OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 02 Aug 2023 00:31:03 -0400
Message-ID: <m171.1936982629.135181690950650458.JavaMail.tomcat@web-core2-035>
Date: Wed, 2 Aug 2023 00:30:50 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Curiosity is King (Part 3)
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wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Here=E2=80=99s another thi=
ng I=E2=80=99ve noticed about New Renaissance people. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>People who are=
 in the one or two percent of any profession recognize the importance of ma=
rketing and publicity.</strong>&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It doesn=E2=80=99t mea=
n they=E2=80=99re any good at it. It doesn=E2=80=99t mean they know what to=
 do about it. </p>=20
                 <p style=3D"line-height: 150%;"><br>But they at least <em>=
recognize</em> it.</p>=20
                 <p style=3D"line-height: 150%;"><br>That=E2=80=99s why, th=
roughout my adventures in the scientific world, many scientists have been o=
pen to talking to me. (I always send a link to my Wikipedia page at the bot=
tom of my emails.)&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99ve also noti=
ced that the very best marketing students that come to Roundtable and Advan=
ced Mastery Network, tend to be the very best practitioners in their profes=
sion, as well as being the best marketers.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Marketing a product wi=
th excellence and delivering an excellent product are not exclusive categor=
ies.</p>=20
                 <p style=3D"line-height: 150%;"><br>Anyway, Renaissance sc=
ientists do appreciate the fact that their problem is a marketing problem.&=
nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>=E2=80=9CI=E2=80=99ve =
discovered something amazing, but people have no idea what I=E2=80=99m talk=
ing about=E2=80=9D is, at its core, a marketing problem, right?&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>And=E2=80=A6 if you lo=
ok at the people in the sciences who=E2=80=99ve gotten their ideas accepted=
, you=E2=80=99ll see a list of =E2=80=9Cgood marketers.=E2=80=9D Savvy dipl=
omats. Keen publicists. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Einstein went out on t=
he lecture circuit. He got comfortable explaining the theory of relativity =
to =E2=80=9Cregular=E2=80=9D people.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>He said if you underst=
and quantum physics, then you can explain it to a barmaid and she will unde=
rstand it. And if you can=E2=80=99t explain it to a barmaid, <em>you</em> d=
on=E2=80=99t understand it.</p>=20
                 <p style=3D"line-height: 150%;"><br>Charles Darwin was a s=
avvy diplomat and a skilled spokesman for his ideas. He also had another gu=
y named Huxley who was his in-house evangelist. Huxley pumped the publicity=
 crank with all his might.</p>=20
                 <p style=3D"line-height: 150%;"><br>Stephen Hawking did ex=
ceptionally well with the publicity side of his science. He turned his numb=
er one disadvantage (his physical disability) into his greatest publicity t=
ool. It made him unique.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>His =E2=80=9Cvoice=E2=
=80=9D was one of the most recognizable on the planet. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Then there=E2=80=99s R=
ichard Dawkins. A publicist <em>par excellence</em>. I find a lot of what h=
e says not only scientifically irresponsible and intellectually lazy=E2=80=
=A6but also morally repugnant.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But he=E2=80=99s got a=
 million Twitter followers. And they=E2=80=99re all angry. They all crave a=
n angry champion. And they all admire him because he has the balls to get u=
p and say the things he says=E2=80=A6.despite how reprehensible some of his=
 statements are.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And=E2=80=A6 the wacki=
er he gets, the more Twitter followers he accumulates. The merit of the ide=
a does not sell the idea.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>So what does all this =
have to do with the Renaissance entrepreneur?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Well, a =E2=80=9Cmedie=
val=E2=80=9D entrepreneur is content to coast. Content to let his curiosity=
 wither. Content to let bad ideas win the day while good ideas go unexplore=
d.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And a =E2=80=9Cmedieva=
l=E2=80=9D entrepreneur watches helplessly while bad ideas win because thei=
r champions are savvier or slicker snake-oil salesmen.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I want us <span style=
=3D"text-decoration: underline; line-height: 22.5px;">all</span> to be curi=
ous enough never to settle for less than the whole truth in our particular =
field of study or industry niche.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And I want us to raise=
 our marketing game to the level of artistry so that the best solutions win=
 in the marketplace of ideas.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>A good place to start?=
 My&nbsp;<a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6In=
t7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhb=
HVlcyI6eyJocmVmIjoiaHR0cHM6Ly9wZXJyeW1hcnNoYWxsLmNvbS96ZXJvLXRvLTEwMGsvP3V0=
bV9zb3VyY2U9a2VhcCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1wbW0tc2VyaWVzJnV=
0bV90ZXJtPXByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haWwte3t0b2RheS5kYXRlfGlzb3=
19IiwidGFnIjpbeyJ2YWx1ZSI6IjU0NzQiLCJsYWJlbCI6IioqUmVjZW5jeSAtLSZndDsgRnJlc=
2ggQ2xpY2sifV19fQ=3D=3D" data-tag-id=3D"5474" target=3D"_blank" href=3D"htt=
ps://m171.keap-link005.com/v2/click/e80935bfb414f44664a7c8e6bc43770a/eJyNkE=
FLw0AQhf_LHjw1JpuqTQNBSiklpPYgei5LMtol2d1hdiLEkv_uJkpPCh7nzZtv5s1FMFhluWxEL=
oxcSbEQBLVGDZa3zrKq556Uci2TbCE6bds9uR5Ffvll9tqexPQhu1umC8EDQrC8PG-2VXncnw7l=
sQpeVBSW_IMjZZrdr1fZlbR72pQHMY5_osFo3n0Euhc5Uw9TqEaHYPxKXfCfmdHncYxANBhF_qy=
67rZ2Jv4EchG7SCZJGz_2bE7e9VRD0YLCm6k2gdSbAozS3SzUyqDS77ZAYyIPpMHPOgOZAsl5DH=
u_pTp8NFw1O2dAlCbpMkqyKJlSK0Swzc_bKxhE_qY6D-MX40yM-g=3D=3D" rel=3D"noopener=
" class=3D"">Zero to $100k YOUR Way course</a>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"></p>=20
                 <p style=3D"line-height: 150%;">And if you join <a data-ca=
mpaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1l=
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iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubG=
lua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiO=
iJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7=
IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-lin=
k005.com/v2/click/6b053184dab730f8447a6496071eab90/eJyNkU9rwzAMxb-LDzslTZx2=
axoIo5RSQroexnYuxlFWs_gPtrwQSr77nGz0tMKuT08_PUlXgqCYwqohBZF0TUlELHBhBCjcaYW=
MzzVK6YameUQ6oT4PVntDiusfvbfyJGZP-Wq5iggOBoLl7XW7q6vT4XysTnXwGmbDkH9wKM3yx8=
06v5H2L9vqSMbxLhqkwP1XoDtSoPUwLdWIsBi-2y74L4jGFUnS9_3CgLWDZNZdWNctuJaJgj4O0=
ZhwjikOybNHeXbaWw6lUK13QiunW3yYdBnAXpYgmehmgTNpmPhQpZEydmAFuFlHsLI0VjsTYvxI=
PBw4hJydMyDO0mwZp3mcTkdgxoBqfr9Qw0CKlnUOxm87xpQf" rel=3D"noopener" class=3D=
"">New Renaissance Club</a> at the annual level, before August 15, I=E2=80=
=99ll knock $500 off the price. &nbsp;&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: =E2=80=9CNR bonus=E2=80=9D =E2=80=94 and let our support team =
know that you'd like to claim this NR bonus.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
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98tVRHAwECIvz9tdXZ0O52N1qkPWMBs--YeH0ix_2Kzzm2n_tK2OZBz_VIPkuP8IdkcKtB6mUi0=
PxfDVipC_IBpXJEnf9wsD1g6SWXdhQiwaLZPOKwWi45_Jo0d5dtrbBkquOu-4Vk53eDdxGZReli=
AZFzNomDSMv6nSSBk7sBzczBGsLI3VzoQFvlETThvWm5OzIM7SbBmneZxO9ZkxoNqf-9cwkKJjw=
sH4BdJ7ke0=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-c=
ampaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1=
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0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdub=
Glua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsi=
OiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q=
7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-li=
nk005.com/v2/click/f3936f67a40cc70023c9eeea6bb2e017/eJyNkU9Lw0AQxb_LHjw1TTZ=
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bG5xqldEOzYkGk0G8HZ4Il5fWX3u_yJOb3xe0q9uBgIVqen7a7pj4dzsf61ESvZS4O-QeH0ry42=
6x_SPvHbX0k4_gnGpTA_Xuke1KiCzAt1Yq4GL44Gf0XROvLNO37fmnBuUEx5y9MyiU3KtXQJzEa=
E94zzSF9CKjO3gTHoRK6C14Y7U2HN5OuIjioChQTchY4U5aJV11ZpRIPToCfdQSnKuuMtzHGp8T=
jgWPI2TkDkjzLV0lWJNl0BGYt6PbrCw0MpOyY9DB-AEESlCM=3D" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
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hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
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SV-rJ3prMkv_7y9jaeYPqYLZc0IjhYCJHXl822Ko_706E8ViFruQuf_MPDWJo9rFfZzbR73pQHM=
o5_qkFJ3H0Guyc5ug6mUrUMxfDNtSF_RrQ-T5K-7xcWnBsUd_7M23YhjEoymtL43ZhL8tShOnnT=
OQGF1E3npdHeNHg3cRWUnSpAcdnOQHBlufzQhVUq9uAk-JkjOFVYZ7wNC3wjEU4b1puTsyBOaXo=
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&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
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