OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 02 Jul 2023 00:30:38 -0400
Message-ID: <m171.1797604960.162901688272226656.JavaMail.tomcat@web-core2-035>
Date: Sun, 2 Jul 2023 00:30:26 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_I_love_getting_mail_like_THIS=E2=80=A6?=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I=E2=80=99ve known the =E2=
=80=9Ctwins=E2=80=9D for nearly 2 decades. I=E2=80=99ll withhold their name=
s for this message, but they go way back to the Google gold rush days with =
me, and they run a marketing agency (doing PPC and many other things)=E2=80=
=A6</p>=20
                 <ul>=20
                  <li style=3D"line-height: 22.5px;"><strong>Been reading e=
verything from Planet Perry about Google and how they aren't the same. 100%=
 agree</strong>. At the agency we have seen Google continue to recommend th=
ings that are not in the best interest of our clients. Even our clients see=
 it and <span style=3D"text-decoration: underline; line-height: 22.5px;">us=
e us to stand between them and Google</span>. Google continues to remove ou=
r ability to see things, make optimizations, and pushes the "just look at l=
ifetime value" (regardless of what it might cost to get there).</li>=20
                  <li style=3D"line-height: 22.5px;"><strong>Your phrase "i=
f we have only taught you Google Ads we have failed you" continues to ring =
true</strong>. The companies at the agency who do well find out how to get =
the most out of all media, not just Google.</li>=20
                  <li style=3D"line-height: 22.5px;"><em><strong>80/20 Sale=
s and Marketing</strong></em>. At the agency your book has turned into my d=
e facto recommendation for all of my new folks (along with <em>Extreme Owne=
rship</em> by Jocko Willink). The folks who have read the book continue to =
say how it has helped change their thought process of how they approach the=
ir work at the agency.</li>=20
                  <li style=3D"line-height: 22.5px;"><strong>Swiss Army Kni=
fe</strong>. My search team I run for the agency ($24 million plus in spend=
) has been taught the Swiss Army method. They really should have this in co=
llege as well as <em>80/20 Sales and Marketing</em>.</li>=20
                  <li style=3D"line-height: 22.5px;"><strong>Reporting &amp=
; analytics is key</strong>. There will be winners and losers and what we s=
ee continually is those who dial in their reporting and analytics are the o=
nes who win. Those who fail to invest in reporting and analytics continuall=
y make poor decisions.</li>=20
                 </ul>=20
                 <p style=3D"line-height: 150%;">We are continually gratefu=
l for investment in Planet Perry. We both know we wouldn't be where we are =
without the investment and without the time from Planet Perry. Thank you ag=
ain for everything.</p>=20
                 <p style=3D"line-height: 150%;"><br>Go, Twins, go. </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I don=E2=80=99t know many =
consultants who have clients still sending them updates almost 20 years lat=
er.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What we do in New Rena=
issance Club, Perry Marshall Academy, Roundtable, and Advanced Mastery Netw=
ork stands the test of time.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It works.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If you=E2=80=99re inte=
rested in any of these peer advisory groups, just contact your sales rep to=
day or email us at <a data-u-link-value=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6=
eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJqZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R=
5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoiam9pbkBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3=
QiOiIiLCJib2R5IjoiIn19" target=3D"_blank" href=3D"mailto:join@perrymarshall=
.com" rel=3D"noopener" class=3D"">join@perrymarshall.com</a>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link016.com/v2/click/93f6cd6a37535=
c36bc7dbe0435d275e8/eJyNkMtqwzAQRf9Fi67i2HJM4hpMCSEE4zSL0q6DsMeNqF5Io7om-N8=
ruyWrBro9c3U0d64EQTGFVUsKIumGkgWx0HDDQeFOK2TNPKOUPtIkXxDB1cfBam9Icf3j7W08wX=
S9zrJsQXAwECKvL9tdXZ0O52N1qkPWMBs--YeH0nRF8yy_mfbP2-pIxvGuGiTH_WewO1Kg9TCVa=
nkohm9WhPwF0bgijvu-XxqwdpDMugsTYtloGXdeKRAd_4qfPMqz0942UHLVece1crrDh4nLoPSy=
BMm4mEHDpGH8XZVGysiB5eBmjmBlaax2Jizwg5pw2rDenJwFUZqkqyjZRMlUnxkDqv29fw0DKTo=
mHIzfwSSR3A=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
pbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbH=
VlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZ=
WwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474"=
 data-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.kea=
p-link016.com/v2/click/8b1d23db0cc173efd6351e40817c466d/eJyNkU9rg0AQxb_LHnq=
K0TVirCAlhBDENIfSnsOyjs3S_cfuWJHgd-9qS04t9PrmzW_ezNwIgmYa65aURNEtJSvigAsrQO=
PeaGR8qVFKH2lSrIgU-uPoTG9Jeful916exTTPsyxfERwtBMvry27f1Ofj5VSfm-C1zIUh_-BQm=
m5okRV30uF5V5_INP2JBiXw8BnonpToepiXakVYDN-cDP4rovVlHA_DsLbg3KiY81cm5ZobFWsY=
ohCNCe-Z5hA_9agu3vSOQyV013thtDcdPsy6CuBeVaCYkIvAmbJMvOvKKhV5cAL8oiM4VVlnvA0=
xviUeDhxCLs4FEKVJuomSbZTMR2DWgm5_vtDASMqOSQ_TFy9blBI=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D=
"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnM=
iOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbX=
BhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319I=
n0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0=
IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campai=
gn-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link016.co=
m/v2/click/c5cb79ba6bd7d00a8e4165eb1cedfcd1/eJyNkM1qwzAQhN9Fh57i2HJCkhpMCSE=
E4zSH0p6DKq8bEf0hrWpM8LtXdkvpoYVeZ2e-3dkbQdBMY9WQgii6pmRGHHBhBWjcGY2MTzNK6T=
3NNjMihb4enAmWFLdfst_jUcxXq-UyZrC3EC3PT9tdXZ0O52N1qqPXMheX_INDab6gmx-k_eO2O=
pJh-BMNSuD-PdI9KdAFGEs1IhbDFyej_4JofZGmXdfNLTjXK-b8hUk550almyzPkldjrulDQHX2=
JjgOpdBt8MJob1q8G3UVkUGVoJiQk8CZsky86dIqlXhwAvykIzhVWme8jQd8Sjy-Np43OSdAkmf=
5IsnWSTbWZ9aCbr7-X0NPipZJD8MHE9eQsw=3D=3D" rel=3D"noopener" class=3D"">80/2=
0 Sales &amp; Marketing</a>). Every message will contain a truth, tactic, o=
r testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you s=
pend every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
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wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
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lapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
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ns-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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re</a> to be removed from the <em>Perry Marshall Minute</em>&nbsp;series.</=
p>=20
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