OwlCyberSecurity - MANAGER

Edit File: 1695443479.M221876P1379909.server121.web-hosting.com,S=41257,W=42109:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 23 Sep 2023 00:31:19 -0400
Message-ID: <m171.524716750.73181695443470941.JavaMail.tomcat@web-core2-035>
Date: Sat, 23 Sep 2023 00:31:10 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Orange Squeezer or Orange Picker?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8345741:primer:infusionsoft
 
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I=E2=80=99ve noticed two d=
ifferent mentalities when it comes to business education. One is: Squeezing=
 all the juice out of the orange. </p>=20
                 <p style=3D"line-height: 150%;"><br>The other one is: Pick=
ing as many oranges as you possibly can.</p>=20
                 <p style=3D"line-height: 150%;"><br>When I discovered dire=
ct marketing, I was an Amway junkie. I had been trained to buy $6 cassette =
tapes and go to $250 seminars (and $100 seminars and $25 seminars). So, whe=
n I discovered the direct marketing world and everything was ten times more=
 expensive, I had sticker shock. I was <em>cheap</em>.</p>=20
                 <p style=3D"line-height: 150%;"><br>The most I could stoma=
ch at the time was $200 or $300. And that felt like a fortune even though <=
em>everything</em> I bought worked.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>The Amway stuff did NO=
T work. The direct marketing stuff DID work.</p>=20
                 <p style=3D"line-height: 150%;"><br>The Amway seminars wer=
e simply worth what I paid for them. A hundred bucks. Bottom of the barrel =
in seminar offerings.</p>=20
                 <p style=3D"line-height: 150%;"><br>Looking back, the mind=
set I should have had was, =E2=80=9CMan, I=E2=80=99m going to invest in thi=
s new direct marketing stuff <em>until it stops paying off</em>. Because it=
=E2=80=99s paying off like crazy. I=E2=80=99m going to push it to the limit=
.=E2=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>But I didn=E2=80=99t d=
o that. Instead I went cheap. And slow. I=E2=80=99d watch out for seminars =
and wait until the last Hail Mary dropdown offer. I=E2=80=99d buy the $12.3=
8/month Dan Kennedy last-chance newsletter subscription. Dan really wanted =
you to buy the higher-level subscription, or at least pay for it all upfron=
t. But I waited him out and got the cheapo monthly version.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Then I would scour eve=
ry newsletter five times. Squeezing that orange until it was just rind and =
pulp. And that worked OK when I was still in the Dilbert cube. It wasn=E2=
=80=99t my company. Less urgency.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Well, yes, I got an ex=
tremely good deal. Fantastic ROI. And it was still better than what most pe=
ople do now, which is listen to a dozen free podcasts. But looking back, I =
should have been <strong>far</strong> more liberal with my education dollar=
s. I would have propelled myself a lot farther a lot faster.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I would have met more =
amazing people faster. (You don=E2=80=99t meet ANYBODY by staying at home =
=E2=80=93 and meeting people and making new friends is one of the most powe=
rful advantages of coming to a Perry Marshall Live, or Roundtable meeting, =
or Advanced Mastery Network).&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And speed up my educat=
ion and grow my network faster is exactly what I did when I hung out my own=
 shingle. Suddenly my attitude was, =E2=80=9CDude, it doesn=E2=80=99t matte=
r what it costs. I=E2=80=99ve GOT to make this work. I=E2=80=99ll invest wh=
atever I have to invest.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Suddenly I was spendin=
g $3,000 or $6,000 or $10,000, and my investment commitment just keeps goin=
g up.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But I HAD to get what =
I needed to bridge the gap to make the dang thing work.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most people are stingy=
 with their education dollars. They=E2=80=99re sabotaging themselves. I=E2=
=80=99ve heard people say, =E2=80=9CMan, I=E2=80=99ve given this guy or tha=
t guy way too much money. I=E2=80=99ve given this guy $25,000 in the last 1=
0 years. That=E2=80=99s a bloody fortune.=E2=80=9D They focus on the <stron=
g>cost</strong> and not on the <strong>returns</strong>. A fatal business e=
rror if ever there was one.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>What did you get for t=
hat $25,000? Remember, $25,000 across 10 years isn=E2=80=99t a lot of money=
. You know what is a lot of money? $60,000 a year to go to Harvard or Yale =
or the University of Chicago (for just one year) with no guarantee of a ret=
urn. That=E2=80=99s a lot of money.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Don=E2=80=99t choke yo=
ur business trying to get what you need through free podcasts and eBooks an=
d webinars. That almost never does the job and most of the time it=E2=80=99=
s too filled with clutter to actually work. It=E2=80=99s the slow-poke path=
 to success and it=E2=80=99s seeded with all kinds of bad advice and wastef=
ul tangents. Invest in real education to give your business the oxygen it n=
eeds to survive.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Go deep with your One.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>If I am your o=
ne, we are accepting applications for Roundtable 2024 now</strong>.&nbsp;</=
p>=20
                 <p style=3D"line-height: 150%;"><br>Email <a data-u-link-v=
alue=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9=
zdWJqZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoiam=
9pbkBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:join@perrymarshall.com" rel=3D"noopener" class=3D"">j=
oin@perrymarshall.com</a> to apply .</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:15px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
t7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmsta=
WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link018.com/v2/click/9d06b9b6e59285e=
5800ef47562efae88/eJyNkE1rg0AQhv_LHnrS6CqtjSAlhBDENIfSnsOiY7N0v9idrZXgf-9qS=
04N9PrMu8--MxeCoJjCuiMlkbSgJCIWWm44KNxqhaxdZpTSNU0fIyK4-thb7Q0pL3-8vY5nmBW0=
yLOI4GggRF5fNtumPu5Ph_rYhKxhNnzyDw-l-X3xUORX0-55Ux_INN1Ug-S4-wx2R0q0HualOh4=
WwzcrQv6MaFyZJMMwrAxYO0pm3ZkJsWq1THqvFIiefyVPHuXJaW9bqLjqveNaOd3j3cxlUHpZgW=
RcLKBl0jD-riojZezAcnALR7CyMlY7Ewr8oDacNtRbkosgztIsj9N1nGWhPzMGVPd7_wZGUvZMO=
Ji-AcGrkeI=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-c=
ampaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1=
lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX=
0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdub=
Glua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsi=
OiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q=
7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-li=
nk018.com/v2/click/41366a016cbcc988d3c506788849487c/eJyNkc1qwzAQhN9Fh57s2LL=
bujGYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnshCJpprFtSEkULSiLigAsrQOPWaG=
R8mVFK1zR9iogU-nPvTG9Jefnj7XU8i1lBi_w-IjhaCJa31822qY_706E-NsFrmQtL_sGhNH8oH=
ov8Stq9bOoDmaabaFACd1-B7kmJroe5VCtCMXx3MvjPiNaXSTIMw8qCc6Nizp-ZlCtuVKJhiEM0=
JrxnmkPy3KM6edM7DpXQXe-F0d50eDfrKoB7VYFiQi4CZ8oy8aErq1TswQnwi47gVGWd8TbE-JF=
4-OAQcnEugDhLszxO13GWhRbMWtDt7xUaGEnZMelh-gYv6JQY" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwi=
YXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXR=
hLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3=
RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link018.com/v2=
/click/122b8ded90f80d1f851b6d23bebddac1/eJyNkMtqwzAQRf9Fi67i2LJpnBhMCSEE4zS=
L0q6Dao8bEb2QRjUm-N8ruyWrFro9c3V0Z24EQTGFVUsKImlOyYJYaLjhoHCnFbJmnlFKNzRZL4=
jg6nqw2htS3H55ex9PMM1pnq0WBAcDIfL6st3V1elwPlanOmQNs-GTf3gozR7zVZ7dTfvnbXUk4=
_inGiTH_WewO1Kg9TAt1fKwGL5ZEfIXROOKOO77fmnA2kEy6y5MiGWjZbxO0iR61_oaP3mUZ6e9=
baDkqvOOa-V0hw8Tl0HpZQmScTGDhknD-IcqjZSRA8vBzRzBytJY7Uwo8I2acNpQb07OgihN0ix=
KNlGahv7MGFDtz_1rGEjRMeFg_AIUXpC5" rel=3D"noopener" class=3D"">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
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       <div class=3D"u-row v-row-columns-background-color-background-color"=
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p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
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