OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 09 Jul 2023 00:30:59 -0400
Message-ID: <m171.544020118.1060971688877047316.JavaMail.tomcat@web-core2-035>
Date: Sun, 9 Jul 2023 00:30:47 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The overlooked power disqualifier
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">If you=E2=80=99ve read <em=
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=80=99s 5 Power Disqualfiers=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>Do they have a bleedin=
g neck?</p>=20
                 <p style=3D"line-height: 150%;">Do they have the ability t=
o say yes?</p>=20
                 <p style=3D"line-height: 150%;">Do they have the money? </=
p>=20
                 <p style=3D"line-height: 150%;">Do they buy into your USP?=
</p>=20
                 <p style=3D"line-height: 150%;">Do they believe your solut=
ion fits in with their overall plans?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We had a call with Rou=
ndtable member, Steven, the other day and the oft-overlooked =E2=80=9Cfit i=
n with their overall plans=E2=80=9D question came up.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>This may very =
well be the most important of the 5</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Here=E2=80=99s why=E2=
=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>If they have already s=
aid to themselves, =E2=80=9CI believe that solving this problem is a top pr=
iority for the success of my business=E2=80=9D and you can offer them a sol=
ution to that problem, you have a much smoother path to the sale.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br><strong>=E2=80=9CYou s=
aid this problem is a high priority, my solution solves it</strong>.<strong=
>=E2=80=9D</strong></p>=20
                 <p style=3D"line-height: 150%;"><br>It=E2=80=99s sales jud=
o.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You are using their wo=
rds, their beliefs, their priorities to sell your solution.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You are on their side.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The next question is=
=E2=80=A6</p>=20
                 <p style=3D"line-height: 150%;"><br>What would you pay to =
have that very-high-priority problem solved?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Often the answer to th=
at question is a much higher &nbsp;=E2=80=9Cprice=E2=80=9D than the answer =
to=E2=80=A6.</p>=20
                 <p style=3D"line-height: 150%;"><br>What would you pay for=
 a product/service like this?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>When you ask T=
HAT question they think =E2=80=9CWhat do similar solutions cost?=E2=80=9D</=
strong>&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And they give you an a=
nswer in that range. .&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><span style=3D"text-de=
coration: underline; line-height: 22.5px;"><em><strong>Remember, you are no=
t selling a product or service</strong></em></span>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You are selling a solu=
tion to a problem.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If they believe that s=
olving that problem is congruent with one of their <strong>top business obj=
ectives</strong>?</p>=20
                 <p style=3D"line-height: 150%;"><br>If they believe that s=
olving that problem is <strong>mission critical</strong>? &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And they believe you u=
nderstand that=E2=80=A6and can do that better than anyone else?&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>Congrats! You just ear=
ned the right to charge far more.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">Get a Definitive Selling P=
roposition consultation with McGee for just $299 (normally $799) when you j=
oin&nbsp;<a data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ=
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OiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF=
0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsIn=
RhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsa=
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gkiaUxIQC1wYAQr3WiHjy4xSuqXxJiCdUO9Hq3tDitsfb3_Gs5hkWZ6tA4KjAW95ed7t6-p8vJy=
qc-29hlm_5B8cSpN1mm5_SYenXXUi03QXDVLg4cPTHSnQ9jCXaoQvhq-28_4ronFFFA3DsDJg7S=
iZdVfWdSuuZaRgCH00JpxjikP02KO8ON1bDqVQbe-EVk63-DDr0oN7WYJkolsEzqRh4k2VRsrQg=
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                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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WRQRwauBEHl53mzb5rg_HZpjG7KG2fDJPzyUZss8Xy_vpt3TpjmQcfxTDZLj7iPYHanQepiW6nl=
YDF-tCPkzonFVklwul4UBa6-SWXdmQiw6LZPBKwVi4J_Jo0d5ctrbDmquBu-4Vk4P-DBxGZRe1i=
AZFzPomDSMv6naSBk7sBzczBGsrI3VzoQC36gLpw315uQsiLM0y-O0jNNV6M-MAdX_3L-FK6kGJ=
hyMX8oNkek=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-c=
ampaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1=
lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX=
0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdub=
Glua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsi=
OiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q=
7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-li=
nk007.com/v2/click/f082acb30d37b7d40e01fd504fad2e9e/eJyNkU9rwkAQxb_LHnoyJhs=
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CQ04xzvubJasY6ZT733vaOFdc_du_jm5hmWZ7RDl4ckOXtdbOtq-P-dKiONXmd8PTIAxzO0-Vis=
V7eSbuXTXVg4_gvGrTC3RfRAyvQ93Ar1Sgqhu--I_8Z0YUijodhmDvw_qKFD2fRdXNpdWxgiCia=
UCEIIyF-7lGfgu29hFKZtg_KmmBbfLrpmsC9LkEL1U2CFNoJ9WFKp3UUwCsIk47gdem8DY5i_Ei=
SDkwhJ-cEiNIkXURJHiUraiGcA9P8_kINF1a0ogswfgM4aJQf" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
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hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link007.com/v2=
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mEuuyt7g3Jr3-8vY9vMF6t0pQGBEcDPvL2utlW5XF_OpTHymcNt_6Tf3gYi5dJsl7eTbuXTXkg0=
_RQDVLg7svbHcnR9nBbqhF-MXy3nc-fEY3Lo2gYhoUBa0fJrTvzrlvUWkYZjWn4ofUleu5Rnpzu=
bQ2FUG3vhFZOt_h049Ire1mA5KKbQc2l4eJTFUbK0IEV4GaOYGVhrHbGF_hBtT-trzcnZ0EY0zg=
JaRrSzPfnxoBqfu9fwUjylncOpm8RDJC3" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
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=3D"height: 100%;width: 100% !important;"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
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dress isn't monitored! If you need help, please email: <a data-u-link-value=
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ns-serif;" align=3D"left">=20
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pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
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ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
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ns-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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here</a> to be removed from the <em>Perry Marshall Minute</em>&nbsp;series.=
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