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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 25 Jan 2024 10:04:40 -0500
From: Richard Branson via LinkedIn <newsletters-noreply@linkedin.com>
Message-ID: <1523165749.2905105.1706195056003@lva1-app125179.prod.linkedin.com>
Subject: Ask Richard: How can we ensure technology and innovation makes us
 happier?
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To: Suzana Vrhovac <suzana@digitalaesthetics.org>
Date: Thu, 25 Jan 2024 15:04:16 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000
 
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Ask Richard

By Richard Branson

With 2024 well and truly underway, I thought this question (prompted by=C2=
=A0Mohammed Yunus Vhora) would be nice to address in my first newsletter of=
 the year. As Mohammed eloquently put it: =E2=80=9Ctechnology and innovatio=
n has been created by man to make things faster, better, cheaper, or within=
 reach=E2=80=A6 Whilst all the outcomes are being realised, it feels that w=
e are not necessarily happier, more free, content, or improving ourselves. =
It sometimes feels like [technology] is having an adverse impact on our liv=
es=E2=80=A6=E2=80=9D=C2=A0 In a world that is digitising and innovating at =
a rapid pace, Mohammed makes an important point. The focus of technology an=
d innovation should always be about bettering society, bringing people toge=
ther, and making our lives more seamless. However, I agree that this is not=
 always the case. From a personal perspective, I think the key is to set bo=
undaries. Focus on healthy habits, set limits on how much time you spend on=
 social media, take regular breaks from technology, and get outdoors as muc=
h as you can. Embrace technology that frees up your time, instead of wastin=
g=C2=A0it.=C2=A0Find=C2=A0technology that makes you feel more connected to =
people, instead of more alone.=C2=A0 From a business or entrepreneurial per=
spective, it=E2=80=99s similarly important to use technology effectively, a=
nd not just for the sake of it.=C2=A0Ask=C2=A0yourself, will this make my l=
ife easier and will it elevate the customer experience? Or, will it overcom=
plicate processes and cause friction and frustration? Will it drive the bus=
iness forward, or should we be focusing our attention elsewhere? Will it so=
lve a problem, or will it create more problems? It=E2=80=99s important to s=
top and think about the technology you want to implement, and what you want=
 to achieve from it. As with anything in life, simplicity is key. Indeed, I=
 was reminded of how technology can make things more difficult than need be=
 at a hotel recently. It was a beautiful room, but it was very tech savvy a=
nd it took me about 20 minutes to figure out how to turn the lights off! At=
 breakfast the next day, I was slightly relieved to realise my team members=
 had the same experience, so I didn=E2=80=99t feel quite so old.=C2=A0 When=
 it comes to AI, this is especially important. Generative AI presents busin=
esses with so many opportunities, but companies need to better understand h=
ow to make the=C2=A0best use of this evolving technology. This was the topi=
c of discussion at a=C2=A0100% Human at Work=C2=A0Gathering in Sydney, when=
 Dr Sean Gallagher took to the stage. As Director of the=C2=A0Centre for th=
e New Workforce=C2=A0at Swinburne University of Technology, Sean=E2=80=99s =
research currently focuses on hybrid work and generative AI, so it was fasc=
inating to=C2=A0read his thoughts=C2=A0on how we can adopt AI in the workpl=
ace and use it to realise our human potential. ChatGPT=C2=A0is=C2=A0a very =
helpful tool to have in your back pocket, but it shouldn=E2=80=99t replace =
human discussions and debates. In fact, I was talking with a few colleagues=
 recently about how we should lean on AI for the more mundane tasks in our =
lives, so we have more time to be creative, connected, and spontaneous.=C2=
=A0 Thank you to Mohammed for prompting this reflection. In such a fast-pac=
ed and ever advancing world, we mustn=E2=80=99t forget to slow=C2=A0down, t=
o question things and to reflect on what we want to achieve and what makes =
us happy. Let=E2=80=99s focus on the technology and the AI that drives scie=
ntific discoveries, advances=C2=A0wellbeing, and brings us closer together =
=E2=80=93 and let=E2=80=99s avoid the technology that takes us into rabbit =
holes and alienates us. Not a bad New Year=E2=80=99s resolution to take on-=
board. Until next month, Richard
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  }

.table-of-content .menu-item:hover {
    background-color: rgba(0, 0, 0, 0);
  }
}
@media (min-width: 992px) {
  .focus-page.x-article-focus-page .focus-page__core-rail {
    flex-direction: row;
  }
}
@media (max-width: 767px) {
  .base-card .duration {
    font-size: 12px;
    font-weight: 400;
  }
}
@media (max-width: 767px) {
  .hide-on-mobile {
    display: none;
  }
}
@media (max-width: 767px) {
  .social-action-bar__button {
    flex-direction: row;
    font-size: 14px;
    color: rgba(0, 0, 0, 0.6);
  }
}
@media (max-width: 767px) {
  .social-action-bar__icon--svg {
    margin: 0px;
    height: 24px;
    width: 24px;
  }

.social-action-bar__button-text {
    padding-left: 4px;
  }
}
@media screen and (max-width: 767px) {
  .social-action-bar .social-action-bar__button--transcript {
    flex-direction: column;
    padding-top: 4px;
    padding-bottom: 4px;
    font-size: 12px;
  }

.social-action-bar .social-action-bar__icon--transcript {
    margin-right: 0px !important;
    margin-bottom: 4px !important;
  }

.social-action-bar__button-text {
    padding-left: 0px !important;
  }
}
@media only screen and (min-width: 30.06em) {
  .card-cta-container-mobile {
    display: none !important;
    width: 0 !important;
    height: 0 !important;
    overflow: hidden !important;
    visibility: hidden !important;
  }

.card-cta-container-desktop {
    display: block !important;
    width: auto !important;
    height: auto !important;
    visibility: visible !important;
    overflow: visible !important;
  }
}
@media (min-width: 576px) {
  .xs\:left-\[-56px\] {
    left: -56px;
  }

.xs\:top-0 {
    top: 0px;
  }

.xs\:left-\[-52px\] {
    left: -52px;
  }
}
@media (min-width: 768px) {
  .sm\:m-0 {
    margin: 0px;
  }

.sm\:w-screen {
    width: 100vw;
  }

.sm\:flex-row {
    flex-direction: row;
  }

.sm\:pl-0\.5 {
    padding-left: 4px;
  }

.sm\:pl-0 {
    padding-left: 0px;
  }

.sm\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 992px) {
  .md\:absolute {
    position: absolute;
  }

.md\:\!absolute {
    position: absolute !important;
  }

.md\:btn-md {
    height: min-content;
    min-height: 48px;
    border-radius: 24px;
    padding-top: 12px;
    padding-bottom: 12px;
    padding-left: 24px;
    padding-right: 24px;
    text-align: center;
    font-size: 16px;
    font-weight: 600;
    line-height: 1.25;
  }

.md\:btn-md,
.md\:btn-md:visited,
.md\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.md\:left-0 {
    left: 0px;
  }

.md\:right-0 {
    right: 0px;
  }

.md\:left-\[-52px\] {
    left: -52px;
  }

.md\:left-\[-60px\] {
    left: -60px;
  }

.md\:left-\[-53px\] {
    left: -53px;
  }

.md\:right-\[19px\] {
    right: 19px;
  }

.md\:left-\[-44px\] {
    left: -44px;
  }

.md\:btn-md,
.md\:btn-md:visited,
.md\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.md\:btn-md:hover,
.md\:btn-md:visited:hover {
    text-decoration-line: none;
  }

.md\:btn-md:disabled {
    cursor: not-allowed;
  }

.md\:m-3 {
    margin: 24px;
  }

.md\:mt-0 {
    margin-top: 0px;
  }

.md\:mt-4 {
    margin-top: 32px;
  }

.md\:mr-4 {
    margin-right: 32px;
  }

.md\:mb-8 {
    margin-bottom: 64px;
  }

.md\:mb-0 {
    margin-bottom: 0px;
  }

.md\:ml-\[-41px\] {
    margin-left: -41px;
  }

.md\:-ml-1 {
    margin-left: -8px;
  }

.md\:mr-0 {
    margin-right: 0px;
  }

.md\:mr-6 {
    margin-right: 48px;
  }

.md\:ml-1 {
    margin-left: 8px;
  }

.md\:ml-\[-12px\] {
    margin-left: -12px;
  }

.md\:block {
    display: block;
  }

.md\:flex {
    display: flex;
  }

.md\:inline-flex {
    display: inline-flex;
  }

.md\:h-56 {
    height: 448px;
  }

.md\:h-4 {
    height: 32px;
  }

.md\:w-full {
    width: 100%;
  }

.md\:w-1\/2 {
    width: 50%;
  }

.md\:w-4 {
    width: 32px;
  }

.md\:w-\[452px\] {
    width: 452px;
  }

.md\:w-\[calc\(100\%\+44px\)\] {
    width: calc(100% + 44px);
  }

.md\:w-\[calc\(50\%-40px\)\] {
    width: calc(50% - 40px);
  }

.md\:w-\[500px\] {
    width: 500px;
  }

.md\:flex-1 {
    flex: 1 1 0%;
  }

.md\:items-center {
    align-items: center;
  }

.md\:justify-center {
    justify-content: center;
  }

.md\:self-auto {
    align-self: auto;
  }

.md\:overflow-x-hidden {
    overflow-x: hidden;
  }

.md\:py-4 {
    padding-top: 32px;
    padding-bottom: 32px;
  }

.md\:px-6 {
    padding-left: 48px;
    padding-right: 48px;
  }

.md\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.md\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }

.md\:py-1 {
    padding-top: 8px;
    padding-bottom: 8px;
  }

.md\:pt-4 {
    padding-top: 32px;
  }

.md\:pb-6 {
    padding-bottom: 48px;
  }

.md\:pr-\[320px\] {
    padding-right: 320px;
  }

.md\:pr-\[88px\] {
    padding-right: 88px;
  }

.md\:pt-0 {
    padding-top: 0px;
  }

.md\:pl-\[32px\] {
    padding-left: 32px;
  }

.md\:pl-\[41px\] {
    padding-left: 41px;
  }

.md\:pt-6 {
    padding-top: 48px;
  }

.md\:pb-\[200px\] {
    padding-bottom: 200px;
  }

.md\:pt-1 {
    padding-top: 8px;
  }

.md\:text-md {
    font-size: 16px;
  }
}
@media (min-width: 1200px) {
  .lg\:\!absolute {
    position: absolute !important;
  }

.lg\:btn-md {
    height: min-content;
    min-height: 48px;
    border-radius: 24px;
    padding-top: 12px;
    padding-bottom: 12px;
    padding-left: 24px;
    padding-right: 24px;
    text-align: center;
    font-size: 16px;
    font-weight: 600;
    line-height: 1.25;
  }

.lg\:btn-md,
.lg\:btn-md:visited,
.lg\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.lg\:top-0\.5 {
    top: 4px;
  }

.lg\:top-0 {
    top: 0px;
  }

.lg\:left-\[-48px\] {
    left: -48px;
  }

.lg\:btn-md,
.lg\:btn-md:visited,
.lg\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.lg\:left-\[-58px\] {
    left: -58px;
  }

.lg\:right-\[8px\] {
    right: 8px;
  }

.lg\:left-\[-56px\] {
    left: -56px;
  }

.lg\:btn-md:hover,
.lg\:btn-md:visited:hover {
    text-decoration-line: none;
  }

.lg\:btn-md:disabled {
    cursor: not-allowed;
  }

.lg\:my-6 {
    margin-top: 48px;
    margin-bottom: 48px;
  }

.lg\:ml-\[-33px\] {
    margin-left: -33px;
  }

.lg\:mb-2 {
    margin-bottom: 16px;
  }

.lg\:ml-\[10px\] {
    margin-left: 10px;
  }

.lg\:ml-1 {
    margin-left: 8px;
  }

.lg\:ml-0 {
    margin-left: 0px;
  }

.lg\:block {
    display: block;
  }

.lg\:flex {
    display: flex;
  }

.lg\:inline-flex {
    display: inline-flex;
  }

.lg\:hidden {
    display: none;
  }

.lg\:h-\[20px\] {
    height: 20px;
  }

.lg\:h-4 {
    height: 32px;
  }

.lg\:h-6 {
    height: 48px;
  }

.lg\:w-\[20px\] {
    width: 20px;
  }

.lg\:w-4 {
    width: 32px;
  }

.lg\:w-\[calc\(100\%\+56px\)\] {
    width: calc(100% + 56px);
  }

.lg\:w-6 {
    width: 48px;
  }

.lg\:w-\[calc\(50\%-32px\)\] {
    width: calc(50% - 32px);
  }

.lg\:max-w-x-article-width {
    max-width: 816px;
  }

.lg\:flex-col {
    flex-direction: column;
  }

.lg\:items-center {
    align-items: center;
  }

.lg\:pl-\[40px\] {
    padding-left: 40px;
  }

.lg\:pr-1 {
    padding-right: 8px;
  }

.lg\:pl-\[41px\] {
    padding-left: 41px;
  }

.lg\:pl-\[33px\] {
    padding-left: 33px;
  }

.lg\:text-display-lg {
    font-size: 48px;
  }

.lg\:text-lg {
    font-size: 20px;
  }

.lg\:text-md {
    font-size: 16px;
  }

.lg\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 1440px) {
  .xl\:w-\[50px\] {
    width: 50px;
  }
}
@media (max-width: 767px) {
  .babybear\:invisible {
    visibility: hidden;
  }

.babybear\:static {
    position: static;
  }

.babybear\:right-4 {
    right: 32px;
  }

.babybear\:bottom-0 {
    bottom: 0px;
  }

.babybear\:\!-top-0\.5 {
    top: -4px !important;
  }

.babybear\:\!-top-0 {
    top: -0px !important;
  }

.babybear\:top-0\.5 {
    top: 4px;
  }

.babybear\:top-0 {
    top: 0px;
  }

.babybear\:bottom-\[120\%\] {
    bottom: 120%;
  }

.babybear\:left-3 {
    left: 24px;
  }

.babybear\:-top-1 {
    top: -8px;
  }

.babybear\:z-0 {
    z-index: 0;
  }

.babybear\:btn-sm {
    height: min-content;
    min-height: 32px;
    border-radius: 24px;
    padding-top: 7px;
    padding-bottom: 7px;
    padding-left: 16px;
    padding-right: 16px;
    text-align: center;
    font-size: 14px;
    font-weight: 600;
    line-height: 1.25;
  }

.babybear\:btn-sm,
.babybear\:btn-sm:visited,
.babybear\:btn-sm:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.babybear\:btn-sm:hover,
.babybear\:btn-sm:visited:hover {
    text-decoration-line: none;
  }

.babybear\:btn-sm:disabled {
    cursor: not-allowed;
  }

.babybear\:m-0 {
    margin: 0px;
  }

.babybear\:my-2 {
    margin-top: 16px;
    margin-bottom: 16px;
  }

.babybear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babybear\:mx-mobile-container-padding {
    margin-left: 16px;
    margin-right: 16px;
  }

.babybear\:mt-0 {
    margin-top: 0px;
  }

.babybear\:ml-0 {
    margin-left: 0px;
  }

.babybear\:mr-0 {
    margin-right: 0px;
  }

.babybear\:mb-2 {
    margin-bottom: 16px;
  }

.babybear\:mb-0\.5 {
    margin-bottom: 4px;
  }

.babybear\:mb-0 {
    margin-bottom: 0px;
  }

.babybear\:mt-0\.5 {
    margin-top: 4px;
  }

.babybear\:mb-1 {
    margin-bottom: 8px;
  }

.babybear\:mt-\[6px\] {
    margin-top: 6px;
  }

.babybear\:ml-\[-9999px\] {
    margin-left: -9999px;
  }

.babybear\:mb-1\.5 {
    margin-bottom: 12px;
  }

.babybear\:ml-1 {
    margin-left: 8px;
  }

.babybear\:btn-secondary-emphasis {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:visited {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:focus {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:flex {
    display: flex;
  }

.babybear\:btn-secondary-emphasis {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:visited {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:focus {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:hover {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(112, 181, 249, 0.1);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:visited:hover {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(112, 181, 249, 0.1);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:active {
    box-shadow: 0 0 0 1px #004182;
    background-color: rgba(112, 181, 249, 0.2);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:disabled {
    box-shadow: 0 0 0 1px rgba(0, 0, 0, 0);
    background-color: rgba(0, 0, 0, 0.08);
    color: rgba(0, 0, 0, 0.3);
  }

.babybear\:hidden {
    display: none;
  }

.babybear\:h-\[64px\] {
    height: 64px;
  }

.babybear\:h-\[360px\] {
    height: 360px;
  }

.babybear\:h-6 {
    height: 48px;
  }

.babybear\:h-\[72px\] {
    height: 72px;
  }

.babybear\:h-4 {
    height: 32px;
  }

.babybear\:h-\[27px\] {
    height: 27px;
  }

.babybear\:h-\[1px\] {
    height: 1px;
  }

.babybear\:h-\[48px\] {
    height: 48px;
  }

.babybear\:h-auto {
    height: auto;
  }

.babybear\:h-\[180px\] {
    height: 180px;
  }

.babybear\:max-h-\[225px\] {
    max-height: 225px;
  }

.babybear\:max-h-\[400px\] {
    max-height: 400px;
  }

.babybear\:max-h-4 {
    max-height: 32px;
  }

.babybear\:max-h-\[250px\] {
    max-height: 250px;
  }

.babybear\:min-h-\[134px\] {
    min-height: 134px;
  }

.babybear\:w-1 {
    width: 8px;
  }

.babybear\:w-full {
    width: 100%;
  }

.babybear\:w-\[64px\] {
    width: 64px;
  }

.babybear\:w-fit {
    width: fit-content;
  }

.babybear\:w-\[360px\] {
    width: 360px;
  }

.babybear\:w-11\/12 {
    width: 91.666667%;
  }

.babybear\:w-\[199px\] {
    width: 199px;
  }

.babybear\:w-6 {
    width: 48px;
  }

.babybear\:w-\[27px\] {
    width: 27px;
  }

.babybear\:w-\[1px\] {
    width: 1px;
  }

.babybear\:w-\[100vw\] {
    width: 100vw;
  }

.babybear\:w-\[calc\(100\%-68px\)\] {
    width: calc(100% - 68px);
  }

.babybear\:min-w-full {
    min-width: 100%;
  }

.babybear\:max-w-md {
    max-width: 28rem;
  }

.babybear\:max-w-\[790px\] {
    max-width: 790px;
  }

.babybear\:max-w-\[32px\] {
    max-width: 32px;
  }

.babybear\:flex-none {
    flex: none;
  }

.babybear\:flex-auto {
    flex: 1 1 auto;
  }

.babybear\:flex-1 {
    flex: 1 1 0%;
  }

.babybear\:basis-0 {
    flex-basis: 0px;
  }

.babybear\:basis-1\/2 {
    flex-basis: 50%;
  }

.babybear\:-translate-x-50\% {
    transform: translate(0, 0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY=
(1);
  }

@media (max-width: 767px) {
    .babybear\:-translate-x-50\% {
      transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(=
1) scaleY(1);
    }

@media (max-width: 767px) {
      .babybear\:-translate-x-50\% {
        transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scale=
X(1) scaleY(1);
      }

@media (max-width: 767px) {
        .babybear\:-translate-x-50\% {
          transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) sca=
leX(1) scaleY(1);
        }

@media (max-width: 767px) {
          .babybear\:-translate-x-50\% {
            transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) s=
caleX(1) scaleY(1);
          }

@media (max-width: 767px) {
            .babybear\:-translate-x-50\% {
              transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0)=
 scaleX(1) scaleY(1);
            }

@media (max-width: 767px) {
              .babybear\:-translate-x-50\% {
                transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(=
0) scaleX(1) scaleY(1);
              }

@media (max-width: 767px) {
                .babybear\:-translate-x-50\% {
                  transform: translate(-50%, 0) rotate(90deg) skewX(0) skew=
Y(0) scaleX(1) scaleY(1);
                }

@media (max-width: 767px) {
                  .babybear\:-translate-x-50\% {
                    transform: translate(-50%, 0) rotate(90deg) skewX(0) sk=
ewY(0) scaleX(1) scaleY(1);
                  }

@media (max-width: 767px) {
                    .babybear\:-translate-x-50\% {
                      transform: translate(-50%, 0) rotate(90deg) skewX(0) =
skewY(0) scaleX(1) scaleY(1);
                    }

@media (max-width: 767px) {
                      .babybear\:-translate-x-50\% {
                        transform: translate(-50%, 0) rotate(90deg) skewX(0=
) skewY(0) scaleX(1) scaleY(1);
                      }

@media (max-width: 767px) {
                        .babybear\:-translate-x-50\% {
                          transform: translate(-50%, 0) rotate(90deg) skewX=
(0) skewY(0) scaleX(1) scaleY(1);
                        }

@media (max-width: 767px) {
                          .babybear\:-translate-x-50\% {
                            transform: translate(-50%, 0) rotate(90deg) ske=
wX(0) skewY(0) scaleX(1) scaleY(1);
                          }

@media (max-width: 767px) {
                            .babybear\:-translate-x-50\% {
                              transform: translate(-50%, 0) rotate(90deg) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
                            }

@media (max-width: 767px) {
                              .babybear\:-translate-x-50\% {
                                transform: translate(-50%, 0) rotate(90deg)=
 skewX(0) skewY(0) scaleX(1) scaleY(1);
                              }

@media transform: translate(0, 0) rotate(0) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
     (max-width: 767px) {
                                .babybear\:rotate-90 {
                                  transform: translate(-50%, 0) rotate(90de=
g) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                }

@media (max-width: 767px) {
                                  .babybear\:rotate-90 {
                                    transform: translate(-50%, 0) rotate(90=
deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                  }

@media (max-width: 767px) {
                                    .babybear\:rotate-90 {
                                      transform: translate(-50%, 0) rotate(=
90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                    }

@media (max-width: 767px) {
                                      .babybear\:rotate-90 {
                                        transform: translate(-50%, 0) rotat=
e(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                      }

@media (max-width: 767px) {
                                        .babybear\:rotate-90 {
                                          transform: translate(-50%, 0) rot=
ate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                        }

@media (max-width: 767px) {
                                          .babybear\:rotate-90 {
                                            transform: translate(-50%, 0) r=
otate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                          }

@media (max-width: 767px) {
                                            .babybear\:rotate-90 {
                                              transform: translate(-50%, 0)=
 rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                            }

@media (max-width: 767px) {
                                              .babybear\:rotate-90 {
                                                transform: translate(-50%, =
0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                              }

@media (max-width: 767px) {
                                                .babybear\:rotate-90 {
                                                  transform: translate(-50%=
, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                }

@media (max-width: 767px) {
                                                  .babybear\:rotate-90 {
                                                    transform: translate(-5=
0%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                  }

@media (max-width: 767px)=
 {
                                                    .babybear\:rotate-90 {
                                                      transform: translate(=
-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                    }

@media (max-width: 767p=
x) {
                                                      .babybear\:rotate-90 =
{
                                                        transform: translat=
e(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                      }

@media (max-width: 76=
7px) {
                                                        .babybear\:rotate-9=
0 {
                                                          transform: transl=
ate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                        }

@media (max-width: =
767px) {
                                                          .babybear\:rotate=
-90 {
                                                            transform: tran=
slate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                          }

border-radius: 8p=
x;
        border-width: 1px;
        border-style: solid;
        border-color: rgba(0,
0,
0,
0.08);
        background-color: #ffffff;
    .babybear\:flex-row {
                                                            flex-direction:=
 row;
                                                          }

.babybear\:flex-c=
ol {
                                                            flex-direction:=
 column;
                                                          }

.babybear\:flex-w=
rap {
                                                            flex-wrap: wrap=
;
                                                          }

.babybear\:items-=
start {
                                                            align-items: fl=
ex-start;
                                                          }

.babybear\:items-=
center {
                                                            align-items: ce=
nter;
                                                          }

.babybear\:justif=
y-start {
                                                            justify-content=
: flex-start;
                                                          }

.babybear\:justif=
y-end {
                                                            justify-content=
: flex-end;
                                                          }

.babybear\:justif=
y-center {
                                                            justify-content=
: center;
                                                          }

.babybear\:justif=
y-around {
                                                            justify-content=
: space-around;
                                                          }

.babybear\:self-s=
tart {
                                                            align-self: fle=
x-start;
                                                          }

.babybear\:self-c=
enter {
                                                            align-self: cen=
ter;
                                                          }

.babybear\:overfl=
ow-y-auto {
                                                            overflow-y: aut=
o;
                                                          }

.babybear\:rounde=
d-\[0px\] {
                                                            border-radius: =
0px;
                                                          }

.babybear\:border=
-b-1 {
                                                            border-bottom-w=
idth: 1px;
                                                          }

.babybear\:border=
-solid {
                                                            border-style: s=
olid;
                                                          }

.babybear\:border=
-color-border-low-emphasis {
                                                            border-color: r=
gba(0, 0, 0, 0.3);
                                                          }

.babybear\:bg-col=
or-transparent {
                                                            background-colo=
r: rgba(0, 0, 0, 0);
                                                          }

.babybear\:bg-col=
or-brand {
                                                            background-colo=
r: #0a66c2;
                                                          }

.babybear\:p-2 {
                                                            padding: 16px;
                                                          }

.babybear\:p-0 {
                                                            padding: 0px;
                                                          }

.babybear\:py-1 {
                                                            padding-top: 8p=
x;
                                                            padding-bottom:=
 8px;
                                                          }

.babybear\:px-2 {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:px-0 {
                                                            padding-left: 0=
px;
                                                            padding-right: =
0px;
                                                          }

.babybear\:px-mob=
ile-container-padding {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:py-3 {
                                                            padding-top: 24=
px;
                                                            padding-bottom:=
 24px;
                                                          }

.babybear\:py-1\.=
5 {
                                                            padding-top: 12=
px;
                                                            padding-bottom:=
 12px;
                                                          }

.babybear\:pt-4 {
                                                            padding-top: 32=
px;
                                                          }

.babybear\:pr-0\.=
5 {
                                                            padding-right: =
4px;
                                                          }

.babybear\:pr-0 {
                                                            padding-right: =
0px;
                                                          }

.babybear\:pl-0\.=
5 {
                                                            padding-left: 4=
px;
                                                          }

.babybear\:pl-0 {
                                                            padding-left: 0=
px;
                                                          }

.babybear\:pt-0\.=
5 {
                                                            padding-top: 4p=
x;
                                                          }

.babybear\:pb-0 {
                                                            padding-bottom:=
 0px;
                                                          }

.babybear\:pt-0 {
                                                            padding-top: 0p=
x;
                                                          }

.babybear\:pb-2 {
                                                            padding-bottom:=
 16px;
                                                          }

.babybear\:text-x=
l {
                                                            font-size: 24px=
;
                                                          }

.babybear\:text-s=
m {
                                                            font-size: 14px=
;
                                                          }

.babybear\:text-\=
[10px\] {
                                                            font-size: 10px=
;
                                                          }

.babybear\:text-m=
d {
                                                            font-size: 16px=
;
                                                          }

.babybear\:text-x=
s {
                                                            font-size: 12px=
;
                                                          }

.babybear\:text-l=
g {
                                                            font-size: 20px=
;
                                                          }

.babybear\:font-b=
old {
                                                            font-weight: 60=
0;
                                                          }

.babybear\:leadin=
g-\[150px\] {
                                                            line-height: 15=
0px;
                                                          }

.babybear\:last\:=
border-b-0:last-child {
                                                            border-bottom-w=
idth: 0;
                                                          }

}

}
}
@media (max-width: 991px) {
  .babymamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mamabear\:absolute {
    position: absolute;
  }

.mamabear\:right-4 {
    right: 32px;
  }

.mamabear\:-top-0\.5 {
    top: -4px;
  }

.mamabear\:-top-0 {
    top: -0px;
  }

.mamabear\:top-\[58px\] {
    top: 58px;
  }

.mamabear\:-top-1 {
    top: -8px;
  }

.mamabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.mamabear\:mr-3 {
    margin-right: 24px;
  }

.mamabear\:flex {
    display: flex;
  }

.mamabear\:hidden {
    display: none;
  }

.mamabear\:\!h-4 {
    height: 32px !important;
  }

.mamabear\:h-\[100\%\] {
    height: 100%;
  }

.mamabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.mamabear\:w-\[744px\] {
    width: 744px;
  }

.mamabear\:w-full {
    width: 100%;
  }

.mamabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.mamabear\:min-w-0 {
    min-width: 0px;
  }

.mamabear\:max-w-\[790px\] {
    max-width: 790px;
  }

.mamabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.mamabear\:container-lined {
    border-radius: 8px;
    border-width: 1px;
    border-style: solid;
    border-color: rgba(0, 0, 0, 0.08);
    background-color: #ffffff;
  }

.mamabear\:container-raised {
    border-radius: 8px;
    background-color: #ffffff;
    box-shadow: 0px 4px 12px rgba(0, 0, 0, 0.3);
  }

.mamabear\:flex-row {
    flex-direction: row;
  }

.mamabear\:flex-col {
    flex-direction: column;
  }

.mamabear\:flex-wrap {
    flex-wrap: wrap;
  }

.mamabear\:items-start {
    align-items: flex-start;
  }

.mamabear\:items-center {
    align-items: center;
  }

.mamabear\:justify-start {
    justify-content: flex-start;
  }

.mamabear\:gap-y-1 {
    row-gap: 8px;
  }

.mamabear\:self-center {
    align-self: center;
  }

.mamabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.mamabear\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.mamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:py-3 {
    padding-top: 24px;
    padding-bottom: 24px;
  }

.mamabear\:px-2 {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.mamabear\:tab-vertical.tab-sm,
.mamabear\:tab-vertical .tab-md,
.mamabear\:tab-vertical .tab-lg {
    justify-content: flex-start;
  }

.mamabear\:tab-vertical.tab-selected:after {
    position: absolute;
    left: 0px;
    height: 100%;
    content: undefined;
    border-left: 4px solid rgba(0, 0, 0, 0.9);
  }

@media (min-width: 768px) and (max-width: 991px) {
    .mamabear\:tab-vertical.tab-selected:after {
      content: "";
    }

@media (min-width: 768px) {
      .papamamabear\:pt-desktop-content-top-margin {
        padding-top: 16px;
      }

@media (min-width: 992px) {
        .papabear\:absolute {
          position: absolute;
        }

.papabear\:btn-md {
          height: min-content;
          min-height: 48px;
          border-radius: 24px;
          padding-top: 12px;
          padding-bottom: 12px;
          padding-left: 24px;
          padding-right: 24px;
          text-align: center;
          font-size: 16px;
          font-weight: 600;
          line-height: 1.25;
        }

.papabear\:btn-md,
.papabear\:btn-md:visited,
.papabear\:btn-md:focus {
          cursor: pointer;
          text-decoration-line: none;
        }

.papabear\:top-\[58px\] {
          top: 58px;
        }

.papabear\:-top-1 {
          top: -8px;
        }

.papabear\:btn-md:hover,
.papabear\:btn-md:visited:hover {
          text-decoration-line: none;
        }

.papabear\:btn-md:disabled {
          cursor: not-allowed;
        }

.papabear\:mx-auto {
          margin-left: auto;
          margin-right: auto;
        }

.papabear\:\!mx-2 {
          margin-left: 16px !important;
          margin-right: 16px !important;
        }

.papabear\:mt-\[68px\] {
          margin-top: 68px;
        }

.papabear\:mt-\[-100px\] {
          margin-top: -100px;
        }

.papabear\:mb-\[18px\] {
          margin-bottom: 18px;
        }

.papabear\:mt-0 {
          margin-top: 0px;
        }

.papabear\:mt-0\.5 {
          margin-top: 4px;
        }

.papabear\:mr-2 {
          margin-right: 16px;
        }

.papabear\:mr-3 {
          margin-right: 24px;
        }

.papabear\:ml-column-gutter {
          margin-left: 24px;
        }

.papabear\:inline-block {
          display: inline-block;
        }

.papabear\:flex {
          display: flex;
        }

.papabear\:hidden {
          display: none;
        }

.papabear\:\!h-4 {
          height: 32px !important;
        }

.papabear\:h-6 {
          height: 48px;
        }

.papabear\:h-\[34px\] {
          height: 34px;
        }

.papabear\:h-\[100\%\] {
          height: 100%;
        }

.papabear\:max-h-\[calc\(100vh-4rem\)\] {
          max-height: calc(100vh - 4rem);
        }

.papabear\:min-h-\[96px\] {
          min-height: 96px;
        }

.papabear\:\!min-h-\[32px\] {
          min-height: 32px !important;
        }

.papabear\:w-\[400px\] {
          width: 400px;
        }

.papabear\:w-content-max-w {
          width: 1128px;
        }

.papabear\:w-core-rail-width {
          width: 784px;
        }

.papabear\:w-right-rail-width {
          width: calc(1128px - 24px - 784px);
        }

.papabear\:w-auto {
          width: auto;
        }

.papabear\:w-\[1128px\] {
          width: 1128px;
        }

.papabear\:w-\[135px\] {
          width: 135px;
        }

.papabear\:w-\[calc\(100\%-97px\)\] {
          width: calc(100% - 97px);
        }

.papabear\:min-w-0 {
          min-width: 0px;
        }

.papabear\:max-w-\[550px\] {
          max-width: 550px;
        }

.papabear\:flex-shrink-0 {
          flex-shrink: 0;
        }

.papabear\:container-lined {
          border-radius: 8px;
          border-width: 1px;
          border-style: solid;
          border-color: rgba(0, 0, 0, 0.08);
          background-color: #ffffff;
        }

.papabear\:container-raised {
          border-radius: 8px;
          background-color: #ffffff;
          box-shadow: 0px 4px 12px rgba(0, 0, 0, 0.3);
        }

.papabear\:flex-col {
          flex-direction: column;
        }

.papabear\:flex-nowrap {
          flex-wrap: nowrap;
        }

.papabear\:items-start {
          align-items: flex-start;
        }

.papabear\:justify-start {
          justify-content: flex-start;
        }

.papabear\:justify-center {
          justify-content: center;
        }

.papabear\:self-start {
          align-self: flex-start;
        }

.papabear\:rounded-tr-none {
          border-top-right-radius: 0px;
        }

.papabear\:border-4 {
          border-width: 4px;
        }

.papabear\:p-details-container-padding {
          padding: 24px;
        }

.papabear\:p-0 {
          padding: 0px;
        }

.papabear\:py-2 {
          padding-top: 16px;
          padding-bottom: 16px;
        }

.papabear\:pt-desktop-content-top-margin {
          padding-top: 16px;
        }

.papabear\:text-xl {
          font-size: 24px;
        }

.papabear\:tab-vertical.tab-sm,
.papabear\:tab-vertical .tab-md,
.papabear\:tab-vertical .tab-lg {
          justify-content: flex-start;
        }

.papabear\:tab-vertical.tab-selected:after {
          position: absolute;
          left: 0px;
          height: 100%;
          content: undefined;
          border-left: 4px solid rgba(0, 0, 0, 0.9);
        }

@media (min-width: 992px) {
          .papabear\:tab-vertical.tab-selected:after {
            content: "";
          }

}

}
}
</style></head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-ca=
nvas w-full m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text=
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dding: 0px; padding-top: 8px; font-family: -apple-system, system-ui, BlinkM=
acSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Ox=
ygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe U=
I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, =
Arial, sans-serif;"> <div class=3D"h-0 opacity-0 text-transparent invisible=
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a-email-preheader=3D"true">With 2024 well and truly underway, I thought thi=
s question (prompted=E2=80=A6</div> <div class=3D"h-0 opacity-0 text-transp=
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le=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpaddi=
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00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 32px;" width=3D"3=
2"> <a href=3D"https://rs.linkedin.com/comm/in/suzana-vrhovac-2a420a1b4?lip=
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2BjKOaviAGwNw%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D086YlsvYJEWb=
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oken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4YjYxNzlj=
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mNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" style=3D"color: #0a66c2; cursor:=
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djust: 100%; -ms-text-size-adjust: 100%;"> <img alt=3D"Suzana Vrhovac" src=
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able> </td> </tr> <tr> <td class=3D"px-0 pb-3" style=3D"-webkit-text-size-a=
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h1 class=3D"break-words font-sans text-sm font-medium uppercase leading-reg=
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6;"> Newsletter on LinkedIn </h1> </td> </tr> <tr> <td data-test-id=3D"news=
letter-entity-lockup" class=3D"px-3 pb-2" style=3D"-webkit-text-size-adjust=
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rspace: 0pt; width: 64px; padding-right: 8px;" width=3D"64"> <a href=3D"htt=
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coration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;=
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=3DmrH8fDA-KN1TcwfNTvO0uuaNqPjCCPvhgWeJLu2zLGM" alt=3D"Ask Richard" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
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"top" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; =
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" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"=
100%" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; =
mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace=
: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/ne=
wsletters/6792750480419241984?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_f=
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p;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4Yj=
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WQwODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" class=3D"no-underline" sty=
le=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decorati=
on: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-=
decoration-line: none;"> <span class=3D"font-[700] text-md m-0 pb-0.25 brea=
k-words leading-regular text-system-gray-90" style=3D"margin: 0px; overflow=
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line-height: 1.25; color: #282828;"> Ask Richard </span> </a> </td> </tr> <=
tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.li=
nkedin.com/comm/newsletters/6792750480419241984?lipi=3Durn%3Ali%3Apage%3Aem=
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midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D086YlsvYJEWb41&amp;trk=3Deml-email_s=
eries_follow_newsletter_01-newsletter_entity_lockup-0-newsletter_entity_cta=
&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsletter_entity_loc=
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1ng-lrtbvoty-qm&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4=
YWNlZDU0NDlhYTY4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjkxNDZkNGZhZmY2NmZmY2JmZmY=
0YjI0NDFhOGZjMTM1OWQwODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" class=3D=
"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inline-bl=
ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a=
djust: 100%; text-decoration-line: none;"> <span class=3D"text-sm m-0 text-=
cool-gray-70 break-words font-normal leading-regular" style=3D"margin: 0px;=
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 1.25; color: #56687a;"> A place where you can ask me anything, and we can =
learn from one another. </span> </a> </td> </tr> </tbody> </table> </td> </=
tr> </tbody> </table> </td> </tr> <tr> <td data-test-id=3D"newsletter-autho=
r-lockup" class=3D"px-3 pb-2" valign=3D"middle" style=3D"-webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-=
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h=3D"32"> <a href=3D"https://www.linkedin.com/comm/in/rbranson?lipi=3Durn%3=
Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BkaeisLPYTm%2BjKOaviA=
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k=3Deml-email_series_follow_newsletter_01-newsletter_author_lockup-0-newsle=
tter_author_cta&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsle=
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GVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjkxNDZkNGZh=
ZmY2NmZmY2JmZmY0YjI0NDFhOGZjMTM1OWQwODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_=
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t-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 1=
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00/0/1625181963183?e=3D2147483647&amp;v=3Dbeta&amp;t=3D1LQJYjCHiBKW0pCqsp7N=
ubIPFgvC3pkGt6Ixpr1xr14" alt=3D"Author image" style=3D"outline: none; text-=
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lay: inline-block; height: 32px; width: 32px; border-radius: 9999px; backgr=
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=3D"32" height=3D"32"> </a> </td> <td valign=3D"middle" class=3D"align-midd=
le" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt; vertical-align: middle;"> <tabl=
e role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbod=
y> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: =
100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://ww=
w.linkedin.com/comm/in/rbranson?lipi=3Durn%3Ali%3Apage%3Aemail_email_series=
_follow_newsletter_01%3BkaeisLPYTm%2BjKOaviAGwNw%3D%3D&amp;midToken=3DAQGsV=
ZCYJO6vnQ&amp;midSig=3D086YlsvYJEWb41&amp;trk=3Deml-email_series_follow_new=
sletter_01-newsletter_author_lockup-0-newsletter_author_cta&amp;trkEmail=3D=
eml-email_series_follow_newsletter_01-newsletter_author_lockup-0-newsletter=
_author_cta-null-du31ng~lrtbvoty~qm-null-null&amp;eid=3Ddu31ng-lrtbvoty-qm&=
amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4=
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1OWQwODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" class=3D"no-underline" s=
tyle=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decora=
tion: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; tex=
t-decoration-line: none;"> <span class=3D"font-[700] text-sm m-0 pb-0.25 te=
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x; font-size: 14px; font-weight: 700; line-height: 1.25; color: #282828;">R=
ichard Branson</span> </a> </td> </tr> <tr> <td style=3D"-webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-=
rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/in/rbranson?lipi=3D=
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MjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjkxNDZ=
kNGZhZmY2NmZmY2JmZmY0YjI0NDFhOGZjMTM1OWQwODdmNGFiOTBmZjM2NywxLDE%3D" target=
=3D"_blank" class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer=
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00%; -ms-text-size-adjust: 100%; text-decoration-line: none;"> <span class=
=3D"text-xs m-0 text-cool-gray-70" data-test-id=3D"headline" style=3D"margi=
n: 0px; font-size: 12px; color: #56687a;"> Founder at Virgin Group </span> =
</a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr=
> <tr data-test-id=3D"newsletter-hero-banner"> <td class=3D"bg-color-surfac=
e-accent-4 py-2 px-3 leading-regular" style=3D"-webkit-text-size-adjust: 10=
0%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t; background-color: #dde7f1; padding-top: 16px; padding-bottom: 16px; padd=
ing-left: 24px; padding-right: 24px; line-height: 1.25;"> <a href=3D"https:=
//www.linkedin.com/comm/pulse/ask-richard-how-can-we-ensure-technology-inno=
vation-makes-branson-9aqte?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll=
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n=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4YjYxNzljNTA=
1NmQ0OTViNWVmNmYyZDBkZjkxNDZkNGZhZmY2NmZmY2JmZmY0YjI0NDFhOGZjMTM1OWQwODdmNG=
FiOTBmZjM2NywxLDE%3D" target=3D"_blank" class=3D"text-color-text no-underli=
ne" style=3D"cursor: pointer; display: inline-block; text-decoration: none;=
 -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: rgba(0,=
 0, 0, 0.9); text-decoration-line: none;"> See what others are saying about=
 this topic:<span class=3D"text-md font-normal leading-regular text-color-b=
rand" style=3D"font-size: 16px; font-weight: 400; line-height: 1.25; color:=
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wsletter-content-preview"> <td class=3D"px-3 pt-2" style=3D"-webkit-text-si=
ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; padding-left: 24px; padding-right: 24px; padding-top: 16px;=
"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%=
; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;=
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djust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-r=
space: 0pt; overflow: hidden;"> <table role=3D"presentation" valign=3D"top"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace=
: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size=
-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table=
-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/ask-richard-=
how-can-we-ensure-technology-innovation-makes-branson-9aqte?lipi=3Durn%3Ali=
%3Apage%3Aemail_email_series_follow_newsletter_01%3BkaeisLPYTm%2BjKOaviAGwN=
w%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D086YlsvYJEWb41&amp;trk=
=3Deml-email_series_follow_newsletter_01-newsletter_content_preview-0-headl=
ine_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsletter_conten=
t_preview-0-headline_-null-du31ng~lrtbvoty~qm-null-null&amp;eid=3Ddu31ng-lr=
tbvoty-qm&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZD=
U0NDlhYTY4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjkxNDZkNGZhZmY2NmZmY2JmZmY0YjI0N=
DFhOGZjMTM1OWQwODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" style=3D"color=
: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;"> <img class=3D"=
block w-full" alt=3D"Newsletter cover image" src=3D"https://media.licdn.com=
/dms/image/D4E12AQFKWBNq25cngw/article-cover_image-shrink_720_1280/0/170619=
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ion-mode: bicubic; display: block; width: 100%;"> </a> </td> </tr> <tr> <td=
 class=3D"py-2" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adju=
st: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 16px; =
padding-bottom: 16px;"> <table role=3D"presentation" valign=3D"top" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-=
text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; =
mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust=
: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace=
: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/ask-richard-how-can=
-we-ensure-technology-innovation-makes-branson-9aqte?lipi=3Durn%3Ali%3Apage=
%3Aemail_email_series_follow_newsletter_01%3BkaeisLPYTm%2BjKOaviAGwNw%3D%3D=
&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D086YlsvYJEWb41&amp;trk=3Deml-em=
ail_series_follow_newsletter_01-newsletter_content_preview-0-title_&amp;trk=
Email=3Deml-email_series_follow_newsletter_01-newsletter_content_preview-0-=
title_-null-du31ng~lrtbvoty~qm-null-null&amp;eid=3Ddu31ng-lrtbvoty-qm&amp;o=
tpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOGU2YmQ4YWNlZDU0NDlhYTY4YjYxN=
zljNTA1NmQ0OTViNWVmNmYyZDBkZjkxNDZkNGZhZmY2NmZmY2JmZmY0YjI0NDFhOGZjMTM1OWQw=
ODdmNGFiOTBmZjM2NywxLDE%3D" target=3D"_blank" class=3D"no-underline font-me=
dium text-sm m-0 text-system-gray-90" style=3D"cursor: pointer; display: in=
line-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text=
-size-adjust: 100%; margin: 0px; font-size: 14px; font-weight: 500; color: =
#282828; text-decoration-line: none;"> <h2 style=3D"margin: 0; font-weight:=
 500;"> Ask Richard: How can we ensure technology and innovation makes us h=
appier? </h2> </a> </td> </tr> <tr data-test-id=3D"newsletter-content-previ=
ew--content"> <td class=3D"pt-0.5 series-article-body" style=3D"-webkit-tex=
t-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso=
-table-rspace: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFo=
nt, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxy=
gen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', =
'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, san=
s-serif; font-size: 16px; padding-top: 4px;"> <p style=3D"margin: 0; font-w=
eight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">With 2024=
 well and truly underway, I thought this question (prompted by&nbsp;<a href=
=3D"https://www.linkedin.com/in/mohamed-yunus-vhora-fcca-3398b01a/" target=
=3D"_blank" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%;=
 -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font-weight:=
 600; color: #0a66c2; text-decoration-line: none;">Mohammed Yunus Vhora</a>=
) would be nice to address in my first newsletter of the year. As Mohammed =
eloquently put it: =E2=80=9Ctechnology and innovation has been created by m=
an to make things faster, better, cheaper, or within reach=E2=80=A6 Whilst =
all the outcomes are being realised, it feels that we are not necessarily h=
appier, more free, content, or improving ourselves. It sometimes feels like=
 [technology] is having an adverse impact on our lives=E2=80=A6=E2=80=9D&nb=
sp;</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-siz=
e: 1em; line-height: 1.5;">In a world that is digitising and innovating at =
a rapid pace, Mohammed makes an important point. The focus of technology an=
d innovation should always be about bettering society, bringing people toge=
ther, and making our lives more seamless. However, I agree that this is not=
 always the case. From a personal perspective, I think the key is to set bo=
undaries. Focus on healthy habits, set limits on how much time you spend on=
 social media, take regular breaks from technology, and get outdoors as muc=
h as you can. Embrace technology that frees up your time, instead of wastin=
g&nbsp;it.&nbsp;Find&nbsp;technology that makes you feel more connected to =
people, instead of more alone.&nbsp;</p><figure><img data-media-urn data-li=
-src=3D"https://media.licdn.com/dms/image/D4E12AQGhQKzAYllnXw/article-inlin=
e_image-shrink_1500_2232/0/1706191370343?e=3D1711584000&amp;v=3Dbeta&amp;t=
=3DjNc74DlJ9Wv1uctDTP3fdSX8dRgAqj1iwOV3XPCzpFI" src=3D"https://media.licdn.=
com/dms/image/D4E12AQGhQKzAYllnXw/article-inline_image-shrink_1500_2232/0/1=
706191370343?e=3D1711584000&amp;v=3Dbeta&amp;t=3DjNc74DlJ9Wv1uctDTP3fdSX8dR=
gAqj1iwOV3XPCzpFI" width=3D"480" style=3D"outline: none; text-decoration: n=
one; -ms-interpolation-mode: bicubic; margin-top: 1em; display: block; max-=
width: 100%;"><figcaption style=3D"margin-top: 0.8em; text-align: center; f=
ont-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robot=
o, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell,=
 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Se=
goe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 1=
2px; line-height: 1.5; color: rgba(0, 0, 0, 0.6);"></figcaption></figure><p=
 style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; l=
ine-height: 1.5;">From a business or entrepreneurial perspective, it=E2=80=
=99s similarly important to use technology effectively, and not just for th=
e sake of it.&nbsp;Ask&nbsp;yourself, will this make my life easier and wil=
l it elevate the customer experience? Or, will it overcomplicate processes =
and cause friction and frustration? Will it drive the business forward, or =
should we be focusing our attention elsewhere? Will it solve a problem, or =
will it create more problems? It=E2=80=99s important to stop and think abou=
t the technology you want to implement, and what you want to achieve from i=
t. As with anything in life, simplicity is key. Indeed, I was reminded of h=
ow technology can make things more difficult than need be at a hotel recent=
ly. It was a beautiful room, but it was very tech savvy and it took me abou=
t 20 minutes to figure out how to turn the lights off! At breakfast the nex=
t day, I was slightly relieved to realise my team members had the same expe=
rience, so I didn=E2=80=99t feel quite so old.&nbsp;</p><figure><img data-m=
edia-urn data-li-src=3D"https://media.licdn.com/dms/image/D4E12AQHrbMTLREVu=
ow/article-inline_image-shrink_1500_2232/0/1706191277782?e=3D1711584000&amp=
;v=3Dbeta&amp;t=3DxONZfb-cyI60Ku5bC6Kmwx_LdMB9zpJVJM8tcLS7GA8" src=3D"https=
://media.licdn.com/dms/image/D4E12AQHrbMTLREVuow/article-inline_image-shrin=
k_1500_2232/0/1706191277782?e=3D1711584000&amp;v=3Dbeta&amp;t=3DxONZfb-cyI6=
0Ku5bC6Kmwx_LdMB9zpJVJM8tcLS7GA8" width=3D"480" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; margin-top: 1em; displ=
ay: block; max-width: 100%;"><figcaption style=3D"margin-top: 0.8em; text-a=
lign: center; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'S=
egoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sa=
ns', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe=
 UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-seri=
f; font-size: 12px; line-height: 1.5; color: rgba(0, 0, 0, 0.6);"></figcapt=
ion></figure><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; fo=
nt-size: 1em; line-height: 1.5;">When it comes to AI, this is especially im=
portant. Generative AI presents businesses with so many opportunities, but =
companies need to better understand how to make the&nbsp;best use of this e=
volving technology. This was the topic of discussion at a&nbsp;<a href=3D"h=
ttps://www.human-atwork.org/" target=3D"_blank" rel=3D"nofollow noopener" s=
tyle=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color: =
#0a66c2; text-decoration-line: none;">100% Human at Work</a>&nbsp;Gathering=
 in Sydney, when Dr Sean Gallagher took to the stage. As Director of the&nb=
sp;<a href=3D"https://www.swinburne.edu.au/research/centres-groups-clinics/=
centre-for-the-new-workforce/our-research/" target=3D"_blank" rel=3D"nofoll=
ow noopener" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%=
; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font-weight=
: 600; color: #0a66c2; text-decoration-line: none;">Centre for the New Work=
force</a>&nbsp;at Swinburne University of Technology, Sean=E2=80=99s resear=
ch currently focuses on hybrid work and generative AI, so it was fascinatin=
g to&nbsp;<a href=3D"https://www.virgin.com/virgin-unite/latest/adopting-ge=
nerative-ai-in-the-workplace" target=3D"_blank" rel=3D"nofollow noopener" s=
tyle=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; color: =
#0a66c2; text-decoration-line: none;">read his thoughts</a>&nbsp;on how we =
can adopt AI in the workplace and use it to realise our human potential. Ch=
atGPT&nbsp;is&nbsp;a very helpful tool to have in your back pocket, but it =
shouldn=E2=80=99t replace human discussions and debates. In fact, I was tal=
king with a few colleagues recently about how we should lean on AI for the =
more mundane tasks in our lives, so we have more time to be creative, conne=
cted, and spontaneous.&nbsp;</p><figure><img data-media-urn data-li-src=3D"=
https://media.licdn.com/dms/image/D4E12AQHQtZ_jsWM4Lw/article-inline_image-=
shrink_1500_2232/0/1706191335445?e=3D1711584000&amp;v=3Dbeta&amp;t=3Dh74oI4=
CvqjqAd6j711l-xZvTWsABPhCn0rXbYjWYlpg" src=3D"https://media.licdn.com/dms/i=
mage/D4E12AQHQtZ_jsWM4Lw/article-inline_image-shrink_1500_2232/0/1706191335=
445?e=3D1711584000&amp;v=3Dbeta&amp;t=3Dh74oI4CvqjqAd6j711l-xZvTWsABPhCn0rX=
bYjWYlpg" width=3D"480" style=3D"outline: none; text-decoration: none; -ms-=
interpolation-mode: bicubic; margin-top: 1em; display: block; max-width: 10=
0%;"><figcaption style=3D"margin-top: 0.8em; text-align: center; font-famil=
y: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helve=
tica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid S=
ans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Sy=
mbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 12px; line=
-height: 1.5; color: rgba(0, 0, 0, 0.6);"></figcaption></figure><p style=3D=
"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-heigh=
t: 1.5;">Thank you to Mohammed for prompting this reflection. In such a fas=
t-paced and ever advancing world, we mustn=E2=80=99t forget to slow&nbsp;do=
wn, to question things and to reflect on what we want to achieve and what m=
akes us happy. Let=E2=80=99s focus on the technology and the AI that drives=
 scientific discoveries, advances&nbsp;wellbeing, and brings us closer toge=
ther =E2=80=93 and let=E2=80=99s avoid the technology that takes us into ra=
bbit holes and alienates us. Not a bad New Year=E2=80=99s resolution to tak=
e on-board.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; =
font-size: 1em; line-height: 1.5;">Until next month,</p><p style=3D"margin:=
 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"=
>Richard</p> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;">=
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mail-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust:=
 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td val=
ign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-=
text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a =
href=3D"https://www.linkedin.com/comm/pulse/ask-richard-how-can-we-ensure-t=
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