OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 13 Jul 2023 00:30:41 -0400
Message-ID: <m171.641323139.853631689222628703.JavaMail.tomcat@web-core2-035>
Date: Thu, 13 Jul 2023 00:30:28 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Is anybody emotional about what you sell?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8260700:primer:infusionsoft
 
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Just before I bailed on th=
e Amway dream, I sent one of my early sales letters to Dan Kennedy for a re=
view. </p>=20
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 copy is pretty good, and I don=E2=80=99t think you=E2=80=99ll do better th=
an the $10 per lead you=E2=80=99re getting right now by improving your copy=
. But Perry the problem is <em><strong>nobody's lying awake at night worryi=
ng about any of this stuff</strong></em>.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>That was another big l=
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e sweating in their beds about. Some itch that they really want scratched. =
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And there was no bleed=
ing neck with Home Shopping Delivered. No bleeding neck about soap.</p>=20
                 <p style=3D"line-height: 150%;"><br>Eighty percent of what=
 people spend money on falls in the =E2=80=9CWal-Mart=E2=80=9D category. &n=
bsp;Ordinary stuff nobody thinks too hard about.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>No bleeding necks, low=
 margin commodities dominated by big brands. Zero emotional investment.&nbs=
p;</p>=20
                 <p style=3D"line-height: 150%;"><br>Some guy and his wife =
working out of their house are never going to compete with that <em>no matt=
er how many pump-you-up seminars they go to. </em>You can spin a good fanta=
sy about it, but it=E2=80=99ll never be reality.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This forces you to exp=
lore the other 20% of the world. The long tail of weird, niche-y things.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>And almost all=
 entrepreneurship as we define it in New Renaissance Club exists in that wo=
rld</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I remember sitting at =
my keyboard trying to come up with something compelling to say about dish s=
oap. I had read somewhere that if the product is really good, the copy almo=
st writes itself.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But if you are sitting=
 in front of your keyboard for an hour, trying to think of one interesting =
thing to say about your product, and coming up empty=E2=80=A6 you probably =
shouldn't be selling it.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
t7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmsta=
WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link001.com/v2/click/04fe8211ea61f1a=
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04t9PrMu8--M1eCoJjCuiMlkbSgJCIWWm44KNxphaxdZpTSDU3XERFcvR-s9oaU11_e3sYzzPJ8=
U6QRwdFAiLw8b3dNfTqcj_WpCVnDbPjkHx5KswdK8_XNtH_a1kcyTX-qQXLcfwS7IyVaD_NSHQ-=
L4asVIX9BNK5MkmEYVgasHSWz7sKEWLVaJr1XCkTPP5NHj_LstLctVFz13nGtnO7xbuYyKL2sQD=
IuFtAyaRh_U5WRMnZgObiFI1hZGaudCQW-URtOG-otyUUQZ2l2H6dFTLPQnxkDqvu5fwMjKXsmH=
Exfw5GR3w=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-campaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuY=
W1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5r=
fX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWd=
ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link001.com/v2/click/6fe95041e065d2b6371361ed26ec9729/eJyNkc1qwzAQhN9Fh57s2=
FKpnRhMCSEE4zSH0p6DkNeNqPWDtK4xwe9e2S05tZDr7OjbGe2VIGiusWpIQRTNKYmIAyGtBI07=
o5GLZUYp3dB0HZFO6s-DM70lxfWPt7fxLLIs2-QsIjhaCJa31-2urk6H87E61cFruQtL7uBQyp4=
ozdY30v5lWx3JNP2LBiVx_xXonhToephLNTIUw3fXBf8F0foiSYZhWFlwblTc-QvvupUwKtEwxC=
Eal95zLSB57lGdvemdgFLqtvfSaG9afJh1FcC9KkFx2S2C4Mpy-aFLq1TswUnwi47gVGmd8TbE-=
JFE-OAQcnEugJil7DFO85iy0IJbC7r5vUINIyla3nmYvgExzpQV" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwi=
YXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXR=
hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link001.com/v2=
/click/e4bf01068cb1a9873b2e0e78076745a5/eJyNkE1rg0AQhv_LHnrS6NpWjSAlhBDENIf=
SnsN2HZsl7ge7Y0WC_72rLTm10Osz7z77zlwJgmIKq4YURNKMkoBY4MIIULjVChlfZpTSNY3zgH=
RCXfZW94YU11_e3sYzTNJ0nT0EBEcDPvL6stnW1XF_OlTH2mcNs_6Tf3goTR4pTfObafe8qQ5km=
v5UgxS4-_R2Rwq0PcxLNcIvhm-28_kzonFFFA3DsDJg7SiZdWfWdSuuZZTHSRy-a32JnnqUJ6d7=
y6EUqu2d0MrpFu9mLr2ylyVIJroFcCYNEx-qNFKGDqwAt3AEK0tjtTO-wDfi_rS-3pJcBGESJ_d=
hnIU08f2ZMaCan_vXMJKiZZ2D6QsWRJC2" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
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          </div>=20
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        </div>=20
       </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
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=3D"height: 100%;width: 100% !important;"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
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wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse: colla=
pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
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lapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
                  </tr>=20
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wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: center; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;"><em>Not interested in this=
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