OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 25 Jul 2023 00:53:56 -0400
Message-ID: <m171.1183356115.7573231690259459287.JavaMail.tomcat@web-core2-035>
Date: Tue, 25 Jul 2023 00:30:59 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Toy Surprise Inside!
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8276974:primer:infusionsoft
 
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               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Cereal boxes with cool stu=
ff in the bag. Happy Meals. Crackerjack boxes with toy surprises. Watching =
cartoons on TV in your pajamas. The word =E2=80=9CFREE.=E2=80=9D </p>=20
                 <p style=3D"line-height: 150%;"><br>All these things press=
 primal childhood buttons.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>John Rinaldi was Clien=
t #2 for Perry S. Marshall &amp; Associates. We met in 1996 when I was a sa=
les rep. He took one look at me and said, =E2=80=9CThis Perry guy is a fish=
 out of water.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>In 2001, we started wo=
rking together to improve his business. He=E2=80=99s been a Planet Perry me=
mber ever since and he=E2=80=99s also worked extensively with John Paul Men=
docha.</p>=20
                 <p style=3D"line-height: 150%;"><br>He=E2=80=99s grown his=
 business from an unprofitable $500K to a very profitable $5 million, in an=
 extremely steady and conservative industry.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>He=E2=80=99s grown eve=
n though the rest of his industry has not. And he does a million little thi=
ngs that add up to a huge success story.</p>=20
                 <p style=3D"line-height: 150%;"><br>One of the things he d=
oes is include a toy surprise in his crackerjack box. Every time you buy a =
product from Real Time Automation, you get a card in the box.</p>=20
                 <p style=3D"line-height: 150%;"><br>You must collect all f=
ive to get a remote-control helicopter.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Now if there was ANY m=
arket where this =E2=80=9Cshould=E2=80=9D be impossible, it=E2=80=99s selli=
ng to stuffy, analytical process control, hardware and software engineers.<=
/p>=20
                 <p style=3D"line-height: 150%;"><br>Those guys, of all peo=
ple, should be objecting to this =E2=80=9Ccheesy marketing stuff.=E2=80=9D<=
/p>=20
                 <p style=3D"line-height: 150%;"><br>But in fact, John=E2=
=80=99s customers love this and he=E2=80=99s one of the only people in his =
entire universe who markets with <em>personality</em>.</p>=20
                 <p style=3D"line-height: 150%;"><br>He has a great newslet=
ter that goes out every couple of months with interesting jokes, stories an=
d contests. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But it=E2=80=99s not a=
ll just =E2=80=98fun and games.=E2=80=99 John also buttresses the fun stuff=
 with authority. He co-authored the book <em>Industrial Ethernet</em> with =
me (which was just released in 3rd edition) and the book =E2=80=9COPC UA.=
=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>Both are hard core tec=
hnical books that deliver real value.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Customers get sizzle A=
ND steak.</p>=20
                 <p style=3D"line-height: 150%;"><br>John=E2=80=99s busines=
s is a shining example of =E2=80=9Cin the land of the blind, the man with o=
ne eye gets to be king.=E2=80=9D But don=E2=80=99t be fooled because John p=
ays assiduous attention to his numbers and health indicators.&nbsp;<br><br>=
</p>=20
                 <ul>=20
                  <li style=3D"line-height: 22.5px;">He apprises himself of=
 the best information sources for the knowledge areas<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">He doesn=E2=80=99t hes=
itate to pay premium prices for business improvements that promise high pay=
off<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">He consistently and fr=
equently raises his prices across the board</li>=20
                 </ul>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Real Time Automation execu=
ted an ingenious move (suggested by John Paul Mendocha) back when he used t=
o build products for customers and not make enough money. He started licens=
ing the designs to the customers and connecting them with the contract manu=
facturer who would build the product. He got out of the logistics loop but =
kept the intellectual property and the profit.</p>=20
                 <p style=3D"line-height: 150%;"><br>I also want you to not=
ice that he made a <em>hybrid</em> which you could describe as =E2=80=9Cman=
ufacturing technology meets Planet Perry.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Hybrids don=E2=80=99t =
always work but when they do they can be huge game changers. Car + Uber App=
 =3D Better than Taxi.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>iOS+phone =3D smartpho=
ne.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Assembly line for chea=
p food + franchising =3D McDonalds.</p>=20
                 <p style=3D"line-height: 150%;"><br>And Planet Perry + aut=
omation industry =3D profitable stable growing lifestyle business (complete=
 with international vacations and interesting friends) for John Rinaldi.</p=
>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
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Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link008.com/v2/click/b16c0c281b110=
ff77989ca702e9a60a4/eJyNkMtqwzAQRf9Fi67i2HJDnRpMCSEE4zSL0q6DkMeNqF5Io7om-N8=
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SIuhm9OxvwZ0foyTfu-X1pwblDM-TOTcsmNSrugNchOfKVPAdXJm-A4VEJ3wQujvenwbuIqKoOq=
QDEhZ8CZsky868oqlXhwAvzMEZyqrDPexgI_iMfTxnpzchYkeZbfJ1mR5KvYn1kLuv29fwMDKTs=
mPYzfuvWR3A=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a da=
ta-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJl=
ZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWx=
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WwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474"=
 data-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.kea=
p-link008.com/v2/click/368dd4b949dcb78338441c437fa91381/eJyNkc1qwzAQhN9Fh57=
s2FJDnRpMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnqdHX07o70SBMMN1i0piaYFJQnxIKSTYH=
BnDXKxzCiljzTfJERJ83HwtnekvP7y9jaeRfZQrClLCI4OouX1Zbtr6tPhfKxPTfQ67uOSf3AoZ=
QUr6OZG2j9v6yOZpj_RoCXuPyM9kBJ9D3OpVsZi-OZV9F8QXSizbBiGlQPvR819uHClVsLqzMCQ=
xmhchsCNgOypR30OtvcCKmm6Pkhrgu3wbtZ1BPe6As2lWgTBtePy3VRO6zSAlxAWHcHrynkbXIz=
xLYn4wTHk4lwAKcvZfZoXKVvHFtw5MO3PFRoYSdlxFWD6AikOlBI=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D=
"5474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnM=
iOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbX=
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IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campai=
gn-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link008.co=
m/v2/click/95e6e1e04b2a73cc72a63f4f15e794f4/eJyNkF1rgzAUhv9LLnZVq8lkOkFGKaW=
IXS_Gdl2yeFxDzQfJcSLF_77oRq822O1z3jx5z7kSBM01Vg0piKIZJSviQEgrQePWaORimVFKH2=
mSr0gn9WXvTG9Jcf3l7W08Q_aQpTRdERwthMjry2ZbV8f96VAd65C13IVP_uGhlGUso_nNtHveV=
AcyTX-qQUncfQa7JwW6HualGhkWwzfXhfwZ0foijodhWFtwblTc-TPvurUwKs4TlkTvxlzipx7V=
yZveCSilbnsvjfamxbuZq6DsVQmKy24BgivL5YcurVKRByfBLxzBqdI6420o8I1EOG2otyQXQcQ=
Sdh8lWcTS0J9bC7r5uX8NIyla3nmYvgANqJCz" rel=3D"noopener" class=3D"">80/20 Sa=
les &amp; Marketing</a>). Every message will contain a truth, tactic, or te=
stimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend=
 every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
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              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
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