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Delivery-date: Tue, 20 Feb 2024 08:57:20 -0500
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Date: Tue, 20 Feb 2024 13:57:18 +0000 (UTC)
From: Buzzsprout <support@buzzsprout.com>
Mime-Version: 1.0
Message-ID: <d0u66e230qb0h46dx58fdfmvm2q44@convertkit-mail.com>
Subject: Buzzsprout Newsletter: Spotify's New Podcast Strategy
Precedence: bulk
Feedback-ID: 13131922:94864:broadcast:CK
To: suzana@digitalaesthetics.org
 
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X-NCJF-Version: 20

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(
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/8ghqhohlqv7=
n4lck/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20=3D
)

Hi Podcasters!

Here's your weekly roundup of blogs, podcasts,
& videos to improve your craft!

(
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/vqh3hrhpe7q=
r5ohg/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTItc3Bvd=
GlmeS1zLW5ldy1wb2RjYXN0LXN0cmF0ZWd5
)

******************************
Spotify's New Podcast Strategy
******************************

After an era of exclusivity, Spotify is shifting its podcasting
strategy to embrace more open podcasting practices! This means
their top shows are now available on all podcast directories -
not just Spotify. Which might be why you saw a new #1 show on
Apple Podcasts last week.

The change shows that real profits in podcasting come from
maximizing reach, rather than an exclusive audience! While this
is a big step for open podcasting, it doesn't mean listing on all
podcast directories is the right approach for everyone.

In this episode of Buzzcast, Jordan, Alban, and Kevin discuss why
Spotify's changes (
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/m2h7h5h8mpl=
zrecm/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD0zO=
Dg=3D
) have creators balancing their desire to reach a wide audience
with maintaining their content integrity. They also give an
update on YouTube Music's (
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/e0hph7h0qgd=
oxmt8/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD0xN=
zgy
) submission process and veer off-topic to chat about the Super
Bowl (
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/kkhmh6hl6qo=
v7xcl/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD00O=
A=3D=3D
)!

Listen on your favorite podcasting app (
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p93s7/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS9zaGFyZQ=3D=3D
), and then let us know what you think on X (
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pkesm/aHR0cHM6Ly90d2l0dGVyLmNvbS9CdXp6Y2FzdFBvZGNhc3Qvc3RhdHVzLzE3NTg1MTI4M=
TczNjY1OTc2NjU=3D
)!

Listen on Apple (
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v9xap/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXMvcG9kY2FzdC9idXp6Y2FzdC9pZDE0N=
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)
-----------------------------------------------------------------

-----------------
Industry Insights
-----------------

=F0=9F=93=96 Podpage Now Supports Chapter Markers: (
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/6qheh8h7ng3=
gvmho/aHR0cHM6Ly90d2l0dGVyLmNvbS9Qb2RwYWdlSFEvc3RhdHVzLzE3NTcxNTQ3MzE1OTkwM=
jQ0NTI=3D
) Last week, Podpage announced they will now support Podcasting
2.0 chapter marker tags! This means if you host your podcast on
Buzzsprout, all chapter markers will now be pulled through to
your Podpage website! Podpage users can see the chapter markers
on their episode pages next to show notes.

=F0=9F=93=B9 What Does the Future of Podcasting Look Like? (
https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/58hvh7hmk84=
8p4s6/aHR0cHM6Ly95b3V0dS5iZS9PM204OWdubktiZw=3D=3D
): Between AI advancements and YouTube, many people are wondering
what the future of podcasting will look like. In this video from
Pod Sound School, Steve talks to Alban Brooke about how these
changes are impacting the podcasting space!

Did we miss something? You can share industry insights with our
team by replying to this email.

-----------------------------
=E2=AD=90=EF=B8=8F How was this week's email?
-----------------------------

Love it! (
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) | It's fine (
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) | Needs work (
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) | Straight to trash (
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cmwmZW50cnkuMTUwMDYxMjY1NT1TdHJhaWdodCt0byt0cmFzaCE=3D
)

As always, have a great week, and keep
podcasting!

The Buzzsprout Team

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                  <p style=3D"font-size:17px;line-height:26px;font-family:-=
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Hi Podcasters!</strong><br>
                  Here's your weekly roundup of blogs, podcasts, &amp; vide=
os to improve your craft!</p>
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apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, san=
s-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'"><a href=
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<h1 style=3D"color:#000000;font-size:25px;line-height:30px;margin:10px 0 0 =
0;padding:0">Spotify's New Podcast Strategy</h1>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'">After an era of exclusivit=
y, Spotify is shifting its podcasting strategy to embrace more open podcast=
ing practices! This means their top shows are now available on all podcast =
directories - not just Spotify. <em>Which might be why you saw a new #1 sho=
w on Apple Podcasts last week.</em>
</p>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'">The change shows that real=
 profits in podcasting come from maximizing reach, rather than an exclusive=
 audience! While this is a big step for open podcasting, it doesn't mean li=
sting on all podcast directories is the right approach for everyone.
</p>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'">In this episode of Buzzcas=
t, Jordan, Alban, and Kevin discuss why <a href=3D"https://click.convertkit=
-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/m2h7h5h8mplzrecm/aHR0cHM6Ly9idXp6Y2=
FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD0zODg=3D" target=3D"_blank"=
 style=3D"color:#33B5E8" url-id=3D"1614390323">Spotify's changes</a> have c=
reators balancing their desire to reach a wide audience with maintaining th=
eir content integrity. They also give an update on <a href=3D"https://click=
.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/e0hph7h0qgdoxmt8/aHR0cHM=
6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD0xNzgy" target=
=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390325">YouTube Music's</=
a> submission process and veer off-topic to chat about the <a href=3D"https=
://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/kkhmh6hl6qov7xcl=
/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS8yMzE0NTIvMTQ1MTM0NTI_dD00OA=3D=
=3D" target=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390332">Super =
Bowl</a>!
</p>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'">Listen on your favorite <a=
 href=3D"https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/wn=
h2hghwxplp93s7/aHR0cHM6Ly9idXp6Y2FzdC5idXp6c3Byb3V0LmNvbS9zaGFyZQ=3D=3D" ta=
rget=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390341">podcasting ap=
p</a>, and then let us know what you think on <a href=3D"https://click.conv=
ertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/m2h7h5h8mplpkesm/aHR0cHM6Ly90=
d2l0dGVyLmNvbS9CdXp6Y2FzdFBvZGNhc3Qvc3RhdHVzLzE3NTg1MTI4MTczNjY1OTc2NjU=3D"=
 target=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390347">X</a><a hr=
ef=3D"https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/e0hph=
7h0qgdg9mu8/aHR0cHM6Ly90d2l0dGVyLmNvbS9CdXp6Y2FzdFBvZGNhc3Qvc3RhdHVzLzE3NTM=
0NDY3OTI4NjY0NDc4MTA=3D" style=3D"color:#33B5E8" url-id=3D"1614390349"></a>=
!
</p>
<h5 style=3D"background-color:#33B5E8;border-radius:4px;color:#ffffff;displ=
ay:inline-block;font-weight:bold;font-size:16px;line-height:25px;margin-top=
:15px;padding:15px 30px;text-align:center;text-decoration:none;-webkit-text=
-size-adjust:none"><a href=3D"https://click.convertkit-mail.com/d0u66e230qb=
0h46dx58fdfmvm2q44/z2hghnh3pvmv9xap/aHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vdXM=
vcG9kY2FzdC9idXp6Y2FzdC9pZDE0NDYzMzY2NTc_aT0xMDAwNjQ1NTc4ODU2" target=3D"_b=
lank" style=3D"color:#33B5E8;color:#FFFFFF;text-decoration:none" url-id=3D"=
1614390352">Listen on Apple</a></h5>
<hr style=3D"background-color:#EEE;border:none;height:1px;margin:40px 0">
<h2 style=3D"color:#000000;font-size:20px;line-height:25px;margin:10px 0 0 =
0;padding:0">Industry Insights</h2>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'"><strong>=F0=9F=93=96 <a hr=
ef=3D"https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/6qheh=
8h7ng3gvmho/aHR0cHM6Ly90d2l0dGVyLmNvbS9Qb2RwYWdlSFEvc3RhdHVzLzE3NTcxNTQ3MzE=
1OTkwMjQ0NTI=3D" target=3D"_blank" style=3D"color:#33B5E8" url-id=3D"161439=
0355">Podpage Now Supports Chapter Markers:</a> </strong>Last week, Podpage=
 announced they will now support Podcasting 2.0 chapter marker tags! This m=
eans if you host your podcast on Buzzsprout, all chapter markers will now b=
e pulled through to your Podpage website! Podpage users can see the chapter=
 markers on their episode pages next to show notes.
</p>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'"><strong>=F0=9F=93=B9 <a hr=
ef=3D"https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/58hvh=
7hmk848p4s6/aHR0cHM6Ly95b3V0dS5iZS9PM204OWdubktiZw=3D=3D" target=3D"_blank"=
 style=3D"color:#33B5E8" url-id=3D"1614390357">What Does the Future of Podc=
asting Look Like?</a>: </strong>Between AI advancements and YouTube, many p=
eople are wondering what the future of podcasting will look like. In this v=
ideo from Pod Sound School, Steve talks to Alban Brooke about how these cha=
nges are impacting the podcasting space!
</p>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'"><em>Did we m</em><em>iss s=
omething? You can share industry insights with our team by replying to this=
 email.</em>
</p>
<hr style=3D"background-color:#EEE;border:none;height:1px;margin:40px 0">
<h2 style=3D"color:#000000;font-size:20px;line-height:25px;margin:10px 0 0 =
0;padding:0">=E2=AD=90=EF=B8=8F How was this week's email?</h2>
<p style=3D"font-size:17px;line-height:26px;font-family:-apple-system, Blin=
kMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Co=
lor Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'"><a href=3D"https://click.c=
onvertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2q44/9qhzhnhpzmemqqs9/aHR0cHM6L=
y9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZmdKUVZGVUVvck5GcVVaQkhQQ1pF=
X0Q1cDhIRDhST00zbXEyT2hoMnk3WjFRdXNRL3ZpZXdmb3JtP3VzcD1wcF91cmwmZW50cnkuMTU=
wMDYxMjY1NT1Mb3ZlK2l0IQ=3D=3D" target=3D"_blank" style=3D"color:#33B5E8" ur=
l-id=3D"1614390361">Love it!</a> | <a href=3D"https://click.convertkit-mail=
.com/d0u66e230qb0h46dx58fdfmvm2q44/wnh2hghwxplp53f7/aHR0cHM6Ly9kb2NzLmdvb2d=
sZS5jb20vZm9ybXMvZC9lLzFGQUlwUUxTZmdKUVZGVUVvck5GcVVaQkhQQ1pFX0Q1cDhIRDhST0=
0zbXEyT2hoMnk3WjFRdXNRL3ZpZXdmb3JtP3VzcD1wcF91cmwmZW50cnkuMTUwMDYxMjY1NT1Jd=
CdzK2ZpbmU=3D" target=3D"_blank" style=3D"color:#33B5E8" url-id=3D"16143903=
65">It's fine</a> | <a href=3D"https://click.convertkit-mail.com/d0u66e230q=
b0h46dx58fdfmvm2q44/08hwh9hdg5p5omul/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybX=
MvZC9lLzFGQUlwUUxTZmdKUVZGVUVvck5GcVVaQkhQQ1pFX0Q1cDhIRDhST00zbXEyT2hoMnk3W=
jFRdXNRL3ZpZXdmb3JtP3VzcD1wcF91cmwmZW50cnkuMTUwMDYxMjY1NT1OZWVkcyt3b3Jr" ta=
rget=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390367">Needs work</a=
> | <a href=3D"https://click.convertkit-mail.com/d0u66e230qb0h46dx58fdfmvm2=
q44/l2hehmh369d906a6/aHR0cHM6Ly9kb2NzLmdvb2dsZS5jb20vZm9ybXMvZC9lLzFGQUlwUU=
xTZmdKUVZGVUVvck5GcVVaQkhQQ1pFX0Q1cDhIRDhST00zbXEyT2hoMnk3WjFRdXNRL3ZpZXdmb=
3JtP3VzcD1wcF91cmwmZW50cnkuMTUwMDYxMjY1NT1TdHJhaWdodCt0byt0cmFzaCE=3D" targ=
et=3D"_blank" style=3D"color:#33B5E8" url-id=3D"1614390370">Straight to tra=
sh</a>
</p>

<hr style=3D"background-color:#EEE;border:none;height:1px=
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                  <p style=3D"font-size:17px;line-height:26px;font-family:-=
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s-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'">As alway=
s, have a great week, and keep podcasting!<br>
                  <strong style=3D"color:#92C13C;">The Buzzsprout Team</str=
ong></p>
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