OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 27 Jun 2023 00:31:35 -0400
Message-ID: <m171.1613628905.7039651687840281789.JavaMail.tomcat@web-core2-035>
Date: Tue, 27 Jun 2023 00:31:21 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: How to Build a Sellable Company
Errors-To: mailer@infusionmail.com
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Back in 2018 I asked Casey=
 Graham, who had recently sold his company for 8 figures, to speak to my Ad=
vanced Mastery Network entrepreneurs=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Casey Graham</=
strong>: What we're talking about today is how to build a wildly valuable c=
ompany that you can exit one day. Does anybody want to ever exit their busi=
ness? Anybody? </p>=20
                 <p style=3D"line-height: 150%;"><br>So, we got about half =
the room. To the other half I would say: =E2=80=9C<strong>Build a sellable =
company</strong>.=E2=80=9D <em>Even if you never sell it</em>=E2=80=A6 beca=
use you get all the benefits of both along the way. If you build a company =
right, it can never be wrong.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You must move from wil=
d entrepreneurial, crazy ideas to something that is predictable and machine=
-like. Then it will provide what you really want: <strong>Freedom</strong>.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Freedom doesn't mean t=
hat you must exit the company, it just means that the company doesn't have =
to depend on you.</p>=20
                 <p style=3D"line-height: 150%;"><br>So, I'm going to give =
you the seven moves to create a wildly valuable company.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I want it to be wildly val=
uable for you. Not just a little bit valuable, but WAY up the value chain.&=
nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The most delusional en=
trepreneurs have =E2=80=9CMy baby is not ugly=E2=80=9D syndrome. =E2=80=98I=
 built it. It=E2=80=99s my baby. It must be valuable.=E2=80=99</p>=20
                 <p style=3D"line-height: 150%;"><br>Wrong.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><span style=3D"text-de=
coration: underline; line-height: 22.5px;"><strong>Warning: Starting a comp=
any is fun. Building a sellable company is boring</strong></span>.&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;"><br>The reason why most co=
mpanies are never sold is because most entrepreneurs never transition from =
entrepreneur to CEO.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We keep creating more =
fun, fun, fun, energy, energy, energy, idea, idea, idea.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>That=E2=80=99s fine, b=
ut we also must create value. If you don=E2=80=99t, you=E2=80=99re stuck in=
 the present. You=E2=80=99re not building something for the future.&nbsp;</=
p>=20
                 <p style=3D"line-height: 150%;"><br>I don't think this tal=
k could ever be an info product because I don't know if many people ever wa=
nt to do this.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>99% won=E2=80=99t. &nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But in this room, I th=
ink it=E2=80=99s more likely that most of you want to and will.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;=E2=80=9CThis room=
=E2=80=9D is <strong><a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOn=
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319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6Ly93d3cucGVycnltYXJzaGFsbC5jb20vYW1u=
Lz91dG1fc291cmNlPWluZnVzaW9uc29mdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1=
wbW0tc2VyaWVzJnV0bV90ZXJtPXByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haWwte3sgdG=
9kYXkuZGF0ZSB8IGlzbyB9fSIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY=
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vemd6y_PJL73d5hiLLxE0aMRothMjz02Zblcf96VAeq5C10oUh__BwLoS4Xf-Ydo-b8sCm6U81o=
KLde7B7lpPrYT6qUeEwenFdyJ-JrM-TZBiGlQXnRpTOn2XXrWqDiUSdPPSEJ296V0OhdNt7ZbQ3=
LV3NHIOsxwJQqm4BtUQr1asuLGLswSnwCydwWFhnvA2jP1EdnhoWW5KLIBapuI7TLBZZ2FxaC7r=
5-nwFI8tb2XmYPgAc_49B" rel=3D"noopener" class=3D"">Advanced Mastery Network=
</a></strong>. If you have a 7-figure business and want to get to 8 or 9=E2=
=80=A6and sell=E2=80=A6or not sell=E2=80=A6AMN is where you should be.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">We start in September, so =
apply before the summer ZOOMS by=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
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VcOvH3OmyfvOSeCoLnGuiMlUXRJSUIctMIK0Lg2Gnk7zyiljzR_SIgU-mPrTLCkPP3x9jKeICsK=
dscSgqOFGHl9Wa2ber897Op9E7OWu_jJPzyUMsbul_nFtHle1TtyPl9VgxK4-Yx2T0p0AaalOhE=
XwzcnY_6IaH2ZZcMwLCw4Nyru_JFLuWiNyvqgNchefGVPAdXBm-BaqITugxdGe9PjzcRVVAZVge=
JCzqDlynLxriurVOrBCfAzR3Cqss54Gwv8oDaeNtabk7MgZTm7TfMiZUXsz60F3f3ev4GRlD2XH=
s7ftHeR1g=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
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ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link009.com/v2/click/47cf066b8b6258ce5f9b752ec46546ce/eJyNkc1qwzAQhN9Fh57i2=
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a5CLeUYpfaLZ44IoaT733naOFJc_3l7Hk8jynK1WC4KDg2h5e91s6-q4Px2qYx29jvu45B8cShl=
jD-vsStq9bKoDGcebaNASd1-RHkiBvoOpVCNjMXz3KvrPiC4Uadr3_dKB94PmPpy5UkthdWqgT2=
I0LkPgRkD63KE-Bdt5AaU0bRekNcG2eDfpOoI7XYLmUs2C4Npx-WFKp3USwEsIs47gdem8DS7G-=
JFE_OAYcnbOgIRl7D7J8oTlsQV3Dkzze4UaBlK0XAUYvwEiZpQM" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwi=
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hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link009.com/v2=
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Ep9HnnTGdJfvnj7XU8QZZl7CGLCA4WQuTtdb2pysPuuC8PVcha7sIn__BQyhh7XKZX0_ZlXe7JO=
N5UgxK4_Qp2T3J0HUxLNSIshu9OhvwJ0fo8Sfq-X1hwblDc-ROXclEblaxSlsYfxpyT5w7V0ZvO=
1VAI3XZeGO1Ni3cTV0HZqQIUF3IGNVeWi09dWKViD06AnzmCU4V1xttQ4AfV4bSh3pycBTFL2X2=
cZjHLQn9uLejm9_4VDCRvufQwfgMHKpCt" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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ns-serif;" align=3D"left">=20
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ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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