OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 17 Aug 2023 00:49:31 -0400
Message-ID: <m171.92802097.27811692246655689.JavaMail.tomcat@web-core2-035>
Date: Thu, 17 Aug 2023 00:30:55 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Signature Victory #1
Errors-To: mailer@infusionmail.com
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table, td { color: #383838; } #u_body a { color: #2baadf; text-decoration: =
underline; }
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xt-size-adjust: 100%;background-color: #FFFFFF;color: #383838">    =20
  <table id=3D"u_body" style=3D"border-collapse: collapse;table-layout: fix=
ed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-a=
lign: top;min-width: 320px;Margin: 0 auto;background-color: #FFFFFF;width:1=
00%" cellpadding=3D"0" cellspacing=3D"0">=20
   <tbody>=20
    <tr style=3D"vertical-align: top">=20
     <td style=3D"word-break: break-word;border-collapse: collapse !importa=
nt;vertical-align: top"> =20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_1" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">When I read Richard Koch=
=E2=80=99s book <em>The Star Principle</em>, the first thing that struck me=
 was: <strong>The same formula that has made Richard over $1 billion matche=
d all of my signature victories too</strong>.</p>=20
                 <p style=3D"line-height: 150%;"><br>The essence of Star Pr=
inciple is: Be #1 in your market, choose a market that=E2=80=99s growing 10=
% a year or more, and if you have to redefine your market in order to be #1=
, then create a niche within the niche and appoint yourself El Presidente o=
f that niche.</p>=20
                 <p style=3D"line-height: 150%;"><br>Today, I want to tell =
you one of those stories and make clear how it really does fit the pattern.=
 If you follow this pattern, YOU can make more dinero with less effort, and=
 relish the magic carpet ride instead of getting drug around by your nose a=
nd running from the bear and constantly hustling all the time.</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>Signature Vict=
ory #1</strong>: I grew my part of a teeny tiny company from $200K to $4 mi=
llion in four years, we sold the firm for $18 million, and I parachuted out=
 with a nice check.</p>=20
                 <p style=3D"line-height: 150%;"><br>One of the secrets to =
Star growth that Richard speaks of is birthing a company inside a company a=
nd giving the spinoff a great deal of autonomy. Otherwise, the main busines=
s holds the startup hostage and, eventually, sabotages it. </p>=20
                 <p style=3D"line-height: 150%;"><br>Synergetic Micro Syste=
ms was a $2 million software project company that was living an amicable bu=
t hand-to-mouth existence.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>When I came on board, =
10% of it was a wobbly niche offshoot (hardware sales, off the shelf produc=
t).&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The hope was to grow t=
his so it engulfed the entire company.</p>=20
                 <p style=3D"line-height: 150%;"><br>Mike kept the division=
s separate and I was the sales and marketing guy for the little one.&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;"><br>This was a fast-growin=
g market in an otherwise slow-moving, non-growing niche of manufacturing eq=
uipment. The writing on the wall was quite clear: The world was going to mo=
ve to networks.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Everybody knew this. 3=
00+ manufacturers were climbing on the bandwagon. The sub-niche of networki=
ng was probably growing 20-30% per year.</p>=20
                 <p style=3D"line-height: 150%;"><br>But it was a TINY nich=
e. Nobody was really making money in it at all. They were just trying to no=
t get left behind. It was sort of like a bunch of musicians where out of 10=
0, only one or two or maybe zero are making money.</p>=20
                 <p style=3D"line-height: 150%;"><br>We identified a niche =
within a niche: Modular =E2=80=9Cjust add water=E2=80=9D plug-in boards tha=
t companies could use to <em>quickly</em> and <em>easily</em> and <em>simpl=
y</em> get on the networking bandwagon.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Our USP within that ni=
che was: =E2=80=9CWe=E2=80=99ll get you onto six different networks but you=
 only have to write your software ONCE and make ONE mod to your motherboard=
, and you get all the networks.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>There were levers with=
in levers that made our TINY little company a market leader, alongside lite=
rally billion plus dollar companies like Rockwell and Siemens.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The levers were:</p>=
=20
                 <p style=3D"line-height: 150%;"><br>(I=E2=80=99ll tell you=
 tomorrow)</p>=20
                 <p style=3D"line-height: 150%;"><br>In the meantime, if yo=
u have a 7-figure company and you want it (or a part of it) to be a STAR, y=
ou should seriously consider <a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYX=
R0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiO=
iJ7e3RhZ319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6Ly93d3cucGVycnltYXJzaGFsbC5j=
b20vYW1uLz91dG1fc291cmNlPWluZnVzaW9uc29mdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1=
wYWlnbj1wbW0tc2VyaWVzJnV0bV90ZXJtPXByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haW=
wte3t0b2RheS5kYXRlfGlzb319IiwidGFnIjpbeyJ2YWx1ZSI6IjU0NzQiLCJsYWJlbCI6IioqU=
mVjZW5jeSAtLSZndDsgRnJlc2ggQ2xpY2sifV0sInRhcmdldCI6Il9ibGFuayJ9fQ=3D=3D" da=
ta-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link011.com/=
v2/click/e9fb7aa1bc728a9ff7305e2490e400a2/eJyNkE1rg0AQhv_LHnrS6CqkKkgJIQQxz=
aG057Do2Cx1dpfdsSLB_97Vlpxa6PWZd575uDECJRRVLSsY8kfOAmahkUaCor1WJJq1xjnPeZwF=
rJfq42j1YFhx-6X3Xl5gss3zNAkYTQZ85PVlt6-r8_Fyqs61zxph_ZB_eDhP4yzJ4rvp8LyrTmy=
e_1QDSjp8ertjBdkBlqNa6Q-jN9v7_JXIuCKKxnHcGLB2QmHdVfT9ptEYCVTR00B4cXqwDZRSdY=
OTWjnd0cPC0csGLAGF7FfQCDRCvqvSIIYOrAS3cgKLpbHaGT_6GzX-qX6xNbkKwiRO0jDOQr71m=
wtjQLU_n69hYkUnegfzFy5Ej1A=3D" rel=3D"noopener" class=3D"">Advanced Mastery=
 Network</a>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Especially since this =
year I=E2=80=99m bolting on a 60-day Accelerator to the front end=E2=80=A6w=
ithout raising the price.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m guaranteei=
ng that you will believe you=E2=80=99ve gotten your investment in AMN back =
in the first 60 days. If you don=E2=80=99t, I=E2=80=99ll give back your inv=
estment.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m taking a l=
ot of risk=E2=80=A6and my team and I are frontloading a LOT of work to make=
 this happen for you.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But we start September=
 5 and slots are limited, so click <a data-tag-id=3D"5474" data-u-link-valu=
e=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2=
JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6L=
y9jYWxlbmRseS5jb20vcG1zYS1hZHZpc29ycy9hbW4tc2Vzc2lvbiIsInRhZyI6W3sidmFsdWUi=
OiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" tar=
get=3D"_blank" href=3D"https://m171.keap-link011.com/v2/click/5dae1c24893a8=
2924b4bc8e027cf63dd/eJyNkE1rwkAQhv_LnGOTTaEmexMRCbEeSj2XIRnp0v1iZxSC5L93LeK=
pgtd5n3mGdy4g5NFLN4IGp5YKCkg0mGjIyzp4weEvU0q1qmoKsMb_bFM4RdCXf3bv8XVYv7Xtsi=
5ApkgZ-fxYrftuv_3adfs-sxFTPvKER6nXqqmb6m7avK-6HczzQzU5I5tztjNoSSe6lhpNLiaHZ=
DP_LRJZl-WAlvxop5chuDI6xgWOZ8MhcYnOL5iYTfBZiDFm8PaQnibQR7RM8y_Dvme7" rel=3D=
"noopener" class=3D"">here</a> to schedule a chat.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link011.com/v2/click/53717a3cdcd5d=
d2c9c71fdaf7ebdbe82/eJyNkE1rg0AQhv_LHnrS6GpJjSAlhBDENIfSnsOiY7N0v9idrZXgf-9=
qS04t9PrMu8--M1eCoJjCuiMlkfSBkohYaLnhoHCnFbJ2mVFKNzQtIiK4ej9Y7Q0pr7-8vY1nmK=
03m_w-IjgaCJGX5-2uqU-H87E-NSFrmA2f_MNDaZ4WWZHeTPunbX0k0_SnGiTH_UewO1Ki9TAv1=
fGwGL5aEfIXROPKJBmGYWXA2lEy6y5MiFWrZdJ7pUD0_DN59CjPTnvbQsVV7x3Xyuke72Yug9LL=
CiTjYgEtk4bxN1UZKWMHloNbOIKVlbHamVDgG7XhtKHeklwEcZZmeZwWMV2H_swYUN3P_RsYSdk=
z4WD6AsYQkeU=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link011.com/v2/click/14465cd2241fb610c08c746cf28f51ad/eJyNkU9rg0AQxb_LHnqK0=
VWwKkgJIQQxzaG057CsY7N0_7E7ViT43bvaklMLvb55-5v3dm4EQTONTUcqougjJRvigAsrQOPe=
aGR8nVFKS5oUGyKF_jg6M1hS3X55ex8vYpqXZZZvCE4WguX1Zbdvm_PxcmrObfBa5sKSf3AozZI=
iLZI76fC8a05knv9EgxJ4-Ax0Typ0AyylOhGK4ZuTwX9FtL6K43EctxacmxRz_sqk3HKjYg1jFK=
Ix4T3THOKnAdXFm8FxqIXuBy-M9qbHh0VXATyoGhQTchU4U5aJd11bpSIPToBfdQSnauuMtyHGt=
8TDB4eQq3MFRGmSZlFSRDQPLZi1oLufK7Qwkapn0sP8BTRTlBs=3D" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5=
474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiO=
nsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBh=
aWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0=
sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Ii=
wibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign=
-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link011.com/=
v2/click/92c83a9f21c50ecefd626f1a4a014233/eJyNkE9rg0AQxb_LHnqKcVchVUFKCCGIa=
Q6lPYftOjZL3D_sjhUJfveutuTUQq9v3vzmvbkRBM01Vg0piGKPjKyIAyGtBI07o5GLZcYYyxnN=
VqST-npwprekuP2yex_PYrLJ8zTs4GghWF5ftru6Oh3Ox-pUB6_lLhz5B4exlGZJRu-k_fO2OpJ=
p-hMNSuL-M9A9KdD1MJdqZCiGb64L_gui9UUcD8OwtuDcqLjzF951a2FUnNGERu_GXOOnHtXZm9=
4JKKVuey-N9qbFh1lXAdmrEhSX3SIIriyXH7q0SkUenAS_6AhOldYZb0OAb0mE14Z4i3MBRAlN0=
ohmEduE_Nxa0M3P_2sYSdHyzsP0BRjDkLw=3D" rel=3D"noopener" class=3D"">80/20 Sa=
les &amp; Marketing</a>). Every message will contain a truth, tactic, or te=
stimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend=
 every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
          <div class=3D"v-col-background-color v-col-border-radius" style=
=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_2" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_divider_1" class=3D"u_content_divider" s=
tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
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