OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 28 Sep 2023 00:31:14 -0400
Message-ID: <m171.291224539.9189171695875466189.JavaMail.tomcat@web-core2-035>
Date: Thu, 28 Sep 2023 00:31:06 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Radical DSP: Truth not Sale
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8350661:primer:infusionsoft
 
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nt;vertical-align: top"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
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=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Orthodontist E.J. Tahir in=
 Chicago embraces what we teach in New Renaissance.</p>=20
                 <p style=3D"line-height: 150%;"><br>Get to the truth, not =
the sale. </p>=20
                 <p style=3D"line-height: 150%;"><br>Dr. Tahir is a long-ti=
me member, but my first encounter with him was when my wife Laura came home=
 from taking our oldest son Cuyler to the orthodontist many years ago.&nbsp=
;</p>=20
                 <p style=3D"line-height: 150%;"><br>She walks in the door =
holding a box in her hand. She said, =E2=80=9CPerry, you=E2=80=99ve GOT to =
see this.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It=E2=80=99s what I ca=
ll a =E2=80=9Cshock and awe package=E2=80=9D or =E2=80=9C2 pounds of proof.=
=E2=80=9D &nbsp;It proved that this guy was no mere orthodontist. He was an=
 artist. Literally. There were photos of his origami in the box.&nbsp;</p>=
=20
                 <p style=3D"line-height: 150%;"><br>Most orthodontists emp=
hasize the technical. =E2=80=9CWe=E2=80=99ll do XYZ procedure, it will take=
 this many years, it will cost you that many dollars, and it will make your=
 teeth this much straighter. Please sign here and make your check out to Th=
e Ortho Mill for $3000.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Not Dr. Tahir.&nbsp;</=
p>=20
                 <p style=3D"line-height: 150%;"><br>His approach is that o=
f an artist. =E2=80=9CYour smile is a work of art. Every smile is unique. W=
e=E2=80=99re going to give you a beautiful smile and every time you look at=
 someone, you=E2=80=99re going to experience art.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But the real kicker fo=
r me was how Tahir went for the truth rather than the sale.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Everybody tells you th=
at your kid needs braces when they are nine years old. But Dr. Tahir says y=
ou should <span style=3D"text-decoration: underline; line-height: 22.5px;">=
never</span> make that decision until they=E2=80=99re at least 12.&nbsp;</p=
>=20
                 <p style=3D"line-height: 150%;"><br><em><strong>And most o=
f the time they=E2=80=99re not going to need them.&nbsp;</strong></em></p>=
=20
                 <p style=3D"line-height: 150%;"><br>Cuyler was eight and t=
he dentist was saying, =E2=80=9CYeah, he=E2=80=99s going to need braces.=E2=
=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>We took him to Dr. Tah=
ir and he said, =E2=80=9CNo. Don=E2=80=99t give me a dime until he=E2=80=99=
s at least 12. Maybe not even then.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>He pushed away our $4,=
000=E2=80=A6 and Cuyler <strong>never</strong> ended up needing braces at a=
ll!&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>So Tahir did not get o=
ur four grand.</p>=20
                 <p style=3D"line-height: 150%;"><br>But Laura has been sin=
ging the praises of Dr. Tahir for 10 years. Just the other day, I heard her=
 tell a neighbor, =E2=80=9CFirst of all, your kid might not need braces, an=
d secondly, go see Dr. Tahir. He=E2=80=99ll tell you the truth.=E2=80=9D&nb=
sp;</p>=20
                 <p style=3D"line-height: 150%;"><br><strong>That is a <em>=
killer</em> referral!&nbsp;</strong></p>=20
                 <p style=3D"line-height: 150%;"><br><strong>And a powerful=
 DSP.&nbsp;</strong></p>=20
                 <p style=3D"line-height: 150%;"><br>I believe the =E2=80=
=9Cwait until they=E2=80=99re 12=E2=80=9D thing emerged because Dr. Tahir i=
s passionate about his discipline and pays sharp attention to the <em>real<=
/em> patterns of his industry.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most business owners m=
iss that, because they just blindly follow industry norms, collect checks, =
and never lift their head up and ask, =E2=80=9CWhat=E2=80=99s the truth?=E2=
=80=9D</p>=20
                 <p style=3D"line-height: 150%;"><br>In our upcoming Power =
Prism webinar we=E2=80=99ll show you how two other entrepreneurs have moved=
 past standard operating conventional wisdom to forge powerful new definiti=
ve selling propositions=E2=80=A6and how you can do the same.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Watch this space f=
or more information coming soon. &nbsp;</strong></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:15px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
t7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmsta=
WQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6=
eyJjYW1wYWlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiI=
qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link019.com/v2/click/bc9753ccf45c730=
d95f70348debe4893/eJyNkE1rg0AQhv_LHnrS6CrEKkgJIQQxzaG057Do2CzdL3Znm0rwv3e1J=
acWcn3m3WffmStBUExh05OKSFpQEhELHTccFG61QtYtM0ppSdPHiAiuPvZWe0Oq6x9vb-MZZgUt=
ynVEcDQQIq8vm23bHPenQ3NsQ9YwGz65w0Npvs7LNL-Zds-b5kCm6V81SI67z2B3pELrYV6q52E=
xfLMi5M-IxlVJcrlcVgasHSWz7syEWHVaJoNXCsTAv5Inj_LktLcd1FwN3nGtnB7wYeYyKL2sQT=
IuFtAxaRh_V7WRMnZgObiFI1hZG6udCQV-UBdOG-otyUUQZ2mWx2kZZ0Xoz4wB1f_ev4WRVAMTD=
qZvyCGR6g=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-campaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuY=
W1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5r=
fX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWd=
ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link019.com/v2/click/5269b9154329368c8903b6e04e0745c8/eJyNkU9rg0AQxb_LHnqK0=
VWoVZAQQghimkNpz2FZx2ap-4fdsSLB796JLTm10OubN799b_bKEIwwWLesZJrnnK2YB6mcAoM7=
a1DIZcY5L3jytGK9Mh8HbwfHyusvu_fxTUxznhe0g5MDsry-bHdNfTqcj_WpIa8Tnh75B4fz7DE=
rkuxO2j9v6yOb5z_RoBXuP4keWIl-gFupVlExfPM9-S-ILpRxPI7j2oH3kxY-XETfr6XVsYExom=
hChSCMhHgzoD4HO3gJlTLdEJQ1wXb4cNM1gQddgRaqXwQptBPq3VRO6yiAVxAWHcHrynkbHMX4l=
iQdmEIuzgUQpUmaRUkRpTm1EM6BaX9-oYGJlZ3oA8xfNnCUIA=3D=3D" rel=3D"noopener" c=
lass=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-=
link-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBl=
IiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJ=
kYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOi=
J7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsd=
WUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" =
data-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link019.co=
m/v2/click/c1fbb7327a7ee2415893a74d69788690/eJyNkMtqwzAQRf9Fi67sWLKhfoApIYR=
gnGZR2nVQ7XEjYj2QxjUm-N8ruyWrFro9c3V0Z24EQXGFVUsKIlnKSEAsNMIIULjTCnmzzhhjOa=
NZQHqhrgerB0OK2y9v7-MFxinLKA0ITgZ85PVlu6ur0-F8rE61zxpu_Sf_8DCWPCY5Te6m_fO2O=
pJ5_lMNUuD-09sdKdAOsCzVCr8Yvtne5y-IxhVRNI7jxoC1k-TWXXjfbxoto4zGNHzX-ho9DSjP=
Tg-2gVKobnBCK6c7fFi49MpBliC56FfQcGm4-FClkTJ0YAW4lSNYWRqrnfEFvlHjT-vrrclVEMY=
0TkKah3Hq-3NjQLU_969hIkXHewfzFwNjkK8=3D" rel=3D"noopener" class=3D"">80/20 =
Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or =
testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spe=
nd every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
          <div class=3D"v-col-background-color v-col-border-radius" style=
=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
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              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
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9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
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tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
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             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
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