OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 30 Jun 2023 00:31:22 -0400
Message-ID: <m171.531943061.4438511688099474154.JavaMail.tomcat@web-core2-035>
Date: Fri, 30 Jun 2023 00:31:14 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Move #2 for creating a wildly valuable
 company
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">More from Advanced Mastery=
 Network faculty member, Casey Graham, who sold his business for 8 figures=
=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>You're always <em>peop=
le</em> away from your next objective. You're always <em>people</em> away f=
rom accomplishing your next goal. </p>=20
                 <p style=3D"line-height: 150%;"><br><strong>You're not a s=
trategy away. You're not an idea away. You're always <em>people</em> away</=
strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And we all go, yeah, y=
eah, yeah, people are our biggest assets. We all spout the clich=C3=A9. But=
 most of us don=E2=80=99t think about it in terms of positioning. Who do we=
 get to position us in a way to be sold for the maximum value?</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Dictum:&nbsp;N=
othing can be dependent on YOU</strong></p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Nothing in you=
r company can depend on you from the selling side <em>or</em> delivery side=
</strong>. Now, you <em>can</em> sell a company that is dependent upon you.=
 The problem is they're going to put you in a =E2=80=9Cwork contract=E2=80=
=9D and then you're gonna be miserable.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I've never met one fou=
nder that got into a work contract that was happy they did it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Nope. Never. You get p=
aid to basically do nothing but sit around and be there.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Nobody wants you there=
. You sold the company out from underneath everybody and they don't like yo=
u anymore. There=E2=80=99s new management, but management is just putting u=
p with you. They did it just to mitigate their risks. But at the end of the=
 day, it's just not a good situation.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>So, the question is, h=
ow do you do this? <strong>You build a leadership team, not a management te=
am</strong>. Here's the difference:&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Leaders create=
 momentum</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Managers solve pro=
blems</strong>.</p>=20
                 <p style=3D"line-height: 150%;"><br>Let me give you an exa=
mple. The type of people you want around will create not only maximum value=
 if you sell, but maximum value if you don't. These are people that create =
their own momentum.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If a train is going 55=
 miles an hour, it will blow through five feet of concrete like nothing and=
 keep going. But if the same train is at a standstill, you can put a 2-inch=
 block in front of the front wheels and it won=E2=80=99t budge. &nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>Momentum is a game cha=
nger in business. It is the Great Exaggerator. Momentum solves problems for=
 you.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>That's what a leader d=
oes for your company.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most entrepreneurs are=
 looking for people to just do stuff, not lead stuff. What you want to do a=
s CEO is look to recruit a team of people that lead stuff. So, here's the t=
eam that you need to recruit if you want to have a wildly valuable company.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>These are the =
five roles you've got to have and their core metric</strong>=E2=80=A6</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">(You can read about the 5 =
roles=E2=80=A6and all 7 moves for building a wildly valuable company in the=
 July 2018 New Renaissance newsletter, available in the Members Area.)&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;"><br>And if your business i=
s at 7 figures and the things that Casey talks about resonate with you=E2=
=80=A6you should be in Advanced Mastery Network.</p>=20
                 <p style=3D"line-height: 150%;"><br>We start in September =
so apply now=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
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                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
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WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
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jF8djL6L4jWl2na9_3SgnODYs5fmJRLblTaBa1BduI9vQ-ozt4Ex6ESugteGO1NhzeTriIyqAoU=
E3IWOFOWiRddWaUSD06An3UEpyrrjLcxwKfE42tjvNk5A5I8y2-TrEjyTczPrAXdfv2_gYGUHZM=
exg_ELJHn" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-u-lin=
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The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5474" dat=
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mc6S_PrH29t4gixNnyhbEBwshMjb62Zblcf96VAeq5C13IVP_uGhlLFVRrObafeyKQ9kHO-qQUn=
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T-3FnT9e_8KBpI3vPUwfgMLK5C1" rel=3D"noopener" class=3D"">80/20 Sales &amp; =
Marketing</a>). Every message will contain a truth, tactic, or testimonial =
to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day=
.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
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