OwlCyberSecurity - MANAGER

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Delivery-date: Thu, 03 Aug 2023 12:12:11 -0400
Subject: =?utf-8?Q?Twitter=27s=20Million=2DDollar=20Makeover?=
From: =?utf-8?Q?Sweta?= <info@keyhole.co>
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To: <support@digitalaesthetics.org>
Date: Thu,  3 Aug 2023 16:11:41 +0000
Message-ID: <7ffd274169c4ca2fe562bb3b9.b97b34533d.20230803161117.3291c7474e.c936d962@mail52.sea41.rsgsv.net>
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Twitter X rebranding intensifies + Starbucks' SMM strategy revealed

View this email in your browser (https://us18.campaign-archive.com/?e=3Db97b34533d&u=3D7ffd274169c4ca2fe562bb3b9&id=3D3291c7474e)
03 August                                                                =
                            Keyhole.co (https://keyhole.us18.list-manage.c=
om/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D36bef5f3c0&e=3Db97b34533d)

Social Media Keynotes

One-stop for everything social

IN THIS ISSUE                                                            =
                     7 MIN READ
=F0=9F=97=9E=EF=B8=8F Social Media Updates
=F0=9F=96=8A=EF=B8=8F Gold Nuggets & Resources
=F0=9F=8E=89 Case Studies
=F0=9F=93=8A What's Trending?
=F0=9F=91=80 Must-see Campaign
=F0=9F=92=AA=F0=9F=8F=BB Tweet Tip
=F0=9F=A4=A9 Top Meme
LATEST SOCIAL MEDIA UPDATES =F0=9F=97=9E=EF=B8=8F
1. Twitter's historic rebranding (https://keyhole.us18.list-manage.com/tra=
ck/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D4a71895036&e=3Db97b34533d)  introduces an 'X' logo. The move is towards visionary plans to include=
 broader product offerings and AI-powered features.
2. TikTok tries to rope in Twitterati with the latest text-only post featu=
re (https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe=
562bb3b9&id=3Dd8cabd7fd9&e=3Db97b34533d) . Now=2C users can share te=
xt posts with 1000 characters=2C stickers=2C and backgrounds.
3. YouTube is taking on TikTok in style=2C bringing in features like colla=
bs and Q&A stickers (https://keyhole.us18.list-manage.com/track/click?u=3D=
7ffd274169c4ca2fe562bb3b9&id=3D50b4e574ef&e=3Db97b34533d)  to Shorts=
=2E Now creators can spice up their content and reach more folks than ever.

HIGHLIGHT
https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562b=
b3b9&id=3D643e9ba3f3&e=3Db97b34533d
=F0=9D=95=8F monthly users reach a new high in 2023 (https://keyhole.us18.=
list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D8696c0603d&=
e=3Db97b34533d)
GOLD NUGGETS & RESOURCES=F0=9F=96=8A=EF=B8=8F
1. 8 Best Google Alerts Alternatives For Brand Mentions And Industry News=
 (https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe56=
2bb3b9&id=3Dc54cdd3f58&e=3Db97b34533d)
2. What Is A Good Follower To Following Ratio For You? (https://keyhole.us=
18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D7e1c907e=
ac&e=3Db97b34533d)
3. 5 Best Examples Of Brands Using Social Media For Customer Service (http=
s://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9=
&id=3Dd9d684891a&e=3Db97b34533d)

Bonus: Mastering the art of brewing=2C this brand has the recipe for succe=
ss. Sip into the secrets and uncover the ultimate social media strategy of=
 Starbucks (https://keyhole.us18.list-manage.com/track/click?u=3D7ffd27416=
9c4ca2fe562bb3b9&id=3D5d874f310a&e=3Db97b34533d) .

ChatGPT Prompt(copy this for later =F0=9F=98=89): Generate [number] socia=
l media campaign ideas that can increase sign-ups to the monthly newslette=
r. The audience comprises [target segment]. The tone should be [funny/fo=
rmal/professional]. The theme should be around the [trend].
CASE STUDY=F0=9F=8E=89

How Reuters Reporter Masters the Art of Data-Driven Journalism with Keyhol=
e

BACKGROUND
Melissa Fares is a social media reporter for Reuters. Based in the New Yor=
k office=2C she covers stories that affect =E2=80=94 and are affected by=
 =E2=80=94 social media trends.

She uses Keyhole analytics to track breaking news=2C develop story ideas a=
nd supplement articles with comprehensive data.

PROBLEM

Melissa wanted to discover which hashtags and keywords were trending about=
 breaking news stories but encountered a few hiccups.
1. As journalists compete to break the news while social trends rapidly gr=
ow and pass=2C Fares needed a tool to monitor online conversations in real=
 time. Platforms that don=E2=80=99t offer live tracking can=E2=80=99t keep=
 up with a newsroom=E2=80=99s fast pace=2C she said.
2. Covering state=2C national and international news creates a need to kno=
w where social media trends develop and gain steam.
3. Unraveling the context of social media trends was what helped Fares add=
 detail to her articles and think up other story ideas.

Therefore=2C she needed to monitor online conversations and track related=
 hashtags and keywords while identifying influential users.

UNTIL THEY FOUND KEYHOLE
=E2=80=9CI really do value Keyhole. It was one of the first platforms that=
 I came across for navigating the social Internet=2C and it=E2=80=99s prov=
en to be highly user-friendly and a pure joy to use. I even use it in my f=
ree time.=E2=80=9D

Keyhole helps Melissa by:
1. Monitoring real-time and historical Twitter data=2C ensuring she gets t=
he complete picture of a given trend or event
2. Generating keywords and hashtags related to her tracked terms=2C helpin=
g her research new story ideas
3. Tracking user demographic data such as gender and location=2C indicatin=
g which types of audiences would be most interested in potential articles
4. Measuring user influence=2C revealing if certain accounts have triggere=
d or changed the course of a conversation

RESULT =F0=9F=8E=89
=E2=80=9C(Keyhole) is everything a journalist wants to use in a breaking-n=
ews situation since it=E2=80=99s quick and easy to use. You want to spend=
 time on Keyhole. It=E2=80=99s fun. It=E2=80=99s exciting.=E2=80=9D

Unlike other tracking tools=2C there is no need to authenticate your Twitt=
er or Instagram account when using Keyhole. You don=E2=80=99t have to fill=
 out a complex form to start your search. It's easy=2C simple=2C and relia=
ble.

Want to scour the net like a pro =F0=9F=A5=85?
=F0=9F=91=89 Read the full case study (https://keyhole.us18.list-manage.co=
m/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D696d321e7e&e=3Db97b34533d)
WAS TWITTERX A MISTAKE?=F0=9F=AB=A3

As Threads struggled with its newly gained fame=2C Twitter shook the net w=
ith a surprising and completely unimaginable move.

It did what no brand of that stature could even dare think about: REBRANDI=
NG! Over the weekend=2C Twitter officially rebranded its signature blue bi=
rd to a stylized 'X'. The logo was crowdsourced in just 24 hours.

New York Times reports (https://keyhole.us18.list-manage.com/track/click?u=
=3D7ffd274169c4ca2fe562bb3b9&id=3D3c723be22d&e=3Db97b34533d) =2C =E2=
=80=9CIn one fell sweep=2C Elon Musk has essentially wiped out 15 years of=
 brand value from Twitter and is now essentially starting from scratch.=E2=
=80=9D Some studies also estimated that Twitter might lose up to $20 Billi=
on in brand value.

Will Twitter=2C sorry X=2C revive and beat the odds? Here's what the trend=
 looks like for the last 15 days.
* Total number of posts shared: 1.7M
* Total posts shared at peak hour: 597.50K
* Total impressions: 3.5B
* Sentiment score: 89

TOP TRENDING POSTS
Explore Trends For Free (https://keyhole.us18.list-manage.com/track/click?=
u=3D7ffd274169c4ca2fe562bb3b9&id=3D4e3a8d49c8&e=3Db97b34533d)
MUST-SEE CAMPAIGN =F0=9F=91=80
WWF Deutschland's Clever Extinction Awareness Campaign (https://keyhole.us=
18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D708be7db=
33&e=3Db97b34533d)
TWEET TIP =F0=9F=92=AA=F0=9F=8F=BB
Christopher Lochhead (https://keyhole.us18.list-manage.com/track/click?u=
=3D7ffd274169c4ca2fe562bb3b9&id=3D8eb8740740&e=3Db97b34533d)
TOP MEME  =F0=9F=A4=A9
Source (https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4c=
a2fe562bb3b9&id=3Dae0a38a6d9&e=3Db97b34533d)
DID YOU LIKE THIS ISSUE? =F0=9F=A4=94
https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562b=
b3b9&id=3Dad7409e7c9&e=3Db97b34533d

https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562b=
b3b9&id=3Dd556145028&e=3Db97b34533d

Share your feedback and let us know how we can improve Keyhole - schedule=
 a chat with our team today! =F0=9F=99=8C=F0=9F=8F=BB
Talk To Us (https://keyhole.us18.list-manage.com/track/click?u=3D7ffd27416=
9c4ca2fe562bb3b9&id=3D5649c1a085&e=3Db97b34533d)

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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D

Copyright =C2=A9 Keyhole 2023. All rights reserved.
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=2E

=C2=A9 Social Media Keynotes

325 Front St W Fl 4
Toronto=2C ON M5V 2Y1=2C Canada

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er X rebranding intensifies + Starbucks' SMM strategy revealed</span>
        
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-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-s=
ize-adjust: 100%;-webkit-text-size-adjust: 100%;height: 100%;margin: 0;pad=
ding: 0;width: 100%;background-color: #fafafa;">
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yle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;height: 100%;margin: 0;padding: 0;width: 100%;border-=
top: 0;">
                        
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just: 100%;">
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templatePreheader" style=3D"background:#fafafa none no-repeat center/cover=
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e-adjust: 100%;background-color: #fafafa;background-image: none;background=
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er-top: 0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;">
                                    
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ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
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eheaderContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adj=
ust: 100%;-webkit-text-size-adjust: 100%;"><table border=3D"0" cellpadding=
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0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
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<a href=3D"https://us18.campaign-archive.com/?=
e=3Db97b34533d&u=3D7ffd274169c4ca2fe562bb3b9&id=3D3291c7474e" target=3D"_bla=
nk" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-web=
kit-text-size-adjust: 100%;color: #656565;font-weight: normal;text-decorat=
ion: underline;">View this email in your browser</a>
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=09=09=09=09

03 August &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &=
nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp=
; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;=
 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span style=3D"col=
or:#1d2345">&nbsp; </span><a href=3D"https://keyhole.us18.list-manage.com/=
track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D8ef7f3ddd1&e=3Db97b34533d"=
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just: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: norm=
al;text-decoration: underline;"><span style=3D"color:#1d2345">Keyhole.co</=
span></a>
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right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"396" styl=
e=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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ine-height: 200%;text-align: center;mso-line-height-rule: exactly;-ms-text=
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olor: #202020;font-family: Helvetica;font-size: 16px;">
                        <div style=3D"text-align: center;"><span style=3D"=
color:#1d2345"><span style=3D"font-size:50px"><strong>Social Media Keynote=
s</strong></span></span><br>
&nbsp;</div>

</td>
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</tbody></table>

</td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
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dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op-width: 2px;border-top-style: solid;border-top-color: #EAEAEA;border-col=
lapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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            </td>
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    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>=F0=9F=97=9E=EF=B8=8F&nbsp;Social Medi=
a Updates</strong><br>
<strong>=F0=9F=96=8A=EF=B8=8F Gold Nuggets &amp; Resources&nbsp;</strong><=
br>
<strong>=F0=9F=8E=89 Case Studies&nbsp;<br>
=F0=9F=93=8A What's Trending?&nbsp;</strong><br>
<strong>=F0=9F=91=80 Must-see Campaign&nbsp;</strong><br>
<strong>=F0=9F=92=AA=F0=9F=8F=BB Tweet Tip&nbsp;</strong><br>
<strong>=F0=9F=A4=A9 Top Meme&nbsp;</strong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>LATEST SOCIAL MEDIA UPDATES =F0=9F=97=
=9E=EF=B8=8F</strong>

<ol>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Twitter's&nbsp;<a href=3D"https://keyhole.=
us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D6ec817=
1b8a&e=3Db97b34533d" style=3D"mso-line-height-rule: exactly;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: n=
ormal;text-decoration: underline;"><span style=3D"color:#006400">historic=
 rebranding</span></a>&nbsp;introduces an 'X' logo. The move is towards vi=
sionary plans to include broader product offerings and AI-powered features=
=2E</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">TikTok tries to rope in Twitterati with th=
e latest&nbsp;<a href=3D"https://keyhole.us18.list-manage.com/track/click?=
u=3D7ffd274169c4ca2fe562bb3b9&id=3Df1456611f7&e=3Db97b34533d" style=3D"ms=
o-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;=
"><span style=3D"color:#006400">text-only post feature</span></a>. Now=2C=
 users can share text posts with 1000 characters=2C stickers=2C and backgr=
ounds.</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">YouTube is taking on TikTok in style=2C br=
inging in features like&nbsp;<a href=3D"https://keyhole.us18.list-manage.c=
om/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D220d1c3c1b&e=3Db97b34533d" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-web=
kit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decorat=
ion: underline;"><span style=3D"color:#006400">collabs and Q&amp;A sticker=
s</span></a>&nbsp;to Shorts. Now creators can spice up their content and r=
each more folks than ever.</li>
</ol>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<span style=3D"color:#000000"><strong>HIGHLIGH=
T</strong></span>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                        </tr>
                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>GOLD NUGGETS &amp; RESOURCES=F0=9F=96=
=8A=EF=B8=8F</strong>

<ol>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><a href=3D"https://keyhole.us18.list-manag=
e.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D6db0695f3b&e=3Db97b34533d" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-deco=
ration: underline;"><span style=3D"color:#006400">8 Best Google Alerts Alt=
ernatives For Brand Mentions And Industry News</span></a></li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><a href=3D"https://keyhole.us18.list-manag=
e.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D1c7634c60d&e=3Db97b34533d" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-deco=
ration: underline;"><span style=3D"color:#006400">What Is A Good Follower=
 To Following Ratio For You?</span></a></li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><a href=3D"https://keyhole.us18.list-manag=
e.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3Dafa42ea386&e=3Db97b34533d" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-deco=
ration: underline;"><span style=3D"color:#006400">5 Best Examples Of Brand=
s Using Social Media For Customer Service</span></a><span style=3D"color:#=
006400">&nbsp;</span></li>
</ol>
<br>
<strong>Bonus:</strong>&nbsp;Mastering the art of brewing=2C this brand ha=
s the recipe for success. Sip into the secrets and uncover the ultimate<sp=
an style=3D"color:#006400">&nbsp;</span><a data-token-index=3D"2" href=3D"=
https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562b=
b3b9&id=3Dce7c3af63f&e=3Db97b34533d" rel=3D"noopener noreferrer" tabindex=
=3D"0" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-deco=
ration: underline;"><span style=3D"color:#006400">social media strategy of=
 Starbucks</span></a>.<br>
<br>
<strong>ChatGPT Prompt(copy this for later&nbsp;=F0=9F=98=89):</strong>&nb=
sp;Generate [number] social media campaign ideas that can increase sign-u=
ps to the monthly newsletter. The audience comprises [target segment]. Th=
e tone should be [funny/formal/professional]. The theme should be around=
 the [trend].
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table></td>
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                                    </table>
                                    
                                </td>
                            </tr>
                            <tr>
                                <td align=3D"center" valign=3D"top" id=3D"=
templateBody" style=3D"background:#fafafa none no-repeat center/cover;mso-=
line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adj=
ust: 100%;background-color: #fafafa;background-image: none;background-repe=
at: no-repeat;background-position: center;background-size: cover;border-to=
p: 0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;">
                                    
                                    <table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
                                        <tr>
                                            <td valign=3D"top" class=3D"bo=
dyContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;"><table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" width=3D"100%" class=3D"mcnDividerBlock" style=3D"min=
-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-l=
ayout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op-width: 2px;border-top-style: solid;border-top-color: #EAEAEA;border-col=
lapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<strong>CASE STUDY=F0=9F=8E=89<br>
<br>
How Reuters Reporter Masters the Art of Data-Driven Journalism with Keyhol=
e</strong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

<p style=3D"margin: 10px 0;padding: 0;mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 1=
50%;text-align: left;"><strong><span style=3D"color:#006400">BACKGROUND</s=
pan></strong><br>
Melissa Fares&nbsp;is a social media reporter for Reuters. Based in the Ne=
w York office=2C she covers stories that affect =E2=80=94 and are affected=
 by =E2=80=94 social media trends.<br>
<br>
She uses Keyhole analytics to track breaking news=2C develop story ideas a=
nd supplement articles with comprehensive data.<br>
<br>
<strong><span style=3D"color:#006400">PROBLEM&nbsp;</span></strong></p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">Melis=
sa wanted to discover which hashtags and keywords were trending about brea=
king news stories but encountered a few hiccups.</p>

<ol>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">As journalists compete to break the news w=
hile social trends rapidly grow and pass=2C Fares needed a tool to monitor=
 online conversations in real time. Platforms that don=E2=80=99t offer liv=
e tracking can=E2=80=99t keep up with a newsroom=E2=80=99s fast pace=2C sh=
e said.</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Covering state=2C national and internation=
al news creates a need to know where social media trends develop and gain=
 steam.</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Unraveling the context of social media tre=
nds was what helped Fares add detail to her articles and think up other st=
ory ideas.</li>
</ol>
Therefore=2C she needed to monitor online conversations and track related=
 hashtags and keywords while identifying influential users.<br>
&nbsp;
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;"><span=
 style=3D"color:#006400"><strong>UNTIL THEY FOUND KEYHOLE</strong></span><=
br>
<em><span class=3D"mc-toc-title">=E2=80=9CI really do value Keyhole. It wa=
s one of the first platforms that I came across for navigating the social=
 Internet=2C and it=E2=80=99s proven to be highly user-friendly and a pure=
 joy to use. I even use it in my free time.=E2=80=9D</span></em><br>
&nbsp;</p>

<ol>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Monitoring <strong>real-time and historica=
l Twitter data</strong>=2C ensuring she gets the complete picture of a giv=
en trend or event</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Generating <strong>keywords and hashtags r=
elated to her tracked terms</strong>=2C helping her research new story ide=
as</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Tracking <strong>user demographic data</st=
rong> such as gender and location=2C indicating which types of audiences w=
ould be most interested in potential articles</li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">Measuring <strong>user influence</strong>=
=2C revealing if certain accounts have triggered or changed the course of=
 a conversation</li>
</ol>
&nbsp;

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;"><stro=
ng><span style=3D"color:#008000">RESULT</span> =F0=9F=8E=89</strong>&nbsp;=
<br>
<em><span>=E2=80=9C(Keyhole) is everything a journalist wants to use in a=
 breaking-news situation since it=E2=80=99s quick and easy to use. You wan=
t to spend time on Keyhole. It=E2=80=99s fun. It=E2=80=99s exciting.=E2=80=
=9D</span></em></p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;"><br>
Unlike other tracking tools=2C there is no need to authenticate your Twitt=
er or Instagram account when using Keyhole. You don=E2=80=99t have to fill=
 out a complex form to start your search. It's easy=2C simple=2C and relia=
ble.</p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;"><br>
<strong>Want to scour the net like a pro&nbsp;=F0=9F=A5=85?</strong><br>
=F0=9F=91=89&nbsp;<strong><a data-token-index=3D"1" href=3D"https://keyhol=
e.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2fe562bb3b9&id=3D304b=
80db3c&e=3Db97b34533d" rel=3D"noopener noreferrer" tabindex=3D"0" target=
=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text=
-decoration: underline;"><span style=3D"color:#006400">Read the full case=
 study</span></a></strong></p>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>WAS TWITTERX A MISTAKE?=F0=9F=AB=A3</s=
trong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

<p style=3D"margin: 10px 0;padding: 0;mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 1=
50%;text-align: left;">As Threads struggled with its newly gained fame=2C=
 Twitter shook the net with a surprising and completely unimaginable move.=
<br>
&nbsp;</p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">It di=
d what no brand of that stature could even dare think about: REBRANDING! O=
ver the weekend=2C Twitter officially rebranded its signature blue bird to=
 a stylized 'X'. The logo was crowdsourced in just 24 hours.<br>
&nbsp;</p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;"><a hr=
ef=3D"https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169c4ca2=
fe562bb3b9&id=3Da75259022a&e=3Db97b34533d" style=3D"mso-line-height-rule:=
 exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:=
 #007C89;font-weight: normal;text-decoration: underline;"><span style=3D"c=
olor:#000000">New York Times reports</span></a>=2C =E2=80=9CIn one fell sw=
eep=2C Elon Musk has essentially wiped out 15 years of brand value from Tw=
itter and is now essentially starting from scratch.=E2=80=9D Some studies=
 also estimated that Twitter might lose up to $20 Billion in brand value.<=
br>
&nbsp;</p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">Will=
 Twitter=2C sorry X=2C revive and beat the odds? Here's what the trend loo=
ks like for the last 15 days.</p>

<ul>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><strong><span style=3D"color:#000000">Tota=
l number of posts shared:</span><span style=3D"color:#006400"> </span><spa=
n style=3D"color:#006400">1.7M</span></strong></li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><strong><span style=3D"color:#000000">Tota=
l posts shared at peak hour:</span><span style=3D"color:#006400"> </span><=
span style=3D"color:#006400">597.50K</span></strong></li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><strong><span style=3D"color:#000000">Tota=
l impressions: </span><span style=3D"color:#006400">3.5B</span></strong></=
li>
=09<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;"><strong><span style=3D"color:#000000">Sent=
iment score:</span><span style=3D"color:#006400"> 89</span></strong></li>
</ul>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<span style=3D"color:#006400"><strong>TOP TREN=
DING POSTS&nbsp;</strong></span>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                        </tr>
                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 4px;background-color: #EA5B3A;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: 16px;padding:=
 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Explore T=
rends For Free" href=3D"https://keyhole.us18.list-manage.com/track/click?u=
=3D7ffd274169c4ca2fe562bb3b9&id=3D04c41165df&e=3Db97b34533d" target=3D"_b=
lank" style=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;=
text-align: center;text-decoration: none;color: #FFFFFF;mso-line-height-ru=
le: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;disp=
lay: block;">Explore Trends For Free</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op-width: 2px;border-top-style: solid;border-top-color: #EAEAEA;border-col=
lapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<strong>MUST-SEE CAMPAIGN&nbsp;</strong><stron=
g>=F0=9F=91=80&nbsp;</strong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>TWEET TIP =F0=9F=92=AA=F0=9F=8F=BB</st=
rong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<strong>DID YOU LIKE THIS ISSUE? =F0=9F=A4=94<=
/strong>
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                            </tr>
                        </tbody></table>

</td>
                            </tr>
                        </tbody></table>

</td>
            </tr>

</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

Share your feedback and let us know how we can=
 improve Keyhole - schedule a chat with our team today! =F0=9F=99=8C=F0=9F=
=8F=BB
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 4px;background-color: #FF582B;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: 16px;padding:=
 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Talk To U=
s" href=3D"https://keyhole.us18.list-manage.com/track/click?u=3D7ffd274169=
c4ca2fe562bb3b9&id=3Dc02b3fe781&e=3Db97b34533d" target=3D"_blank" style=
=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-align:=
 center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exactly=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;=
">Talk To Us</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op-width: 2px;border-top-style: solid;border-top-color: #EAEAEA;border-col=
lapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table></td>
                                        </tr>
                                    </table>
                                    
                                </td>
                            </tr>
                            <tr>
                                <td align=3D"center" valign=3D"top" id=3D"=
templateFooter" style=3D"background:#fafafa none no-repeat center/cover;ms=
o-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;background-color: #fafafa;background-image: none;background-re=
peat: no-repeat;background-position: center;background-size: cover;border-=
top: 0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;">
                                    
                                    <table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
                                        <tr>
                                            <td valign=3D"top" class=3D"fo=
oterContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;"><table border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnTextBlock" style=3D"min-w=
idth: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspac=
e: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<img data-file-id=3D"925416" height=3D"57" src=
=3D"https://mcusercontent.com/7ffd274169c4ca2fe562bb3b9/images/f05c6d31-7f=
39-5720-2630-a3cec198bb63.png" style=3D"border: 0px;width: 200px;height: 5=
7px;margin: 0px;outline: none;text-decoration: none;-ms-interpolation-mode=
: bicubic;" width=3D"200"><br>
<img data-file-id=3D"925420" height=3D"17" src=3D"https://mcusercontent.co=
m/7ffd274169c4ca2fe562bb3b9/images/3cd2d3a5-86a1-e644-507e-caefd8d0ca83.pn=
g" style=3D"border: 0px;width: 150px;height: 17px;margin: 0px;outline: non=
e;text-decoration: none;-ms-interpolation-mode: bicubic;" width=3D"150"><b=
r>
<br>
Copyright&nbsp;=C2=A9&nbsp;Keyhole 2023. All rights reserved.
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

=
       <td align=3D"center" valign=3D"middle" width=3D"24" class=3D"mcnFol=
lowIconContent" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;">
                                                                         =
           <a href=3D"https://keyhole.us18.list-manage.com/track/click?u=
=3D7ffd274169c4ca2fe562bb3b9&id=3D34995216af&e=3Db97b34533d" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;"><img src=3D"https://cdn-images.mailchimp.co=
m/icons/social-block-v2/outline-dark-facebook-48.png" alt=3D"Facebook" sty=
le=3D"display: block;border: 0;height: auto;outline: none;text-decoration:=
 none;-ms-interpolation-mode: bicubic;" height=3D"24" width=3D"24" class=
=3D""></a>
                                                                         =
       </td>

</=
tr>
                                                                    </tbod=
y></table>
                                                                </td>
                                                            </tr>
                                                        </tbody></table>
                                                    </td>
                                                </tr>
                                            </tbody></table>

=
       <td align=3D"center" valign=3D"middle" width=3D"24" class=3D"mcnFol=
lowIconContent" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;">
                                                                         =
           <a href=3D"https://keyhole.us18.list-manage.com/track/click?u=
=3D7ffd274169c4ca2fe562bb3b9&id=3D24695c057f&e=3Db97b34533d" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;"><img src=3D"https://cdn-images.mailchimp.co=
m/icons/social-block-v2/outline-dark-twitter-48.png" alt=3D"Twitter" style=
=3D"display: block;border: 0;height: auto;outline: none;text-decoration: n=
one;-ms-interpolation-mode: bicubic;" height=3D"24" width=3D"24" class=3D"=
"></a>
                                                                         =
       </td>

=
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lowIconContent" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjus=
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