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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 29 Sep 2023 00:31:09 -0400
Message-ID: <m171.1387675767.10654871695961866208.JavaMail.tomcat@web-core2-035>
Date: Fri, 29 Sep 2023 00:31:06 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Amplify, amplify, amplify
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table, td { color: #383838; } #u_body a { color: #2baadf; text-decoration: =
underline; }
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xt-size-adjust: 100%;background-color: #FFFFFF;color: #383838">    =20
  <table id=3D"u_body" style=3D"border-collapse: collapse;table-layout: fix=
ed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-a=
lign: top;min-width: 320px;Margin: 0 auto;background-color: #FFFFFF;width:1=
00%" cellpadding=3D"0" cellspacing=3D"0">=20
   <tbody>=20
    <tr style=3D"vertical-align: top">=20
     <td style=3D"word-break: break-word;border-collapse: collapse !importa=
nt;vertical-align: top"> =20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
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"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
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=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_1" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:20px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">I once attended a private =
mastermind group where the leader told us, =E2=80=9COut of this room will c=
ome one U.S. president, one governor of a state, and one president of a for=
eign country.=E2=80=9D </p>=20
                 <p style=3D"line-height: 150%;"><br>That=E2=80=99s a predi=
ction which might end up being wrong=E2=80=A6 but I think the guy was right=
. I think the group will produce heads of state and governors. And I=E2=80=
=99ll be tracking these people for a long time, so I=E2=80=99ll be able to =
verify 20 years from now.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But if you look at the=
 people that are presidents and governors now, you would be able to look ba=
ck and find a small number of rooms that those people were in 30 years ago.=
&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I=E2=80=99ve been a ma=
rketing guru for 16 years, and I=E2=80=99ve been watching people rise from =
clueless in their 20s, to young scrapping struggling marketer in their 30s,=
 to highly-respected business owner in their 40s, to highly-influential =E2=
=80=9Celder statesman=E2=80=9D in their 50s, to legends in their 60s.&nbsp;=
</p>=20
                 <p style=3D"line-height: 150%;"><br>As long as you stay on=
 your game, collect as many oranges as you possibly need and keep showing u=
p, it happens.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>I know several success=
ful entrepreneurs who are now turning their attention to politics. Why are =
they doing that? Because they want to do things that matter. They=E2=80=99r=
e dissatisfied. They=E2=80=99re alarmed. They don=E2=80=99t like what=E2=80=
=99s going on in the world and they feel they must stage an intervention.</=
p>=20
                 <p style=3D"line-height: 150%;"><br>In <em>Outliers</em>, =
Malcolm Gladwell shows how, if a Canadian kid is one of the oldest kids in =
his class, he has a <em>much</em> higher chance of being a professional hoc=
key player someday than the younger kids in the same class.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>A slight difference (a=
 few months) amplified, amplified, and amplified mushrooms into a huge bene=
fit over time. &nbsp;</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_5" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 140%;=
 text-align: center; word-wrap: break-word;">=20
                 <p style=3D"line-height: 140%;">Same with you, dear entrep=
reneur. </p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_text_4" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:15px 20px 10px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">If you consistently insert=
 yourself into groups of people where the expectation is high, that differe=
nce will amplify and amplify and amplify. </p>=20
                 <p style=3D"line-height: 150%;"><br>If you stay in your ca=
ve? You miss the amplification factor and you may even devolve and get smal=
ler.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>At my Star Seminar yea=
rs ago, Richard Koch said, =E2=80=9CThere=E2=80=99s going to be billionaire=
s coming out of this room.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Ed Harycki of Swift Ca=
pital was in that room, and he sold his business for Lord-only-knows-how-mu=
ch. Definitely 9 figures.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And how? Swift sells f=
actoring loans via merchant accounts. They said, =E2=80=9CWe=E2=80=99re goi=
ng to do this better than anybody else. It=E2=80=99s going to be a little b=
it easier and a little bit quicker.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>They didn=E2=80=99t co=
mpletely reinvent the whole industry. But they applied Simplify and Star Pr=
inciple.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Ed started holding =E2=
=80=9CStar Meetings=E2=80=9D on a regular basis. Ed asked his team, =E2=80=
=9CHow do we shave milliseconds off of this and off of this and off of this=
?=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Eventually PayPal said=
, =E2=80=9CThey=E2=80=99ve nailed this thing. Let=E2=80=99s just give them =
scads of cash to acquire it.=E2=80=9D&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br><em>Slight differences=
 amplified</em>.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Ed is not a guy who fl=
ips through his Facebook feed thinking, =E2=80=9CMan, there=E2=80=99s got t=
o be an idea here somewhere that will help me make my car payment this mont=
h.=E2=80=9D And he never was.</p>=20
                 <p style=3D"line-height: 150%;"><br>If you=E2=80=99re doin=
g that, you=E2=80=99re going to die broke.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And it=E2=80=99s my so=
lemn duty to tell you that.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Nobody in New Renaissa=
nce Club has an excuse for being ignorant and broke and believing everythin=
g that they=E2=80=99re told on the news.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You have no excuse. Yo=
u have no alibi.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Obtain the truth at al=
l costs.</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Roundtable is a group wher=
e the expectations are high. If you put yourself in that room, the differen=
ce will amplify and amplify and amplify.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><strong>Tomorrow is the la=
st day to apply for Roundtable 2024 and get the early bird discount.</stron=
g></p>=20
                 <p style=3D"line-height: 150%;"><br>Email <a data-u-link-v=
alue=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9=
zdWJqZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoiam=
9pbkBQZXJyeU1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:join@PerryMarshall.com" rel=3D"noopener" class=3D"">j=
oin@perrymarshall.com</a> to apply.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-tag-id=3D"5474" data-u-link-value=
=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGF=
pZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2=
NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wY=
WlnbmxpbmsiOiJLNDA4MyIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2Vu=
Y3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign-link-id=3D"K4083" tar=
get=3D"_blank" href=3D"https://m171.keap-link009.com/v2/click/90d0f633d7ac3=
31da456d4853825cdc6/eJyNkMtqwzAQRf9Fi67s2HJInRhMCSEE4zSL0q6DsMeNqF5Io7om-N8=
ruyWrBro9c3V0Z64EQTGFVUsKImlOSUQsNNxwULjTClkzzyilG5quIyK4-jhY7Q0prn-8vY0nmO=
V0k64igoOBEHl92e7q6nQ4H6tTHbKG2fDJPzyULh9XNM1vpv3ztjqScbyrBslx_xnsjhRoPUxLt=
Twshm9WhPwF0bgiSfq-XxiwdpDMugsTYtFomXReKRAd_0qePMqz0942UHLVece1crrDh4nLoPSy=
BMm4mEHDpGH8XZVGytiB5eBmjmBlaax2JhT4QU04bag3J2dBnKXZMk43cbYO_ZkxoNrf-9cwkKJ=
jwsH4DbvAkeE=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZi=
I6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpb=
mstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVl=
cyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWw=
iOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" d=
ata-campaign-link-id=3D"K4080" target=3D"_blank" href=3D"https://m171.keap-=
link009.com/v2/click/be1b9a27b794c881d1dce5b0cb6effe4/eJyNkc1qwzAQhN9Fh57s2=
HJoHRtMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ru6X00ECvs6NvZ7RXgqCZxrolJVE0pyQiDriwAjTu=
jEbGlxmltKDpJiJS6PeDM70l5fWPtz_jWcxyWqR5RHC0ECwvz9tdU58O52N9aoLXMheW_IND6fr=
hnv4i7Z-29ZFM0000KIH7j0D3pETXw1yqFaEYvjoZ_BdE68skGYZhZcG5UTHnL0zKFTcq0TDEIR=
oT3jPNIXnsUZ296R2HSuiu98Jobzq8m3UVwL2qQDEhF4EzZZl405VVKvbgBPhFR3Cqss54G2J8S=
Tx8cAi5OBdAnKXZOk6LONuEFsxa0O33FRoYSdkx6WH6BCnTlBc=3D" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-tag-id=3D"5=
474" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiO=
nsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBh=
aWduLWxpbmstaWQiOiJ7e2NhbXBhaWdubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0=
sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWUiOiI1NDc0Ii=
wibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-campaign=
-link-id=3D"K4084" target=3D"_blank" href=3D"https://m171.keap-link009.com/=
v2/click/99a01173cf79ddc2a9803e103c5fcd0c/eJyNkMtqwzAQRf9Fi67sWHJo_QBTQgjBO=
M2itOug2uNGxHogjWtM8L9XdktWDXR75urozlwJguIKy4bkRLKEkYBYqIURoHCrFfJ6mTHGMkbT=
gHRCXfZW94bk1z_e3sYzjBOW0SwgOBrwkbfXzbYqj_vToTxWPmu49Z_8w8PY-umR0eRm2r1sygO=
ZprtqkAJ3X97uSI62h3mpRvjF8N12Pn9GNC6PomEYVgasHSW37sy7blVrGaU0puGH1pfouUd5cr=
q3NRRCtb0TWjnd4sPMpVf2sgDJRbeAmkvDxacqjJShAyvALRzBysJY7Ywv8INqf1pfb0kugjCm8=
TqkWRinvj83BlTze_8KRpK3vHMwfQMOc5C4" rel=3D"noopener" class=3D"">80/20 Sale=
s &amp; Marketing</a>). Every message will contain a truth, tactic, or test=
imonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend e=
very day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
      <div id=3D"u_row_1" class=3D"u-row-container u_row v-row-padding--ver=
tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
          <div class=3D"v-col-background-color v-col-border-radius" style=
=3D"height: 100%;width: 100% !important;"> =20
           <div class=3D"v-col-padding v-col-border v-col-border-radius" st=
yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
            <table id=3D"u_content_text_2" class=3D"u_content_text" style=
=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
                <div class=3D"v-color v-text-align v-line-height v-font-wei=
ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
=3D"eyJuYW1lIjoiZW1haWwiLCJhdHRycyI6eyJocmVmIjoibWFpbHRvOnt7ZW1haWx9fT9zdWJ=
qZWN0PXt7c3ViamVjdH19JmJvZHk9e3tib2R5fX0ifSwidmFsdWVzIjp7ImVtYWlsIjoic3VwcG=
9ydEBwZXJyeW1hcnNoYWxsLmNvbSIsInN1YmplY3QiOiIiLCJib2R5IjoiIn19" target=3D"_=
blank" href=3D"mailto:support@perrymarshall.com" rel=3D"noopener" class=3D"=
">support@perrymarshall.com</a></em></p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table>=20
            <table id=3D"u_content_divider_1" class=3D"u_content_divider" s=
tyle=3D"font-family:helvetica,sans-serif;" role=3D"presentation" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" border=3D"0">=20
             <tbody>=20
              <tr>=20
               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:18px;font-family:helvetica,sa=
ns-serif;" align=3D"left">=20
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