OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 01 Jul 2023 00:51:19 -0400
Message-ID: <m171.1026655813.7859631688185827355.JavaMail.tomcat@web-core2-035>
Date: Sat, 1 Jul 2023 00:30:27 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Move #3 for creating a wildly valuable
 company
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8244006:value:infusionsoft
 
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">More from Mr. Graham=E2=80=
=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>Move #3: Create Confid=
ence with Clarity</p>=20
                 <p style=3D"line-height: 150%;"><br>This was the hardest t=
ransition for me in selling companies. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But here's what I foun=
d out about people who buy companies (and buyers of just about everything).=
 </p>=20
                 <p style=3D"line-height: 150%;"><br><strong>When you creat=
e clarity for the buyer, it creates confidence</strong>. When you create co=
nfidence, they will pay you more!</p>=20
                 <p style=3D"line-height: 150%;"><br>You must create clarit=
y throughout all parts of your organization. Because when you tell them, =
=E2=80=9CWe're awesome. This is what we do, etc.=E2=80=9D &nbsp;<strong>The=
y don't care</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">They're going to look at <=
strong>processes</strong>, and they're going to look at <strong>sheets of p=
aper</strong>, and they're going to come into your organization and they're=
 going to <strong>see all the gaps</strong>. All that does is create uncert=
ainty. When you have uncertainty, people don't act.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>=E2=80=9CA confused mi=
nd always says no.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You must have processe=
s documented. Macro and micro processes.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Macro processes are ar=
ound core metrics. When somebody comes and says how does your company work?=
 Here=E2=80=99s what it is for us=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>A. How do you attract =
traffic?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">B. How do you build your e=
mail list?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">C. How do you convert the =
sale?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">D. How do you deliver happ=
iness?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">E. How do we get referrals=
?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">F. How do we achieve finan=
cial freedom?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What is the system for=
 each of these? What is the core metric tracked? Who is responsible for eac=
h?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Next. <strong>Document=
ing workflows</strong>. So, when a buyer comes to your company, they're goi=
ng to beat you to death if you can't prove how you do the work.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>So, when we hire someo=
ne, we say =E2=80=9C<strong>We are not hiring you to do the work. We are hi=
ring you to <span style=3D"text-decoration: underline; line-height: 22.5px;=
"><em>document</em></span> the work!</strong>=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>So, what happens if th=
e owner (you) gets hit by a bus? Your goal should be to answer that questio=
n with =E2=80=9CIt would not matter.=E2=80=9D &nbsp;And you can if everybod=
y in the organization is documenting workflows.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This is boring.&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;"><br>And that=E2=80=99s why=
 most people never do it. <span style=3D"text-decoration: underline; line-h=
eight: 22.5px;">And the reason they don't do it is because this is importan=
t. It's not urgent</span>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And we don't have an e=
ndgame in mind. We just operate. We just live our lives and do our jobs. No=
 judgment. Just kinda how it is.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But you need best prac=
tices, macro processes, daily workflows. And everything should be profit-fo=
cused on future value.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>You=E2=80=99re=
 not going to be Instagram and just get acquired for a billion dollars beca=
use you have a bunch of free users</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This is the level of a=
dvice you get in Advanced Mastery Network.</p>=20
                 <p style=3D"line-height: 150%;"><br>We start in September =
so apply today=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><a data-tag-id=3D"5474" da=
ta-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19Iiwi=
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mIjoiaHR0cHM6Ly93d3cucGVycnltYXJzaGFsbC5jb20vYW1uLz91dG1fc291cmNlPWluZnVzaW=
9uc29mdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1wbW0tc2VyaWVzJnV0bV90ZXJtP=
XByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haWwte3sgdG9kYXkuZGF0ZSB8IGlzbyB9fSIs=
InRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIEN=
saWNrIn1dLCJ0YXJnZXQiOiJfYmxhbmsifX0=3D" target=3D"_blank" href=3D"https://=
m171.keap-link020.com/v2/click/fff14aac4d87d96c0b647ccf372a74b8/eJyNkE1rg0A=
Qhv_LHnrS6GpqW0FKCCGIaQ6lPYdFx2aps7vsjhUJ_veutuTUQK_PvPPMx4URKKGobFjOkD9wFj=
ALtTQSFG21IlEvNc75E48fA9ZJ9bm3ujcsv_zRey3PMMmyNc8CRqMBH3l73Wyr8rg_Hcpj5bNGW=
D_kHx7OkzRe38dX0-5lUx7YNN1UA0rafXm7YznZHuajGukPo3fb-fyZyLg8ioZhWBmwdkRh3Vl0=
3arWGAlU0XNPeHK6tzUUUrW9k1o53dLdzNHLeiwAhewWUAs0Qn6owiCGDqwEt3ACi4Wx2hk_-gf=
V_ql-sSW5CMIkTtIwzsI09psLY0A1v5-vYGR5KzoH0zce3o89" rel=3D"noopener" class=
=3D"">Advanced Mastery Network</a>&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
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dROlJweubN795b84EQTONTUcqougdJQvigAsrQOPGaGR8nlFKH2h2vyBS6PedM8GS6vzL7nU8iX=
lZrmjcwdFCtLw8rzdtc9gd982hjV7LXDzyDw6leZGtbrMrafu0bvbkcvkTDUrg9iPSPanQBZhKd=
SIWw1cno_-EaH2VpsMwLC04Nyrm_IlJueRGpX3QGmQvPtPHgOroTXAcaqH74IXR3vR4M-kqIoOq=
QTEhZ4EzZZl407VVKvHgBPhZR3Cqts54GwN8Szy-NsabnTMgybO8SLIyKbKYn1kLuvv5fwsjqXo=
mPVy-ALZckdI=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link020.com/v2/click/7b161d9f3564594a45bed60a1ecfb00e/eJyNkU9Lw0AQxb_LHjwlT=
TapUQNBSiklpPYgei7LZmIX9x-7E0Mo-e5uoujFgtc3b3_z3s6FIGimsW5JSRS9oyQiDriwAjRu=
jUbGlxml9IGm9xGRQr_vnektKS9_vP0Zz2JWFOssjQiOFoLl5Xmzberj_nSoj03wWubCkn9wKM3=
ydH37S9o9beoDmaaraFACdx-B7kmJroe5VCtCMXx1MvjPiNaXSTIMw8qCc6Nizp-ZlCtuVKJhiE=
M0JrxnmkPy2KM6edM7DpXQXe-F0d50eDPrKoB7VYFiQi4CZ8oy8aYrq1TswQnwi47gVGWd8TbE-=
JJ4-OAQcnEugDhLszxOizhPQwtmLej2-woNjKTsmPQwfQIYZ5P_" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"547=
4" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOns=
iaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaW=
duLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sI=
nZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Iiwi=
bGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-l=
ink-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link020.com/v2=
/click/438baba68645a429af8190046e30cb8f/eJyNkMtqwzAQRf9Fi67iWJJTNzWYEkIIxmk=
WpV0H1R43ItYDaVxjgv-9sluyaqHbM1dHd-ZKELTQWNQkI4o9MLIgDippJWjcGo2immeMsUdG1w=
vSSn3ZO9NZkl1_eXsbT5Cn6YrzBcHBQoi8vmy2ZXHcnw7FsQxZK1z45B8exnhCV_f0Zto9b4oDG=
cc_1aAk7j6D3ZMMXQfTUrUMi-Gba0P-jGh9Fsd93y8tODco4fxZtO2yMipeU06jd2Mu8VOH6uRN=
5yrIpW46L432psG7iaug7FQOSsh2BpVQVsgPnVulIg9Ogp85glO5dcbbUOAbVeG0od6cnAURpzy=
JaBolNPQX1oKuf-5fwkCyRrQexi_9TJCg" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
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