OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 16 Jul 2023 00:31:06 -0400
Message-ID: <m171.1489426965.344351689481860040.JavaMail.tomcat@web-core2-035>
Date: Sun, 16 Jul 2023 00:31:00 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Gumballs and GrubHub
Errors-To: mailer@infusionmail.com
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Yesterday I gave you a som=
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tly what you can afford to pay for a new customer using my 80/20 Curve. </p=
>=20
                 <p style=3D"line-height: 150%;"><br>Given that only 0.0001=
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ou can be sure that not many of your competitors are as on top of their gam=
e as you, just by doing this exercise.</p>=20
                 <p style=3D"line-height: 150%;"><br>And please also notice=
 that what <em>most</em> people will do =E2=80=93 what <em>average</em> peo=
ple will do =E2=80=93 is =E2=80=9Cget on the GrubHub bandwagon.=E2=80=9D&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The average restaurant=
 owner does not pull up data from 100 customers, realize they made a total =
of 650 trips to the restaurant.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>He does not figure out=
 that the 80th percentile customer comes in 7 times and the #1 customer cam=
e in 92 times.</p>=20
                 <p style=3D"line-height: 150%;"><br>He just hands over his=
 20% to GrubHub and hustles his buns harder to make up for it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Scaling his way to ban=
kruptcy.</p>=20
                 <p style=3D"line-height: 150%;"><br>Prevailing entrepreneu=
rs think <em>very</em> differently from the masses. They listen to differen=
t information sources, they use different numbers=E2=80=A6 they even have v=
ery different ways of applying the notion of =E2=80=9Caverage.=E2=80=9D&nbs=
p;</p>=20
                 <p style=3D"line-height: 150%;"><br>It is =E2=80=9Charder=
=E2=80=9D to think this way=E2=80=A6 or is it?</p>=20
                 <p style=3D"line-height: 150%;"><br>Which is harder=E2=80=
=A6 mastering 80/20, or going bankrupt?</p>=20
                 <p style=3D"line-height: 150%;"><br>Mastering the Tactical=
 Triangle, or not being able to afford the school you want for your kids?</=
p>=20
                 <p style=3D"line-height: 150%;"><br>Which is harder=E2=80=
=A6 building a sustainable business with a moat around it, giving you auton=
omy and choices=E2=80=A6 or depending on government checks and relatives an=
d insurance companies as you grow old?</p>=20
                 <p style=3D"line-height: 150%;"><br>Choose your hard.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Join New Renaissan=
ce Club at the annual level and get $500 off your Perry Marshall Academy. P=
MA is for entrepreneurs willing to do the =E2=80=9Chard=E2=80=9D thinking</=
strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Expires August 1st.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>To claim this bonus, s=
imply email support@perrymarshall.com after joining New Renaissance =E2=80=
=94 Subject line: =E2=80=9CNR bonus=E2=80=9D =E2=80=94 and let our support =
team know that you'd like to claim this NR bonus.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
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TL8vxhQXAwECKvL5ttXR33p0N1rEPWMBs--YeH0nS1Tmh2Ne2eN9WBjOOfapAcd5_B7kiB1sO0V=
MvDYvhmRcifEY0r4rjv-6UBawfJrDszIZaNlnHnlQLR8a_4yaM8Oe1tAyVXnXdcK6c7vJu4DEov=
S5CMixk0TBrG31VppIwcWA5u5ghWlsZqZ0KBH9SE04Z6c3IWRGmS3kfJOqKr0J8ZA6r9vX8NAyk=
6JhyM38m6keY=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
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aYWMLzNK6YamDxHphXo_WO0NKa9_vP0Zz2KW55tNHhEcDQTLy_N219Snw_lYn5rgNcyGJf_gUJq=
ti5T-kvZP2_pIpukmGqTA_UegO1Ki9TCXakUohq-2D_4LonFlkgzDsDJg7SiZdRfW9yuuZaJgiE=
M0JpxjikPy6FGenfaWQyVU553QyukO72ZdBrCXFUgm-kXgTBom3lRlpIwdWAFu0RGsrIzVzoQYX=
xIPHxxCLs4FEGdpdh-nRUzXoQUzBlT7fYUGRlJ2rHcwfQI4D5Qc" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"547=
4" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOns=
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duLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sI=
nZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Iiwi=
bGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-l=
ink-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link015.com/v2=
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KFvh6c6Swpbr_s3seTmGbZZhN2cLAQLK8v211dnQ7nY3Wqg9cyF478g0NpusoTmt1J--dtdSTj-=
CcalMD9Z6B7UqDrYCrViFAM35wM_gui9UUc932_tODcoJjzFyblkhsVr5M0id6NucZPHaqzN53j=
UArddl4Y7U2LD5OuArJTJSgm5CxwpiwTH7q0SkUenAA_6whOldYZb0OAb4mH14Z4s3MGRGmSPkZ=
JHtFVyM-sBd38_L-GgRQtkx7GLxxtkL0=3D" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
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se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
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wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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