=
bgYvjoZ82dE68s0HYZhbcG5UXHnz1zKdWtU2getQfbiM30MqE7eBNdCJXQfvDDamx5vZq6iMqgK=
FBdyAS1Xlos3XVmlEg9OgF84glOVdcbbWOAbtfG0sd6SXAQJy9htkuUJu4v9ubWgu5_7NzCSsuf=
Sw_QFtY6R1w=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
pbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbH=
VlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZ=
WwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474"=
 data-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.kea=
p-link011.com/v2/click/dfa194507b39f17aead223b5c7b9836b/eJyNkV9LwzAUxb9LHnx=
a1yZqq4UiY4xROvcg-jxCeuuC-Udyaymj3920yp4UfD335HfPyb0QBMMN1i0piaYFJSviQUgnwe=
DWGuRimVFKH2n2sCJKmo-9t70j5eWXt9fxLLI8Z_RuRXB0EC2vL5ttUx_3p0N9bKLXcR-X_INDK=
aNFkWdX0u55Ux_INP2JBi1x9xnpgZToe5hLtTIWwzevov-M6EKZpsMwrB14P2ruw5krtRZWpwaG=
JEbjMgRuBKRPPepTsL0XUEnT9UFaE2yHN7OuI7jXFWgu1SIIrh2X76ZyWicBvISw6AheV87b4GK=
Mb0nED44hF-cCSFjGbpMsT9h9bMGdA9P-XKGBkZQdVwGmLyOJlA0=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D=
"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnM=
iOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbX=
BhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319I=
n0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0=
IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campai=
gn-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link011.co=
m/v2/click/144bbe40d267a8d62d0654eee672fd3c/eJyNkF1rgzAUhv9LLnalNcmYdoKMUko=
Ru16M7bpkelxDzQfJcSLF_77oRq822O1z3jx5z7kSBC00lg3JiWIZIxFxUEsrQePWaBT1MmOMPT=
K6jkgn9WXvTG9Jfv3l7W08Q56mnKURwdFCiLy-bLZVedyfDuWxClkrXPjkHx7GOMuylN5Mu-dNe=
SDT9KcalMTdZ7B7kqPrYV6qkWExfHNdyJ8Rrc-TZBiGlQXnRiWcP4uuW9VGJWvKafxuzCV56lGd=
vOldDYXUbe-l0d60eDdzFZS9KkAJ2S2gFsoK-aELq1TswUnwC0dwqrDOeBsKfKM6nDbUW5KLIOa=
U38c0jflD6C-sBd383L-CkeSt6DxMXwhBkK4=3D" rel=3D"noopener" class=3D"">80/20 =
Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or =
testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spe=
nd every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
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          </div>=20
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        </div>=20
       </div>=20
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      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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dress isn't monitored! If you need help, please email: <a data-u-link-value=
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ns-serif;" align=3D"left">=20
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pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
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ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
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wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sa=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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o be removed from the <em>Perry Marshall Minute</em>&nbsp;series.</p>=20
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