OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 20 Jul 2023 00:31:13 -0400
Message-ID: <m171.1161645427.18057471689827459951.JavaMail.tomcat@web-core2-035>
Date: Thu, 20 Jul 2023 00:30:59 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_When_95/5_breaks,_it_breaks_BAD=E2=80=A6?=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I once got an email from a=
 New Renaissance member named Matt, Matt=E2=80=99s friend had developed a n=
ice little free traffic machine. The idea behind it was rock solid. </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Find a niche that=E2=80=A6=
</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <ul>=20
                  <li style=3D"line-height: 22.5px;">You know a lot about (=
preferably you=E2=80=99re even =E2=80=9Cone of them=E2=80=9D) and=E2=80=A6<=
br><br></li>=20
                  <li style=3D"line-height: 22.5px;">People are obsessive a=
nd irrational and =E2=80=A6<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">Spend a LOT of money a=
nd=E2=80=A6<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">Are open to offers lik=
e yours</li>=20
                 </ul>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">That right there is a gold=
en recipe for generating leads and sales.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">But here business came cra=
shing down.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">What went wrong?</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <ol>=20
                  <li style=3D"line-height: 22.5px;"><strong>She was relyin=
g on FREE traffic</strong>. Free and ultra-cheap traffic is always subject =
to slaps and bans and the whims of the advertising platform gods.<br><br></=
li>=20
                  <li style=3D"line-height: 22.5px;"><strong>She didn=E2=80=
=99t own her own business, she was an affiliate</strong>.</li>=20
                 </ol>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">What will you do if your b=
ig traffic source dries up?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">This is a bigger problem n=
ow than it ever used to be. And it=E2=80=99s always been a problem.&nbsp;</=
p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I came out with <em>Gueril=
la Marketing for High Tech Sales People</em> over 15 years ago. In that pro=
gram I quoted somebody, saying, =E2=80=9CI don=E2=80=99t know one way to ge=
t you 30 customers a month, but I know 30 ways to get you one customer a mo=
nth.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">That line used to get echo=
ed back to me more than anything else in that guide.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">And that was <em>before</e=
m> Google AdWords.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Then the internet comes al=
ong =E2=80=93 and it crunches down to just Google organic, Google search, a=
nd Facebook (and their =E2=80=9Csubsidiaries=E2=80=9D).&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Even though there are zill=
ions of sites on the internet, 95/5 crunches it down to just these three.&n=
bsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>And the problem wi=
th a 95/5 world is that when things break&nbsp;</strong></p>=20
                 <p style=3D"line-height: 150%;"><strong>they break <em>rea=
lly</em> bad!</strong></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">You could say, =E2=80=9CWe=
ll, Perry, I own my own business, that wouldn=E2=80=99t happen to me.=E2=80=
=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Don=E2=80=99t be so sure. =
It <em>could</em> happen to you or almost anyone. It didn=E2=80=99t happen =
to Matt=E2=80=99s friend because she was an affiliate.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">It happened to her because=
 her market was <strong>horse lovers</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Apparently, there were som=
e unethical marketers in that space on Facebook.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Facebook said, =E2=80=9CWe=
 don=E2=80=99t want any part of it. Not worth the trouble=E2=80=9D&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">So, poof. <strong>Overnigh=
t</strong>. No horses on Facebook.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>In a 95/5 world, you m=
ust sleep with one eye open.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You must always be ask=
ing, =E2=80=9CWhat will I do if my main traffic source disappears overnight=
?=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We are getting ready t=
o release some of the recordings from the Definitive Traffic &amp; AI Semin=
ar.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Watching the presentations=
 are one of the best ways I can think of to sleep with one eye open.&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">When we release them, annu=
al New Renaissance Club members will get a significant discount.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><a data-u-link-value=3D"ey=
JuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25sa=
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pbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS=
0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" data-campaign-link-i=
d=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-link015.com/v2/clic=
k/f4da87a0bcb7aa6842fdc0d37edec79c/eJyNkc1qwzAQhN9Fh57s2HJSpzGYEkIIxmkOpT0H=
Ia8bUf0hrWtM8LtXdktODfQ6O_p2RnslCJpprBpSEEXXlETEARdWgMad0cj4PKOUbmj6FBEp9Of=
Bmc6S4vrH29t4ErN8vcxXEcHBQrC8vW53dXU6nI_VqQ5ey1xY8g8OpVm-yh7zG2n_sq2OZBzvok=
EJ3H8FuicFug6mUo0IxfDdyeC_IFpfJEnf9wsLzg2KOX9hUi64UYmGPg7RmPCeaQ7Jc4fq7E3nO=
JRCt50XRnvT4sOkqwDuVAmKCTkLnCnLxIcurVKxByfAzzqCU6V1xtsQ40fi4YNDyNk5A-IszZZx=
uo7pJrRg1oJufq9Qw0CKlkkP4zcvXJQa" rel=3D"noopener" class=3D"">Join here now=
</a>.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link015.com/v2/click/4087f2a57fa8d=
54dac65b29f84e5e745/eJyNkE1Lw0AQhv_LHjwlTTfVxAaClFJKSO1B9FyWZGIX94vdWWMo-e9=
uouilgtdn3n32nbkQBMUUVi0piKQ5JRGx0HDDQeFWK2TNPKOUrunyPiKCq7e91d6Q4nLl7c94gm=
mWr7IsIjgYCJHnp822ro7706E61iFrmA2f_MNDaZrdpne_pt3jpjqQcfxTDZLj7j3YHSnQepiWa=
nlYDF-sCPkzonFFkvR9vzBg7SCZdWcmxKLRMum8UiA6_pE8eJQnp71toOSq845r5XSHNxOXQell=
CZJxMYOGScP4qyqNlLEDy8HNHMHK0ljtTCjwhZpw2lBvTs6COF2mq3iZx3Qd-jNjQLXf969hIEX=
HhIPxE8Zfkeg=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link015.com/v2/click/101d283594fdee67fef0cfc4db7178bb/eJyNkc1qwzAQhN9Fh57i2=
HJapzGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs7OfZlZXhmCEwbJmOdN8zdmCeZDKKTC4=
swaFnGec8w1PHhesVebj4G3nWH79Zfc2nsQ0W68y2sHBAVleX7a7qjwdzsfyVJHXCU-P_IPDeZr=
dpw_ZjbR_3pZHNo5_okEr3H8SPbAcfQdTqVpRMXzzLfkviC7kcdz3_dKB94MWPlxE2y6l1bGBPq=
JoQoUgjIT4qUN9DrbzEgplmi4oa4Jt8G7SNYE7XYAWqp0FKbQT6t0UTusogFcQZh3B68J5GxzF-=
JYkHZhCzs4ZEKVJuoqSdcQ31EI4B6b--YUKBpY3og0wfgE0qJQe" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"547=
4" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOns=
iaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaW=
duLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sI=
nZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Iiwi=
bGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-l=
ink-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link015.com/v2=
/click/14fb461c0b47f37447c845481e27a67a/eJyNkE1rg0AQhv_LHnrS6JpWE0FKCCGIaQ6=
lPYftOjZL3A92x4oE_3tXW3JqoNdn3n32nbkSBMUUljXJiaQZJQGxwIURoHCrFTI-zyilaxqvAt=
IKddlb3RmSX_94extPMEmzZRYHBAcDPvL2utlW5XF_OpTHymcNs_6Tf3goTdLH5Cm9mXYvm_JAx=
vGuGqTA3Ze3O5Kj7WBaqhZ-MXy3rc-fEY3Lo6jv-4UBawfJrDuztl1wLaNVnMThh9aX6LlDeXK6=
sxwKoZrOCa2cbvBh4tIrO1mAZKKdAWfSMPGpCiNl6MAKcDNHsLIwVjvjC_wg7k_r683JWRAmcbI=
M4yyka9-fGQOq_r1_BQPJG9Y6GL8BDV6Qtg=3D=3D" rel=3D"noopener" class=3D"">80/2=
0 Sales &amp; Marketing</a>). Every message will contain a truth, tactic, o=
r testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you s=
pend every day.</p>=20
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