OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 19 Aug 2023 00:31:03 -0400
Message-ID: <m171.1301038120.7016931692419445333.JavaMail.tomcat@web-core2-035>
Date: Sat, 19 Aug 2023 00:30:45 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Signature Victory #2: The Google Guy
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8308114:primer:infusionsoft
 
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Signature Victory =
#2</strong>: Google AdWords. You probably know that story. The early sign w=
as me playing with it and saying to myself, =E2=80=9C<em>Why is nobody else=
 talking about this? This is freaking amazing!</em>=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>Please understand, it =
wasn=E2=80=99t a freaking amazing idea. It was a freaking amazing action. =
=E2=80=9C<em><strong>Dang. I can test book titles, headlines, and hooks. I =
can get instant traffic. I change the input and I get a different output, a=
t will</strong></em>.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>And, yes, the market w=
as growing by leaps and bounds.</p>=20
                 <p style=3D"line-height: 150%;"><br>Please understand that=
 the circumstances around this were deceptive. By now, everyone has forgott=
en that this happened <em>immediately</em> after the dot com crash. </p>=20
                 <p style=3D"line-height: 150%;"><br>Everyone everywhere wa=
s depressed. The Internet seemed like a wasteland. Tons of money had gone u=
p in flames. The Father of Internet Marketing, Ken McCarthy, was depressed =
that nobody wanted to listen to sanity and common sense.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Out of the ashes, as t=
hey say.</p>=20
                 <p style=3D"line-height: 150%;"><br>I also understood =E2=
=80=93 in my bones =E2=80=93 that it was absolutely <strong>my job</strong>=
 to be the man on the top of the slag heap when all the dust had settled. B=
est testimonials, best conversion rates, <strong>a product that people abso=
lutely raved about. There is no substitute for this, ever</strong>.</p>=20
                 <p style=3D"line-height: 150%;"><br>So many marketers thin=
k that great marketing is more important than the product itself, and that =
is less and less true with each passing year. Yes, Microsoft got away with =
a crap product for years but they=E2=80=99re not getting away with it now. =
They are getting the !@#$ kicked out of them by everybody from every direct=
ion.</p>=20
                 <p style=3D"line-height: 150%;"><br>When you are a =E2=80=
=9Cfirst mover=E2=80=9D you can get away with crap for a while. But it even=
tually catches up to you.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Today? It catches up m=
uch faster!</p>=20
                 <p style=3D"line-height: 150%;"><br>How can you be a Star =
that can=E2=80=99t be caught?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What are you doing to =
dig your moat even deeper?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What are you doing to =
add the number one business strategy of the 21st Century =E2=80=93 Network =
Effect =E2=80=93 to YOUR business?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>These are the question=
s we ask in <a data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI=
6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sIn=
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291cmNlPWluZnVzaW9uc29mdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1wbW0tc2Vy=
aWVzJnV0bV90ZXJtPXByb3NwZWN0cyZ1dG1fY29udGVudD1wbW0tZW1haWwte3t0b2RheS5kYXR=
lfGlzb319IiwidGFnIjpbeyJ2YWx1ZSI6IjU0NzQiLCJsYWJlbCI6IioqUmVjZW5jeSAtLSZndD=
sgRnJlc2ggQ2xpY2sifV19fQ=3D=3D" data-tag-id=3D"5474" target=3D"_blank" href=
=3D"https://m171.keap-link004.com/v2/click/90bcb0ddb53f07880aff3e61774df9ff=
/eJyNkEFrg0AQhf_LHnqK0TUBrSAlhBDENIfSnsOyjs1SZ3fZHSsS_O9dbcmphV7fvPnevLkxAi=
00VQ0rGPKMsxVzIJVVoGlvNAm5zDjnjzzJV6xT-uPoTG9Zcftl9z6exTRLkmy7YjRaCJbXl92-r=
s7Hy6k618FrhQsh_-Bwvgnx2_xOOjzvqhObpj_RgIoOn4HuWUGuh7lUo0IxenNd8F-JrC_ieBiG=
tQXnRhTOX0XXraXBWKCOn3rCize9k1Aq3fZeGe1NSw-zjgHWYwkoVLcIUqAV6l2XFjHy4BT4RSd=
wWFpnvA3R35IMTw2HLc4FEKVJuomSPOJ5uFxYC7r5-XwNIyta0XmYvgAlNI9M" rel=3D"noope=
ner" class=3D"">Advanced Mastery Network</a>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>And this year =
I=E2=80=99m making Advanced Mastery Network even better</strong>.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I=E2=80=99m bolting on a 6=
0-day Accelerator to the front end=E2=80=A6<em>without raising the price</e=
m>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m guaranteei=
ng that you will believe you=E2=80=99ve gotten your investment in AMN back =
in the <span style=3D"text-decoration: underline; line-height: 22.5px;">fir=
st 60 days</span>. If you don=E2=80=99t, I=E2=80=99ll give back your invest=
ment.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99m taking a t=
on of risk=E2=80=A6and my team and I are frontloading a LOT of work to make=
 this happen for you.&nbsp;</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:13px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">But we start September 5 a=
nd slots are limited, so click <a data-tag-id=3D"5474" data-u-link-value=3D=
"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW=
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NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=
=3D"_blank" href=3D"https://m171.keap-link004.com/v2/click/b5a54fd19427b105=
1385df9c2eef7788/eJyNkE1LA0EMhv9LztvujhW7zq2UUpatPYieJexGHJwvJmlhKfvfTUV6Uv=
Ca98nzklxAKGKUbgQLwawNVFBocNlRlG2KgsN3Zox5NE1bgXfxc1_SKYO9_LJ7i6_Du3XTtA8Vy=
JRJkZfnzbbvjvu3Q3fslc1YtOQfHmNWWn_f3ky7p013gHn-U03Bye6sdgYr5UTXo0anh8lr8cp_=
iGS2dT2gpzj6aTmkUOfAuMDx7DgVrjHEBROzS1GFmLOCPw_paQL7jp5p_gK8C2e0" rel=3D"no=
opener" class=3D"">here</a> to schedule a talk.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
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Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link004.com/v2/click/859525a1660e1=
e30db616cd05516027c/eJyNkE9Lw0AQxb_LHjw1TbYVGgNBSiklpPYgei7LZmIX9x-7s8ZS8t2=
dRtGLgtc3b37z3lwYghUWm45VzPAVZzMWQCqvwOLGWRRymnHO73hRzphW9nUXXPKsuvyy-z2-io=
tVUaxoB88eyPL0uN60zWF33DeHlrxeBDryDw7nSzp_-0PaPqybPRvHP9FgFG7fiB5ZhSHBtVSnq=
Bg-B03-E6KPVZ4PwzD3EMLZiBBPQuu5dCbvk7Wge_We3yc0x-hSkFAr26eonI2ux5urbgiZTA1G=
KD0JUhgv1IutvTFZhKAgTjpCMLUPLnoK8ClJei3Fm5wTIFsUi2VWlBkvKb_wHmz39f8WzqzqhY4=
wfgC_dpHj" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-u-lin=
k-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7=
Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQ=
iOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6ey=
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lJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" data-ca=
mpaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-link00=
4.com/v2/click/cb6cb36bbc843329d37ed01b1693a61c/eJyNkU9rg0AQxb_LHnrS6JpCrCA=
hhBDENIfSnsOyjs1S9w-7Y0WC372jLTm10Oubt795b_bGEIwwWDWsYJpvOIuYB6mcAoN7a1DIZc=
Y5f-JpHrFOmY-jt71jxe2Xt_fxLGabNM3TiOHogCyvL7t9XZ2Pl1N1rsnrhKcl_-Bwvqb1j_mdd=
HjeVSc2TX-iQSs8fBI9sAJ9D3OpRlExfPMd-a-ILhRJMgzDyoH3oxY-XEXXraTViYEhpmhChSCM=
hGTbo74E23sJpTJtH5Q1wbb4MOuawL0uQQvVLYIU2gn1bkqndRzAKwiLjuB16bwNjmJ8S5IOTCE=
X5wKIszRbx2ke85xaCOfAND-_UMPIilZ0AaYvIbeUEA=3D=3D" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"547=
4" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOns=
iaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaW=
duLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sI=
nZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Iiwi=
bGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-l=
ink-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link004.com/v2=
/click/89061392a5b4cc19ad916b6f35c9c96a/eJyNkM1qwzAQhN9Fh57iWHIKUQ2mhBCCcZp=
Dac9BtdeNiPWDtKoxwe9e2S05tZDr7Oy3M3slCFpoLBuSE8XWjCyIg1paCRq3RqOo5xlj7IlRvi=
Cd1Je9M8GS_PrH7m08idmaUp4tCA4WouXtdbOtyuP-dCiPVfRa4eKROziMreL5R34j7V425YGM4=
79oUBJ3X5HuSY4uwFSqkbEYvrsu-s-I1udp2vf90oJzgxLOn0XXLWujUk4zmnwYc0mfA6qTN8HV=
UEjdBi-N9qbFh0lXERlUAUrIbhZqoayQn7qwSiUenAQ_6whOFdYZb2OAH6mOr43xZucMSDKarRL=
KE8ZjfmEt6Ob3_xUMJG9F52H8BgZ1kLE=3D" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
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=3D"height: 100%;width: 100% !important;"> =20
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