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Return-Path: <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com> Delivered-To: suzana@digitalaesthetics.org Received: from server121.web-hosting.com by server121.web-hosting.com with LMTP id 8LPSCwg9wmZwUycA5zEO8g (envelope-from <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com>) for <suzana@digitalaesthetics.org>; Sun, 18 Aug 2024 14:27:20 -0400 Return-path: <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com> Envelope-to: suzana@digitalaesthetics.org Delivery-date: Sun, 18 Aug 2024 14:27:20 -0400 Received: from [63.250.43.69] (port=18412 helo=asp-relay-shared.jellyfish.systems) by server121.web-hosting.com with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.96.2) (envelope-from <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com>) id 1sfkcZ-00ApzS-3C for suzana@digitalaesthetics.org; Sun, 18 Aug 2024 14:27:19 -0400 Authentication-Results: asp-relay-shared.jellyfish.systems; dkim=pass header.d=showit.com header.s=cka header.b=VKydXfda; spf=pass (asp-relay-shared.jellyfish.systems: domain of "bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com" designates 167.89.29.250 as permitted sender) smtp.mailfrom="bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com"; dmarc=pass (policy=none) header.from=showit.com Received: from o12.ck.m.convertkit.com (o12.ck.m.convertkit.com [167.89.29.250]) (using TLSv1.3 with cipher TLS_AES_256_GCM_SHA384 (256/256 bits) key-exchange X25519 server-signature RSA-PSS (2048 bits) server-digest SHA256) (No client certificate requested) by asp-relay-shared.jellyfish.systems (Postfix) with ESMTPS id 4Wn42T1vZyz17WK for <suzana@digitalaesthetics.org>; Sun, 18 Aug 2024 18:27:13 +0000 (UTC) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=showit.com; h=content-type:from:mime-version:subject:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:from:subject:to; s=cka; bh=MQYWPxD7MYx88qimdIzehA8jS8/NXxaTKLgakBcRVjU=; b=VKydXfda/FpKQlWVwYR3f8J5UJxM3Jq3WKWVx3LD5GpXnWfdFtYL1jVkJT3xjwUt1OiE srQcXfsuPbadpFcbVTrjk16MstkfqyvRTviA8PzbD/LLtoocSXUGEOlTv1mHo/AsjObJDT PD1DzbwfN0KO8gCT37qzgqXS3xw3Nul8I= Received: by recvd-8cbb9bdfd-kkvdt with SMTP id recvd-8cbb9bdfd-kkvdt-1-66C23CFE-47 2024-08-18 18:27:10.844666574 +0000 UTC m=+1717588.737987017 Received: from ODcxODIxMQ (unknown) by geopod-ismtpd-17 (SG) with HTTP id GaCZjX9aQz-GVPO2cvXcJw Sun, 18 Aug 2024 18:27:10.747 +0000 (UTC) Content-Type: multipart/alternative; boundary=5a720ec53ef23603299fd55c23a914f85f8d842458388659f27538faa082 Date: Sun, 18 Aug 2024 18:27:11 +0000 (UTC) From: "Chris @ Showit" <spark@showit.com> Mime-Version: 1.0 Message-ID: <lmu03gdolxamh0x6q20t6h80wq000cg@convertkit-mail.com> Subject: =?UTF-8?B?8J+kukF0dGFjaw==?= BIZ Problems like a PRO with this framework... List-Unsubscribe: <mailto:unsub+lmu03gdolxamh0x6q20t6h80wq000cg@convertkit-mail.com>, <https://unsubscribe.convertkit.com/lmu03gdolxamh0x6q20t6h80wq000cg> X-Report-Spam: <abuse@convertkit.com> X-Report-Abuse: <abuse@convertkit.com> Precedence: bulk List-Unsubscribe-Post: List-Unsubscribe=One-Click Feedback-ID: 14744233:73095:broadcast:CK X-SG-EID: =?us-ascii?Q?u001=2EKsiQBXtx=2F0q0rmAhjqjy8+MjM70M=2Fr4vWAGxyxLkJU4FZ1LSuKUh0CuzU?= =?us-ascii?Q?YiQ3PDd4oikaMHMpJ2ERvWklL0Z2mLLkuZs15t2?= =?us-ascii?Q?Exek50jQUM0q7jvOAcrxYbpmTHnNJXntZeBLsRw?= =?us-ascii?Q?EVcGe3XAEzIxOFvs+8rH86uLg+bkZrgp1AMp3so?= =?us-ascii?Q?dn7NBBKFsUruq2LrxH=2F7HbM26veeqzan78oDnJT?= =?us-ascii?Q?=2Fe3or6O+TujF1gDpaVDxZEn8Ckba5nutYDaZqCl?= =?us-ascii?Q?cw91?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprBTLquV1ImzFIrgT?= =?us-ascii?Q?SaJ3+RZrXkqUjn8YbgW6qMbMoMxlEtElFHdLUHZ?= =?us-ascii?Q?YOOnBszJJlcBWVFCBiuVe8wyt9jMipkdQHWJMHm?= =?us-ascii?Q?Nbwk2=2F84SoiIUMImzGImH3VG6dJiBfzNpY+FpXq?= =?us-ascii?Q?YIxg+u2pEh2=2FWT2wf0Yb2Dl6zbCaTXmVbDm09dt?= =?us-ascii?Q?QSMReQNFurHXvLwxfErVZcEGKqWuwj=2F7nqLNj33?= =?us-ascii?Q?jM2mjwe8hrmQ3MsEU6v61EA=2FWtap3wmXYvgleK9?= =?us-ascii?Q?A=2FBGiNFP0Tp7TWHvozTPJp07CtGjCYNzux+dzpw?= =?us-ascii?Q?Bt+AAs9=2F8l3wcuo03QCy5UdD0cBTAoJKkEgNSdc?= =?us-ascii?Q?G4eObAuwcDQYRMoHl=2FTJ29egvLKayHsS0b48g=3D=3D?= To: Suzana <suzana@digitalaesthetics.org> X-Entity-ID: u001.4M0Un6PGi0eDRTwaTJL0KA== --5a720ec53ef23603299fd55c23a914f85f8d842458388659f27538faa082 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 ( https://click.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg/25h2h9u2w= z8e23t8/aHR0cHM6Ly9zcGFyay5zaG93aXQuY29tP3V0bV9jYW1wYWlnbj1zYXZlMTAwJnV0bV9= tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1zaG93aXQ=3D ) Hey Suzana, We=E2=80=99re only a few days away from the $100 discount for Spark tickets going away. So, if you haven=E2=80=99t bought tickets yet, time is almost out! =E2=80=8B I talk to designers all the time. =E2=80=8BIt=E2=80=99s kind of my job BUT it=E2=80=99s also just something I= love to do. I love hearing about everyone=E2=80=99s unique journey and I even love hearing about the unique challenges that everyone faces with building their business. =E2=80=8B Don=E2=80=99t get me wrong, I=E2=80=99m not saying I love it when you have = to struggle because I had to struggle, too, or something like that =F0=9F=99=85=F0=9F=8F=BC=E2=80=8D=E2=99=82=EF=B8=8F I=E2=80=99m not that ki= nd of jerk =F0=9F=98=82 I love hearing challenges because most of the time when you break all the problems you face down it only takes a simple perspective shift to change everything around. But, here=E2=80=99s the key, it=E2=80=99s not the perspective shift that=E2= =80=99s the challenge. It=E2=80=99s being able to reduce everything down to more simple problems that takes work. =E2=80=8B There=E2=80=99s this common problem solving framework called =E2=80=9CThe 5 Whys.=E2=80=9D You ever heard of it? It was developed by an engineer from Toyota named Taiichi Ohno. Ohno was basically the father of Toyota=E2=80=99s production system. The idea is simple. When you=E2=80=99re facing a problem you ask "why" the problem is happening 5 times to get to its root. So, let=E2=80=99s take a common problem I hear most design businesses face: ----------------------------- "I don=E2=80=99t have enough clients" ----------------------------- * Why? Not enough people know about my business * Why? I haven=E2=80=99t been able to do enough marketing * Why? I feel overwhelmed knowing what kind of marketing is worth my time * Why? There=E2=80=99s not enough time in my day to research and try things out * Why? I don=E2=80=99t have good systems to stay productive and manage tasks Most of the time, people stop at the second =E2=80=9Cwhy=E2=80=9D with this problem. Then you get frustrated because you know YOU SHOULD be doing more marketing but you just can=E2=80=99t seem to get over that hurdle. =E2=80=8B =E2=80=8BWhen you keep asking why, you begin to realize this isn=E2=80=99t = a marketing problem. This is a time problem. And, truthfully, you don=E2=80=99t really have the extra time in your day to work on any of it. The problem isn=E2=80=99t marketing. The problem is you get paralyzed because you actually don=E2=80=99t know what KIND OF marketing you should be doing or how. So, from that we know there are three possible solutions with probably a combo of all three that will be the real winner. ----------- We need to: ----------- * Find marketing solutions that don=E2=80=99t take much time at all * Figure out how to organize your day better to stay ahead of tasks * Find some stuff you can cut out to clear time for getting some marketing done =E2=80=8B See how much clearer of a plan that is than =E2=80=9Cmarket my business better?=E2=80=9D All because we dug a bit deeper into what was going on. Here=E2=80=99s the crazy part. You probably kind of had a sense for all of that already. But, until you set time aside to break things down step by step it all stays kind of fuzzy... Like a to-do list that never gets written down. It stays in your brain, rent free filling you up with anxiety for no good reason. That=E2=80=99s what I love about conferences like Spark. They give you a chance to press pause =E2=8F=B8=EF=B8=8F and start to break down the challe= nges you face into much more manageable tasks. That=E2=80=99s the real secret sauce!=E2=80=8B =E2=80=8B I=E2=80=99ve walked away inspired from EVEN THE WORST conferences I=E2=80= =99ve been to because I got out of the normal rhythm of my life and I was able to see my problems differently. But, as you and I know, until you take the time to get away and do that, it just doesn=E2=80=99t seem to happen. Don't stay stuck and overwhelmed...I hope to see you at Spark! =E2=80=8B -Chris Mistrek =E2=80=8B -->Learn More About Spark ( https://click.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg/25h2h9u2w= z8e23t8/aHR0cHM6Ly9zcGFyay5zaG93aXQuY29tP3V0bV9jYW1wYWlnbj1zYXZlMTAwJnV0bV9= tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1zaG93aXQ=3D ) Learn More About Spark ( https://spark.showit.com?utm_source=3Dshowit&utm_medium=3Demail&utm_campaig= n=3Dsave100 )Use code SPARK100 to save $100 through Monday August 19th. Registration closes September 6th. ( https://click.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg/25h2h9u2w= z8e23t8/aHR0cHM6Ly9zcGFyay5zaG93aXQuY29tP3V0bV9jYW1wYWlnbj1zYXZlMTAwJnV0bV9= tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1zaG93aXQ=3D ) 2490 S Gilbert Rd #200, Chandler, Arizona 85286 Unsubscribe from the Spark Conference Emails ( https://click.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg/8gh3xl98a= 3ulnv2xlqal/aHR0cHM6Ly9zaG93aXQuY28vdXBkYXRlLXByZWZlcmVuY2VzI3VwZGF0ZS1wcmV= mZXJlbmNlcy41 ) Unsubscribe from All ( https://unsubscribe.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg ) Showit Marketing Emails | Update email preferences ( https://preferences.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg ) --5a720ec53ef23603299fd55c23a914f85f8d842458388659f27538faa082 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 <!DOCTYPE html> <html style=3D"line-height:1.5"> <head> <style>@media only screen{body,table,td,a{-webkit-text-size-adjust:100%;-ms= -text-size-adjust:100%;}} @media only screen{*{-webkit-font-smoothing:antialiased;-moz-osx-font-smoot= hing:grayscale;}} @media only screen and (max-width:600px){.email-container{padding:0 !import= ant;}} @media only screen { .email * { word-break: break-word; } } @media screen and (max-width: 384px) { .mail-message-content { width: 414px= !important; } } @media only screen and (max-width:600px) { .ck-padding-left-none { padding-left: 0px !important; } .ck-padding-right-none { padding-right: 0px !important; } .ck-padding-left-mobile-friendly { padding-left: 18px !important; } .ck-padding-right-mobile-friendly { padding-right: 18px !important; } } @media only screen and (max-width:600px) { .ck-mobile-font-size { font-size: 50px !important; } } @media only screen and (max-width:600px) { .ck-mobile-font-size { font-size: 50px !important; } }</style> <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8"> </head> <body style=3D"margin:0;padding:0;-webkit-font-smoothing:antialiased;-ms-te= xt-size-adjust:100%;-webkit-text-size-adjust:100%;line-height:1.5"> <div id=3D"preview-text"> <span style=3D"display: none; max-height: 0; overflow: hidden;"> Running a BIZ is hard! Join us in-person, make a new friend, an= d start getting serious about your business growth. </span> <span style=3D"display: none; max-height: 0; overflow: hidden;"> =C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= =A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2= 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style=3D"border-collapse:sepa= rate;line-height:1.5;mso-table-lspace:0pt;mso-table-rspace:0pt;background:#= 111111 !important;width:100%" bgcolor=3D"#ffffff"><tbody><tr> <td style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top">= <div class=3D"email-container normal" style=3D"padding-top:0;padding-left:0= ;padding-bottom:30px;padding-right:0;margin:0 auto;max-width:100%"> <!--[if mso]><style>.button-table { padding: 12px 0 }</style><![endif]--><t= able cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"#111111" style=3D"borde= r-collapse:separate;line-height:1.5;mso-table-lspace:0pt;mso-table-rspace:0= pt;width:100%;margin:0 auto;background-color:#111111"><tbody><tr><td style= =3D"mso-table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"> <div class=3D"ck-section" style=3D"margin:0px auto 0px auto"><center><table= cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:separate;line= -height:1.5;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 a= uto;max-width:700px"><tbody><tr> <td contenteditable=3D"false" style=3D"mso-table-lspace:0pt;mso-table-rspac= e:0pt;vertical-align:top"></td> <td width=3D"700" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;vertic= al-align:top;background-color:#111111;background-size:cover;background-posi= tion:center;box-sizing:border-box;mso-padding-alt:0px 0px 0px 0px" bgcolor= =3D"#111111"><div class=3D"ck-inner-section ck-padding-left-none ck-padding= -right-none" style=3D"padding:0px 0px 0px 0px"><div style=3D"margin-left:au= to;margin-right:auto"><table width=3D"100%" border=3D"0" cellspacing=3D"0" = cellpadding=3D"0" style=3D"border-collapse:separate;line-height:1.5;mso-tab= le-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;flo= at:none" class=3D"email-image"><tbody><tr><td align=3D"center" style=3D"mso= -table-lspace:0pt;mso-table-rspace:0pt;vertical-align:top"><figure style=3D= "margin:1em 0;margin-top:24px;margin-bottom:24px;margin-left:0;margin-right= :0;max-width:800px;width:100%"><a style=3D"display:block" href=3D"https://c= lick.convertkit-mail.com/lmu03gdolxamh0x6q20t6h80wq000cg/25h2h9u2wz8e23t8/a= HR0cHM6Ly9zcGFyay5zaG93aXQuY29tP3V0bV9jYW1wYWlnbj1zYXZlMTAwJnV0bV9tZWRpdW09= ZW1haWwmdXRtX3NvdXJjZT1zaG93aXQ=3D" target=3D"_blank" rel=3D"noopener noref= errer" url-id=3D"1661896713"><img src=3D"https://embed.filekitcdn.com/e/5qt= gGfmErPRgyEkWKvzu2e/mkxD7v2hWumizayzAkiKHB" width=3D"800" height=3D"auto" s= tyle=3D"display:block;border:0;height:auto;line-height:100%;outline:none;-w= ebkit-text-decoration:none;text-decoration:none;-ms-interpolation-mode:bicu= bic;max-width:100%;border:0 none;width:800px;height:auto;object-fit:contain= "></a></figure></td></tr></tbody></table></div></div></td> <td contenteditable=3D"false" style=3D"mso-table-lspace:0pt;mso-table-rspac= e:0pt;vertical-align:top"></td> </tr></tbody></table></center></div> <div class=3D"ck-section" style=3D"margin:0px auto 0px auto"><center><table= cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:separate;line= -height:1.5;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 a= uto;max-width:700px"><tbody><tr> <td contenteditable=3D"false" style=3D"mso-table-lspace:0pt;mso-table-rspac= e:0pt;vertical-align:top"></td> <td width=3D"700" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;vertic= al-align:top;background-color:#111111;background-size:cover;background-posi= tion:center;box-sizing:border-box;mso-padding-alt:36px 36px 36px 36px" bgco= lor=3D"#111111"><div class=3D"ck-inner-section ck-padding-left-mobile-frien= dly ck-padding-right-mobile-friendly" style=3D"padding:36px 36px 36px 36px"= ><div style=3D"margin-left:auto;margin-right:auto"> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">Hey Suzana,</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">We=E2=80=99re o= nly a few days away from the $100 discount for Spark tickets going away. So= , if you haven=E2=80=99t bought tickets yet, time is almost out!<br>=E2=80= =8B</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">I talk to desig= ners all the time. <br>=E2=80=8B<em>It=E2=80=99s kind of my job</em> BUT it= =E2=80=99s also just something I love to do.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">I love hearing = about everyone=E2=80=99s unique journey and I even love hearing about the u= nique challenges that everyone faces with building their business.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">=E2=80=8B</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">Don=E2=80=99t g= et me wrong, I=E2=80=99m not saying I love it when you have to struggle bec= ause I had to struggle, too, or something like that =F0=9F=99=85=F0=9F=8F= =BC=E2=80=8D=E2=99=82=EF=B8=8F I=E2=80=99m not that kind of jerk =F0=9F=98= =82</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">I love hearing = challenges because most of the time when you break all the problems you fac= e down it only takes a simple perspective shift to change everything around= .</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">But, here=E2=80= =99s the key, it=E2=80=99s not the perspective shift that=E2=80=99s the cha= llenge. It=E2=80=99s being able to reduce everything down to more simple pr= oblems that takes work.<br>=E2=80=8B</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D""><strong><span s= tyle=3D"padding-top:0.1em;padding-bottom:0.1em;background-color:#f800ff;bor= der-radius:3px">There=E2=80=99s this common problem solving framework calle= d =E2=80=9CThe 5 Whys.=E2=80=9D</span></strong></p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D""><strong>You eve= r heard of it?</strong></p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">It was develope= d by an engineer from Toyota named Taiichi Ohno. Ohno was basically the fat= her of Toyota=E2=80=99s production system.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">The idea is sim= ple. <strong><span style=3D"color:#f800ff">When you=E2=80=99re facing a pro= blem you ask "why" the problem is happening 5 times to get to its root.</sp= an></strong></p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">So, let=E2=80= =99s take a common problem I hear most design businesses face:</p> <h2 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font= -size:1.5em;margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:22px;color:#ffffff;font-weight:700;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D""><strong>"I don= =E2=80=99t have enough clients"</strong></h2> <ol class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:= 0;list-style-position:outside !important;font-family:Geneva, Calibri, -appl= e-system, BlinkMacSystemFont, sans-serif;font-size:16px;color:#ffffff;font-= weight:400;letter-spacing:0;line-height:1.5;text-align:left;text-transform:= none;list-style-position:inside"> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Why? Not enough people know about my business</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Why? I haven=E2=80=99t been able to do enough marketing</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Why? I feel overwhelmed knowing what kind of marketing is worth my = time</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Why? There=E2=80=99s not enough time in my day to research and try = things out </span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Why? I don=E2=80=99t have good systems to stay productive and manag= e tasks</span></li> </ol> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">Most of the tim= e, people stop at the second =E2=80=9Cwhy=E2=80=9D with this problem. Then = you get frustrated because you know YOU SHOULD be doing more marketing but = you just can=E2=80=99t seem to get over that hurdle.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">=E2=80=8B<br>= =E2=80=8B<strong><span style=3D"color:#f800ff">When you keep asking why, yo= u begin to realize this isn=E2=80=99t a marketing problem.</span></strong> = <span style=3D"color:#e4e517"><strong><em>This is a time problem.</em></str= ong></span><strong><em> </em></strong>And, truthfully, you don=E2=80=99t re= ally have the extra time in your day to work on any of it.</p> <div style=3D"padding:10px 20px;margin:0 0 20px;border-left-style:solid;bor= der-left-width:5px;border-left-color:#000000;font-family:'Courier New', Cou= rier, monospace;font-size:18px;color:#ffffff;font-weight:400;letter-spacing= :0;line-height:1.5;text-align:left;text-transform:none" class=3D"blockquote= s"><div class=3D"blockquotes-line"><strong><span style=3D"color:#e4e517">Th= e problem isn=E2=80=99t marketing. The problem is you get paralyzed because= you actually don=E2=80=99t know what KIND OF marketing you should be doing= or how.</span></strong></div></div> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">So, from that w= e know there are three possible solutions with probably a combo of all thre= e that will be the real winner.</p> <h2 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font= -size:1.5em;margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:22px;color:#ffffff;font-weight:700;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">We need to:</h2= > <ol class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:= 0;list-style-position:outside !important;font-family:Geneva, Calibri, -appl= e-system, BlinkMacSystemFont, sans-serif;font-size:16px;color:#ffffff;font-= weight:400;letter-spacing:0;line-height:1.5;text-align:left;text-transform:= none;list-style-position:inside"> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Find marketing solutions that don=E2=80=99t take much time at all</= span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Figure out how to organize your day better to stay ahead of tasks</= span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Find some stuff you can cut out to clear time for getting some mark= eting done<br>=E2=80=8B</span></li> </ol> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">See how much cl= earer of a plan that is than =E2=80=9Cmarket my business better?=E2=80=9D A= ll because we dug a bit deeper into what was going on.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">Here=E2=80=99s = the crazy part. You probably kind of had a sense for all of that already. B= ut, until you set time aside to break things down step by step it all stays= kind of fuzzy...</p> <div style=3D"padding:10px 20px;margin:0 0 20px;border-left-style:solid;bor= der-left-width:5px;border-left-color:#000000;font-family:'Courier New', Cou= rier, monospace;font-size:18px;color:#ffffff;font-weight:400;letter-spacing= :0;line-height:1.5;text-align:left;text-transform:none" class=3D"blockquote= s"><div class=3D"blockquotes-line"><strong><span style=3D"color:#e4e517">Li= ke a to-do list that never gets written down. It stays in your brain, rent = free filling you up with anxiety for no good reason.</span></strong></div><= /div> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">That=E2=80=99s = what I love about conferences like Spark. They give you a chance to <strong= ><span style=3D"color:#f800ff">press pause =E2=8F=B8=EF=B8=8F and start to = break down the challenges you face</span></strong> into much more manageabl= e tasks.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D""><strong>That=E2= =80=99s the real secret sauce!</strong>=E2=80=8B<br>=E2=80=8B</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">I=E2=80=99ve wa= lked away inspired from EVEN THE WORST conferences I=E2=80=99ve been to bec= ause I got out of the normal rhythm of my life and I was able to see my pro= blems differently.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">But, as you and= I know, until you take the time to get away and do that, it just doesn=E2= =80=99t seem to happen.</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">Don't stay stuc= k and overwhelmed...I hope to see you at Spark!</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">=E2=80=8B</p> <p style=3D"margin:1em 0;font-family:Geneva, Calibri, -apple-system, BlinkM= acSystemFont, sans-serif;font-size:16px;color:#ffffff;font-weight:400;lette= r-spacing:0;line-height:1.5;text-transform:none" class=3D"">-Chris Mistrek<= /p> <p 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