OwlCyberSecurity - MANAGER

Edit File: 1692333108.M287055P460012.server121.web-hosting.com,S=42421,W=43289:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 18 Aug 2023 00:31:48 -0400
Message-ID: <m171.880873726.4129371692333094485.JavaMail.tomcat@web-core2-035>
Date: Fri, 18 Aug 2023 00:31:34 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Signature Victory #1 (Part 2)
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8306960:primer:infusionsoft
 
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wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Last time I told you about=
 my first signature victory at Synergetics waaaaay back at the turn of the =
millennium. </p>=20
                 <p style=3D"line-height: 150%;"><br>Our USP within that ni=
che was: =E2=80=9CWe=E2=80=99ll get you onto six different networks but you=
 only have to write your software ONCE and make ONE mod to your motherboard=
, and you get all the networks.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>There were levers with=
in levers that made our TINY little company a market leader, alongside lite=
rally billion plus dollar companies like Rockwell and Siemens=E2=80=A6</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <ul>=20
                  <li style=3D"line-height: 22.5px;">We were the <strong>#1=
 player</strong> in interchangeable sockets.<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">We made ourselves the =
<strong>#1 evangelist</strong> and information provider for people trying t=
o sort all this out =E2=80=93 even end users, whom we didn=E2=80=99t sell t=
o very much. (But our websites and the trade magazines made it almost free =
to educate them.)<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">Our =E2=80=9CDeviceNet=
 Boot Camp=E2=80=9D further positioned us as experts, so we made money on e=
ducating people.<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">We sold to our custome=
rs by proving to them that <em>their</em> customers would look elsewhere if=
 they didn=E2=80=99t have our gizmo.<br><br></li>=20
                  <li style=3D"line-height: 22.5px;">We foresaw the need fo=
r simplification, so we invested <strong>massively</strong> in a chip that =
would drive the cost down from $200 to $25. Mike, the president of the comp=
any, understood the technology treadmill and the absolute necessity of stay=
ing ahead of the innovation curve. Mike knew that the FIRST to market would=
 walk away with a big prize. He was right.</li>=20
                 </ul>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">And there was one final ic=
ing on the cake that made this work: <em>Evangelistic enthusiasm</em>.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;"><br>I was on a mission to =
educate the world and sell humanity on this idea. It was progress.&nbsp;It =
was fully in keeping with the zeitgeist of the times (90=E2=80=99s / early =
2000s) and the whole world is getting on board with the internet and connec=
tivity and communication.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This combo of =E2=80=
=9Cslight edge=E2=80=9D attributes caused the world to beat a path to our d=
oor, and for us to seem much larger than we actually were. I=E2=80=99m sure=
 people thought we were a $10 or $20 million company. In reality, we were a=
 tenth that big.</p>=20
                 <p style=3D"line-height: 150%;"><br>And THAT, my friend, i=
s what a Star business looks like, feels like, and smells like. To the degr=
ee that your business does <em>not</em> roughly match this pattern, probabl=
y defines why you=E2=80=99re struggling when you know deep down that you ha=
ve the capacity to succeed.</p>=20
                 <p style=3D"line-height: 150%;"><br>Damien Deighan who has=
 built THE tool for recruiting data scientists for Fortune 1000 companies s=
ays this about Advanced Mastery Network:</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 30px;font-family:helveti=
ca,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 140%;=
 text-align: center; word-wrap: break-word;">=20
                 <p style=3D"line-height: 140%;"><em>I'm not aware of any o=
ther program that is applying these concepts in an advanced way to business=
es that are of small to medium size.</em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:6px 20px 10px;font-family:hel=
vetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;"><strong>And this year I'm =
making <a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7=
aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHV=
lcyI6eyJocmVmIjoiaHR0cHM6Ly93d3cucGVycnltYXJzaGFsbC5jb20vYW1uLz91dG1fc291cm=
NlPWluZnVzaW9uc29mdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1wbW0tc2VyaWVzJ=
nV0bV90ZXJtPXByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haWwte3t0b2RheS5kYXRlfGlz=
b319IiwidGFnIjpbeyJ2YWx1ZSI6IjU0NzQiLCJsYWJlbCI6IioqUmVjZW5jeSAtLSZndDsgRnJ=
lc2ggQ2xpY2sifV0sInRhcmdldCI6Il9ibGFuayJ9fQ=3D=3D" data-tag-id=3D"5474" tar=
get=3D"_blank" href=3D"https://m171.keap-link018.com/v2/click/c3f4a2ff0cd9a=
3a53d3c8e5c9f931cf2/eJyNkE1rg0AQhv_LHnrS6BraqCAlhBDENIfSnsOiY7PU2V12x4oE_3t=
XW3JqIddn3nnm48oIlFBUNixnyDecBcxCLY0ERTutSNRLjXOe8TgNWCfV58Hq3rD8-kfvrTzD5C=
nL0iRgNBrwkbfX7a4qT4fzsTxVPmuE9UPu8HC-5vFjGt9M-5dteWTT9K8aUNL-y9sdy8n2MB_VS=
H8YvdvO5y9ExuVRNAzDyoC1IwrrLqLrVrXGSKCKnnvCs9O9raGQqu2d1Mrplh5mjl7WYwEoZLeA=
WqAR8kMVBjF0YCW4hRNYLIzVzvjRP6j2T_WLLclFECZxsg7jNOQbv7kwBlTz-_kKRpa3onMwfQM=
wxo9S" rel=3D"noopener" class=3D"">Advanced Mastery Network</a> even better=
 </strong></p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I=E2=80=99m bolting on a 6=
0-day Accelerator to the front end=E2=80=A6<em>without raising the price</e=
m>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m guaranteei=
ng that you will believe you=E2=80=99ve gotten your investment in AMN back =
in the <span style=3D"text-decoration: underline; line-height: 22.5px;">fir=
st 60 days</span>. If you don=E2=80=99t, I=E2=80=99ll give back your invest=
ment.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m taking a t=
on of risk=E2=80=A6and my team and I are frontloading a LOT of work to make=
 this happen for you.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">But we start September 5 a=
nd slots are limited, so click <a data-tag-id=3D"5474" data-u-link-value=3D=
"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW=
5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6Ly9jY=
WxlbmRseS5jb20vcG1zYS1hZHZpc29ycy9hbW4tc2Vzc2lvbiIsInRhZyI6W3sidmFsdWUiOiI1=
NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=
=3D"_blank" href=3D"https://m171.keap-link018.com/v2/click/4c727a16aca418da=
17d63d7d8b5ced75/eJyNkMtqw0AMRf9Fa6e2-oxnF0IIxmkWpV0XYSt06LwYKQET_O-dlJJVC9=
3qHh1xdQblQEG7EQx4fEKoIPNgk-Wg6xiUhu8MEVtslhU4Gz63OR4TmPMvu9f4Mrx9bNv2vgKdE=
hfk9WW17rv99n3X7fvCJsrlyD88iHfYPCybq2nzvOp2MM9_qtlb3ZyKXcBoPvKl1GhLMX3LrvAf=
qklMXQ_kOIxuuhmir5MXWtB4shKz1OTDQljExlCElFIBfx7S8wTmQE54_gLE2me7" rel=3D"no=
opener" class=3D"">here</a> to schedule a talk.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
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WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link018.com/v2/click/df3e21fac0e59=
8678092943750e87f91/eJyNkMtqwzAQRf9Fi67s2HJo4hhMCSEE4zSL0q6DsMeNqF5Io7om-N8=
ruyWrBro9c3V0Z64EQTGFVUsKIumakohYaLjhoHCnFbJmnlFKNzTNIyK4-jhY7Q0prn-8vY0nmK=
02m3wVERwMhMjry3ZXV6fD-Vid6pA1zIZP_uGhdEnTxzy9mfbP2-pIxvGuGiTH_WewO1Kg9TAt1=
fKwGL5ZEfIXROOKJOn7fmHA2kEy6y5MiEWjZdJ5pUB0_Ct58ijPTnvbQMlV5x3XyukOHyYug9LL=
EiTjYgYNk4bxd1UaKWMHloObOYKVpbHamVDgBzXhtKHenJwFcZZmyzjNY7oO_ZkxoNrf-9cwkKJ=
jwsH4Dcsykek=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link018.com/v2/click/614bcda31fc8acf30c511e634acc1776/eJyNkc1qwzAQhN9Fh57i2=
HJo4xhMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlPM6srQzDCYFmznGm-5mzBPEjlFBjc=
WYNCzjPO-YYn2YK1ynwevO0cy69_7N7Gk5g-bTYZ7eDggCxvr9tdVZ4O52N5qsjrhKdH7uBwvuL=
JY5bcSPuXbXlk4_gvGrTC_RfRA8vRdzCVqhUVw3ffkv-C6EIex33fLx14P2jhw0W07VJaHRvoI4=
omVAjCSIifO9TnYDsvoVCm6YKyJtgGHyZdE7jTBWih2lmQQjuhPkzhtI4CeAVh1hG8Lpy3wVGMH=
0nSgSnk7JwBUZqkqyjJIr6mFsI5MPXvL1QwsLwRbYDxGzmHlB8=3D" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5=
474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiO=
nsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBh=
aWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0=
sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Ii=
wibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign=
-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link018.com/=
v2/click/d46d1cc69daa5f374b70e0c6fb9d8079/eJyNkMtqwzAQRf9Fi67iWHJoYxtMCSEE4=
zSL0q6DKo8bEeuBNK4xwf9e2S3tpoFuz1wd3ZkrQdBcY1mTnCi2ZmRBHAhpJWjcGo1czDPGWMZo=
uiCt1Je9M50l-fWPtz_jCSYPWZbRBcHBQoi8PG-2VXncnw7lsQpZy1345B8exlaM3qe_pt3Tpjy=
QcbypBiVx9xHsnuToOpiWqmVYDF9dG_JnROvzOO77fmnBuUFx58-8bZfCqDilCY3ejLnEjx2qkz=
edE1BI3XReGu1Ng3cTV0HZqQIUl-0MBFeWy3ddWKUiD06CnzmCU4V1xttQ4AuJcNpQb07Ogiihy=
SqiacTWoT-3FnT9ff8KBpI3vPUwfgISMZC3" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
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