OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 22 Jul 2023 00:31:40 -0400
Message-ID: <m171.1248953914.24548841690000284115.JavaMail.tomcat@web-core2-035>
Date: Sat, 22 Jul 2023 00:31:24 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_What_Does_Yo?=
 =?utf-8?Q?ur_Thermostat_Tell_You_You=E2=80=99re_Worth=3F?=
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 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">How much are you worth?</p=
>=20
                 <p style=3D"line-height: 150%;"><br>There are two very dif=
ferent ways to answer this... </p>=20
                 <p style=3D"line-height: 150%;"><br>The first way is that =
<strong>everybody has a thermostat in their head</strong> based on what the=
y=E2=80=99re used to, and people will rarely violate that unless they=E2=80=
=99re psychopathic.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If you ask a guy to fi=
x your car and he thinks he=E2=80=99s worth $50/hour then he=E2=80=99s goin=
g to charge you $50/hour, and he=E2=80=99ll feel wrong if he charges you $1=
00.</p>=20
                 <p style=3D"line-height: 150%;"><br>It=E2=80=99s a thermos=
tat. That=E2=80=99s how I think of it. It=E2=80=99s like people have a fina=
ncial thermostat and it=E2=80=99s set at a certain point.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>In fact, I=E2=80=99ve =
found that if you try to give people more money than that, a lot of times t=
hey=E2=80=99ll <strong>sabotage themselves</strong> to get back to what the=
y think they=E2=80=99re worth.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Humans are very punish=
ment-prone.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The second way is =E2=
=80=9C<strong>dollars at a discount</strong>.=E2=80=9D If you manage AdWord=
s for a customer and find out they=E2=80=99re wasting $20,000/month, and yo=
u fix it, you saved them $240,000 per year. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>How much should they p=
ay you?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I don=E2=80=99t know.&=
nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>They could pay you 10%=
 of what you saved them. They could pay you 20% of what you saved them. And=
 you could make $20,000 just like that.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Think of a currency tr=
ader who has a better formula for predicting currency fluctuations.&nbsp;</=
p>=20
                 <p style=3D"line-height: 150%;"><br>They put a certain amo=
unt of money in the market, and then 30 days later they take it back out an=
d they made 15% on their money.</p>=20
                 <p style=3D"line-height: 150%;"><br>Neither of those situa=
tions has <em>anything</em> to do with the thermostat inside your head.&nbs=
p;</p>=20
                 <p style=3D"line-height: 150%;"><br>I had a client tell me=
, =E2=80=9CIt=E2=80=99s not because I don=E2=80=99t think that I am worth i=
t. I am comparing myself to what I think they could get elsewhere. If I cha=
rge more, I tell myself that I have to be worth that money compared to what=
 else they could get on the market.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">That really comes down to =
your Definitive Selling Proposition.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If you are a commodity=
, or are seen as one, then there is a bell curve of what prices you can get=
 away with charging.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And you=E2=80=99re goi=
ng to fall somewhere on that curve. Maybe you=E2=80=99re a little higher th=
an average or maybe you're lower, <strong>but if you=E2=80=99re easily comp=
ared to a lot of other people, then from the customer=E2=80=99s point of vi=
ew, yes, you=E2=80=99re worth a set number.&nbsp;</strong></p>=20
                 <p style=3D"line-height: 150%;"><br><strong>But, remember,=
 what=E2=80=99s easy for you to compare is not always easy for them to comp=
are</strong>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And that=E2=80=99s hug=
e.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We will be releasing a=
 brand new Definitive Selling Proposition coaching program soon.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Annual-level New Renaissan=
ce Club members will get a hefty discount.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><a data-u-link-value=3D"ey=
JuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25sa=
W5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBh=
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pbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS=
0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" data-campaign-link-i=
d=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-link007.com/v2/clic=
k/343739060aad8452d3672331a79b40db/eJyNkU9rwzAMxb-LDzs1TexC0wbCKKWUkK6HsZ2L=
cZTVzP-wlYVQ8t3nZGO7bNDr09NPT9KNIBhusGpIQTTNKVkQD0I6CQb31iAXc41SuqXZZkGUNO9=
HbztHitsfvT_lSWTrfLVlC4KDg2h5ed7t6-p8vJyqcx29jvs45A4OpWy9odkv6fC0q05kHP9Fg5=
Z4-Ij0QAr0HUxLNTIuhq9eRf8V0YUiTfu-XzrwftDchytXaimsTg30SYzGZQjcCEgfO9SXYDsvo=
JSm7YK0JtgWHyZdR3CnS9BcqlkQXDsu30zptE4CeAlh1hG8Lp23wcUYX5KIB44hZ-cMSFjGVkmW=
J2w6AncOTPP9hRoGUrRcBRg_ASm-lA4=3D" rel=3D"noopener" class=3D"">Join here</=
a>.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
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WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link007.com/v2/click/dd222e193b197=
1bde304a414a1caa803/eJyNkMtqwzAQRf9Fi67s2HJKnBhMCSEE4zSL0q6DsMeNqF5Io7om-N8=
ruyWrBro9c3U0d64EQTGFVUsKImlOSUQsNNxwULjTClkzzyilG5quIyK4-jhY7Q0prn-8vY0nmK=
3y5eYxIjgYCJHXl-2urk6H87E61SFrmA2f_MNDabZa0zS7mfbP2-pIxvGuGiTH_WewO1Kg9TCVa=
nkohm9WhPwF0bgiSfq-XxiwdpDMugsTYtFomXReKRAd_0qePMqz0942UHLVece1crrDh4nLoPSy=
BMm4mEHDpGH8XZVGytiB5eBmjmBlaax2Jizwg5pw2rDenJwFcZZmyzjN42yqz4wB1f7ev4aBFB0=
TDsZvwN-R3A=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
pbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbH=
VlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZ=
WwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474"=
 data-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.kea=
p-link007.com/v2/click/8f74433d345f8f8e42740b1c531c6fe0/eJyNkU9rg0AQxb_LHnr=
S6G5AE0FCCCGIaQ6lPYdlHZul7h92x4oEv3tXW3Jqodc3b37zZuZOEDTXWDWkIIrmlETEgZBWgs=
aD0cjFUqOUbmm6iUgn9cfJmd6S4v5L76M8iyzL19ssIjhaCJbXl_2hri6n67m61MFruQtD_sGhl=
GUbmrIH6fi8r85kmv5Eg5J4_Ax0Twp0PcxLNTIshm-uC_4bovVFkgzDsLLg3Ki48zfedSthVKJh=
iEM0Lr3nWkCy61FdvemdgFLqtvfSaG9afJp1FcC9KkFx2S2C4Mpy-a5Lq1TswUnwi47gVGmd8Tb=
E-JZEOHAIuTgXQMxSto7TPGbzEbi1oJufL9QwkqLlnYfpCy8KlBI=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D=
"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnM=
iOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbX=
BhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319I=
n0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0=
IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campai=
gn-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link007.co=
m/v2/click/e57a26a3126decc07621666a43666328/eJyNkM1qwzAQhN9Fh57i2FIgdgymhBC=
CcZpDac9BldeNiPWDtK4xwe9e2S05tZDr7My3O3sjCJprLGuSE0VTShbEgZBWgsad0cjFPKOUbm=
iSLUgr9fXgTGdJfvsjex9PIlunq03I4GAhWN5et7uqPB3Ox_JUBa_lLix5gEMpW2c0YXfS_mVbH=
sk4_osGJXH_Feie5Og6mErVMhTDd9cG_wXR-jyO-75fWnBuUNz5C2_bpTAqzhKWRB_GXOPnDtXZ=
m84JKKRuOi-N9qbBp0lXAdmpAhSX7SwIriyXn7qwSkUenAQ_6whOFdYZb8MBP5IIrw3nzc4ZELG=
EraIkjdhUn1sLuv79fwUDyRveehi_AROSkLM=3D" rel=3D"noopener" class=3D"">80/20 =
Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or =
testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spe=
nd every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
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