OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 12 Jul 2023 00:31:20 -0400
Message-ID: <m171.944136973.11729981689136270480.JavaMail.tomcat@web-core2-035>
Date: Wed, 12 Jul 2023 00:31:10 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: More gumball guruing
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Back when I was still sipp=
ing the Amway pink Kool-Aid, I tried what I called =E2=80=9CPoor Man's Busi=
ness Reply Mail.=E2=80=9D </p>=20
                 <p style=3D"line-height: 150%;"><br>Dan Kennedy was teachi=
ng me to look around for other successful ideas to copy. And at the time th=
ere was a coffee company, Gevalia, offering a free coffee maker if you star=
ted a monthly coffee subscription. It was like the Columbia Record and Tape=
 Club for coffee. I figured this was an idea I could swipe.</p>=20
                 <p style=3D"line-height: 150%;"><br>So, I made postcards t=
hat offered a free coffee sampler, just =E2=80=9Cfill it out and mail it ba=
ck. No postage necessary.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Then I=E2=80=99d put a=
 1-cent stamp on the postcard. Then I went to high-density neighborhoods in=
 the city of Chicago where every street was lined with cars and I=E2=80=99d=
 just plant my seeds. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Then when someone woul=
d mail one back, I would get a note in my mailbox saying, =E2=80=9CYou have=
 postage due mail at the post office.=E2=80=9D I would go to the post offic=
e, pay the postage, and collect my postcard leads.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>That generated leads a=
t $2 a pop. Not too shabby.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But getting them to go=
 any further than that? I never really got that part of my =E2=80=9Cfunnel=
=E2=80=9D sorted!</p>=20
                 <p style=3D"line-height: 150%;"><br>And that was a really =
important lesson. I started to calculate how much it was costing me to acqu=
ire a customer. I started to realize that if I wanted to generate leads for=
 somebody to look at my business opportunity, I was probably looking at $50=
 to maybe $100 or more per appointment.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I wasn't willing (or a=
ble!) to pay $50 to get a meeting. But I=E2=80=99d never thought of it in t=
hose terms until I started to do this direct marketing stuff.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This was my introducti=
on to the Gumball Machine analogy. =E2=80=9CPerry, if you had a magic gumba=
ll machine, how much money would you put in the gumball machine to get a li=
ve human being that will be willing to pay attention to you while you draw =
circles for them?=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I realized that even w=
ith some decent direct marketing I=E2=80=99d have to spend about a hundred =
bucks. And in order to get those economics to work, I=E2=80=99d have to con=
vert them into something that generated cash immediately.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>They would have to sto=
ck up on inventory, buy a bunch of tapes, register for a seminar.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br><em>Something</em> in =
the first 30 days, or these numbers would not work.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This is how I started =
figuring out the economics of Amway were impossible.</p>=20
                 <p style=3D"line-height: 150%;"><br>Do you know your gumba=
ll machine?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Is it cranking out custome=
rs for a reasonable cost?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Are you spending too m=
uch to get a customer?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Are you not spending E=
NOUGH to get more customers?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>In Perry Marshall Acad=
emy this is one of the first things we dive into. We make sure you know you=
r =E2=80=9CEconomics=E2=80=9D and what you need to do to make them more pro=
fitable.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Next class of PMA star=
ts in September. Contact us at <a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwi=
dmFsdWVzIjp7ImhyZWYiOiJtYWlsdG86am9pbkBwZXJyeW1hcnNoYWxsLmNvbSIsInRhcmdldCI=
6Il9ibGFuayJ9fQ=3D=3D" target=3D"_blank" href=3D"mailto:join@perrymarshall.=
com" rel=3D"noopener" class=3D"">join@perrymarshall.com</a> for details.</p=
>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Join New Renaissance Club at the =
annual level before August 1st and get $500 off your tuition.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: =E2=80=9CNR bonus=E2=80=9D =E2=80=94 and let our support team =
know that you'd like to claim this NR bonus.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
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1W-SqNCA4GQuT1Zburq9PhfKxOdcgaZsMn__BQmj3m6XJzM-2ft9WRjONdNUiO-89gd6RA62Eq1=
fJQDN-sCPkLonFFkvR9vzBg7SCZdRcmxKLRMum8UiA6_pU8eZRnp71toOSq845r5XSHDxOXQell=
CZJxMYOGScP4uyqNlLEDy8HNHMHK0ljtTFjgBzXhtGG9OTkL4izNlnG6julUnxkDqv29fw0DKTo=
mHIzfxT-R4A=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
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r3WiHjS41SWtB0G5FeqI-j1d6Q8vZL7708i1meF3kWERwNBMvry27f1Ofj5VSfm-A1zIYh_-BQm=
j0W6Xp7Jx2ed_WJTNOfaJACD5-B7kiJ1sO8VCvCYvhm--C_IhpXJskwDCsD1o6SWXdlfb_iWiYK=
hjhEY8I5pjgkTx7lxWlvOVRCdd4JrZzu8GHWZQB7WYFkol8EzqRh4l1VRsrYgRXgFh3ByspY7Uy=
I8S3xcOAQcnEugDhLs3WcbmI6H4EZA6r9-UIDIyk71juYvgAziJQW" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5=
474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiO=
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aWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0=
sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Ii=
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AWmFuh6s7gzJb3-8vY8nmKTpJl0FBAcDPvL2ut1V5elwPpanymcNs_6Tf3goTVabeJndTfuXbXk=
k4_hQDVLg_svbHcnRdjCVqoUvhu-29fkLonF5FPV9vzBg7SCZdRfWtguuZZTFSRx-aH2NnjuUZ6=
c7y6EQqumc0MrpBp8mLr2ykwVIJtoZcCYNE5-qMFKGDqwAN3MEKwtjtTN-gR_E_Wn9enNyFoRJn=
CzDeB3SqT4zBlT9e_8KBpI3rHUwfgMX8pC3" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
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dress isn't monitored! If you need help, please email: <a data-u-link-value=
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