OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 26 Jun 2023 00:50:57 -0400
Message-ID: <m171.1188719319.3189331687753865045.JavaMail.tomcat@web-core2-035>
Date: Mon, 26 Jun 2023 00:31:05 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Casey at the bat
Errors-To: mailer@infusionmail.com
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Casey came to my house for=
 a consultation in 2014. At that time he had a company, The Rocket Company,=
 which sold training to pastors and churches. </p>=20
                 <p style=3D"line-height: 150%;"><br>It was an information =
marketing company, but while Casey was with me, he mentioned that he had th=
is software business on the side that was collecting church donations via s=
mart phone app.</p>=20
                 <p style=3D"line-height: 150%;"><br>I said: =E2=80=9CTHAT =
is your real business. The information business is just the shell. Build th=
e real business =E2=80=93 pour gas on the fire =E2=80=93 and you=E2=80=99ll=
 be able to sell it for a lot of money. An information business might be wo=
rth 1X annual revenue. A Software As Service business is worth 4-6X annual =
revenue.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>Casey took my advice. =
Two years later he sold it for more than $10 million.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><em>Casey, it=E2=80=99=
s a good thing you came to me instead of listening to some guy selling you =
some affiliate marketing thingie</em>. &nbsp;:)&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>For numerous reasons, =
I was privy to Casey=E2=80=99s process of weaning himself off of the inform=
ation business and pouring his effort into the software company.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br><strong>This is not an=
 easy transition to make</strong>=E2=80=A6 but most other ways of doing it =
are impossible without borrowing or raising a bunch of dinero. Those of you=
 who have information businesses should take heed =E2=80=93 there is likely=
 a bridge somewhere around you that will enable you to build equity.</p>=20
                 <p style=3D"line-height: 150%;"><br>It's a metamorphosis. =
It=E2=80=99s just like when a caterpillar transforms into a butterfly. Ther=
e=E2=80=99s an in-between stage when the whole thing is covered with goo an=
d the caterpillar inside the goo is getting transformed into butterfly part=
s. It=E2=80=99s two independent creatures occupying a single life cycle.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And I=E2=80=99m not ki=
dding about this. In the Chicago Summit following the Evolution 2.0 party I=
 waxed eloquent about this. Metamorphosis in biology is almost the same as =
it is in technology or business.</p>=20
                 <p style=3D"line-height: 150%;"><br>Casey, now having a hi=
gh net worth and having gone through the birthing pains of selling a compan=
y, offered a detailed account of the things it takes to create a company th=
at others would like to buy in my newsletter from 2018. Available to New Re=
naissance Club members in the archives.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Also, Casey is a membe=
r of my Advanced Mastery Network =E2=80=9Cfaculty.=E2=80=9D If a member nee=
ds advice on selling a company we have faculty that have been there, done t=
hat, and know where the landmines are hidden.&nbsp;</p>=20
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                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
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les &amp; Marketing</a>). Every message will contain a truth, tactic, or te=
stimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend=
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                </div> </td>=20
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