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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 17 Sep 2024 22:02:59 -0400
From: "Gayle Smerdon, PhD via LinkedIn" <newsletters-noreply@linkedin.com>
Message-ID: <162784403.5167162.1726624901540@lva1-app87143.prod.linkedin.com>
Subject: The Power of Purpose: From Confusion to Clarity
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To: Suzana Vrhovac <suzana@digitalaesthetics.org>
Date: Wed, 18 Sep 2024 02:01:41 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000

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Make Work Less Sh*t

By Gayle Smerdon, PhD

=20
   =20
    Read this article on LinkedIn to join the conversation
Read on LinkedIn
https://www.linkedin.com/comm/pulse/power-purpose-from-confusion-clarity-ga=
yle-smerdon-phd-6coac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne=
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YzMwZTg0MjRhYTUwZjZhZSwxLDE%3D
 =20

Join the conversation
https://www.linkedin.com/comm/pulse/power-purpose-from-confusion-clarity-ga=
yle-smerdon-phd-6coac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_ne=
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  }

.md\:w-\[calc\(50\%-40px\)\] {
    width: calc(50% - 40px);
  }

.md\:max-w-\[392px\] {
    max-width: 392px;
  }

.md\:max-w-\[576px\] {
    max-width: 576px;
  }

.md\:flex-1 {
    flex: 1 1 0%;
  }

.md\:flex-row {
    flex-direction: row;
  }

.md\:items-center {
    align-items: center;
  }

.md\:justify-start {
    justify-content: flex-start;
  }

.md\:justify-end {
    justify-content: flex-end;
  }

.md\:justify-center {
    justify-content: center;
  }

.md\:justify-between {
    justify-content: space-between;
  }

.md\:overflow-x-hidden {
    overflow-x: hidden;
  }

.md\:whitespace-nowrap {
    white-space: nowrap;
  }

.md\:px-1 {
    padding-left: 8px;
    padding-right: 8px;
  }

.md\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.md\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }

.md\:py-4 {
    padding-top: 32px;
    padding-bottom: 32px;
  }

.md\:pb-2 {
    padding-bottom: 16px;
  }

.md\:pb-6 {
    padding-bottom: 48px;
  }

.md\:pb-\[200px\] {
    padding-bottom: 200px;
  }

.md\:pl-1 {
    padding-left: 8px;
  }

.md\:pl-4 {
    padding-left: 32px;
  }

.md\:pl-\[32px\] {
    padding-left: 32px;
  }

.md\:pl-\[41px\] {
    padding-left: 41px;
  }

.md\:pl-\[56px\] {
    padding-left: 56px;
  }

.md\:pr-1 {
    padding-right: 8px;
  }

.md\:pr-\[320px\] {
    padding-right: 320px;
  }

.md\:pr-\[88px\] {
    padding-right: 88px;
  }

.md\:pt-0 {
    padding-top: 0px;
  }

.md\:pt-1 {
    padding-top: 8px;
  }

.md\:pt-6 {
    padding-top: 48px;
  }

.md\:text-\[40px\] {
    font-size: 40px;
  }

.md\:text-md {
    font-size: 16px;
  }
}
@media (min-width: 1200px) {
  .lg\:\!absolute {
    position: absolute !important;
  }

.lg\:left-\[-48px\] {
    left: -48px;
  }

.lg\:left-\[-56px\] {
    left: -56px;
  }

.lg\:left-\[-58px\] {
    left: -58px;
  }

.lg\:right-\[8px\] {
    right: 8px;
  }

.lg\:my-6 {
    margin-top: 48px;
    margin-bottom: 48px;
  }

.lg\:ml-0 {
    margin-left: 0px;
  }

.lg\:ml-1 {
    margin-left: 8px;
  }

.lg\:ml-12 {
    margin-left: 96px;
  }

.lg\:ml-3 {
    margin-left: 24px;
  }

.lg\:ml-\[-33px\] {
    margin-left: -33px;
  }

.lg\:ml-\[10px\] {
    margin-left: 10px;
  }

.lg\:block {
    display: block;
  }

.lg\:flex {
    display: flex;
  }

.lg\:inline-flex {
    display: inline-flex;
  }

.lg\:hidden {
    display: none;
  }

.lg\:h-4 {
    height: 32px;
  }

.lg\:h-6 {
    height: 48px;
  }

.lg\:h-\[20px\] {
    height: 20px;
  }

.lg\:w-4 {
    width: 32px;
  }

.lg\:w-6 {
    width: 48px;
  }

.lg\:w-\[20px\] {
    width: 20px;
  }

.lg\:w-\[calc\(100\%\+56px\)\] {
    width: calc(100% + 56px);
  }

.lg\:w-\[calc\(37\%-32px\)\] {
    width: calc(37% - 32px);
  }

.lg\:w-\[calc\(50\%-32px\)\] {
    width: calc(50% - 32px);
  }

.lg\:max-w-x-article-width {
    max-width: 816px;
  }

.lg\:flex-col {
    flex-direction: column;
  }

.lg\:items-center {
    align-items: center;
  }

.lg\:pl-4 {
    padding-left: 32px;
  }

.lg\:pl-\[33px\] {
    padding-left: 33px;
  }

.lg\:pl-\[40px\] {
    padding-left: 40px;
  }

.lg\:pl-\[41px\] {
    padding-left: 41px;
  }

.lg\:pl-\[88px\] {
    padding-left: 88px;
  }

.lg\:pr-1 {
    padding-right: 8px;
  }

.lg\:pr-4 {
    padding-right: 32px;
  }

.lg\:text-\[40px\] {
    font-size: 40px;
  }

.lg\:text-display-lg {
    font-size: 48px;
  }

.lg\:text-lg {
    font-size: 20px;
  }

.lg\:text-md {
    font-size: 16px;
  }

.lg\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 1440px) {
  .xl\:ml-6 {
    margin-left: 48px;
  }

.xl\:w-6 {
    width: 48px;
  }

.xl\:w-\[50px\] {
    width: 50px;
  }

.xl\:pl-8 {
    padding-left: 64px;
  }

.xl\:pl-\[120px\] {
    padding-left: 120px;
  }

.xl\:pr-8 {
    padding-right: 64px;
  }
}
@media (max-width: 767px) {
  .babybear\:\!-top-0\.5 {
    top: -4px !important;
  }

.babybear\:-top-1 {
    top: -8px;
  }

.babybear\:bottom-0 {
    bottom: 0px;
  }

.babybear\:bottom-\[120\%\] {
    bottom: 120%;
  }

.babybear\:left-3 {
    left: 24px;
  }

.babybear\:right-4 {
    right: 32px;
  }

.babybear\:top-0\.5 {
    top: 4px;
  }

.babybear\:z-0 {
    z-index: 0;
  }

.babybear\:order-last {
    order: 9999;
  }

.babybear\:m-0 {
    margin: 0px;
  }

.babybear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babybear\:mx-1\.5 {
    margin-left: 12px;
    margin-right: 12px;
  }

.babybear\:my-2 {
    margin-top: 16px;
    margin-bottom: 16px;
  }

.babybear\:-mt-0\.5 {
    margin-top: -4px;
  }

.babybear\:mb-0 {
    margin-bottom: 0px;
  }

.babybear\:mb-0\.5 {
    margin-bottom: 4px;
  }

.babybear\:mb-1 {
    margin-bottom: 8px;
  }

.babybear\:mb-2 {
    margin-bottom: 16px;
  }

.babybear\:ml-0 {
    margin-left: 0px;
  }

.babybear\:ml-1 {
    margin-left: 8px;
  }

.babybear\:mr-0 {
    margin-right: 0px;
  }

.babybear\:mt-0 {
    margin-top: 0px;
  }

.babybear\:mt-0\.5 {
    margin-top: 4px;
  }

.babybear\:mt-\[6px\] {
    margin-top: 6px;
  }

.babybear\:hidden {
    display: none;
  }

.babybear\:h-4 {
    height: 32px;
  }

.babybear\:h-6 {
    height: 48px;
  }

.babybear\:h-\[180px\] {
    height: 180px;
  }

.babybear\:h-\[26px\] {
    height: 26px;
  }

.babybear\:h-\[360px\] {
    height: 360px;
  }

.babybear\:h-\[59px\] {
    height: 59px;
  }

.babybear\:h-\[64px\] {
    height: 64px;
  }

.babybear\:h-\[72px\] {
    height: 72px;
  }

.babybear\:h-auto {
    height: auto;
  }

.babybear\:max-h-4 {
    max-height: 32px;
  }

.babybear\:max-h-\[225px\] {
    max-height: 225px;
  }

.babybear\:max-h-\[250px\] {
    max-height: 250px;
  }

.babybear\:max-h-\[400px\] {
    max-height: 400px;
  }

.babybear\:min-h-\[134px\] {
    min-height: 134px;
  }

.babybear\:w-1 {
    width: 8px;
  }

.babybear\:w-11\/12 {
    width: 91.666667%;
  }

.babybear\:w-6 {
    width: 48px;
  }

.babybear\:w-\[105px\] {
    width: 105px;
  }

.babybear\:w-\[199px\] {
    width: 199px;
  }

.babybear\:w-\[26px\] {
    width: 26px;
  }

.babybear\:w-\[360px\] {
    width: 360px;
  }

.babybear\:w-\[64px\] {
    width: 64px;
  }

.babybear\:w-\[calc\(100\%-68px\)\] {
    width: calc(100% - 68px);
  }

.babybear\:w-fit {
    width: fit-content;
  }

.babybear\:w-full {
    width: 100%;
  }

.babybear\:min-w-full {
    min-width: 100%;
  }

.babybear\:max-w-\[32px\] {
    max-width: 32px;
  }

.babybear\:max-w-\[790px\] {
    max-width: 790px;
  }

.babybear\:max-w-md {
    max-width: 28rem;
  }

.babybear\:flex-auto {
    flex: 1 1 auto;
  }

.babybear\:flex-none {
    flex: none;
  }

.babybear\:basis-0 {
    flex-basis: 0px;
  }

.babybear\:-translate-x-50\% {
    transform: translate(0, 0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY=
(1);
  }

@media (max-width: 767px) {
    .babybear\:-translate-x-50\% {
      transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(=
1) scaleY(1);
    }

@media (max-width: 767px) {
      .babybear\:-translate-x-50\% {
        transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scale=
X(1) scaleY(1);
      }

@media (max-width: 767px) {
        .babybear\:-translate-x-50\% {
          transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) sca=
leX(1) scaleY(1);
        }

@media (max-width: 767px) {
          .babybear\:-translate-x-50\% {
            transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) s=
caleX(1) scaleY(1);
          }

@media (max-width: 767px) {
            .babybear\:-translate-x-50\% {
              transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0)=
 scaleX(1) scaleY(1);
            }

@media (max-width: 767px) {
              .babybear\:-translate-x-50\% {
                transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(=
0) scaleX(1) scaleY(1);
              }

@media (max-width: 767px) {
                .babybear\:-translate-x-50\% {
                  transform: translate(-50%, 0) rotate(90deg) skewX(0) skew=
Y(0) scaleX(1) scaleY(1);
                }

@media (max-width: 767px) {
                  .babybear\:-translate-x-50\% {
                    transform: translate(-50%, 0) rotate(90deg) skewX(0) sk=
ewY(0) scaleX(1) scaleY(1);
                  }

@media (max-width: 767px) {
                    .babybear\:-translate-x-50\% {
                      transform: translate(-50%, 0) rotate(90deg) skewX(0) =
skewY(0) scaleX(1) scaleY(1);
                    }

@media (max-width: 767px) {
                      .babybear\:-translate-x-50\% {
                        transform: translate(-50%, 0) rotate(90deg) skewX(0=
) skewY(0) scaleX(1) scaleY(1);
                      }

@media (max-width: 767px) {
                        .babybear\:-translate-x-50\% {
                          transform: translate(-50%, 0) rotate(90deg) skewX=
(0) skewY(0) scaleX(1) scaleY(1);
                        }

@media (max-width: 767px) {
                          .babybear\:-translate-x-50\% {
                            transform: translate(-50%, 0) rotate(90deg) ske=
wX(0) skewY(0) scaleX(1) scaleY(1);
                          }

@media (max-width: 767px) {
                            .babybear\:-translate-x-50\% {
                              transform: translate(-50%, 0) rotate(90deg) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
                            }

@media (max-width: 767px) {
                              .babybear\:-translate-x-50\% {
                                transform: translate(-50%, 0) rotate(90deg)=
 skewX(0) skewY(0) scaleX(1) scaleY(1);
                              }

@media transform: translate(0, 0) rotate(0) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
     (max-width: 767px) {
                                .babybear\:rotate-90 {
                                  transform: translate(-50%, 0) rotate(90de=
g) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                }

@media (max-width: 767px) {
                                  .babybear\:rotate-90 {
                                    transform: translate(-50%, 0) rotate(90=
deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                  }

@media (max-width: 767px) {
                                    .babybear\:rotate-90 {
                                      transform: translate(-50%, 0) rotate(=
90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                    }

@media (max-width: 767px) {
                                      .babybear\:rotate-90 {
                                        transform: translate(-50%, 0) rotat=
e(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                      }

@media (max-width: 767px) {
                                        .babybear\:rotate-90 {
                                          transform: translate(-50%, 0) rot=
ate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                        }

@media (max-width: 767px) {
                                          .babybear\:rotate-90 {
                                            transform: translate(-50%, 0) r=
otate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                          }

@media (max-width: 767px) {
                                            .babybear\:rotate-90 {
                                              transform: translate(-50%, 0)=
 rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                            }

@media (max-width: 767px) {
                                              .babybear\:rotate-90 {
                                                transform: translate(-50%, =
0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                              }

@media (max-width: 767px) {
                                                .babybear\:rotate-90 {
                                                  transform: translate(-50%=
, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                }

@media (max-width: 767px) {
                                                  .babybear\:rotate-90 {
                                                    transform: translate(-5=
0%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                  }

@media (max-width: 767px)=
 {
                                                    .babybear\:rotate-90 {
                                                      transform: translate(=
-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                    }

@media (max-width: 767p=
x) {
                                                      .babybear\:rotate-90 =
{
                                                        transform: translat=
e(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                      }

@media (max-width: 76=
7px) {
                                                        .babybear\:rotate-9=
0 {
                                                          transform: transl=
ate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                        }

@media (max-width: =
767px) {
                                                          .babybear\:rotate=
-90 {
                                                            transform: tran=
slate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                          }

flex-direction: r=
ow;
    .babybear\:flex-col {
                                                            flex-direction:=
 column;
                                                          }

.babybear\:flex-w=
rap {
                                                            flex-wrap: wrap=
;
                                                          }

.babybear\:items-=
start {
                                                            align-items: fl=
ex-start;
                                                          }

.babybear\:items-=
center {
                                                            align-items: ce=
nter;
                                                          }

.babybear\:justif=
y-start {
                                                            justify-content=
: flex-start;
                                                          }

.babybear\:justif=
y-end {
                                                            justify-content=
: flex-end;
                                                          }

.babybear\:justif=
y-center {
                                                            justify-content=
: center;
                                                          }

.babybear\:justif=
y-between {
                                                            justify-content=
: space-between;
                                                          }

.babybear\:justif=
y-around {
                                                            justify-content=
: space-around;
                                                          }

.babybear\:self-s=
tart {
                                                            align-self: fle=
x-start;
                                                          }

.babybear\:self-c=
enter {
                                                            align-self: cen=
ter;
                                                          }

.babybear\:overfl=
ow-y-auto {
                                                            overflow-y: aut=
o;
                                                          }

.babybear\:rounde=
d-\[0px\] {
                                                            border-radius: =
0px;
                                                          }

.babybear\:border=
-b-1 {
                                                            border-bottom-w=
idth: 1px;
                                                          }

.babybear\:border=
-r-0 {
                                                            border-right-wi=
dth: 0;
                                                          }

.babybear\:border=
-solid {
                                                            border-style: s=
olid;
                                                          }

.babybear\:border=
-color-border-low-emphasis {
                                                            border-color: r=
gba(0, 0, 0, 0.3);
                                                          }

.babybear\:bg-col=
or-brand {
                                                            background-colo=
r: #0a66c2;
                                                          }

.babybear\:p-2 {
                                                            padding: 16px;
                                                          }

.babybear\:px-0 {
                                                            padding-left: 0=
px;
                                                            padding-right: =
0px;
                                                          }

.babybear\:px-2 {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:px-mob=
ile-container-padding {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:py-1 {
                                                            padding-top: 8p=
x;
                                                            padding-bottom:=
 8px;
                                                          }

.babybear\:py-3 {
                                                            padding-top: 24=
px;
                                                            padding-bottom:=
 24px;
                                                          }

.babybear\:pb-0 {
                                                            padding-bottom:=
 0px;
                                                          }

.babybear\:pb-2 {
                                                            padding-bottom:=
 16px;
                                                          }

.babybear\:pl-0\.=
5 {
                                                            padding-left: 4=
px;
                                                          }

.babybear\:pr-0 {
                                                            padding-right: =
0px;
                                                          }

.babybear\:pr-0\.=
5 {
                                                            padding-right: =
4px;
                                                          }

.babybear\:pt-0 {
                                                            padding-top: 0p=
x;
                                                          }

.babybear\:pt-0\.=
5 {
                                                            padding-top: 4p=
x;
                                                          }

.babybear\:pt-1 {
                                                            padding-top: 8p=
x;
                                                          }

.babybear\:pt-4 {
                                                            padding-top: 32=
px;
                                                          }

.babybear\:text-\=
[10px\] {
                                                            font-size: 10px=
;
                                                          }

.babybear\:text-l=
g {
                                                            font-size: 20px=
;
                                                          }

.babybear\:text-m=
d {
                                                            font-size: 16px=
;
                                                          }

.babybear\:text-s=
m {
                                                            font-size: 14px=
;
                                                          }

.babybear\:text-x=
l {
                                                            font-size: 24px=
;
                                                          }

.babybear\:text-x=
s {
                                                            font-size: 12px=
;
                                                          }

.babybear\:font-b=
old {
                                                            font-weight: 60=
0;
                                                          }

.babybear\:leadin=
g-\[150px\] {
                                                            line-height: 15=
0px;
                                                          }

.babybear\:last\:=
border-b-0:last-child {
                                                            border-bottom-w=
idth: 0;
                                                          }

}

}
}
@media (max-width: 991px) {
  .babymamabear\:invisible {
    visibility: hidden;
  }

.babymamabear\:static {
    position: static;
  }

.babymamabear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babymamabear\:mx-mobile-container-padding {
    margin-left: 16px;
    margin-right: 16px;
  }

.babymamabear\:mb-1\.5 {
    margin-bottom: 12px;
  }

.babymamabear\:ml-\[-9999px\] {
    margin-left: -9999px;
  }

.babymamabear\:mr-3 {
    margin-right: 24px;
  }

.babymamabear\:flex {
    display: flex;
  }

.babymamabear\:hidden {
    display: none;
  }

.babymamabear\:h-\[1px\] {
    height: 1px;
  }

.babymamabear\:h-\[48px\] {
    height: 48px;
  }

.babymamabear\:w-\[100vw\] {
    width: 100vw;
  }

.babymamabear\:w-\[1px\] {
    width: 1px;
  }

.babymamabear\:w-full {
    width: 100%;
  }

.babymamabear\:min-w-\[50px\] {
    min-width: 50px;
  }

.babymamabear\:basis-1\/2 {
    flex-basis: 50%;
  }

.babymamabear\:flex-col {
    flex-direction: column;
  }

.babymamabear\:flex-wrap {
    flex-wrap: wrap;
  }

.babymamabear\:bg-color-transparent {
    background-color: rgba(0, 0, 0, 0);
  }

.babymamabear\:p-0 {
    padding: 0px;
  }

.babymamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.babymamabear\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mamabear\:absolute {
    position: absolute;
  }

.mamabear\:-top-0\.5 {
    top: -4px;
  }

.mamabear\:-top-1 {
    top: -8px;
  }

.mamabear\:right-4 {
    right: 32px;
  }

.mamabear\:top-\[58px\] {
    top: 58px;
  }

.mamabear\:mr-3 {
    margin-right: 24px;
  }

.mamabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.mamabear\:hidden {
    display: none;
  }

.mamabear\:\!h-4 {
    height: 32px !important;
  }

.mamabear\:h-\[100\%\] {
    height: 100%;
  }

.mamabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.mamabear\:w-2\/3 {
    width: 66.666667%;
  }

.mamabear\:w-\[744px\] {
    width: 744px;
  }

.mamabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.mamabear\:w-full {
    width: 100%;
  }

.mamabear\:min-w-0 {
    min-width: 0px;
  }

.mamabear\:min-w-full {
    min-width: 100%;
  }

.mamabear\:max-w-\[790px\] {
    max-width: 790px;
  }

.mamabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.mamabear\:flex-row {
    flex-direction: row;
  }

.mamabear\:items-start {
    align-items: flex-start;
  }

.mamabear\:items-center {
    align-items: center;
  }

.mamabear\:self-center {
    align-self: center;
  }

.mamabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.mamabear\:px-2 {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.mamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:py-3 {
    padding-top: 24px;
    padding-bottom: 24px;
  }

.mamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.mamabear\:text-center {
    text-align: center;
  }
}
@media (min-width: 768px) {
  .papamamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.after\:papamamabear\:\!h-\[37px\]::after {
    content: undefined;
    height: 37px !important;
  }

@media (min-width: 768px) {
    .after\:papamamabear\:\!h-\[37px\]::after {
      content: "";
    }

content: "".after\:papamamabear\:\!h-\[37px\]::after:content-\[\'\'\]::=
after {
      content: "";
    }

.after\:papamamabear\:\!h-\[37px\]::after:content-\[\"\"\]::after {
      content: "";
    }

.after\:papamamabear\:up-down-divider::after {
      display: flex;
      height: 100%;
      width: 1px;
      align-items: center;
      background-color: rgba(0, 0, 0, 0.3);
      text-align: center;
      content: undefined;
    }

@media (min-width: 768px) {
      .after\:papamamabear\:up-down-divider::after {
        content: "";
      }

content: "".after\:papamamabear\:up-down-divider::after:content-\[\'\=
'\]::after {
        content: "";
      }

.after\:papamamabear\:up-down-divider::after:content-\[\"\"\]::after =
{
        content: "";
      }

}

}
}
@media (min-width: 992px) {
  .papabear\:absolute {
    position: absolute;
  }

.papabear\:-top-1 {
    top: -8px;
  }

.papabear\:top-\[58px\] {
    top: 58px;
  }

.papabear\:\!mx-2 {
    margin-left: 16px !important;
    margin-right: 16px !important;
  }

.papabear\:mx-auto {
    margin-left: auto;
    margin-right: auto;
  }

.papabear\:mb-\[18px\] {
    margin-bottom: 18px;
  }

.papabear\:ml-column-gutter {
    margin-left: 24px;
  }

.papabear\:mr-2 {
    margin-right: 16px;
  }

.papabear\:mr-3 {
    margin-right: 24px;
  }

.papabear\:mt-0 {
    margin-top: 0px;
  }

.papabear\:mt-0\.5 {
    margin-top: 4px;
  }

.papabear\:mt-\[-100px\] {
    margin-top: -100px;
  }

.papabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.papabear\:inline-block {
    display: inline-block;
  }

.papabear\:flex {
    display: flex;
  }

.papabear\:hidden {
    display: none;
  }

.papabear\:\!h-4 {
    height: 32px !important;
  }

.papabear\:h-6 {
    height: 48px;
  }

.papabear\:h-\[100\%\] {
    height: 100%;
  }

.papabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.papabear\:min-h-\[96px\] {
    min-height: 96px;
  }

.papabear\:w-\[1128px\] {
    width: 1128px;
  }

.papabear\:w-\[219px\] {
    width: 219px;
  }

.papabear\:w-\[400px\] {
    width: 400px;
  }

.papabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.papabear\:w-auto {
    width: auto;
  }

.papabear\:w-content-max-w {
    width: 1128px;
  }

.papabear\:w-core-rail-width {
    width: 784px;
  }

.papabear\:w-right-rail-width {
    width: calc(1128px - 24px - 784px);
  }

.papabear\:min-w-0 {
    min-width: 0px;
  }

.papabear\:max-w-\[550px\] {
    max-width: 550px;
  }

.papabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.papabear\:flex-col {
    flex-direction: column;
  }

.papabear\:flex-nowrap {
    flex-wrap: nowrap;
  }

.papabear\:items-start {
    align-items: flex-start;
  }

.papabear\:justify-start {
    justify-content: flex-start;
  }

.papabear\:justify-center {
    justify-content: center;
  }

.papabear\:self-start {
    align-self: flex-start;
  }

.papabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.papabear\:border-4 {
    border-width: 4px;
  }

.papabear\:p-0 {
    padding: 0px;
  }

.papabear\:p-details-container-padding {
    padding: 24px;
  }

.papabear\:py-2 {
    padding-top: 16px;
    padding-bottom: 16px;
  }

.papabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.papabear\:text-xl {
    font-size: 24px;
  }
}
@media (max-width: 768px) {
  .-md\:ml-2 {
    margin-left: 16px;
  }

.-md\:mt-1 {
    margin-top: 8px;
  }

.-md\:flex-wrap {
    flex-wrap: wrap;
  }
}
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I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, =
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=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
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=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0 </div> <table role=3D"presentation" valign=3D"t=
op" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"512" align=3D=
"center" class=3D"mercado-container w-[512px] max-w-[512px] mx-auto my-0 p-=
0 bg-color-background-container" style=3D"-webkit-text-size-adjust: 100%; -=
ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; ma=
rgin-left: auto; margin-right: auto; margin-top: 0px; margin-bottom: 0px; w=
idth: 512px; max-width: 512px; background-color: #ffffff; padding: 0px;"> <=
tbody> <tr> <td class=3D"text-center p-3" style=3D"-webkit-text-size-adjust=
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: 0pt; padding: 24px; text-align: center;"> <table role=3D"presentation" va=
lign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%=
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ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 1=
00%;"> <tbody> <tr> <td align=3D"left" valign=3D"middle" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/feed/?lipi=
=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BsVcPWQ4ZTMan=
mO6MweYuJw%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D2150QqYlpV6Hs1&=
amp;trk=3Deml-email_series_follow_newsletter_01-header-0-home_glimmer%20%20=
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jM2IyMjQwNGVkNDQxOGUxYjY4YmM3ZDA0MTllYTY4ZDYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZm=
UzNGRlNWRmODM3ZGZiZjE1OTQ3Y2IxZmMwNzJmZWNlYzMwZTg0MjRhYTUwZjZhZSwxLDE%3D" t=
arget=3D"_blank" class=3D"w-[84px]" style=3D"color: #0a66c2; cursor: pointe=
r; display: inline-block; text-decoration: none; -webkit-text-size-adjust: =
100%; -ms-text-size-adjust: 100%; width: 84px;"> <img class=3D"block" alt=
=3D"LinkedIn" src=3D"https://www.linkedin.com/comm/dms/logo?badgeTheme=3Dme=
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3BsVcPWQ4ZTManmO6MweYuJw%3D%3D&amp;midSig=3D2150QqYlpV6Hs1&amp;midToken=3DA=
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icubic; display: block;"> </a> </td> <td valign=3D"middle" align=3D"right" =
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3Aemail_email_series_follow_newsletter_01%3BsVcPWQ4ZTManmO6MweYuJw%3D%3D&am=
p;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D2150QqYlpV6Hs1&amp;trk=3Deml-email=
_series_follow_newsletter_01-header-0-profile_glimmer&amp;trkEmail=3Deml-em=
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8y~nn-null-null&amp;eid=3Ddu31ng-m177vi8y-nn&amp;otpToken=3DMWEwNjE4ZTUxYjJ=
lYzFjM2IyMjQwNGVkNDQxOGUxYjY4YmM3ZDA0MTllYTY4ZDYxNzljNTA1NmQ0OTViNWVmNmYyZD=
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D" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: inl=
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ttps://www.linkedin.com/comm/pulse/power-purpose-from-confusion-clarity-gay=
le-smerdon-phd-6coac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_new=
sletter_01%3BsVcPWQ4ZTManmO6MweYuJw%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp=
;midSig=3D2150QqYlpV6Hs1&amp;trk=3Deml-email_series_follow_newsletter_01-ne=
wsletter_content_preview-0-title_&amp;trkEmail=3Deml-email_series_follow_ne=
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=3D"_blank" class=3D"no-underline font-medium text-sm m-0 text-system-gray-=
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ont-size: 14px; font-weight: 500; color: #282828; text-decoration-line: non=
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vetica, Arial, sans-serif; font-size: 24px; font-weight: 600; line-height: =
1.25; color: rgba(0, 0, 0, 0.9);"> The Power of Purpose: From Confusion to =
Clarity </h2> </a> </td> </tr> <tr> <td style=3D"-webkit-text-size-adjust: =
100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: =
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: 24px;" width=3D"24"> <a href=3D"https://au.linkedin.com/comm/in/gayle-sme=
rdon?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BsVc=
PWQ4ZTManmO6MweYuJw%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D2150Qq=
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yle=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-decorat=
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a&amp;t=3Dcfq58hcWq2JiZ51XV3LiIXaDW7wydoArzoGlz2zaSQw" alt=3D"Author image"=
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ubic; position: relative; display: inline-block; height: 32px; width: 32px;=
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clip-path: circle(50%);" width=3D"32" height=3D"32"> </a> </td> <td style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://au.linkedin.com/com=
m/in/gayle-smerdon?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsl=
etter_01%3BsVcPWQ4ZTManmO6MweYuJw%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;m=
idSig=3D2150QqYlpV6Hs1&amp;trk=3Deml-email_series_follow_newsletter_01-news=
letter_content_preview-0-author_&amp;trkEmail=3Deml-email_series_follow_new=
sletter_01-newsletter_content_preview-0-author_-null-du31ng~m177vi8y~nn-nul=
l-null&amp;eid=3Ddu31ng-m177vi8y-nn&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2Iy=
MjQwNGVkNDQxOGUxYjY4YmM3ZDA0MTllYTY4ZDYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZmUzNGR=
lNWRmODM3ZGZiZjE1OTQ3Y2IxZmMwNzJmZWNlYzMwZTg0MjRhYTUwZjZhZSwxLDE%3D" target=
=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a66c2; cursor: po=
inter; display: inline-block; text-decoration: none; -webkit-text-size-adju=
st: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text-decoration-lin=
e: none;"> <span class=3D"font-sans font-bold text-sm mb-3 text-color-text-=
low-emphasis leading-regular" style=3D"margin-bottom: 24px; font-family: -a=
pple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica =
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, 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; font-weig=
ht: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Gayle Smerdon, PhD=
 </span> </a> </td> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"p=
b-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; m=
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padding: 24px; font-family: -apple-system, system-ui, BlinkMacSystemFont, '=
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if;"> <div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"=
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mail_series_follow_newsletter_01%3BsVcPWQ4ZTManmO6MweYuJw%3D%3D&amp;midToke=
n=3DAQGsVZCYJO6vnQ&amp;midSig=3D2150QqYlpV6Hs1&amp;trk=3Deml-email_series_f=
ollow_newsletter_01-newsletter_content_preview-0-read_more_banner_cta_&amp;=
trkEmail=3Deml-email_series_follow_newsletter_01-newsletter_content_preview=
-0-read_more_banner_cta_-null-du31ng~m177vi8y~nn-null-null&amp;eid=3Ddu31ng=
-m177vi8y-nn&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDQxOGUxYjY4YmM=
3ZDA0MTllYTY4ZDYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZmUzNGRlNWRmODM3ZGZiZjE1OTQ3Y2=
IxZmMwNzJmZWNlYzMwZTg0MjRhYTUwZjZhZSwxLDE%3D" target=3D"_blank" tabindex=3D=
"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color: #0a66c2; c=
ursor: pointer; display: inline-block; text-decoration: none; -webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-line: none;"=
> <span class=3D"no-underline text-white" style=3D"color: #ffffff; text-dec=
oration-line: none;"> Read on LinkedIn </span> </a> </td> </tr> </tbody> </=
table> </a> </td> </tr> </tbody> </table> </div> </td> </tr> <tr data-test-=
id=3D"newsletter-content-preview--content"> <td class=3D"series-article-bod=
y" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso=
-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -apple-system, syst=
em-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans=
', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emo=
ji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande'=
, Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.5; color: r=
gba(0, 0, 0, 0.9);"> <p style=3D"margin: 0; font-weight: 400; margin-top: 0=
.8em; font-size: 1em; line-height: 1.5;">When teams are struggling to perfo=
rm at their best, I am interested to see if they have a clearly defined, ar=
ticulated and shared purpose. While individual contributions still matter, =
lacking collective alignment leads to missed opportunities and disjointed e=
fforts. Without a guiding purpose, teams can struggle to make cohesive deci=
sions, shape effective behaviours, or set clear strategies. This lack of di=
rection can ultimately undermine success. Here are six reasons why purpose =
matters so darn much!</p><h3 style=3D"margin: 0; margin-left: 0px; margin-r=
ight: 0px; margin-top: 8px; margin-bottom: 4px; font-size: 16px; font-weigh=
t: 600; line-height: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.=
9);">1. Clarity and Alignment</h3><p style=3D"margin: 0; font-weight: 400; =
margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Rather than strugglin=
g with different definitions of their goals, a team with a shared purpose c=
an synchronise their efforts, leading to more efficient workflows and bette=
r outcomes. It clarifies things for every team member and answers the essen=
tial questions: Why do we exist as a team? What impact do we want to make? =
</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: =
1em; line-height: 1.5;">When a team understands its purpose, it can align i=
ts goals, actions, and decisions accordingly. This alignment reduces confus=
ion and miscommunication. It ensures everyone is heading in the same direct=
ion.</p><h3 style=3D"margin: 0; margin-left: 0px; margin-right: 0px; margin=
-top: 8px; margin-bottom: 4px; font-size: 16px; font-weight: 600; line-heig=
ht: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.9);">2. Motivatio=
n and Engagement</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0=
.8em; font-size: 1em; line-height: 1.5;">Purpose is a powerful motivator. A=
 well-articulated team purpose can transform mundane tasks into meaningful =
contributions. When team members see how their work contributes to a larger=
 goal, they are more likely to feel engaged and motivated. This sense of be=
longing and contribution is vital today as employees seek more than just a =
paycheck; they seek meaning. When people believe in what they=E2=80=99re wo=
rking toward, it creates a collective sense of pride and ownership, making =
them more likely to go the extra mile.</p><h3 style=3D"margin: 0; margin-le=
ft: 0px; margin-right: 0px; margin-top: 8px; margin-bottom: 4px; font-size:=
 16px; font-weight: 600; line-height: 1.25; letter-spacing: -0.02em; color:=
 rgba(0, 0, 0, 0.9);">3. Decision-Making</h3><p style=3D"margin: 0; font-we=
ight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">A strong t=
eam purpose acts as a compass in the face of challenges and uncertainties (=
and what=E2=80=99s the likelihood that there will be any of those in the wo=
rkplace). Teams are often required to make tough choices - prioritising tas=
ks, allocating resources, and navigating conflicts. A clear purpose provide=
s a reference point for these decisions.</p><p style=3D"margin: 0; font-wei=
ght: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">If a team a=
ims to deliver the best customer experience, for example, every decision=E2=
=80=94from product development to customer service policies to marketing st=
rategies=E2=80=94can be weighed against this purpose. This ensures consiste=
ncy in actions and reinforces the team=E2=80=99s commitment to their overar=
ching goal.</p><h3 style=3D"margin: 0; margin-left: 0px; margin-right: 0px;=
 margin-top: 8px; margin-bottom: 4px; font-size: 16px; font-weight: 600; li=
ne-height: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.9);">4. Re=
silience and Cohesion</h3><p style=3D"margin: 0; font-weight: 400; margin-t=
op: 0.8em; font-size: 1em; line-height: 1.5;">A strong purpose is the glue =
that holds a team together in challenging times. Teams often face obstacles=
 like tight deadlines, resource constraints, or interpersonal conflicts. A =
shared purpose helps maintain focus and prevents the team from losing sight=
 of the bigger picture. It gives a team the strength to persevere through d=
ifficulties, helping them regroup and find solutions rather than getting di=
scouraged.</p><h3 style=3D"margin: 0; margin-left: 0px; margin-right: 0px; =
margin-top: 8px; margin-bottom: 4px; font-size: 16px; font-weight: 600; lin=
e-height: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.9);">5. Att=
racting and Retaining Great People</h3><p style=3D"margin: 0; font-weight: =
400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Teams with a cle=
ar purpose are more attractive to potential recruits and help retain them o=
nce they are onboarded. Employees are more likely to stay with a team and a=
n organisation where they feel their work is meaningful and contributes to =
something worthwhile.</p><h3 style=3D"margin: 0; margin-left: 0px; margin-r=
ight: 0px; margin-top: 8px; margin-bottom: 4px; font-size: 16px; font-weigh=
t: 600; line-height: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.=
9);">6. Fostering Innovation</h3><p style=3D"margin: 0; font-weight: 400; m=
argin-top: 0.8em; font-size: 1em; line-height: 1.5;">A clear and compelling=
 purpose can be a catalyst for innovation. When team members understand the=
 =E2=80=9Cwhy=E2=80=9D behind their work, they are more likely to think cre=
atively about the =E2=80=9Chow.=E2=80=9D Purpose-driven teams are more incl=
ined to explore new ideas, challenge the status quo, and take calculated ri=
sks that align with their mission. Their purpose encourages them to push bo=
undaries and innovate to support their long-term vision.</p><p style=3D"mar=
gin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1=
.5;">A strong team purpose is the difference between a group of individuals=
 working together and a cohesive unit driving toward a shared goal. It=E2=
=80=99s the force that transforms a team from good to great, enabling them =
to achieve extraordinary results.</p><p style=3D"margin: 0; font-weight: 40=
0; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Does your team hav=
e one? </p><figure style=3D"margin: 0px;"><img data-media-urn data-li-src=
=3D"https://media.licdn.com/dms/image/v2/D5612AQGSsWA7NHI0yQ/article-inline=
_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/17251526482=
64?e=3D1732147200&amp;v=3Dbeta&amp;t=3DpIvj_rwzbhqdjam_YrXDmgT88uaj75QtbxAs=
oiWeTd0" src=3D"https://media.licdn.com/dms/image/v2/D5612AQGSsWA7NHI0yQ/ar=
ticle-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0=
/1725152648264?e=3D1732147200&amp;v=3Dbeta&amp;t=3DpIvj_rwzbhqdjam_YrXDmgT8=
8uaj75QtbxAsoiWeTd0" width=3D"480" style=3D"outline: none; text-decoration:=
 none; -ms-interpolation-mode: bicubic; margin-top: 1em; display: block; ma=
x-width: 100%; margin-left: auto; margin-right: auto; width: 100%;"><figcap=
tion style=3D"margin-top: 8px; text-align: center; font-family: -apple-syst=
em, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'F=
ira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple C=
olor Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida=
 Grande', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 1.25;=
 color: rgba(0, 0, 0, 0.6);"></figcaption></figure><hr><p style=3D"margin: =
0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">=
If you like these articles, you might like to:</p><ul style=3D"margin-top: =
1em; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; display: bl=
ock; padding: 0px;"><li style=3D"margin-left: 1em; font-size: 1em; line-hei=
ght: 1.5; letter-spacing: -0.15%; color: #282828;"><p style=3D"margin: 0; f=
ont-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">hit =
the =F0=9F=94=94 on my profile to receive more of my LinkedIn content</p></=
li><li style=3D"margin-left: 1em; font-size: 1em; line-height: 1.5; letter-=
spacing: -0.15%; color: #282828;"><p style=3D"margin: 0; font-weight: 400; =
margin-top: 0.8em; font-size: 1em; line-height: 1.5;">check out my <a href=
=3D"https://www.gaylesmerdon.com/" target=3D"_blank" rel=3D"nofollow noopen=
er" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-tex=
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lor: #0a66c2; text-decoration-line: none;">website</a> for events and resou=
rces</p></li><li style=3D"margin-left: 1em; font-size: 1em; line-height: 1.=
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ght: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">purchase my=
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i><li style=3D"margin-left: 1em; font-size: 1em; line-height: 1.5; letter-s=
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o; width: 100%;"><figcaption style=3D"margin-top: 8px; text-align: center; =
font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo=
to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell=
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<p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em;=
 line-height: 1.5;"></p><p style=3D"margin: 0; font-weight: 400; margin-top=
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ze-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:=
 16px; text-decoration-line: none;"> <table role=3D"presentation" valign=3D=
"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=
=3D"email-button series-content-preview__bottom-cta" data-test-id=3D"email-=
button" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=
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t-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a hre=
f=3D"https://www.linkedin.com/comm/pulse/power-purpose-from-confusion-clari=
ty-gayle-smerdon-phd-6coac?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_foll=
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hYTUwZjZhZSwxLDE%3D" target=3D"_blank" aria-label=3D"Open Make Work Less Sh=
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ound-color: rgba(0, 0, 0, 0); color: #0a66c2; border-width: 1px; border-sty=
le: solid; border-color: #0a66c2; font-family: -apple-system, system-ui, Bl=
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