OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 03 Oct 2023 00:31:09 -0400
Message-ID: <m171.235471520.4334651696307461221.JavaMail.tomcat@web-core2-035>
Date: Tue, 3 Oct 2023 00:31:01 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_While_y?=
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                 <p style=3D"line-height: 150%;">Suzana Vrhovac,</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Josh and Robert and I are =
working with a client in Advanced Mastery Network and we are trying to spli=
t the atom. We are working on a thorny problem that is going to take discip=
line, perseverance and vigilance to pull off. </p>=20
                 <p style=3D"line-height: 150%;"><br>But meanwhile, that AM=
N member needs to eat. We need his $60,000 AMN tuition to pay for itself fa=
st. Like 60 days fast.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>And the easiest way to=
 make that happen is RFM. Recency, Frequency, Money.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>This is one of the ete=
rnal principles of New Renaissance Club. It is an ancient principle in mark=
eting terms. I did not invent or discover it, but it is one of the most pow=
erful concepts you can employ.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Simply put: The most l=
ikely people to give you money NOW are the ones who have given you money th=
e most Recently, the Most Frequently, and in the highest quantities.&nbsp;<=
/p>=20
                 <p style=3D"line-height: 150%;"><br>If you have a list and=
 do not have an RFM strategy in place, you are leaving money on the table. =
Probably scads and buckets and bathtubs full of money.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>You could wake up tomo=
rrow morning and try to sell those customers <strong>something</strong> and=
 you will likely succeed=E2=80=A6unless you've been hounding them relentles=
sly and torched all your good will.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>But in New Renaissance=
 Club that is hardly ever the case.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Most entrepreneurs in =
my tribe err on the OTHER side. They have built up so much goodwill with th=
eir tribe that they aren=E2=80=99t cashing in on it ENOUGH.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>There is fruit that yo=
u can shake off the tree. You would likely be shocked to realize &nbsp;ofte=
n even your best customers do not know what you can deliver. &nbsp;Because =
they don't read everything you send them. They don=E2=80=99t sit around all=
 day thinking about you and your products. They don=E2=80=99t think that yo=
u are drowning them in sales pitches.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Program your CRM to ca=
lculate RFM scores and put it in a place where you can access it. A dashboa=
rd. Keap uses =E2=80=9Cflame scores=E2=80=9D and we use those all the time =
to determine who we sell to and how often we sell to them and what we sell =
to them.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>Also, it is almost ess=
ential for you to know your RFM avatar if you want to develop higher-priced=
 =E2=80=9CEspresso Machine=E2=80=9D products and services. It is those peop=
le who will tell you what to develop and how much you can sell it for and h=
ow many of them will buy it.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>It sounds simple but i=
t is remarkably powerful. And those are the concepts we love the most in Ne=
w Renaissance Club!&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><br>If you want to roll ou=
t Espresso Machine strategies quickly, be sure to join the free Power Prism=
 webinar on Thursday.&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><a data-tag-id=3D"5474,344=
93" data-u-link-value=3D"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn=
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=3D" target=3D"_blank" href=3D"https://m171.keap-link016.com/v2/click/a495a=
bcaf8e4343cbef6dde56a25afe5/eJyNkU9rwkAQxb_LQr3UmGwstQ2EImJFtB767ypDMupgdrP=
MThQrfveuaamXFnrc9978dt_OUQlasDItVaaMHmjVVYwFOUIro9oKFK2ntb7XyV1XVWS3E64bp7=
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-heZcINnkuVFIrJG1chvxFxPovj_X7fc8h8MMB-A1XVK2oTCwNZsutYNhi5eo8cOSZv4geyq-WK=
sCqXj8ReFmAwf2k-wML1O2_qHRSdS2RsgKrct_bVTVLSmgQqQB-wQoXv1bzuNGKWvm64wHyL4Nq=
zCW9tTI7n-VYowDigtc2dMZFHJvStLsgmd1x7F5p9SUXYWejdJltAlCZpP9JJlKThY8A5tOX3Ym=
d4UNkKKo-nT2RYszc=3D" rel=3D"noopener" class=3D"">Get more info here</a>.&n=
bsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">Seize the day,</p>=20
                 <p style=3D"line-height: 150%;">Perry</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a data-campaign-link-id=3D"K4083" data-u-l=
ink-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6In=
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qKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" data-tag-id=3D"5474" targe=
t=3D"_blank" href=3D"https://m171.keap-link016.com/v2/click/fa01f5684d9f5e5=
8384ad8b6a3afa707/eJyNkMtqwzAQRf9Fi67i2JKhbg2mhBCCcZpFaddB2ONGVC-kUV0T_O-V3=
ZJVC9meuTq6MxeCoLnGuiMlUbSgZEUctMIK0Lg1Gnm7zCiljzR7WBEp9MfemWBJefnj7XU8Q1Yw=
yvIVwdFCjLy-bLZNfdyfDvWxiVnLXfzkBg-leZHl9_Rq2j1v6gOZpn_VoATuPqPdkxJdgHmpTsT=
F8M3JmD8jWl-m6TAMawvOjYo7f-ZSrluj0j5oDbIXX-lTQHXyJrgWKqH74IXR3vR4N3MVlUFVoL=
iQC2i5sly868oqlXhwAvzCEZyqrDPexgI_qI2njfWW5CJIWMbyhGZJxmJ_bi3o7vf-DYyk7Ln0M=
H0DrrqRyA=3D=3D" rel=3D"noopener" class=3D"">Tactical Triangle</a>, <a data=
-campaign-link-id=3D"K4080" data-tag-id=3D"5474" data-u-link-value=3D"eyJuY=
W1lIjoiY2FtcGFpZ25fbGlua190eXBlIiwiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5r=
fX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkYXRhLWNhbXBhaWduLWxpbmstaWQiOiJ7e2NhbXBhaWd=
ubGlua319IiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbm=
siOiJLNDA4MCIsInRhZyI6W3sidmFsdWUiOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ=
3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" target=3D"_blank" href=3D"https://m171.keap-=
link016.com/v2/click/161f98a3bdc095f1e43fc54e1c458116/eJyNkc1qwzAQhN9Fh57s2=
JJp0xpMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnKdHX07o70QBMMN1i0piaZrShLiQUgnweDW=
GuRimVFKn2j-mBAlzefe296R8vLH2-t4FtmaUXafEBwdRMvb62bb1Mf96VAfm-h13MclN3AoLdZ=
58UCvpN3Lpj6QafoXDVri7ivSAynR9zCXamUshu9eRf8Z0YUyy4ZhWDnwftTchzNXaiWszgwMaY=
zGZQjcCMiee9SnYHsvoJKm64O0JtgO72ZdR3CvK9BcqkUQXDsuP0zltE4DeAlh0RG8rpy3wcUYP=
5KIHxxDLs4FkLKcFSnN05zFFtw5MO3vFRoYSdlxFWD6BhyXk_4=3D" rel=3D"noopener" cla=
ss=3D"">The 7 Steps to Entrepreneurial Freedom</a>, and <a data-campaign-li=
nk-id=3D"K4084" data-u-link-value=3D"eyJuYW1lIjoiY2FtcGFpZ25fbGlua190eXBlIi=
wiYXR0cnMiOnsiaHJlZiI6Int7Y2FtcGFpZ25saW5rfX0iLCJ0YXJnZXQiOiJfYmxhbmsiLCJkY=
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e3RhZ319In0sInZhbHVlcyI6eyJjYW1wYWlnbmxpbmsiOiJLNDA4NCIsInRhZyI6W3sidmFsdWU=
iOiI1NDc0IiwibGFiZWwiOiIqKlJlY2VuY3kgLS0mZ3Q7IEZyZXNoIENsaWNrIn1dfX0=3D" da=
ta-tag-id=3D"5474" target=3D"_blank" href=3D"https://m171.keap-link016.com/=
v2/click/abce4ac8d6d61186626a4bf37ae74ed5/eJyNkF1rgzAUhv9LLnalNYkwO0FGKaWIX=
S_Gdl0yPa6h5oPkOJHif190o1cb9PY5b56851wJghYay4bkRLGMkYg4qKWVoHFrNIp6mTHGnhhd=
R6ST-rJ3prckv_7x9jaeIc8441lEcLQQIm-vm21VHvenQ3msQtYKFz65w8NYmtH0kd1Mu5dNeSD=
T9K8alMTdV7B7kqPrYV6qkWExfHddyJ8Rrc-TZBiGlQXnRiWcP4uuW9VGJWvKafxhzCV57lGdvO=
ldDYXUbe-l0d60-DBzFZS9KkAJ2S2gFsoK-akLq1TswUnwC0dwqrDOeBsK_KA6nDbUW5KLIOaUp=
zGjMeWhv7AWdPN7_wpGkrei8zB9AwFtkJ8=3D" rel=3D"noopener" class=3D"">80/20 Sa=
les &amp; Marketing</a>). Every message will contain a truth, tactic, or te=
stimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend=
 every day.</p>=20
                </div> </td>=20
              </tr>=20
             </tbody>=20
            </table> =20
           </div>=20
          </div>=20
         </div>  =20
        </div>=20
       </div>=20
      </div>=20
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tical v-row-background-image--outer v-row-background-color" style=3D"paddin=
g: 0px;background-color: transparent">=20
       <div class=3D"u-row v-row-columns-background-color-background-color"=
 style=3D"Margin: 0 auto 0 0;min-width: 320px;max-width: 600px;overflow-wra=
p: break-word;word-wrap: break-word;word-break: break-word;background-color=
: transparent;">=20
        <div class=3D"v-row-background-image--inner" style=3D"border-collap=
se: collapse;display: table;width: 100%;height: 100%;background-color: tran=
sparent;">  =20
         <div id=3D"u_column_1" class=3D"u-col u-col-100 u_column" style=3D=
"max-width: 320px;min-width: 600px;display: table-cell;vertical-align: top;=
">=20
          <div class=3D"v-col-background-color v-col-border-radius" style=
=3D"height: 100%;width: 100% !important;"> =20
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yle=3D"box-sizing: border-box; height: 100%; padding: 0px;border-top: 0px s=
olid transparent;border-left: 0px solid transparent;border-right: 0px solid=
 transparent;border-bottom: 0px solid transparent;"> =20
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               <td class=3D"v-container-padding-padding" style=3D"overflow-=
wrap:break-word;word-break:break-word;padding:10px 20px 20px;font-family:he=
lvetica,sans-serif;" align=3D"left">=20
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ght v-font-family v-font-size" style=3D"font-size: 15px; line-height: 150%;=
 text-align: left; word-wrap: break-word;">=20
                 <p style=3D"line-height: 150%;">&nbsp;</p>=20
                 <p style=3D"line-height: 150%;"><em>***NOTE: This email ad=
dress isn't monitored! If you need help, please email: <a data-u-link-value=
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