OwlCyberSecurity - MANAGER

Edit File: 1690173069.M156576P1088765.server121.web-hosting.com,S=42992,W=43883:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 24 Jul 2023 00:31:09 -0400
Message-ID: <m171.472849845.2445061690173055211.JavaMail.tomcat@web-core2-035>
Date: Mon, 24 Jul 2023 00:30:55 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Dig your moat or get marauded
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8275552:primer:infusionsoft
 
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">In the age of AI, concepts=
 like DSP, Network Effect, Star Principle and Simplify =E2=80=93 concepts I=
=E2=80=99ve been teaching for nearly a decade =E2=80=93 have become MORE im=
portant. </p>=20
                 <p style=3D"line-height: 150%;"><br>I hate to say, =E2=80=
=9CI told you so=E2=80=9D =E2=80=A6.but=E2=80=A6well, here we are.&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;"><br>Got this question in t=
he New Renaissance Club forum the other day=E2=80=A6</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_5" class=3D"u_content_text" style=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:21px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-family: courier new,courier; f=
ont-size: 16px; line-height: 140%; text-align: left; word-wrap: break-word;=
">=20
                 <p style=3D"line-height: 140%;">Hi Perry, </p>=20
                 <p style=3D"line-height: 140%;"><br>What are the most comm=
on, or most frequent, moats and 80/20 levers applicable to business consult=
ing and business coaching. And, with what you see coming based on the trans=
formations driven by artificial intelligence, how do you see this list chan=
ging?&nbsp;</p>=20
                 <p style=3D"line-height: 140%;"><br>Thanks in advance! Mik=
e.&nbsp;</p>=20
                </div> </td>=20
              </tr>=20
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               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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                 <p style=3D"line-height: 150%;"><strong>And my answer=E2=
=80=A6</strong></p>=20
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            <table id=3D"u_content_text_7" class=3D"u_content_text" style=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:21px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-family: courier new,courier; f=
ont-size: 16px; line-height: 140%; text-align: left; word-wrap: break-word;=
">=20
                 <p style=3D"line-height: 140%;">THE most frequent moat is =
personality. By far. People form bonds with other people; and once that bon=
d is formed, once they know your lingo and mannerisms and trust you - espec=
ially once you have walked them through terrifying minefields successfully,=
 it is very difficult for any competitor to directly overcome that. At leas=
t if their specialty is the same as yours.</p>=20
                 <p style=3D"line-height: 140%;"><br>The second most freque=
nt moat is the "20th century network effect" of you acquiring more experien=
ce in a particular niche and its problems than anyone else, and over time y=
ou acquire the reputation of being able to solve anything because you've re=
solved more variations of those problems than anyone else.</p>=20
                 <p style=3D"line-height: 140%;"><br>The third most frequen=
t moat is "done for you services" with "pain of disconnect." If they are us=
ing your company to do fulfillment or host their website or run their CRM o=
r manage their ads etc, then switching cost is not trivial.</p>=20
                 <p style=3D"line-height: 140%;"><br>The fourth might be So=
ftware As A Service (which is always harder to pull off than it sounds) but=
 to its credit, is a good "match" for a personality business, because the a=
dvantages and disadvantages of Info Marketing / Coaching VS SAAS are highly=
 complementary and very close to opposite. Coaching =3D easy to start and m=
onetize, hard to build equity. SAAS =3D opposite.</p>=20
                 <p style=3D"line-height: 140%;"><br>Perry</p>=20
                </div> </td>=20
              </tr>=20
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Which =E2=80=9Cmoat strate=
gy=E2=80=9D are you employing?</p>=20
                 <p style=3D"line-height: 150%;"><br>We are about to launch=
 a new Definitive Selling Proposition coaching program. A killer, defensibl=
e DSP is one of the deepest moats you can dig. </p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">Annual New Renaissance Clu=
b members will get significant discounts on the program.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><a data-u-link-value=3D"ey=
JuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25sa=
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0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" data-campaign-link-i=
d=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-link017.com/v2/clic=
k/99626daa7c21fa448fcdb5ffa537ac65/eJyNkc1qwzAQhN9Fh57i2HJKnBpMCSEE4zSH0p6D=
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iB-69I96REF2Aq1YpYDN-djP4LovVlmvZ9v7Tg3KCY8xcm5ZIblWrokxiNCe-Z5pA-B1Rnb4LjU=
AndBS-M9qbDh0lXERxUBYoJOQucKcvEh66sUokHJ8DPOoJTlXXG2xjjR-Lxg2PI2TkDkjzLV0lW=
JPkqtmDWgm5_r9DAQMqOSQ_jNybulAw=3D" rel=3D"noopener" class=3D"">Join here</=
a>.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: =E2=80=9CNR bonus=E2=80=9D =E2=80=94 and let our support team =
know that you'd like to claim this NR bonus.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link017.com/v2/click/86359f8faffe129=
e15269094785016a6/eJyNkM1qwzAQhN9Fh57i2HJKnRpMCSEE4zSH0p6DkNeNqP6QVnVN8LtXd=
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_EbvieR2g=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
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3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link017.com/v2/click/9adca8f278eda633ddad67b46e9f4e19/eJyNkV9LwzAUxb9LHnxq1=
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R4_OIZcnAsgLfJineZlWqxjC2Yt6O7rCi2MpOqZ9DB9ACBQlAc=3D" rel=3D"noopener" cla=
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