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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 12 Feb 2024 12:18:45 -0500
From: "Fud, Inc. via LinkedIn" <newsletters-noreply@linkedin.com>
Message-ID: <926115040.6423257.1707758304413@lva1-app104218.prod.linkedin.com>
Subject: The Digital Gold Rush: Selling Digital Tools
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To: Suzana Vrhovac <suzana@digitalaesthetics.org>
Date: Mon, 12 Feb 2024 17:18:24 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000
 
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Side Hustle How To's

By Fud, Inc.

If you are a Hustler, Fud is the app for you. Download for Free today =F0=
=9F=94=97 In the current digital landscape, the quest for financial success=
 has taken a virtual turn, with the sale of digital tools emerging as a mod=
ern-day gold rush. Entrepreneurs and creators alike are seeking lucrative o=
pportunities to distribute their digital wares across a multitude of platfo=
rms. This blog post aims to equip you with the knowledge to navigate this d=
igital terrain, enhance your online presence, and maximize your earnings by=
 selling digital tools on various online marketplaces. Understanding the Mu=
lti-Platform Digital Marketplace The digital marketplace is a bustling hub =
of activity where creativity meets commerce. It's a space that's constantly=
 evolving, with new platforms popping up and existing ones expanding their =
features to accommodate the growing demand for digital tools. For sellers, =
this means an ever-expanding frontier of opportunity. Let's unpack what thi=
s looks like and how you can stake your claim in this virtual gold rush. Th=
e Current State: A Land of Opportunity Imagine walking into a bazaar where =
every stall offers something unique, and the air buzzes with the energy of =
transactions and trade. That's the digital marketplace for you. It's a plac=
e where anyone with a valuable digital tool=E2=80=94be it an app, a piece o=
f software, or a creative asset=E2=80=94can find an audience. The potential=
 for sellers is massive, with digital sales not just complementing but ofte=
n surpassing physical product sales. Key Platforms: Your Digital Storefront=
s When it comes to selling digital tools online, the platforms you choose a=
re your storefronts. Each one has its own crowd, its own vibe. Some of the =
key players include: App Stores: Think Apple App Store and Google Play. The=
se are the go-to spots for mobile apps, offering a vast user base and a str=
eamlined purchasing process. Creative Marketplaces: Platforms like Etsy or =
Creative Market are perfect for those selling design assets, templates, or =
other creative tools. Software as a Service (SaaS) Platforms: Sites like Sa=
lesforce's AppExchange are ideal for business-oriented tools, offering a pr=
ofessional clientele. Online Learning Platforms: If your digital tool is ed=
ucational, platforms like Udemy or Coursera can be your stage. Each platfor=
m has its unique advantages, from the audience demographics to the way they=
 handle promotions and payments. It's crucial to understand these nuances a=
s they will inform your strategy. The Multi-Platform Approach: Why It's Ess=
ential Putting all your eggs in one basket is risky business, especially in=
 the digital world. A multi-platform approach isn't just about maximizing r=
each; it's about resilience. By diversifying your presence, you're not at t=
he mercy of a single platform's algorithm or policy changes. Plus, differen=
t platforms attract different audiences, and you want your digital tools to=
 be where your potential customers are. Here's how to make the most of a mu=
lti-platform strategy: Consistency is Key: Your brand should be instantly r=
ecognizable, whether a customer finds you on an app store or a creative mar=
ketplace. Keep your branding and messaging consistent across platforms. Opt=
imize for Each Platform: Learn the ins and outs of each platform. Tailor yo=
ur listings to fit their best practices, from keywords to image sizes. Sync=
 Your Inventory: Keep a tight ship when it comes to inventory management. T=
ools like multi-channel selling software can help you keep track of sales a=
nd stock across platforms. Pricing Strategy: Be mindful of how pricing work=
s on each platform. Some may take a larger cut, so you'll need to adjust yo=
ur prices accordingly without undercutting your value. By embracing a multi=
-platform approach, you're not just casting a wider net=E2=80=94you're buil=
ding a robust, flexible business that can adapt to the digital marketplace'=
s ebb and flow. And that's how you turn the digital gold rush into a sustai=
ned, profitable venture. Now, as we've laid the groundwork for understandin=
g the multi-platform digital marketplace, let's gear up to craft a sales st=
rategy that's as effective as it is resilient. With the right approach, you=
'll be well on your way to capitalizing on the digital opportunities that a=
bound across these diverse platforms. Crafting Your Cross-Platform Sales St=
rategy When it comes to selling digital tools online, a well-crafted cross-=
platform sales strategy is your blueprint for success. It's about more than=
 just listing your products on multiple platforms; it's about creating a co=
hesive, brand-consistent approach that resonates with your audience, no mat=
ter where they find you. Let's break down the steps to build a strategy tha=
t not only spans various marketplaces but also sets you up for sustainable =
growth. Step 1: Establish Your Brand Identity Before you even think about s=
elling across platforms, it's crucial to have a clear brand identity. This =
is the foundation of your cross-platform sales strategy. Your brand identit=
y includes your logo, color scheme, messaging, and the overall feel of your=
 digital presence. It should be unmistakable and consistently applied acros=
s all platforms. This consistency ensures that customers will recognize you=
r brand, whether they're browsing an app store, a SaaS marketplace, or your=
 own website. Step 2: Select Your Platforms Wisely Not all platforms are cr=
eated equal, and not every platform will be right for your digital tools. R=
esearch where your target audience likes to shop and spend their time. Some=
 platforms may offer a larger audience, while others might provide a niche =
market that's more aligned with your product. Prioritize platforms based on=
 where you'll likely find the most engaged and interested buyers. Step 3: O=
ptimize for Each Platform Once you've selected your platforms, it's time to=
 tailor your approach. Each platform has its own set of rules, algorithms, =
and audience behaviors. Optimize your product listings with platform-specif=
ic keywords, and ensure that your branding is adapted to fit the unique env=
ironment of each marketplace. For instance, the way you present your digita=
l tools on a professional networking site should differ from how you showca=
se them on a creative marketplace. Step 4: Coordinate Promotions and Launch=
es When you're running promotions or launching new products, coordination a=
cross all platforms is key. Plan your campaigns so that all platforms go li=
ve at the same time. This not only creates a buzz around your brand but als=
o prevents customer confusion. Use platform-specific features, like flash s=
ales or exclusive deals, to engage customers on each marketplace. Step 5: M=
onitor and Adapt The digital marketplace is ever-changing, and so should yo=
ur strategy. Regularly monitor your sales data, customer feedback, and plat=
form analytics to understand what's working and what isn't. Be prepared to =
adapt your approach, whether it's tweaking your messaging, adjusting your p=
ricing, or even reconsidering the platforms you're using. Step 6: Foster Cu=
stomer Relationships Building relationships with your customers is just as =
important as the initial sale. Engage with your customers through platform-=
specific messaging tools, email follow-ups, and by providing excellent cust=
omer service. Happy customers are more likely to become repeat buyers and b=
rand advocates, no matter where they find you. By following these steps, yo=
u'll create a cross-platform sales strategy that not only extends your reac=
h but also builds a loyal customer base. Remember, selling digital tools on=
line is not just about the transaction; it's about creating an experience t=
hat customers will return to, time and time again. With a solid strategy in=
 place, you're well on your way to tapping into the digital gold rush and s=
triking it rich in the multi-platform marketplace. Marketing Techniques to =
Boost Digital Tool Sales When it comes to selling digital tools online, vis=
ibility is king. But how do you stand out in the crowded digital marketplac=
e? The answer lies in a robust marketing strategy that leverages multiple c=
hannels to reach potential customers. Let's explore some proven tactics tha=
t can help you enhance your product's visibility and attract a larger custo=
mer base. Social Media: Your Gateway to Global Reach Social media isn't jus=
t for sharing memes and cat videos; it's a powerhouse for cross-platform di=
gital sales strategy. Each platform offers unique opportunities to connect =
with different audiences. Instagram, with its visual appeal, is perfect for=
 showcasing the sleek design and user interface of your digital tools. Twit=
ter, on the other hand, can be a hub for real-time customer service and eng=
aging with tech-savvy users through relevant hashtags. Creating platform-sp=
ecific content can help you resonate with each community. For instance, Lin=
kedIn is ideal for long-form posts that position you as a thought leader, w=
hile TikTok can be used for short, engaging videos that demonstrate your di=
gital tool's features in a fun way. Remember, consistency is key. Maintain =
a regular posting schedule and engage with your followers to build a commun=
ity around your brand. Use analytics tools to track which types of content =
perform best and adjust your strategy accordingly. Email Marketing: The Per=
sonal Touch Email marketing remains one of the most effective ways to nurtu=
re leads and convert them into customers. Start by building a list of subsc=
ribers who have shown interest in your digital tools. Offer them valuable c=
ontent, such as how-to guides, industry insights, or exclusive discounts, t=
o keep them engaged. Segment your email list based on user behavior and pre=
ferences to deliver personalized messages. For example, you could send targ=
eted tutorials to users who have recently purchased a specific tool, or off=
er special promotions to those who haven't engaged with your emails in a wh=
ile. Automation tools can help you manage your email campaigns efficiently,=
 ensuring that the right messages reach the right people at the right time.=
 And don't forget to monitor open rates and click-through rates to refine y=
our email marketing strategy over time. Content Creation: Establishing Auth=
ority Content is the currency of the internet, and creating high-quality, r=
elevant content can set you apart as an authority in your niche. Start a bl=
og or a YouTube channel where you can share insights about the digital tool=
s industry, tutorials, and case studies that demonstrate the value of your =
products. Interactive content, such as webinars or live Q&A sessions, can a=
lso be incredibly effective in engaging potential customers and answering t=
heir questions in real-time. This not only builds trust but also provides y=
ou with immediate feedback to improve your offerings. Analytics and Feedbac=
k: The Cycle of Improvement To ensure your marketing efforts are hitting th=
e mark, you need to keep a close eye on analytics. Tools like Google Analyt=
ics can provide you with a wealth of data about your website's traffic and =
user behavior. Use this information to understand what's working and what's=
 not, and make data-driven decisions to optimize your sales strategy. Custo=
mer feedback is another goldmine of insights. Encourage reviews and ratings=
, and take the time to respond to them. This not only shows that you value =
your customers' opinions but also gives you a chance to address any concern=
s and improve your digital tools. By implementing these marketing technique=
s, you'll be able to boost your digital tool sales and establish a strong p=
resence across multiple platforms. Remember, the key to success in the digi=
tal marketplace is to be adaptable, responsive, and always customer-focused=
. Keep testing, learning, and evolving, and you'll find that the digital go=
ld rush is well within your reach. Case Studies: Success Stories in Multi-P=
latform Sales The digital marketplace is a dynamic and ever-evolving arena =
where success stories are written daily by those who master the art of cros=
s-platform digital sales strategy. By examining the journeys of those who h=
ave thrived, we can extract valuable lessons and apply them to our own digi=
tal tools multi-platform endeavors. The Strategy Behind the Success Let's t=
ake a closer look at a few entrepreneurs who have harnessed the power of se=
lling digital tools online across multiple platforms, and dissect the strat=
egies that led to their triumphs. Case Study 1: The Template Titan One digi=
tal tool seller, let's call her Emma, launched a line of customizable templ=
ates for social media content. Emma's strategy was to not just sell a produ=
ct but to provide a solution that resonated with her target audience's pain=
 points=E2=80=94time and creativity constraints. What We Can Learn: Identif=
y the Gap: Emma recognized a need in the market and filled it with a valuab=
le tool. Customer-Centric Approach: She focused on solving a specific probl=
em for her customers, which made her product indispensable. Multi-Platform =
Presence: By listing her templates on her website, design marketplaces, and=
 social media platforms, she maximized her reach. Case Study 2: The App Wiz=
ard Another success story comes from a developer named Liam, who created a =
suite of productivity apps. Liam's cross-platform digital sales strategy in=
volved a freemium model, offering basic versions on app stores and upsellin=
g premium features through his website. What We Can Learn: Freemium Model: =
This approach can attract users to try your product with no risk and provid=
es an opportunity to convert them into paying customers. Leverage Each Plat=
form's Strengths: Liam used the widespread reach of app stores for visibili=
ty and his website for deeper customer relationships and upsells. Consisten=
t Branding: Across all platforms, Liam maintained a cohesive brand identity=
, which built trust and recognition. Extracting Actionable Insights From th=
ese case studies, we can distill actionable insights that you can apply to =
your own strategy for selling digital tools online: Understand Your Audienc=
e: Know their challenges and desires to create tools that provide real valu=
e. Diversify Your Platforms: Don't put all your eggs in one basket. Each pl=
atform can tap into a different segment of your market. Maintain Brand Cons=
istency: Ensure your brand's look, feel, and message are uniform across all=
 platforms to build a strong, trustworthy presence. Adapt to Platform Nuanc=
es: Tailor your approach to fit the unique features and audience of each pl=
atform while keeping your core message intact. Engage and Listen: Use custo=
mer feedback to refine your products and strategy. Engagement can also turn=
 customers into advocates for your brand. By studying these success stories=
 and understanding the strategies that propelled these digital tool sellers=
 to new heights, you can craft a blueprint for your own success. Remember, =
the digital gold rush is ripe with opportunity, and with the right approach=
, you too can strike gold.
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    color: rgba(0, 0, 0, 0.3);
    cursor: not-allowed;
    border-width: 1px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.input-error .search-bar .dismissable-input:disabled:focus {
    background-color: rgba(0, 0, 0, 0.08);
    border-color: rgba(0, 0, 0, 0);
    color: rgba(0, 0, 0, 0.3);
    cursor: not-allowed;
    border-width: 1px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.input-error .search-bar .dismissable-input:disabled:active {
    background-color: rgba(0, 0, 0, 0.08);
    border-color: rgba(0, 0, 0, 0);
    color: rgba(0, 0, 0, 0.3);
    cursor: not-allowed;
    border-width: 1px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.base-search-bar .input-error .search-bar .dismissable-input.typeahead-in=
put {
    border-style: solid;
    padding-top: 0px;
    padding-bottom: 0px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.base-search-bar .input-error .search-bar .dismissable-input.typeahead-in=
put:active {
    border-style: solid;
    padding-top: 0px;
    padding-bottom: 0px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.base-search-bar .input-error .search-bar .dismissable-input.typeahead-in=
put:focus-within {
    border-style: solid;
    padding-top: 0px;
    padding-bottom: 0px;
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .search-bar .dismissable-input {
    background-color: rgba(0, 0, 0, 0);
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.search-bar .dismissable-input:hover {
    border-right-color: rgba(0, 0, 0, 0.08);
  }
}
@media (min-width: 992px) {
  .search-bar .dismissable-input {
    width: 0px;
    background-color: rgba(0, 0, 0, 0);
    box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000;
  }

.search-bar .dismissable-input:hover {
    border-right-color: rgba(0, 0, 0, 0.08);
  }
}
@media (max-width: 767px) {
  .search-bar:not(.isExpanded) .base-search-bar {
    display: none !important;
  }
}
@media screen and (max-width: 767px) {
  @media (max-width: 767px) {
    .search-bar.isExpanded .search-bar__placeholder {
      display: none;
    }

.search-bar.isExpanded .base-search-bar__form {
      display: flex;
    }

position: fixed;
        top: 0px;
        bottom: 0px;
        left: 0px;
        right: 0px;
        z-index: 1000;
        margin-bottom: 0px;
        height: 100%;
        background-color: #ffffff;
    .search-bar.isExpanded .switcher-tabs__cancel-btn,
.search-bar.isExpanded .switcher-tabs {
      display: inherit;
    }

}
}
@media screen and (max-width: 767px) {
  .stuck .search-bar {
    transition: height 0.4s, margin-bottom 0.4s ease-in-out;
    margin-bottom: 0px;
    height: 0px;
  }

.stuck .search-bar--minified-mobile .search-bar__placeholder {
    max-height: initial;
    pointer-events: initial;
    border-width: 1px;
    border-style: solid;
    border-color: rgba(0, 0, 0, 0.6);
  }
}
@media screen and (min-width: 767px) {
  .switcher-tabs .switcher-tabs__button:after {
    border-bottom: none;
  }
}
@media (max-width: 767px) {
  .tabs__list {
    padding-left: 16px;
    padding-right: 16px;
  }
}
@media (max-width: 767px) {
  .typeahead-input__dropdown.typeahead-input__dropdown--show {
    position: fixed;
    top: 158px;
    left: 0px;
    width: 100vw;
    min-width: 100vw;
  }
}
@media (max-width: 767px) {
  .base-search-bar .dismissable-input {
    max-height: 40px;
  }
}
@media (max-width: 767px) {
  .base-main-card__media ~ .base-main-card__info {
    margin-left: 0px;
    margin-top: 16px;
  }
}
@media (max-width: 767px) {
  .mx-main-feed-card-no-gutter {
    margin-left: -16px;
    margin-right: -16px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mx-main-feed-card-no-gutter {
    margin-left: -16px;
    margin-right: -16px;
  }
}
@media (max-width: 767px) {
  .px-main-feed-card-no-gutter {
    padding-left: 16px;
    padding-right: 16px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .px-main-feed-card-no-gutter {
    margin-left: -16px;
    margin-right: -16px;
    padding-left: 16px;
    padding-right: 16px;
  }
}
@media (min-width: 992px) {
  .filter .collapsible-dropdown__list {
    max-height: 400px;
  }
}
@media (forced-colors: active) {
  .filter-button--selected {
    border-width: 4px;
  }
}
@media (-ms-high-contrast: active), (forced-colors: active) {
  .contribution-list .contribution {
    outline: 1px solid transparent;
  }

.contribution-list .\!contribution {
    outline: 1px solid transparent !important;
  }
}
@media (min-width: 992px) {
  .contribution .left__border.left__border--show {
    border-color: #cfcfcf;
  }

.\!contribution .left__border.left__border--show {
    border-color: #cfcfcf;
  }
}
@media (min-width: 576px) {
  .article-segment__cta-container {
    flex-direction: row;
    align-items: center;
    justify-content: flex-end;
  }
}
@media (min-width: 992px) {
  .article-segment__cta-container {
    flex-direction: row;
    align-items: center;
    justify-content: flex-start;
  }
}
@media (max-width: 575px) {
  .load-more__cta ~ .total-count::before {
    content: none;
  }
}
@media (max-width: 640px) {
  #modal-delete-confirmation .modal__footer {
    border-style: none;
  }
}
@media (min-width: 992px) {
  .base-template.x-article-base-page .base-template__workspace {
    flex-direction: row;
  }
}
@media (max-width: 991px) {
  .base-template.x-article-base-page {
    max-height: fit-content;
  }
}
@media (max-width: 991px) {
  .base-template.x-article-base-page {
    max-height: fit-content;
    overflow-y: auto;
  }

.base-template.x-article-base-page .base-template__panel {
    width: auto;
    border-width: 0;
    border-style: none;
  }

.table-of-content .menu-item:hover {
    background-color: rgba(0, 0, 0, 0);
  }
}
@media (min-width: 992px) {
  .focus-page.x-article-focus-page .focus-page__core-rail {
    flex-direction: row;
  }
}
@media (max-width: 767px) {
  .base-card .duration {
    font-size: 12px;
    font-weight: 400;
  }
}
@media (max-width: 767px) {
  .hide-on-mobile {
    display: none;
  }
}
@media (max-width: 767px) {
  .social-action-bar__button {
    flex-direction: row;
    font-size: 14px;
    color: rgba(0, 0, 0, 0.6);
  }
}
@media (max-width: 767px) {
  .social-action-bar__icon--svg {
    margin: 0px;
    height: 24px;
    width: 24px;
  }

.social-action-bar__button-text {
    padding-left: 4px;
  }
}
@media screen and (max-width: 767px) {
  .social-action-bar .social-action-bar__button--transcript {
    flex-direction: column;
    padding-top: 4px;
    padding-bottom: 4px;
    font-size: 12px;
  }

.social-action-bar .social-action-bar__icon--transcript {
    margin-right: 0px !important;
    margin-bottom: 4px !important;
  }

.social-action-bar__button-text--transcript {
    padding-left: 0px !important;
  }
}
@media only screen and (min-width: 30.06em) {
  .card-cta-container-mobile {
    display: none !important;
    width: 0 !important;
    height: 0 !important;
    overflow: hidden !important;
    visibility: hidden !important;
  }

.card-cta-container-desktop {
    display: block !important;
    width: auto !important;
    height: auto !important;
    visibility: visible !important;
    overflow: visible !important;
  }
}
@media (min-width: 576px) {
  .xs\:left-\[-56px\] {
    left: -56px;
  }

.xs\:top-0 {
    top: 0px;
  }

.xs\:left-\[-52px\] {
    left: -52px;
  }
}
@media (min-width: 768px) {
  .sm\:m-0 {
    margin: 0px;
  }

.sm\:w-screen {
    width: 100vw;
  }

.sm\:flex-row {
    flex-direction: row;
  }

.sm\:pl-0\.5 {
    padding-left: 4px;
  }

.sm\:pl-0 {
    padding-left: 0px;
  }

.sm\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 992px) {
  .md\:absolute {
    position: absolute;
  }

.md\:\!absolute {
    position: absolute !important;
  }

.md\:btn-md {
    height: min-content;
    min-height: 48px;
    border-radius: 24px;
    padding-top: 12px;
    padding-bottom: 12px;
    padding-left: 24px;
    padding-right: 24px;
    text-align: center;
    font-size: 16px;
    font-weight: 600;
    line-height: 1.25;
  }

.md\:btn-md,
.md\:btn-md:visited,
.md\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.md\:left-0 {
    left: 0px;
  }

.md\:right-0 {
    right: 0px;
  }

.md\:left-\[-52px\] {
    left: -52px;
  }

.md\:left-\[-60px\] {
    left: -60px;
  }

.md\:left-\[-53px\] {
    left: -53px;
  }

.md\:right-\[19px\] {
    right: 19px;
  }

.md\:left-\[-44px\] {
    left: -44px;
  }

.md\:btn-md,
.md\:btn-md:visited,
.md\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.md\:btn-md:hover,
.md\:btn-md:visited:hover {
    text-decoration-line: none;
  }

.md\:btn-md:disabled {
    cursor: not-allowed;
  }

.md\:m-3 {
    margin: 24px;
  }

.md\:mt-0 {
    margin-top: 0px;
  }

.md\:mt-4 {
    margin-top: 32px;
  }

.md\:mr-4 {
    margin-right: 32px;
  }

.md\:mb-8 {
    margin-bottom: 64px;
  }

.md\:mb-0 {
    margin-bottom: 0px;
  }

.md\:ml-\[-41px\] {
    margin-left: -41px;
  }

.md\:-ml-1 {
    margin-left: -8px;
  }

.md\:mr-0 {
    margin-right: 0px;
  }

.md\:mr-6 {
    margin-right: 48px;
  }

.md\:ml-1 {
    margin-left: 8px;
  }

.md\:ml-\[-12px\] {
    margin-left: -12px;
  }

.md\:block {
    display: block;
  }

.md\:flex {
    display: flex;
  }

.md\:inline-flex {
    display: inline-flex;
  }

.md\:h-56 {
    height: 448px;
  }

.md\:h-4 {
    height: 32px;
  }

.md\:w-full {
    width: 100%;
  }

.md\:w-1\/2 {
    width: 50%;
  }

.md\:w-4 {
    width: 32px;
  }

.md\:w-\[452px\] {
    width: 452px;
  }

.md\:w-\[calc\(100\%\+44px\)\] {
    width: calc(100% + 44px);
  }

.md\:w-\[calc\(50\%-40px\)\] {
    width: calc(50% - 40px);
  }

.md\:w-\[500px\] {
    width: 500px;
  }

.md\:flex-1 {
    flex: 1 1 0%;
  }

.md\:items-center {
    align-items: center;
  }

.md\:justify-center {
    justify-content: center;
  }

.md\:self-auto {
    align-self: auto;
  }

.md\:overflow-x-hidden {
    overflow-x: hidden;
  }

.md\:py-4 {
    padding-top: 32px;
    padding-bottom: 32px;
  }

.md\:px-6 {
    padding-left: 48px;
    padding-right: 48px;
  }

.md\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.md\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }

.md\:py-1 {
    padding-top: 8px;
    padding-bottom: 8px;
  }

.md\:pt-4 {
    padding-top: 32px;
  }

.md\:pb-6 {
    padding-bottom: 48px;
  }

.md\:pr-\[320px\] {
    padding-right: 320px;
  }

.md\:pr-\[88px\] {
    padding-right: 88px;
  }

.md\:pt-0 {
    padding-top: 0px;
  }

.md\:pl-\[32px\] {
    padding-left: 32px;
  }

.md\:pl-\[41px\] {
    padding-left: 41px;
  }

.md\:pt-6 {
    padding-top: 48px;
  }

.md\:pb-\[200px\] {
    padding-bottom: 200px;
  }

.md\:pt-1 {
    padding-top: 8px;
  }

.md\:text-md {
    font-size: 16px;
  }
}
@media (min-width: 1200px) {
  .lg\:\!absolute {
    position: absolute !important;
  }

.lg\:btn-md {
    height: min-content;
    min-height: 48px;
    border-radius: 24px;
    padding-top: 12px;
    padding-bottom: 12px;
    padding-left: 24px;
    padding-right: 24px;
    text-align: center;
    font-size: 16px;
    font-weight: 600;
    line-height: 1.25;
  }

.lg\:btn-md,
.lg\:btn-md:visited,
.lg\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.lg\:top-0\.5 {
    top: 4px;
  }

.lg\:top-0 {
    top: 0px;
  }

.lg\:left-\[-48px\] {
    left: -48px;
  }

.lg\:btn-md,
.lg\:btn-md:visited,
.lg\:btn-md:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.lg\:left-\[-58px\] {
    left: -58px;
  }

.lg\:right-\[8px\] {
    right: 8px;
  }

.lg\:left-\[-56px\] {
    left: -56px;
  }

.lg\:btn-md:hover,
.lg\:btn-md:visited:hover {
    text-decoration-line: none;
  }

.lg\:btn-md:disabled {
    cursor: not-allowed;
  }

.lg\:my-6 {
    margin-top: 48px;
    margin-bottom: 48px;
  }

.lg\:ml-\[-33px\] {
    margin-left: -33px;
  }

.lg\:mb-2 {
    margin-bottom: 16px;
  }

.lg\:ml-\[10px\] {
    margin-left: 10px;
  }

.lg\:ml-1 {
    margin-left: 8px;
  }

.lg\:ml-0 {
    margin-left: 0px;
  }

.lg\:block {
    display: block;
  }

.lg\:flex {
    display: flex;
  }

.lg\:inline-flex {
    display: inline-flex;
  }

.lg\:hidden {
    display: none;
  }

.lg\:h-\[20px\] {
    height: 20px;
  }

.lg\:h-4 {
    height: 32px;
  }

.lg\:h-6 {
    height: 48px;
  }

.lg\:w-\[20px\] {
    width: 20px;
  }

.lg\:w-4 {
    width: 32px;
  }

.lg\:w-\[calc\(100\%\+56px\)\] {
    width: calc(100% + 56px);
  }

.lg\:w-6 {
    width: 48px;
  }

.lg\:w-\[calc\(50\%-32px\)\] {
    width: calc(50% - 32px);
  }

.lg\:max-w-x-article-width {
    max-width: 816px;
  }

.lg\:flex-col {
    flex-direction: column;
  }

.lg\:items-center {
    align-items: center;
  }

.lg\:pl-\[40px\] {
    padding-left: 40px;
  }

.lg\:pr-1 {
    padding-right: 8px;
  }

.lg\:pl-\[41px\] {
    padding-left: 41px;
  }

.lg\:pl-\[33px\] {
    padding-left: 33px;
  }

.lg\:text-display-lg {
    font-size: 48px;
  }

.lg\:text-lg {
    font-size: 20px;
  }

.lg\:text-md {
    font-size: 16px;
  }

.lg\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 1440px) {
  .xl\:w-\[50px\] {
    width: 50px;
  }
}
@media (max-width: 767px) {
  .babybear\:invisible {
    visibility: hidden;
  }

.babybear\:static {
    position: static;
  }

.babybear\:right-4 {
    right: 32px;
  }

.babybear\:bottom-0 {
    bottom: 0px;
  }

.babybear\:\!-top-0\.5 {
    top: -4px !important;
  }

.babybear\:\!-top-0 {
    top: -0px !important;
  }

.babybear\:top-0\.5 {
    top: 4px;
  }

.babybear\:top-0 {
    top: 0px;
  }

.babybear\:bottom-\[120\%\] {
    bottom: 120%;
  }

.babybear\:left-3 {
    left: 24px;
  }

.babybear\:-top-1 {
    top: -8px;
  }

.babybear\:z-0 {
    z-index: 0;
  }

.babybear\:btn-sm {
    height: min-content;
    min-height: 32px;
    border-radius: 24px;
    padding-top: 7px;
    padding-bottom: 7px;
    padding-left: 16px;
    padding-right: 16px;
    text-align: center;
    font-size: 14px;
    font-weight: 600;
    line-height: 1.25;
  }

.babybear\:btn-sm,
.babybear\:btn-sm:visited,
.babybear\:btn-sm:focus {
    cursor: pointer;
    text-decoration-line: none;
  }

.babybear\:btn-sm:hover,
.babybear\:btn-sm:visited:hover {
    text-decoration-line: none;
  }

.babybear\:btn-sm:disabled {
    cursor: not-allowed;
  }

.babybear\:m-0 {
    margin: 0px;
  }

.babybear\:my-2 {
    margin-top: 16px;
    margin-bottom: 16px;
  }

.babybear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babybear\:mx-mobile-container-padding {
    margin-left: 16px;
    margin-right: 16px;
  }

.babybear\:mt-0 {
    margin-top: 0px;
  }

.babybear\:ml-0 {
    margin-left: 0px;
  }

.babybear\:mr-0 {
    margin-right: 0px;
  }

.babybear\:mb-2 {
    margin-bottom: 16px;
  }

.babybear\:mb-0\.5 {
    margin-bottom: 4px;
  }

.babybear\:mb-0 {
    margin-bottom: 0px;
  }

.babybear\:mt-0\.5 {
    margin-top: 4px;
  }

.babybear\:mb-1 {
    margin-bottom: 8px;
  }

.babybear\:mt-\[6px\] {
    margin-top: 6px;
  }

.babybear\:ml-\[-9999px\] {
    margin-left: -9999px;
  }

.babybear\:mb-1\.5 {
    margin-bottom: 12px;
  }

.babybear\:ml-1 {
    margin-left: 8px;
  }

.babybear\:btn-secondary-emphasis {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:visited {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:focus {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:flex {
    display: flex;
  }

.babybear\:btn-secondary-emphasis {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:visited {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:focus {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(0, 0, 0, 0);
    color: #0a66c2;
  }

.babybear\:btn-secondary-emphasis:hover {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(112, 181, 249, 0.1);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:visited:hover {
    box-shadow: 0 0 0 1px #0a66c2;
    background-color: rgba(112, 181, 249, 0.1);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:active {
    box-shadow: 0 0 0 1px #004182;
    background-color: rgba(112, 181, 249, 0.2);
    color: #004182;
  }

.babybear\:btn-secondary-emphasis:disabled {
    box-shadow: 0 0 0 1px rgba(0, 0, 0, 0);
    background-color: rgba(0, 0, 0, 0.08);
    color: rgba(0, 0, 0, 0.3);
  }

.babybear\:hidden {
    display: none;
  }

.babybear\:h-\[64px\] {
    height: 64px;
  }

.babybear\:h-\[360px\] {
    height: 360px;
  }

.babybear\:h-6 {
    height: 48px;
  }

.babybear\:h-\[72px\] {
    height: 72px;
  }

.babybear\:h-4 {
    height: 32px;
  }

.babybear\:h-\[27px\] {
    height: 27px;
  }

.babybear\:h-\[1px\] {
    height: 1px;
  }

.babybear\:h-\[48px\] {
    height: 48px;
  }

.babybear\:h-auto {
    height: auto;
  }

.babybear\:h-\[180px\] {
    height: 180px;
  }

.babybear\:max-h-\[225px\] {
    max-height: 225px;
  }

.babybear\:max-h-\[400px\] {
    max-height: 400px;
  }

.babybear\:max-h-4 {
    max-height: 32px;
  }

.babybear\:max-h-\[250px\] {
    max-height: 250px;
  }

.babybear\:min-h-\[134px\] {
    min-height: 134px;
  }

.babybear\:w-1 {
    width: 8px;
  }

.babybear\:w-full {
    width: 100%;
  }

.babybear\:w-\[64px\] {
    width: 64px;
  }

.babybear\:w-fit {
    width: fit-content;
  }

.babybear\:w-\[360px\] {
    width: 360px;
  }

.babybear\:w-11\/12 {
    width: 91.666667%;
  }

.babybear\:w-\[199px\] {
    width: 199px;
  }

.babybear\:w-6 {
    width: 48px;
  }

.babybear\:w-\[27px\] {
    width: 27px;
  }

.babybear\:w-\[1px\] {
    width: 1px;
  }

.babybear\:w-\[100vw\] {
    width: 100vw;
  }

.babybear\:w-\[calc\(100\%-68px\)\] {
    width: calc(100% - 68px);
  }

.babybear\:min-w-full {
    min-width: 100%;
  }

.babybear\:max-w-md {
    max-width: 28rem;
  }

.babybear\:max-w-\[790px\] {
    max-width: 790px;
  }

.babybear\:max-w-\[32px\] {
    max-width: 32px;
  }

.babybear\:flex-none {
    flex: none;
  }

.babybear\:flex-auto {
    flex: 1 1 auto;
  }

.babybear\:flex-1 {
    flex: 1 1 0%;
  }

.babybear\:basis-0 {
    flex-basis: 0px;
  }

.babybear\:basis-1\/2 {
    flex-basis: 50%;
  }

.babybear\:-translate-x-50\% {
    transform: translate(0, 0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY=
(1);
  }

@media (max-width: 767px) {
    .babybear\:-translate-x-50\% {
      transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(=
1) scaleY(1);
    }

@media (max-width: 767px) {
      .babybear\:-translate-x-50\% {
        transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scale=
X(1) scaleY(1);
      }

@media (max-width: 767px) {
        .babybear\:-translate-x-50\% {
          transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) sca=
leX(1) scaleY(1);
        }

@media (max-width: 767px) {
          .babybear\:-translate-x-50\% {
            transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) s=
caleX(1) scaleY(1);
          }

@media (max-width: 767px) {
            .babybear\:-translate-x-50\% {
              transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0)=
 scaleX(1) scaleY(1);
            }

@media (max-width: 767px) {
              .babybear\:-translate-x-50\% {
                transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(=
0) scaleX(1) scaleY(1);
              }

@media (max-width: 767px) {
                .babybear\:-translate-x-50\% {
                  transform: translate(-50%, 0) rotate(90deg) skewX(0) skew=
Y(0) scaleX(1) scaleY(1);
                }

@media (max-width: 767px) {
                  .babybear\:-translate-x-50\% {
                    transform: translate(-50%, 0) rotate(90deg) skewX(0) sk=
ewY(0) scaleX(1) scaleY(1);
                  }

@media (max-width: 767px) {
                    .babybear\:-translate-x-50\% {
                      transform: translate(-50%, 0) rotate(90deg) skewX(0) =
skewY(0) scaleX(1) scaleY(1);
                    }

@media (max-width: 767px) {
                      .babybear\:-translate-x-50\% {
                        transform: translate(-50%, 0) rotate(90deg) skewX(0=
) skewY(0) scaleX(1) scaleY(1);
                      }

@media (max-width: 767px) {
                        .babybear\:-translate-x-50\% {
                          transform: translate(-50%, 0) rotate(90deg) skewX=
(0) skewY(0) scaleX(1) scaleY(1);
                        }

@media (max-width: 767px) {
                          .babybear\:-translate-x-50\% {
                            transform: translate(-50%, 0) rotate(90deg) ske=
wX(0) skewY(0) scaleX(1) scaleY(1);
                          }

@media (max-width: 767px) {
                            .babybear\:-translate-x-50\% {
                              transform: translate(-50%, 0) rotate(90deg) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
                            }

@media (max-width: 767px) {
                              .babybear\:-translate-x-50\% {
                                transform: translate(-50%, 0) rotate(90deg)=
 skewX(0) skewY(0) scaleX(1) scaleY(1);
                              }

@media transform: translate(0, 0) rotate(0) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
     (max-width: 767px) {
                                .babybear\:rotate-90 {
                                  transform: translate(-50%, 0) rotate(90de=
g) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                }

@media (max-width: 767px) {
                                  .babybear\:rotate-90 {
                                    transform: translate(-50%, 0) rotate(90=
deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                  }

@media (max-width: 767px) {
                                    .babybear\:rotate-90 {
                                      transform: translate(-50%, 0) rotate(=
90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                    }

@media (max-width: 767px) {
                                      .babybear\:rotate-90 {
                                        transform: translate(-50%, 0) rotat=
e(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                      }

@media (max-width: 767px) {
                                        .babybear\:rotate-90 {
                                          transform: translate(-50%, 0) rot=
ate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                        }

@media (max-width: 767px) {
                                          .babybear\:rotate-90 {
                                            transform: translate(-50%, 0) r=
otate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                          }

@media (max-width: 767px) {
                                            .babybear\:rotate-90 {
                                              transform: translate(-50%, 0)=
 rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                            }

@media (max-width: 767px) {
                                              .babybear\:rotate-90 {
                                                transform: translate(-50%, =
0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                              }

@media (max-width: 767px) {
                                                .babybear\:rotate-90 {
                                                  transform: translate(-50%=
, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                }

@media (max-width: 767px) {
                                                  .babybear\:rotate-90 {
                                                    transform: translate(-5=
0%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                  }

@media (max-width: 767px)=
 {
                                                    .babybear\:rotate-90 {
                                                      transform: translate(=
-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                    }

@media (max-width: 767p=
x) {
                                                      .babybear\:rotate-90 =
{
                                                        transform: translat=
e(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                      }

@media (max-width: 76=
7px) {
                                                        .babybear\:rotate-9=
0 {
                                                          transform: transl=
ate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                        }

@media (max-width: =
767px) {
                                                          .babybear\:rotate=
-90 {
                                                            transform: tran=
slate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                          }

border-radius: 8p=
x;
        border-width: 1px;
        border-style: solid;
        border-color: rgba(0,
0,
0,
0.08);
        background-color: #ffffff;
    .babybear\:flex-row {
                                                            flex-direction:=
 row;
                                                          }

.babybear\:flex-c=
ol {
                                                            flex-direction:=
 column;
                                                          }

.babybear\:flex-w=
rap {
                                                            flex-wrap: wrap=
;
                                                          }

.babybear\:items-=
start {
                                                            align-items: fl=
ex-start;
                                                          }

.babybear\:items-=
center {
                                                            align-items: ce=
nter;
                                                          }

.babybear\:justif=
y-start {
                                                            justify-content=
: flex-start;
                                                          }

.babybear\:justif=
y-end {
                                                            justify-content=
: flex-end;
                                                          }

.babybear\:justif=
y-center {
                                                            justify-content=
: center;
                                                          }

.babybear\:justif=
y-around {
                                                            justify-content=
: space-around;
                                                          }

.babybear\:self-s=
tart {
                                                            align-self: fle=
x-start;
                                                          }

.babybear\:self-c=
enter {
                                                            align-self: cen=
ter;
                                                          }

.babybear\:overfl=
ow-y-auto {
                                                            overflow-y: aut=
o;
                                                          }

.babybear\:rounde=
d-\[0px\] {
                                                            border-radius: =
0px;
                                                          }

.babybear\:border=
-b-1 {
                                                            border-bottom-w=
idth: 1px;
                                                          }

.babybear\:border=
-solid {
                                                            border-style: s=
olid;
                                                          }

.babybear\:border=
-color-border-low-emphasis {
                                                            border-color: r=
gba(0, 0, 0, 0.3);
                                                          }

.babybear\:bg-col=
or-transparent {
                                                            background-colo=
r: rgba(0, 0, 0, 0);
                                                          }

.babybear\:bg-col=
or-brand {
                                                            background-colo=
r: #0a66c2;
                                                          }

.babybear\:p-2 {
                                                            padding: 16px;
                                                          }

.babybear\:p-0 {
                                                            padding: 0px;
                                                          }

.babybear\:py-1 {
                                                            padding-top: 8p=
x;
                                                            padding-bottom:=
 8px;
                                                          }

.babybear\:px-2 {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:px-0 {
                                                            padding-left: 0=
px;
                                                            padding-right: =
0px;
                                                          }

.babybear\:px-mob=
ile-container-padding {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:py-3 {
                                                            padding-top: 24=
px;
                                                            padding-bottom:=
 24px;
                                                          }

.babybear\:py-1\.=
5 {
                                                            padding-top: 12=
px;
                                                            padding-bottom:=
 12px;
                                                          }

.babybear\:pt-4 {
                                                            padding-top: 32=
px;
                                                          }

.babybear\:pr-0\.=
5 {
                                                            padding-right: =
4px;
                                                          }

.babybear\:pr-0 {
                                                            padding-right: =
0px;
                                                          }

.babybear\:pl-0\.=
5 {
                                                            padding-left: 4=
px;
                                                          }

.babybear\:pl-0 {
                                                            padding-left: 0=
px;
                                                          }

.babybear\:pt-0\.=
5 {
                                                            padding-top: 4p=
x;
                                                          }

.babybear\:pb-0 {
                                                            padding-bottom:=
 0px;
                                                          }

.babybear\:pt-0 {
                                                            padding-top: 0p=
x;
                                                          }

.babybear\:pb-2 {
                                                            padding-bottom:=
 16px;
                                                          }

.babybear\:text-x=
l {
                                                            font-size: 24px=
;
                                                          }

.babybear\:text-s=
m {
                                                            font-size: 14px=
;
                                                          }

.babybear\:text-\=
[10px\] {
                                                            font-size: 10px=
;
                                                          }

.babybear\:text-m=
d {
                                                            font-size: 16px=
;
                                                          }

.babybear\:text-x=
s {
                                                            font-size: 12px=
;
                                                          }

.babybear\:text-l=
g {
                                                            font-size: 20px=
;
                                                          }

.babybear\:font-b=
old {
                                                            font-weight: 60=
0;
                                                          }

.babybear\:leadin=
g-\[150px\] {
                                                            line-height: 15=
0px;
                                                          }

.babybear\:last\:=
border-b-0:last-child {
                                                            border-bottom-w=
idth: 0;
                                                          }

}

}
}
@media (max-width: 991px) {
  .babymamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mamabear\:absolute {
    position: absolute;
  }

.mamabear\:right-4 {
    right: 32px;
  }

.mamabear\:-top-0\.5 {
    top: -4px;
  }

.mamabear\:-top-0 {
    top: -0px;
  }

.mamabear\:top-\[58px\] {
    top: 58px;
  }

.mamabear\:-top-1 {
    top: -8px;
  }

.mamabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.mamabear\:mr-3 {
    margin-right: 24px;
  }

.mamabear\:flex {
    display: flex;
  }

.mamabear\:hidden {
    display: none;
  }

.mamabear\:\!h-4 {
    height: 32px !important;
  }

.mamabear\:h-\[100\%\] {
    height: 100%;
  }

.mamabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.mamabear\:w-\[744px\] {
    width: 744px;
  }

.mamabear\:w-full {
    width: 100%;
  }

.mamabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.mamabear\:min-w-0 {
    min-width: 0px;
  }

.mamabear\:max-w-\[790px\] {
    max-width: 790px;
  }

.mamabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.mamabear\:container-lined {
    border-radius: 8px;
    border-width: 1px;
    border-style: solid;
    border-color: rgba(0, 0, 0, 0.08);
    background-color: #ffffff;
  }

.mamabear\:container-raised {
    border-radius: 8px;
    background-color: #ffffff;
    box-shadow: 0px 4px 12px rgba(0, 0, 0, 0.3);
  }

.mamabear\:flex-row {
    flex-direction: row;
  }

.mamabear\:flex-col {
    flex-direction: column;
  }

.mamabear\:flex-wrap {
    flex-wrap: wrap;
  }

.mamabear\:items-start {
    align-items: flex-start;
  }

.mamabear\:items-center {
    align-items: center;
  }

.mamabear\:justify-start {
    justify-content: flex-start;
  }

.mamabear\:gap-y-1 {
    row-gap: 8px;
  }

.mamabear\:self-center {
    align-self: center;
  }

.mamabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.mamabear\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.mamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:py-3 {
    padding-top: 24px;
    padding-bottom: 24px;
  }

.mamabear\:px-2 {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.mamabear\:tab-vertical.tab-sm,
.mamabear\:tab-vertical .tab-md,
.mamabear\:tab-vertical .tab-lg {
    justify-content: flex-start;
  }

.mamabear\:tab-vertical.tab-selected:after {
    position: absolute;
    left: 0px;
    height: 100%;
    content: undefined;
    border-left: 4px solid rgba(0, 0, 0, 0.9);
  }

@media (min-width: 768px) and (max-width: 991px) {
    .mamabear\:tab-vertical.tab-selected:after {
      content: "";
    }

@media (min-width: 768px) {
      .papamamabear\:pt-desktop-content-top-margin {
        padding-top: 16px;
      }

@media (min-width: 992px) {
        .papabear\:absolute {
          position: absolute;
        }

.papabear\:btn-md {
          height: min-content;
          min-height: 48px;
          border-radius: 24px;
          padding-top: 12px;
          padding-bottom: 12px;
          padding-left: 24px;
          padding-right: 24px;
          text-align: center;
          font-size: 16px;
          font-weight: 600;
          line-height: 1.25;
        }

.papabear\:btn-md,
.papabear\:btn-md:visited,
.papabear\:btn-md:focus {
          cursor: pointer;
          text-decoration-line: none;
        }

.papabear\:top-\[58px\] {
          top: 58px;
        }

.papabear\:-top-1 {
          top: -8px;
        }

.papabear\:btn-md:hover,
.papabear\:btn-md:visited:hover {
          text-decoration-line: none;
        }

.papabear\:btn-md:disabled {
          cursor: not-allowed;
        }

.papabear\:mx-auto {
          margin-left: auto;
          margin-right: auto;
        }

.papabear\:\!mx-2 {
          margin-left: 16px !important;
          margin-right: 16px !important;
        }

.papabear\:mt-\[68px\] {
          margin-top: 68px;
        }

.papabear\:mt-\[-100px\] {
          margin-top: -100px;
        }

.papabear\:mb-\[18px\] {
          margin-bottom: 18px;
        }

.papabear\:mt-0 {
          margin-top: 0px;
        }

.papabear\:mt-0\.5 {
          margin-top: 4px;
        }

.papabear\:mr-2 {
          margin-right: 16px;
        }

.papabear\:mr-3 {
          margin-right: 24px;
        }

.papabear\:ml-column-gutter {
          margin-left: 24px;
        }

.papabear\:inline-block {
          display: inline-block;
        }

.papabear\:flex {
          display: flex;
        }

.papabear\:hidden {
          display: none;
        }

.papabear\:\!h-4 {
          height: 32px !important;
        }

.papabear\:h-6 {
          height: 48px;
        }

.papabear\:h-\[34px\] {
          height: 34px;
        }

.papabear\:h-\[100\%\] {
          height: 100%;
        }

.papabear\:max-h-\[calc\(100vh-4rem\)\] {
          max-height: calc(100vh - 4rem);
        }

.papabear\:min-h-\[96px\] {
          min-height: 96px;
        }

.papabear\:\!min-h-\[32px\] {
          min-height: 32px !important;
        }

.papabear\:w-\[400px\] {
          width: 400px;
        }

.papabear\:w-content-max-w {
          width: 1128px;
        }

.papabear\:w-core-rail-width {
          width: 784px;
        }

.papabear\:w-right-rail-width {
          width: calc(1128px - 24px - 784px);
        }

.papabear\:w-auto {
          width: auto;
        }

.papabear\:w-\[1128px\] {
          width: 1128px;
        }

.papabear\:w-\[135px\] {
          width: 135px;
        }

.papabear\:w-\[calc\(100\%-97px\)\] {
          width: calc(100% - 97px);
        }

.papabear\:min-w-0 {
          min-width: 0px;
        }

.papabear\:max-w-\[550px\] {
          max-width: 550px;
        }

.papabear\:flex-shrink-0 {
          flex-shrink: 0;
        }

.papabear\:container-lined {
          border-radius: 8px;
          border-width: 1px;
          border-style: solid;
          border-color: rgba(0, 0, 0, 0.08);
          background-color: #ffffff;
        }

.papabear\:container-raised {
          border-radius: 8px;
          background-color: #ffffff;
          box-shadow: 0px 4px 12px rgba(0, 0, 0, 0.3);
        }

.papabear\:flex-col {
          flex-direction: column;
        }

.papabear\:flex-nowrap {
          flex-wrap: nowrap;
        }

.papabear\:items-start {
          align-items: flex-start;
        }

.papabear\:justify-start {
          justify-content: flex-start;
        }

.papabear\:justify-center {
          justify-content: center;
        }

.papabear\:self-start {
          align-self: flex-start;
        }

.papabear\:rounded-tr-none {
          border-top-right-radius: 0px;
        }

.papabear\:border-4 {
          border-width: 4px;
        }

.papabear\:p-details-container-padding {
          padding: 24px;
        }

.papabear\:p-0 {
          padding: 0px;
        }

.papabear\:py-2 {
          padding-top: 16px;
          padding-bottom: 16px;
        }

.papabear\:pt-desktop-content-top-margin {
          padding-top: 16px;
        }

.papabear\:text-xl {
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o-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/newsletters=
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> </td> </tr> </tbody> </table> </td> </tr> <tr> <td data-test-id=3D"newsle=
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tom: 16px;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cells=
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;" width=3D"32" height=3D"32"> </a> </td> <td valign=3D"middle" class=3D"al=
ign-middle" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: =
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"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-=
adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"ht=
tps://www.linkedin.com/comm/company/joinfud?lipi=3Durn%3Ali%3Apage%3Aemail_=
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ZDA0MjlmYWU4NzYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjk5NWJmN2UxODA2MDlkZWQwMjk0YTl=
hYmY0MDM3MjY4ODkyODIyNmZiMjhlMGIzNSwxLDE%3D" target=3D"_blank" class=3D"no-=
underline" style=3D"color: #0a66c2; cursor: pointer; display: inline-block;=
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t: 100%; text-decoration-line: none;"> <span class=3D"font-[700] text-sm m-=
0 pb-0.25 text-system-gray-90 leading-regular" style=3D"margin: 0px; paddin=
g-bottom: 2px; font-size: 14px; font-weight: 700; line-height: 1.25; color:=
 #282828;">Fud, Inc.</span> </a> </td> </tr> </tbody> </table> </td> </tr> =
</tbody> </table> </td> </tr> <tr data-test-id=3D"newsletter-hero-banner"> =
<td class=3D"bg-color-surface-accent-4 py-2 px-3 leading-regular" style=3D"=
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt; background-color: #dde7f1; padding-top: 16px=
; padding-bottom: 16px; padding-left: 24px; padding-right: 24px; line-heigh=
t: 1.25;"> <a href=3D"https://www.linkedin.com/comm/pulse/digital-gold-rush=
-selling-tools-joinfud-7so1f?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fo=
llow_newsletter_01%3BZOktduy%2FTq27Xb0pTaPsUQ%3D%3D&amp;midToken=3DAQGsVZCY=
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ta-null-du31ng~lsj7782u~ho-null-null&amp;eid=3Ddu31ng-lsj7782u-ho&amp;otpTo=
ken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOWUwYjE4N2NkZDA0MjlmYWU4NzYxNzljN=
TA1NmQ0OTViNWVmNmYyZDBkZjk5NWJmN2UxODA2MDlkZWQwMjk0YTlhYmY0MDM3MjY4ODkyODIy=
NmZiMjhlMGIzNSwxLDE%3D" target=3D"_blank" class=3D"text-color-text no-under=
line" style=3D"cursor: pointer; display: inline-block; text-decoration: non=
e; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; color: rgba(=
0, 0, 0, 0.9); text-decoration-line: none;"> See what others are saying abo=
ut this topic:<span class=3D"text-md font-normal leading-regular text-color=
-brand" style=3D"font-size: 16px; font-weight: 400; line-height: 1.25; colo=
r: #0a66c2;"> Open on Linkedin</span> </a> </td> </tr> <tr data-test-id=3D"=
newsletter-content-preview"> <td class=3D"px-3 pt-2" style=3D"-webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; padding-left: 24px; padding-right: 24px; padding-top: 16p=
x;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: =
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0pt;"> <tbody> <tr> <td class=3D"overflow-hidden " style=3D"-webkit-text-si=
ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; overflow: hidden;"> <table role=3D"presentation" valign=3D"=
top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text=
-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-=
table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/digital=
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ewsletter cover image" src=3D"https://media.licdn.com/dms/image/D4D12AQHz07=
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play: block; width: 100%;"> </a> </td> </tr> <tr> <td class=3D"py-2" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt; padding-top: 16px; padding-bottom: 16px;=
"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-adjust: 100%=
; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;=
"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-=
adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"ht=
tps://www.linkedin.com/comm/pulse/digital-gold-rush-selling-tools-joinfud-7=
so1f?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BZOk=
tduy%2FTq27Xb0pTaPsUQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D2kBn=
cad3AKjH81&amp;trk=3Deml-email_series_follow_newsletter_01-newsletter_conte=
nt_preview-0-title_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-ne=
wsletter_content_preview-0-title_-null-du31ng~lsj7782u~ho-null-null&amp;eid=
=3Ddu31ng-lsj7782u-ho&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDYxOW=
UwYjE4N2NkZDA0MjlmYWU4NzYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjk5NWJmN2UxODA2MDlkZ=
WQwMjk0YTlhYmY0MDM3MjY4ODkyODIyNmZiMjhlMGIzNSwxLDE%3D" target=3D"_blank" cl=
ass=3D"no-underline font-medium text-sm m-0 text-system-gray-90" style=3D"c=
ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; margin: 0px; font-size: 14px=
; font-weight: 500; color: #282828; text-decoration-line: none;"> <h2 style=
=3D"margin: 0; font-weight: 500;"> The Digital Gold Rush: Selling Digital T=
ools </h2> </a> </td> </tr> <tr data-test-id=3D"newsletter-content-preview-=
-content"> <td class=3D"pt-0.5 series-article-body" style=3D"-webkit-text-s=
ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta=
ble-rspace: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFont,=
 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen=
 Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Se=
goe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-s=
erif; font-size: 16px; padding-top: 4px;"> <blockquote style=3D"margin-top:=
 1.5em; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; display:=
 block; border-width: 0; border-left-width: 4px; border-style: solid; borde=
r-left-color: #424242; padding-top: 0px; padding-bottom: 0px; padding-right=
: 0px; padding-left: 1.5em; font-size: 1em; font-style: italic; line-height=
: 1.5; color: #282828;"><p style=3D"margin: 0; font-weight: 400; margin-top=
: 0.8em; font-size: 1em; line-height: 1.5;"><strong>If you are a Hustler, F=
ud is the app for you. </strong><a href=3D"https://play.google.com/store/ap=
ps/details?id=3Dcom.joinfud.fud&amp;hl=3Den&amp;gl=3DUS&amp;pli=3D1" target=
=3D"_blank" rel=3D"nofollow noopener" style=3D"text-decoration: none; -webk=
it-text-size-adjust: 100%; -ms-text-size-adjust: 100%; display: inline; cur=
sor: pointer; font-weight: 600; color: #0a66c2; text-decoration-line: none;=
"><strong>Download for Free today =F0=9F=94=97</strong></a></p></blockquote=
><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em=
; line-height: 1.5;">In the current digital landscape, the quest for financ=
ial success has taken a virtual turn, with the sale of digital tools emergi=
ng as a modern-day gold rush. Entrepreneurs and creators alike are seeking =
lucrative opportunities to distribute their digital wares across a multitud=
e of platforms. This blog post aims to equip you with the knowledge to navi=
gate this digital terrain, enhance your online presence, and maximize your =
earnings by selling digital tools on various online marketplaces.</p><h3 st=
yle=3D"margin: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; ma=
rgin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; =
letter-spacing: -0.02em;">Understanding the Multi-Platform Digital Marketpl=
ace</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-si=
ze: 1em; line-height: 1.5;">The digital marketplace is a bustling hub of ac=
tivity where creativity meets commerce. It's a space that's constantly evol=
ving, with new platforms popping up and existing ones expanding their featu=
res to accommodate the growing demand for digital tools. For sellers, this =
means an ever-expanding frontier of opportunity. Let's unpack what this loo=
ks like and how you can stake your claim in this virtual gold rush.</p><h3 =
style=3D"margin: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; =
margin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25=
; letter-spacing: -0.02em;">The Current State: A Land of Opportunity</h3><p=
 style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; l=
ine-height: 1.5;">Imagine walking into a bazaar where every stall offers so=
mething unique, and the air buzzes with the energy of transactions and trad=
e. That's the digital marketplace for you. It's a place where anyone with a=
 valuable digital tool=E2=80=94be it an app, a piece of software, or a crea=
tive asset=E2=80=94can find an audience. The potential for sellers is massi=
ve, with digital sales not just complementing but often surpassing physical=
 product sales.</p><h3 style=3D"margin: 0; font-weight: 500; margin-left: 0=
px; margin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: 1.=
17em; line-height: 1.25; letter-spacing: -0.02em;">Key Platforms: Your Digi=
tal Storefronts</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.=
8em; font-size: 1em; line-height: 1.5;">When it comes to selling digital to=
ols online, the platforms you choose are your storefronts. Each one has its=
 own crowd, its own vibe. Some of the key players include:</p><ul style=3D"=
margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em;=
 display: block; padding: 0px;"><li style=3D"margin-left: 1em; font-size: 1=
em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"=
margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height=
: 1.5;"><strong>App Stores</strong>: Think Apple App Store and Google Play.=
 These are the go-to spots for mobile apps, offering a vast user base and a=
 streamlined purchasing process.</p></li><li style=3D"margin-left: 1em; fon=
t-size: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p =
style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; li=
ne-height: 1.5;"><strong>Creative Marketplaces</strong>: Platforms like Ets=
y or Creative Market are perfect for those selling design assets, templates=
, or other creative tools.</p></li><li style=3D"margin-left: 1em; font-size=
: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=
=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-he=
ight: 1.5;"><strong>Software as a Service (SaaS) Platforms</strong>: Sites =
like Salesforce's AppExchange are ideal for business-oriented tools, offeri=
ng a professional clientele.</p></li><li style=3D"margin-left: 1em; font-si=
ze: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p styl=
e=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-h=
eight: 1.5;"><strong>Online Learning Platforms</strong>: If your digital to=
ol is educational, platforms like Udemy or Coursera can be your stage.</p><=
/li></ul><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-s=
ize: 1em; line-height: 1.5;">Each platform has its unique advantages, from =
the audience demographics to the way they handle promotions and payments. I=
t's crucial to understand these nuances as they will inform your strategy.<=
/p><h3 style=3D"margin: 0; font-weight: 500; margin-left: 0px; margin-right=
: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-heigh=
t: 1.25; letter-spacing: -0.02em;">The Multi-Platform Approach: Why It's Es=
sential</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; fon=
t-size: 1em; line-height: 1.5;">Putting all your eggs in one basket is risk=
y business, especially in the digital world. A multi-platform approach isn'=
t just about maximizing reach; it's about resilience. By diversifying your =
presence, you're not at the mercy of a single platform's algorithm or polic=
y changes. Plus, different platforms attract different audiences, and you w=
ant your digital tools to be where your potential customers are.</p><p styl=
e=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-h=
eight: 1.5;">Here's how to make the most of a multi-platform strategy:</p><=
ul style=3D"margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-=
left: 1.5em; display: block; padding: 0px;"><li style=3D"margin-left: 1em; =
font-size: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;">=
<p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em;=
 line-height: 1.5;"><strong>Consistency is Key</strong>: Your brand should =
be instantly recognizable, whether a customer finds you on an app store or =
a creative marketplace. Keep your branding and messaging consistent across =
platforms.</p></li><li style=3D"margin-left: 1em; font-size: 1em; line-heig=
ht: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"margin: 0; fo=
nt-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"><stro=
ng>Optimize for Each Platform</strong>: Learn the ins and outs of each plat=
form. Tailor your listings to fit their best practices, from keywords to im=
age sizes.</p></li><li style=3D"margin-left: 1em; font-size: 1em; line-heig=
ht: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"margin: 0; fo=
nt-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"><stro=
ng>Sync Your Inventory</strong>: Keep a tight ship when it comes to invento=
ry management. Tools like multi-channel selling software can help you keep =
track of sales and stock across platforms.</p></li><li style=3D"margin-left=
: 1em; font-size: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #28=
2828;"><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-siz=
e: 1em; line-height: 1.5;"><strong>Pricing Strategy</strong>: Be mindful of=
 how pricing works on each platform. Some may take a larger cut, so you'll =
need to adjust your prices accordingly without undercutting your value.</p>=
</li></ul><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-=
size: 1em; line-height: 1.5;">By embracing a multi-platform approach, you'r=
e not just casting a wider net=E2=80=94you're building a robust, flexible b=
usiness that can adapt to the digital marketplace's ebb and flow. And that'=
s how you turn the digital gold rush into a sustained, profitable venture.<=
/p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1=
em; line-height: 1.5;">Now, as we've laid the groundwork for understanding =
the multi-platform digital marketplace, let's gear up to craft a sales stra=
tegy that's as effective as it is resilient. With the right approach, you'l=
l be well on your way to capitalizing on the digital opportunities that abo=
und across these diverse platforms.</p><h3 style=3D"margin: 0; font-weight:=
 500; margin-left: 0px; margin-right: 0px; margin-top: 1em; margin-bottom: =
0.5em; font-size: 1.17em; line-height: 1.25; letter-spacing: -0.02em;">Craf=
ting Your Cross-Platform Sales Strategy</h3><p style=3D"margin: 0; font-wei=
ght: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">When it com=
es to selling digital tools online, a well-crafted cross-platform sales str=
ategy is your blueprint for success. It's about more than just listing your=
 products on multiple platforms; it's about creating a cohesive, brand-cons=
istent approach that resonates with your audience, no matter where they fin=
d you. Let's break down the steps to build a strategy that not only spans v=
arious marketplaces but also sets you up for sustainable growth.</p><h3 sty=
le=3D"margin: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; mar=
gin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; l=
etter-spacing: -0.02em;">Step 1: Establish Your Brand Identity</h3><p style=
=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-he=
ight: 1.5;">Before you even think about selling across platforms, it's cruc=
ial to have a clear brand identity. This is the foundation of your cross-pl=
atform sales strategy. Your brand identity includes your logo, color scheme=
, messaging, and the overall feel of your digital presence. It should be un=
mistakable and consistently applied across all platforms. This consistency =
ensures that customers will recognize your brand, whether they're browsing =
an app store, a SaaS marketplace, or your own website.</p><h3 style=3D"marg=
in: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; margin-top: 1=
em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; letter-spac=
ing: -0.02em;">Step 2: Select Your Platforms Wisely</h3><p style=3D"margin:=
 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"=
>Not all platforms are created equal, and not every platform will be right =
for your digital tools. Research where your target audience likes to shop a=
nd spend their time. Some platforms may offer a larger audience, while othe=
rs might provide a niche market that's more aligned with your product. Prio=
ritize platforms based on where you'll likely find the most engaged and int=
erested buyers.</p><h3 style=3D"margin: 0; font-weight: 500; margin-left: 0=
px; margin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: 1.=
17em; line-height: 1.25; letter-spacing: -0.02em;">Step 3: Optimize for Eac=
h Platform</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; =
font-size: 1em; line-height: 1.5;">Once you've selected your platforms, it'=
s time to tailor your approach. Each platform has its own set of rules, alg=
orithms, and audience behaviors. Optimize your product listings with platfo=
rm-specific keywords, and ensure that your branding is adapted to fit the u=
nique environment of each marketplace. For instance, the way you present yo=
ur digital tools on a professional networking site should differ from how y=
ou showcase them on a creative marketplace.</p><h3 style=3D"margin: 0; font=
-weight: 500; margin-left: 0px; margin-right: 0px; margin-top: 1em; margin-=
bottom: 0.5em; font-size: 1.17em; line-height: 1.25; letter-spacing: -0.02e=
m;">Step 4: Coordinate Promotions and Launches</h3><p style=3D"margin: 0; f=
ont-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">When=
 you're running promotions or launching new products, coordination across a=
ll platforms is key. Plan your campaigns so that all platforms go live at t=
he same time. This not only creates a buzz around your brand but also preve=
nts customer confusion. Use platform-specific features, like flash sales or=
 exclusive deals, to engage customers on each marketplace.</p><h3 style=3D"=
margin: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; margin-to=
p: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; letter-=
spacing: -0.02em;">Step 5: Monitor and Adapt</h3><p style=3D"margin: 0; fon=
t-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">The di=
gital marketplace is ever-changing, and so should your strategy. Regularly =
monitor your sales data, customer feedback, and platform analytics to under=
stand what's working and what isn't. Be prepared to adapt your approach, wh=
ether it's tweaking your messaging, adjusting your pricing, or even reconsi=
dering the platforms you're using.</p><h3 style=3D"margin: 0; font-weight: =
500; margin-left: 0px; margin-right: 0px; margin-top: 1em; margin-bottom: 0=
.5em; font-size: 1.17em; line-height: 1.25; letter-spacing: -0.02em;">Step =
6: Foster Customer Relationships</h3><p style=3D"margin: 0; font-weight: 40=
0; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Building relations=
hips with your customers is just as important as the initial sale. Engage w=
ith your customers through platform-specific messaging tools, email follow-=
ups, and by providing excellent customer service. Happy customers are more =
likely to become repeat buyers and brand advocates, no matter where they fi=
nd you.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font=
-size: 1em; line-height: 1.5;">By following these steps, you'll create a cr=
oss-platform sales strategy that not only extends your reach but also build=
s a loyal customer base. Remember, selling digital tools online is not just=
 about the transaction; it's about creating an experience that customers wi=
ll return to, time and time again. With a solid strategy in place, you're w=
ell on your way to tapping into the digital gold rush and striking it rich =
in the multi-platform marketplace.</p><h3 style=3D"margin: 0; font-weight: =
500; margin-left: 0px; margin-right: 0px; margin-top: 1em; margin-bottom: 0=
.5em; font-size: 1.17em; line-height: 1.25; letter-spacing: -0.02em;">Marke=
ting Techniques to Boost Digital Tool Sales</h3><p style=3D"margin: 0; font=
-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">When it=
 comes to selling digital tools online, visibility is king. But how do you =
stand out in the crowded digital marketplace? The answer lies in a robust m=
arketing strategy that leverages multiple channels to reach potential custo=
mers. Let's explore some proven tactics that can help you enhance your prod=
uct's visibility and attract a larger customer base.</p><h3 style=3D"margin=
: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; margin-top: 1em=
; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; letter-spacin=
g: -0.02em;">Social Media: Your Gateway to Global Reach</h3><p style=3D"mar=
gin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1=
.5;">Social media isn't just for sharing memes and cat videos; it's a power=
house for cross-platform digital sales strategy. Each platform offers uniqu=
e opportunities to connect with different audiences. Instagram, with its vi=
sual appeal, is perfect for showcasing the sleek design and user interface =
of your digital tools. Twitter, on the other hand, can be a hub for real-ti=
me customer service and engaging with tech-savvy users through relevant has=
htags.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-=
size: 1em; line-height: 1.5;">Creating platform-specific content can help y=
ou resonate with each community. For instance, LinkedIn is ideal for long-f=
orm posts that position you as a thought leader, while TikTok can be used f=
or short, engaging videos that demonstrate your digital tool's features in =
a fun way.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; f=
ont-size: 1em; line-height: 1.5;">Remember, consistency is key. Maintain a =
regular posting schedule and engage with your followers to build a communit=
y around your brand. Use analytics tools to track which types of content pe=
rform best and adjust your strategy accordingly.</p><h3 style=3D"margin: 0;=
 font-weight: 500; margin-left: 0px; margin-right: 0px; margin-top: 1em; ma=
rgin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25; letter-spacing: -=
0.02em;">Email Marketing: The Personal Touch</h3><p style=3D"margin: 0; fon=
t-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Email =
marketing remains one of the most effective ways to nurture leads and conve=
rt them into customers. Start by building a list of subscribers who have sh=
own interest in your digital tools. Offer them valuable content, such as ho=
w-to guides, industry insights, or exclusive discounts, to keep them engage=
d.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size=
: 1em; line-height: 1.5;">Segment your email list based on user behavior an=
d preferences to deliver personalized messages. For example, you could send=
 targeted tutorials to users who have recently purchased a specific tool, o=
r offer special promotions to those who haven't engaged with your emails in=
 a while.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; fo=
nt-size: 1em; line-height: 1.5;">Automation tools can help you manage your =
email campaigns efficiently, ensuring that the right messages reach the rig=
ht people at the right time. And don't forget to monitor open rates and cli=
ck-through rates to refine your email marketing strategy over time.</p><h3 =
style=3D"margin: 0; font-weight: 500; margin-left: 0px; margin-right: 0px; =
margin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em; line-height: 1.25=
; letter-spacing: -0.02em;">Content Creation: Establishing Authority</h3><p=
 style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; l=
ine-height: 1.5;">Content is the currency of the internet, and creating hig=
h-quality, relevant content can set you apart as an authority in your niche=
. Start a blog or a YouTube channel where you can share insights about the =
digital tools industry, tutorials, and case studies that demonstrate the va=
lue of your products.</p><p style=3D"margin: 0; font-weight: 400; margin-to=
p: 0.8em; font-size: 1em; line-height: 1.5;">Interactive content, such as w=
ebinars or live Q&amp;A sessions, can also be incredibly effective in engag=
ing potential customers and answering their questions in real-time. This no=
t only builds trust but also provides you with immediate feedback to improv=
e your offerings.</p><h3 style=3D"margin: 0; font-weight: 500; margin-left:=
 0px; margin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: =
1.17em; line-height: 1.25; letter-spacing: -0.02em;">Analytics and Feedback=
: The Cycle of Improvement</h3><p style=3D"margin: 0; font-weight: 400; mar=
gin-top: 0.8em; font-size: 1em; line-height: 1.5;">To ensure your marketing=
 efforts are hitting the mark, you need to keep a close eye on analytics. T=
ools like Google Analytics can provide you with a wealth of data about your=
 website's traffic and user behavior. Use this information to understand wh=
at's working and what's not, and make data-driven decisions to optimize you=
r sales strategy.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0=
.8em; font-size: 1em; line-height: 1.5;">Customer feedback is another goldm=
ine of insights. Encourage reviews and ratings, and take the time to respon=
d to them. This not only shows that you value your customers' opinions but =
also gives you a chance to address any concerns and improve your digital to=
ols.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-si=
ze: 1em; line-height: 1.5;">By implementing these marketing techniques, you=
'll be able to boost your digital tool sales and establish a strong presenc=
e across multiple platforms. Remember, the key to success in the digital ma=
rketplace is to be adaptable, responsive, and always customer-focused. Keep=
 testing, learning, and evolving, and you'll find that the digital gold rus=
h is well within your reach.</p><h3 style=3D"margin: 0; font-weight: 500; m=
argin-left: 0px; margin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; =
font-size: 1.17em; line-height: 1.25; letter-spacing: -0.02em;">Case Studie=
s: Success Stories in Multi-Platform Sales</h3><p style=3D"margin: 0; font-=
weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">The digi=
tal marketplace is a dynamic and ever-evolving arena where success stories =
are written daily by those who master the art of cross-platform digital sal=
es strategy. By examining the journeys of those who have thrived, we can ex=
tract valuable lessons and apply them to our own digital tools multi-platfo=
rm endeavors.</p><h3 style=3D"margin: 0; font-weight: 500; margin-left: 0px=
; margin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: 1.17=
em; line-height: 1.25; letter-spacing: -0.02em;">The Strategy Behind the Su=
ccess</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-=
size: 1em; line-height: 1.5;">Let's take a closer look at a few entrepreneu=
rs who have harnessed the power of selling digital tools online across mult=
iple platforms, and dissect the strategies that led to their triumphs.</p><=
p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; =
line-height: 1.5;"><strong>Case Study 1: The Template Titan</strong></p><p =
style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; li=
ne-height: 1.5;">One digital tool seller, let's call her Emma, launched a l=
ine of customizable templates for social media content. Emma's strategy was=
 to not just sell a product but to provide a solution that resonated with h=
er target audience's pain points=E2=80=94time and creativity constraints.</=
p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1e=
m; line-height: 1.5;"><strong>What We Can Learn:</strong></p><ul style=3D"m=
argin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; =
display: block; padding: 0px;"><li style=3D"margin-left: 1em; font-size: 1e=
m; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"m=
argin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height:=
 1.5;"><strong>Identify the Gap:</strong> Emma recognized a need in the mar=
ket and filled it with a valuable tool.</p></li><li style=3D"margin-left: 1=
em; font-size: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #28282=
8;"><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: =
1em; line-height: 1.5;"><strong>Customer-Centric Approach:</strong> She foc=
used on solving a specific problem for her customers, which made her produc=
t indispensable.</p></li><li style=3D"margin-left: 1em; font-size: 1em; lin=
e-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"margin:=
 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"=
><strong>Multi-Platform Presence:</strong> By listing her templates on her =
website, design marketplaces, and social media platforms, she maximized her=
 reach.</p></li></ul><p style=3D"margin: 0; font-weight: 400; margin-top: 0=
.8em; font-size: 1em; line-height: 1.5;"><strong>Case Study 2: The App Wiza=
rd</strong></p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; =
font-size: 1em; line-height: 1.5;">Another success story comes from a devel=
oper named Liam, who created a suite of productivity apps. Liam's cross-pla=
tform digital sales strategy involved a freemium model, offering basic vers=
ions on app stores and upselling premium features through his website.</p><=
p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; =
line-height: 1.5;"><strong>What We Can Learn:</strong></p><ul style=3D"marg=
in-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; dis=
play: block; padding: 0px;"><li style=3D"margin-left: 1em; font-size: 1em; =
line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"marg=
in: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.=
5;"><strong>Freemium Model:</strong> This approach can attract users to try=
 your product with no risk and provides an opportunity to convert them into=
 paying customers.</p></li><li style=3D"margin-left: 1em; font-size: 1em; l=
ine-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"margi=
n: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5=
;"><strong>Leverage Each Platform's Strengths:</strong> Liam used the wides=
pread reach of app stores for visibility and his website for deeper custome=
r relationships and upsells.</p></li><li style=3D"margin-left: 1em; font-si=
ze: 1em; line-height: 1.5; letter-spacing: -0.15%; color: #282828;"><p styl=
e=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-h=
eight: 1.5;"><strong>Consistent Branding:</strong> Across all platforms, Li=
am maintained a cohesive brand identity, which built trust and recognition.=
</p></li></ul><h3 style=3D"margin: 0; font-weight: 500; margin-left: 0px; m=
argin-right: 0px; margin-top: 1em; margin-bottom: 0.5em; font-size: 1.17em;=
 line-height: 1.25; letter-spacing: -0.02em;">Extracting Actionable Insight=
s</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size=
: 1em; line-height: 1.5;">From these case studies, we can distill actionabl=
e insights that you can apply to your own strategy for selling digital tool=
s online:</p><ul style=3D"margin-top: 1em; margin-right: 0px; margin-bottom=
: 0px; margin-left: 1.5em; display: block; padding: 0px;"><li style=3D"marg=
in-left: 1em; font-size: 1em; line-height: 1.5; letter-spacing: -0.15%; col=
or: #282828;"><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; f=
ont-size: 1em; line-height: 1.5;"><strong>Understand Your Audience:</strong=
> Know their challenges and desires to create tools that provide real value=
.</p></li><li style=3D"margin-left: 1em; font-size: 1em; line-height: 1.5; =
letter-spacing: -0.15%; color: #282828;"><p style=3D"margin: 0; font-weight=
: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"><strong>Divers=
ify Your Platforms:</strong> Don't put all your eggs in one basket. Each pl=
atform can tap into a different segment of your market.</p></li><li style=
=3D"margin-left: 1em; font-size: 1em; line-height: 1.5; letter-spacing: -0.=
15%; color: #282828;"><p style=3D"margin: 0; font-weight: 400; margin-top: =
0.8em; font-size: 1em; line-height: 1.5;"><strong>Maintain Brand Consistenc=
y:</strong> Ensure your brand's look, feel, and message are uniform across =
all platforms to build a strong, trustworthy presence.</p></li><li style=3D=
"margin-left: 1em; font-size: 1em; line-height: 1.5; letter-spacing: -0.15%=
; color: #282828;"><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8=
em; font-size: 1em; line-height: 1.5;"><strong>Adapt to Platform Nuances:</=
strong> Tailor your approach to fit the unique features and audience of eac=
h platform while keeping your core message intact.</p></li><li style=3D"mar=
gin-left: 1em; font-size: 1em; line-height: 1.5; letter-spacing: -0.15%; co=
lor: #282828;"><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; =
font-size: 1em; line-height: 1.5;"><strong>Engage and Listen:</strong> Use =
customer feedback to refine your products and strategy. Engagement can also=
 turn customers into advocates for your brand.</p></li></ul><p style=3D"mar=
gin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1=
.5;">By studying these success stories and understanding the strategies tha=
t propelled these digital tool sellers to new heights, you can craft a blue=
print for your own success. Remember, the digital gold rush is ripe with op=
portunity, and with the right approach, you too can strike gold.</p><p styl=
e=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-h=
eight: 1.5;"></p> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D=
"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa=
ce: 0pt; mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: no=
ne;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " data-test-i=
d=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-a=
djust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <=
td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adjust: 100%=
; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;=
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sletter_01%3BZOktduy%2FTq27Xb0pTaPsUQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&a=
mp;midSig=3D2kBncad3AKjH81&amp;trk=3Deml-email_series_follow_newsletter_01-=
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s=3D"align-top no-underline" style=3D"color: #0a66c2; cursor: pointer; disp=
lay: inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -=
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0" cellpadding=3D"0" width=3D"auto" class=3D"border-separate" style=3D"-web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; border-collapse: separate;"> <tbody> <tr> <td cl=
ass=3D"btn-md btn-primary border-color-brand button-link leading-regular !m=
in-h-[auto] !shadow-none border-1 border-solid" style=3D"-webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-=
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adding-bottom: 12px; padding-left: 24px; padding-right: 24px; text-align: c=
enter; font-size: 16px; font-weight: 600; cursor: pointer; text-decoration-=
line: none; background-color: #0a66c2; color: #ffffff; border-width: 1px; b=
order-style: solid; border-color: #0a66c2; line-height: 1.25; min-height: a=
uto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <=
a href=3D"https://www.linkedin.com/comm/pulse/digital-gold-rush-selling-too=
ls-joinfud-7so1f?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslet=
ter_01%3BZOktduy%2FTq27Xb0pTaPsUQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;m=
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