OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 21 Jul 2023 00:31:28 -0400
Message-ID: <m171.143434740.22045231689913872606.JavaMail.tomcat@web-core2-035>
Date: Fri, 21 Jul 2023 00:31:12 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Why_you_MUST?=
 =?utf-8?Q?_convert_customers_into_RAVING_FANS=E2=80=A6?=
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
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              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Because if you DON=
=E2=80=99T, Your Enemies Will Bury You=E2=80=A6</strong></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Here=E2=80=99s my version =
of this madness. </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">About three weeks after my=
 book <em>Evolution 2.0</em> came out, a University of Chicago professor bl=
ogged about how much he hated it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em><strong>He didn=E2=80=
=99t even read the book</strong></em>. He just read the Amazon description =
of the book and decided that was enough.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">And then about a dozen of =
his fans came and gave one-star ratings as well. Because finding out that t=
heir hero did not read a book was intellectual rigor enough for them to joi=
n the echo chamber, I guess.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">But I was prepared for tha=
t.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I had asked a dozen reader=
s to write a review of the book before it even came out. So when it came ou=
t I already had the deck stacked a little bit in my favor.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">100% of the reviews were l=
egit.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>Everybody</em> who wro=
te a review actually read the book. There was nothing fake about them.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>How do you defend =
yourself when the customer/reviewer/blogger wields all the power?</strong><=
/p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">In the social media age, t=
he reviewer has all the power. Here are some questions to help balance the =
scales.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>Do you have enemies?&n=
bsp;</em></p>=20
                 <p style=3D"line-height: 150%;"><em>If you do, who are the=
y?&nbsp;</em></p>=20
                 <p style=3D"line-height: 150%;"><em>Why do they hate you?&=
nbsp;</em></p>=20
                 <p style=3D"line-height: 150%;"><span style=3D"text-decora=
tion: underline; line-height: 22.5px;"><em>Is there anything you can do to =
diffuse the hate?&nbsp;</em></span></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Because if you don=E2=80=
=99t diffuse it, and you achieve stratospheric success, they will take exqu=
isite joy in puncturing your balloon and watching you crash back down to ea=
rth.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Can you make peace with th=
em? That=E2=80=99s what they are there for. To be made peace with.&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;"><br>I know marketing pros =
who will disagree with this stance vehemently.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><em>Don=E2=80=99t make=
 peace with your enemies! Embarrass them. Troll them right back. Use their =
vitriol as fodder for YOUR marketing</em>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">That CAN be very effective=
. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">But it can also backfire e=
xplosively.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I love this phrase: <stron=
g>Friends come and go, but enemies accumulate</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">It=E2=80=99s a deep truth.=
</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link011.com/v2/click/ac5ef01ee984f79=
0c6b28c73537c39b1/eJyNkE9rwzAMxb-LDzulTeyOZAuEUUopIV0PYzsXkyqrmf9hy8tCyXefk=
42eVthJ8PT005MuBEFzjfWJlETRgpKEOGiFFaBxYzTydu5RSh9p9pAQKfTHzplgSXn5Y_bankSW=
F6viPiE4WIiW15f1pqkPu-O-PjTRa7mLS_7BoZTlOWPsSto-r-s9GcebaFACt5-R7kmJLsB01En=
Ew_DNyeg_I1pfpmnf90sLzg2KO3_mUi5bo9IuaA2yE1_pU0B19Ca4Fiqhu-CF0d50eDfpKiKDqk=
BxIWeh5cpy8a4rq9TCgxPgZx3Bqco6420M8CO18bUx3uycAQuWsdUiK2KN-bm1oE-__29gIGXHp=
YfxG78okdo=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-c=
ampaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1=
lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX=
0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdub=
Glua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsi=
OiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q=
7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-li=
nk011.com/v2/click/7e474ddfe792c173d305d819310629b7/eJyNkc1qwzAQhN9Fh57sOFL=
Abg0mhBCCSZpDac9ByJtGVH9I65oQ_O7duCWnFnoSzI4-zayuDMFJh23HamZ5xVnGIigdNDhce4=
dSTTPO-ROfP2bMaPexjb4PrL7-cvc-vomirBZVmTG8BCDL68tqvWsP2-O-PezIG2SkR_7B4VyUp=
RDiTto8r9o9G8c_0WA1bj6JnliNsYdbqU5TMXyLhvxnxJDqohiGYRYgxouVMZ2lMTPlbeFgyCma=
1ClJp6BY9miPyfdRQaPdqU_au-RP-HDTLYF724CV2kyCkjZI_e6aYG2eIGpIk44QbROiT4FifEu=
KFkwhJ-cEyMVcLPJ5RSe1kCGA635-YQcXVp-kSTB-AS1NlBA=3D" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwi=
YXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXR=
hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link011.com/v2=
/click/3f1516841dd16eb2b97dc561829c5a0f/eJyNkE9rg0AQxb_LHnqK0d2ApoKUEEIQ0xx=
Kew5bHZsl7h92x4oEv3sntuTUQk8Db9785s1cGYKRBsuG5UzzjLMF81Arp8Dg1hqU9dzjnD_yZL=
1gnTKXvbe9Y_n1l9l7-yaKNFtlNIOjA7K8vmy2VXncnw7lsSKvk56W_IPDuUhTIcSdtHvelAc2T=
X-iQSvcfRI9sBx9D7ejGkWH4ZvvyH9GdCGP42EYlg68H7X04Sy7bllbHa8TkUTv1l7ipx71Kdje=
11Ao0_ZBWRNsiw83XROy1wVoqbpZqKV2Un2YwmkdBfAKwqwjeF04b4OjAN9STa-leLNzBkQiEas=
oyahSfukcmObn_xWMLG9lF2D6AhHbkLE=3D" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_2" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
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9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_divider_1" class=3D"u_content_divider" s=
tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <table height=3D"0px" align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse: colla=
pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%">=20
                 <tbody>=20
                  <tr style=3D"vertical-align: top">=20
                   <td style=3D"word-break: break-word;border-collapse: col=
lapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
                  </tr>=20
                 </tbody>=20
                </table> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_3" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
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