OwlCyberSecurity - MANAGER

Edit File: 1695789064.M714375P4109632.server121.web-hosting.com,S=39151,W=39966:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 27 Sep 2023 00:31:04 -0400
Message-ID: <m171.904731585.6345561695789055690.JavaMail.tomcat@web-core2-035>
Date: Wed, 27 Sep 2023 00:30:55 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Why You Should ALWAYS be Working on Your DSP
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8349729:primer:infusionsoft
 
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   <tbody>=20
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nt;vertical-align: top"> =20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
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: transparent;">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_1" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I don=E2=80=99t know any o=
ther business expert who talks about fractals. </p>=20
                 <p style=3D"line-height: 150%;"><br>I talk about them all =
the time.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Why? Because whenever =
you can recognize a mother pattern, the world suddenly gets simpler. You ca=
n spot trends. You can predict the future. You can predict the macro from t=
he micro and vice versa.</p>=20
                 <p style=3D"line-height: 150%;"><br>Also, any time you see=
 a fractal pattern, you=E2=80=99re seeing the outline of some kind of core =
principle. You may not know what it is=E2=80=A6 but you=E2=80=99re on the h=
unt.</p>=20
                 <p style=3D"line-height: 150%;"><br>A computer fractal is =
a simple little math formula. Short. Half a sentence long.</p>=20
                 <p style=3D"line-height: 150%;"><br>But it generates an in=
finitely complex repeating pattern.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Same way the whole wor=
ld works. You can take 20 principles and explain 75% of the things that hap=
pen everywhere in the world. Isn=E2=80=99t that far better than needing 200=
 things or 2,000 things to explain it?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Or thinking everything=
 is unique and random and unpredictable?&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>80/20 is fractal. Most=
 ancient stories are fractal. The Cain and Abel story in the Bible describe=
s two brothers. It could also describe two entire countries. It describes t=
he Jews and the Arabs. It describes North and South Korea.</p>=20
                 <p style=3D"line-height: 150%;"><br>The <strong>fractal</s=
trong> is the <strong>yin</strong>. And the <strong>emergent property</stro=
ng> is the <strong>yang</strong>. A fractal is the same pattern over and ov=
er at different scales. An =E2=80=9Cemergent property=E2=80=9D is the cool =
thing that manifests at the larger scale that does not appear at the small =
scale.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>How big a city do you =
need to support a professional football team? When the city gets big enough=
, you get TV and celebrities and endorsements and corporate sponsors.&nbsp;=
</p>=20
                 <p style=3D"line-height: 150%;"><br>You get wild<em> </em>=
emergent properties you would never see in a million years with just a high=
-school football team. Your local high school team isn=E2=80=99t selling th=
e broadcast rights and their quarterback doesn=E2=80=99t have his name on f=
ootballs.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">An <em>emergent property</=
em> of simplification is that when you drive the price of an automobile low=
 enough, suddenly the automobile industry takes on a life of its own. Sudde=
nly an interstate highway system gets built. Gas stations spring up. An ent=
ire multi-billion-dollar fast food industry emerges, with drive-in windows.=
</p>=20
                 <p style=3D"line-height: 150%;"><br>If you just go about y=
our business as usual, you=E2=80=99ll never see any of these emergent possi=
bilities.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Because you=E2=80=99re=
 <strong>inside the pattern</strong>, not able to observe the pattern from =
outside your business.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Go deep enough and you=
=E2=80=99ll almost always find something totally unexpected. =E2=80=9CWow, =
I never saw this coming.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If you=E2=80=99re just=
 a dentist and you=E2=80=99re just drilling teeth, there are no emergent pr=
operties and there are no surprises because all that territory has been dis=
covered and mapped.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But if you=E2=80=99re =
persistently working on your DSP, you=E2=80=99re going to discover somethin=
g that you never imagined you would find.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I am going to delve in=
to this fractal, simplifying and emergent property power of the DSP in our =
free <strong>Power Prism</strong> webinar coming soon.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Watch this space for m=
ore information. &nbsp;</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:15px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
t7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmsta=
WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link003.com/v2/click/d1412a3ee9f5925=
7ead08e1cbc9fd3f7/eJyNkE1rg0AQhv_LHnrS6CpoIkgJIQQxzaG057Do2CzdL3Znm0rwv3e1J=
acWen3m3WffmRtBUExh05OKSFpSEhELHTccFO60QtYtM0rphqbriAiu3g9We0Oq2y9v7-MZZiVd=
p0VEcDQQIi_P213bnA7nY3NqQ9YwGz75h4fSvMjKPL-b9k_b5kim6U81SI77j2B3pELrYV6q52E=
xfLUi5C-IxlVJcr1eVwasHSWz7sKEWHVaJoNXCsTAP5NHj_LstLcd1FwN3nGtnB7wYeYyKL2sQT=
IuFtAxaRh_U7WRMnZgObiFI1hZG6udCQW-URdOG-otyUUQZ2mWx-kmzorQnxkDqv-5fwsjqQYmH=
ExfvZKR4Q=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-campaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuY=
W1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5r=
fX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWd=
ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link003.com/v2/click/ba818cfd999aafea465ee8a004e967f1/eJyNkc1qwzAQhN9Fh57iO=
LIhTgwmhBCCcZpDac9ByOtGVH9IqxoT_O6V3ZJTC73Ozn6aWd0JgmYa65aURNGCkgVxwIUVoPFg=
NDI-zyilW7raLIgU-uPkTLCkvP-y-xhPYlbQzbSDg4VoeX3ZH5r6crqe60sTvZa5-Mg_OJTm66z=
I8wfp-Lyvz2Qc_0SDEnj8jHRPSnQBplKtiMXwzcnovyFaX6Zp3_dLC84Nijl_Y1IuuVGphj6J0Z=
jwnmkO6S6gunoTHIdK6C54YbQ3HT5NuorgoCpQTMhZ4ExZJt51ZZVKPDgBftYRnKqsM97GGN8Sj=
weOIWfnDEiyVZYnq22SrWMLZi3o9ucXGhhI2THpYfwCK7GUFw=3D=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-=
link-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBl=
IiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJ=
kYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOi=
J7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsd=
WUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" =
data-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link003.co=
m/v2/click/452395c12034526053832806d6bd3fd3/eJyNkE1rg0AQhv_LHnrS6CpEI0gJIQQ=
xzaG057Bdx2aJ-8HuWJHgf-9qS04t5PrMu8--MzeCoJjCqiEFkTSjJCAWuDACFO60QsaXGaV0Q-=
M8IJ1Q14PVvSHF7Y-39_EMk4zmNA4IjgZ85O11u6ur0-F8rE61zxpm_ScPeChN10mWpnfT_mVbH=
ck0_asGKXD_5e2OFGh7mJdqhF8M323n8xdE44ooGoZhZcDaUTLrLqzrVlzLKI-TOPzQ-ho99yjP=
TveWQylU2zuhldMtPs1cemUvS5BMdAvgTBomPlVppAwdWAFu4QhWlsZqZ3yBH8T9aX29JbkIwiR=
O0jDehMna92fGgGp-71_DSIqWdQ6mbwSRkK8=3D" rel=3D"noopener" class=3D"">80/20 =
Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or =
testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spe=
nd every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
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"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <table height=3D"0px" align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse: colla=
pse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;vertical-align: top;border-top: 0px solid #BBBBBB;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%">=20
                 <tbody>=20
                  <tr style=3D"vertical-align: top">=20
                   <td style=3D"word-break: break-word;border-collapse: col=
lapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%"> <span style=3D"">&nbsp;</span> </td>=20
                  </tr>=20
                 </tbody>=20
                </table> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_3" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
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