OwlCyberSecurity - MANAGER

Edit File: 1695616249.M791042P370444.server121.web-hosting.com,S=39270,W=40096:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 25 Sep 2023 00:30:49 -0400
Message-ID: <m171.1247097666.1655331695616238717.JavaMail.tomcat@web-core2-035>
Date: Mon, 25 Sep 2023 00:30:38 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: We need a DMZ
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8347533:primer:infusionsoft
 
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_1" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">What are the rules of the =
DMZ? </p>=20
                 <p style=3D"line-height: 150%;"><br>1) Put down your weapo=
ns. You don=E2=80=99t get to insult people. You don=E2=80=99t get to disres=
pect people. No matter how nutty somebody is, you must be civil.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>2) No anonymity. You m=
ust use your real name and not hide your identity.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>3) Assume positive int=
entions. You must assume even the people who violently disagree with you, d=
isagree with you for reasons that <em>make sense to them</em> and you assum=
e that they are motivated by a desire to do good in the world, even if you =
think they=E2=80=99re evil!&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>4) Get to the truth, n=
ot the sale.</p>=20
                 <p style=3D"line-height: 150%;"><br>If you make your DMZ a=
 safe place where people aren=E2=80=99t going to get killed or fired or exc=
ommunicated, you have made it safe to dig for the truth.</p>=20
                 <p style=3D"line-height: 150%;"><br>When I=E2=80=99m debat=
ing, I=E2=80=99m a hard-ass about facts. I=E2=80=99m relentless. But I can =
still do that without wounding people.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We need this in every =
department of life and every marketplace where people are having a hard tim=
e talking to each other.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We need it in the envi=
ronmental debate. We need it in politics. We need it in genetics. We need i=
t in cancer. We need it in AI.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We need it in every in=
dustry.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most marketers have an=
 above-average ability to detach their emotions from a debate or an argumen=
t.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Non-marketers usually =
have only two switches: 1. You are trying to sell me something right now so=
 my emotions are on alert, 2. You are NOT trying to sell me something right=
 now so my emotions are less guarded.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most people don=E2=80=
=99t have the =E2=80=9CI=E2=80=99m going to analyze your sales message and =
completely detach myself emotionally=E2=80=9D switch.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But great marketers de=
velop that.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It=E2=80=99s one of th=
e best things about Roundtable or Advanced Mastery Network or Perry Marshal=
l Academy. &nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You don=E2=80=99t go t=
o these masterminds with an expectation that you=E2=80=99re going to convin=
ce the other members to buy your stuff. You=E2=80=99re going so others can =
detach and analyze your message and mechanics and help you improve them.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It=E2=80=99s a DMZ.&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Marketers do DMZ bette=
r than most because they can view whatever someone says as a sales pitch or=
 a proposition=E2=80=A6 rather than as a personal affront to their ego or t=
ribe.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We have detachment.</p=
>=20
                 <p style=3D"line-height: 150%;"><br>If you want that sort =
of detachment, we are accepting applications now for Roundtable 2024.&nbsp;=
</p>=20
                 <p style=3D"line-height: 150%;"><br>Email <a data-u-link-v=
alue=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9=
zdWJqZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoiam=
9pbkBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:join@perrymarshall.com" rel=3D"noopener" class=3D"">j=
oin@perrymarshall.com</a> to get the ball rolling.&nbsp;</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:15px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link015.com/v2/click/489dc41f6a8a19e=
197d75c31faf1cef0/eJyNkE1rAjEQhv9LDj25rlktugtLERFZtB5Ke5aQna2h-RiSSa2I_73Zb=
fFUoddn3jx5Zy6MwApLTcsqZvicsxHzIBUqsLRyloQcZpzzkk8WI6aV_dh4F5FVlz_e3sY9LOZ8=
wWcjRmeEFHl9Wa62zX5z2DX7bcqi8OmTf3g4nz6Wi3l5M62fl82OXa931WAUrT-TPbCKfIR-qVa=
lxejN65Q_EmGo8vx0Oo0RvD8b4cNRaD2WzuRdtBZ0p77yp0jmEFz0EmpluxiUs8F19NBzk5TR1G=
CE0gOQwqBQ77ZGY7IAXkEYOIE3NXoXMBX4QTKdNtUbkoMgKybFNJuUWTFL_QUi2Pb3_ls4s6oTO=
sD1G81Yke8=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data-c=
ampaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuYW1=
lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX=
0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdub=
Glua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsi=
OiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q=
7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-li=
nk015.com/v2/click/db1252fad8cf10429b494563b75ff021/eJyNkc1qwzAQhN9Fh57s2HL=
aOjaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktOLfQ6O_p2RnslCJpprFtSEkVzSiLigAsrQOPOaG=
R8mVFKC5puIiKF_jg401tSXn95exvPYpbTDX2MCI4WguX1Zbtr6tPhfKxPTfBa5sKSf3AoXT8Um=
7y4kfbP2_pIpulPNCiB-89A96RE18NcqhWhGL45GfwXROvLJBmGYWXBuVEx5y9MyhU3KtEwxCEa=
E94zzSF56lGdvekdh0rorvfCaG86vJt1FcC9qkAxIReBM2WZeNeVVSr24AT4RUdwqrLOeBtifEs=
8fHAIuTgXQJyl2TpOizi7Dy2YtaDbnys0MJKyY9LD9AU715Ql" rel=3D"noopener" class=
=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-link=
-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwi=
YXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXR=
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RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiO=
iI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data=
-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link015.com/v2=
/click/976283544fe70a5277670dd0506f44d5/eJyNkEtrwzAQhP-LDj3FseW0-AGmhBCCcZp=
Dac9BldeNiF5I6xoT_N-ruCWnBnqdnf12Zi8EQTONdUtKomhGyYI44MIK0LgxGhmfZ5TSgib5gk=
ihzztnekvKyx-7t_FVTDOa07CDo4VgeXtdb5r6sDvu60MTvJa5cOQfHEpXT0WeFTfS9mVd78k03=
UWDErj9CnRPSnQ9XEu1IhTDdyeD_4RofRnHwzAsLTg3Kub8iUm55EbFeZIm0Ycx5_i5R3X0pncc=
KqG73gujvenw4aqrgOxVBYoJOQucKcvEp66sUpEHJ8DPOoJTlXXG2xDgR-LhtSHe7JwBUZqkqyg=
povQx5GfWgm5__9_ASMqOSQ_TNyALkMY=3D" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
          <div class=3D"v-col-background-color v-col-border-radius" style=
=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_2" class=3D"u_content_text" style=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <table height=3D"0px" align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse: colla=
pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%">=20
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