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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 12 Oct 2024 08:14:02 -0400
Date: Thu, 10 Oct 2024 10:14:11 -0500 (CDT)
From: Sprout Social <marketingcampaigns@connect.sproutsocial.com>
Reply-To: marketingcampaigns@sproutsocial.com
To: suzana@digitalaesthetics.org
Message-ID: <1582578288.94575513.1728573251202@abmktmail-batch1a.marketo.org>
Subject: What do users actually want to see on social?
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Start Your Trial  <https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGW=
FfdOfMSwMZmEYg0yNsNQVBeCGaTPVp4MrRJTIRibLkbnq1qRGyclw8SFyrZA5gZA6QPmupk=3D>

Data Report
In a world of constant changes and "unprecedented times", one thing's for s=
ure=E2=80=94social media isn't going anywhere. In fact, 38% of consumers ex=
pect to use more social platforms in 2024.

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In our new report, we surveyed over 4,500 consumers to find out what conten=
t brands should be posting on social. The truth=E2=80=94it differs for each=
 network. Translation: You don't need to burn out posting everything on eve=
ry network!

The 2024 Content Strategy Report
Download now <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdK=
T8trpPhzPRlKiN6AP2oNMKKertZh6OCoM7AdhyZsSriqIdZ094KYqje4FnfT2UmUZg5Fk7prJw-=
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ZOtE46UclIlWYsTn6n9UMEpyuJNjZX3OnNPIM0BuXkLJwxLkn-_twg=3D>

Find out what content your followers really want to see from your brand on =
social media.

Get the data-packed 2024 Social Media Content Strategy Report <https://go.c=
onnect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMKKert=
Zh6OCoM7AdhyZsSriqIdZ094KYqje4FnfT2UmUZg5Fk7prJw-Jt2X9YXFLKzcczMKoauoKNMfFt=
DDGA-Y_bl0XOkNK4UPCRrmUtDJ4-vuyNmsngkSAf-ylT6RCRfqBaaznfd0PXBIGJfUmAkAjzeqV=
FZIvjHuUVWkCNqVAu1tdUNwEz7xDXFF3_lfZ1khiI6lFhiRK_EJnx8OWOsujF94JAlH6jBrSiyj=
NijkA=3D=3D/NTAxLVBUVy05MzgAAAGWFfdOe3ngDPrU97T2HZOtE46UclIlWYsTn6n9UMEpyuJ=
NjZX3OnNPIM0BuXkLJwxLkn-_twg=3D> to uncover:

The #1 way consumers want brands to show up on social
Which network consumers are most likely to turn to for customer care
The social platform consumers find more positive=20
What type of content makes your followers most likely to buy
The top social media channel for product discoverability

Get the data <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdK=
T8trpPhzPRlKiN6AP2oNMKKertZh6OCoM7AdhyZsSriqIdZ094KYqje4FnfT2UmUZg5Fk7prJw-=
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ZOtE46UclIlWYsTn6n9UMEpyuJNjZX3OnNPIM0BuXkLJwxLkn-_twg=3D>

Try Sprout Social for free
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Get 30 days free <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weB=
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OHRLlvNMdON-hEnFvoY_5b_dCPZk3J0bGfPpPE8pSXW8nORoeEQ9IuRoPFMAux94JdSbNtA5N9I=
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dOe3ngDPrU97T2HZOtE46UclIlWYsTn6n9UMEpyuJNjZX3OnNPIM0BuXkLJwxLkn-_twg=3D>
Connect with us!
Join our community <https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAG=
WFfdOfDeQFBlx1hygMbDdzf5GiJkbNxoUT0NaMbPeo5iF2O18uor7_oMrNlLKbj6V9-WJMdk=3D=
>

<https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfBAdKpPP-18uwc=
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cAq06x4E26St7xy426NGsQNXevq95At12FROKfO753mZIeQvHTDdQ=3D>
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n85Zgf9UD0fQzVJUR0k7ma3-BdLQ9NHPzsE6t3nJTOjvcqvM380Gk=3D>
<https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfJSKtJf9cRRlOH=
qBnoNoMswvR1z9LygGYRPRlDTe7zMpDAts1FlRoAJWAU7GyiRopsE=3D>
<https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfJa7zsLuuZIkFo=
qh4R108z0qX3L4BOzBXPzBuDNE9NaCoBUiDn0inswj7QX1qT7rgcw=3D>
<https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOe869FQC0x4MOjb=
sE4KHYbm07hO7oRN56WPvqa7RDqCewHM_515ON62wb8_1PRG0Xs3A=3D>

Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 | Privacy Policy <htt=
ps://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOe5HZEPr6sUL31EXFJR=
cksOjseDWwjTrP7lLwYEJ0VwFLwhTaTQEYgdYe4V9zfK0j1zA=3D> | Unsubscribe <[[http=
s://pages.connect.sproutsocial.com/UnsubscribePage.html?mkt_unsubscribe=3D1=
&mkt_tok=3DNTAxLVBUVy05MzgAAAGWFfdOfPduB3K5GDM5ymIp9HaCi3RtoHsLPyfawFx7W_iJ=
8RzVMC6ujWEc8t0tKXv3CHi54A5N945qY0V6TefligcuLxL6FoT0Qlc9dPLwSVW0_g]]>

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<table role=3D"presentation" width=3D"650" style=3D"width:650px;" border=3D=
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><img style=3D"display:block; " alt=3D"2024 Social Content Strategy Report"=
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<table role=3D"presentation" width=3D"590" style=3D"width:590px;" border=3D=
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<td style=3D" padding: 30px 0 0px 0; font-size: 16px; color: #273333; line-=
height: 24px;" class=3D"mpad mktoText" id=3D"skgodkd6e4a60e9-d685-458c-a4c0=
-ecc7fd8c9941"><p>In a world of constant changes and "unprecedented times",=
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eight: 24px;" class=3D"mpad mktoText" id=3D"skgodkd5ef4eae2-e3b3-45ba-9758-=
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dding: 14px 32px 14px 32px; border-radius:6px; font-weight:bold; line-heigh=
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1px;" width=3D"100%">&nbsp;</td>=20
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<table border=3D"0" cellpadding=3D"3" cellspacing=3D"3" width=3D"100%">=20
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"85%">=20
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<strong><span style=3D"color: #003300;"><span style=3D"font-size: 18px;"></=
span></span></strong>=20
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<strong><span style=3D"color: #003300;"><span style=3D"font-size: 18px;">Co=
nnect with us!</span></span></strong>=20
<span style=3D"color: #003300;"><span style=3D"font-size: 18px;">&nbsp;</sp=
an></span>=20
</div> <span style=3D"color: #003300;"><span style=3D"font-size: 18px;"></s=
pan></span></td>=20
</tr>=20
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<td class=3D"spacer50" colspan=3D"3" height=3D"25">=20
<div>=20
<strong><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfHAbx3ZZEwue7H=
GjWwLVVQm1v4kY6cWWny1yubmGJPm2uIrsDa-X7ZP7FOawtCltZVY=3D" target=3D"_blank"=
 title=3D"Sprout Social Community - The Arb" style=3D"color: #205bc3; font-=
weight: 500;"
><span style=3D"font-size: 16px;"><span style=3D"color: #000000;">Join our =
community</span></span></a></strong>=20
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<td>=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"50%">=20
<tbody>=20
<tr>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"middle"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfLnWkvIvr_ZwCV=
e7sZGWUamvFDvbF0zXt0X1awNt44c4eJCS2HZ_AGo3v5jt89C0YZc=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on LinkedIn"
> <img border=3D"0" src=3D"https://media.sproutsocial.com/uploads/ICO_Linke=
din.png" style=3D"display: block;" width=3D"21" constrain=3D"true" imagepre=
view=3D"false"> </a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"middle"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfOuaoQJ5fLWYV1=
3NVEdk15s-E4kTu3X0KUfK3URU6FHvgr0OhlplGkDUvnr3a1Fl3kw=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on Instagram"
> <img alt=3D"Follow Sprout Social on Instagram" border=3D"0" src=3D"https:=
//media.sproutsocial.com/uploads/ICO_Instagram.png" style=3D"display: block=
;" width=3D"21" constrain=3D"true" imagepreview=3D"false"> </a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" valign=3D"top" width=3D"60" style=3D"min-width: 33px;"=
>=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"bottom"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOezaaxOmc-LY45B=
dV8Oce1Xw-o5x8L0KjUz0TUY7TaoTwsP5OCf2UomlZ28ZLi2hiuFI=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on YouTube"
> <img border=3D"0" src=3D"https://media.sproutsocial.com/uploads/ICO_Youtu=
be.png" style=3D"display: block;" valign=3D"middle" width=3D"28" constrain=
=3D"true" imagepreview=3D"false"> </a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"middle"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfChm1_RBQ1zzif=
n85Zgf9UD0fQzVJUR0k7ma3-BdLQ9NHPzsE6t3nJTOjvcqvM380Gk=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on TikTok"
> <img alt=3D"" border=3D"0" src=3D"https://media.sproutsocial.com/uploads/=
2023/06/tiktok-icon.png" style=3D"display: block;" width=3D"17"> </a></td>=
=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"middle"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOfFZTAjrqLwTnDs=
pfR_gyxQmUJZkTBB_pq7LqqZDDVU97GCDlh7cFWugVp4fDtyh_r0o=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on Pinterest"
> <img alt=3D"" border=3D"0" src=3D"https://media.sproutsocial.com/uploads/=
ICO_Pinterest.png" style=3D"display: block;" width=3D"21"> </a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"bottom"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOe-izhRZBUI6xZJ=
dJUOcai-I3_xAsOOUv2JRx5AVVb7UEs6Zoyp8RgkJyxAIVVu6-NI0=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on X (Formerly Twitter)"
> <img src=3D"https://cdn.bfldr.com/VXTUTVL1/at/n6cwvn44pq8wbvpgksb7hcn/lgo=
_twitter.svg?auto=3Dwebp&amp;format=3Dpng" alt=3D"X" width=3D"21" constrain=
=3D"true" imagepreview=3D"false" style=3D"display: block;" align=3D"left"> =
</a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
<td align=3D"center" class=3D"new-social-col" valign=3D"top" width=3D"50" s=
tyle=3D"min-width: 26px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td align=3D"left" valign=3D"middle"><a href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOe869FQC0x4MOjb=
sE4KHYbm07hO7oRN56WPvqa7RDqCewHM_515ON62wb8_1PRG0Xs3A=3D" target=3D"_blank"=
 style=3D"color: #999999; text-decoration: none; border-style: none;" title=
=3D"Follow Sprout Social on Facebook"
> <img border=3D"0" src=3D"https://media.sproutsocial.com/uploads/ICO_Faceb=
ook.png" style=3D"display: block;" width=3D"21" constrain=3D"true" imagepre=
view=3D"false"> </a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td class=3D"spacer20" colspan=3D"3" height=3D"13">&nbsp;</td>=20
</tr>=20
<tr>=20
<td align=3D"left" valign=3D"top"> <p class=3D"infooter" style=3D"color: #9=
99999; font-weight: 300; font-size: 12px; font-family: Helvetica, Arial, sa=
ns-serif;">Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 |&nbsp;<a =
href=3D
"https://go.connect.sproutsocial.com/NTAxLVBUVy05MzgAAAGWFfdOe5HZEPr6sUL31E=
XFJRcksOjseDWwjTrP7lLwYEJ0VwFLwhTaTQEYgdYe4V9zfK0j1zA=3D" target=3D"_blank"=
 title=3D"Sprout Social Privacy Policy" style=3D"color: #999999; font-weigh=
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>Privacy Policy</a>&nbsp;|&nbsp;<a href=3D"https://pages.connect.sproutsoci=
al.com/UnsubscribePage.html?mkt_unsubscribe=3D1&mkt_tok=3DNTAxLVBUVy05MzgAA=
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945qY0V6TefligcuLxL6FoT0Qlc9dPLwSVW0_g" target=3D"_blank" title=3D"Unsubscr=
ibe from Sprout Social Emails" style=3D"color: #999999; font-weight: bold; =
text-decoration: none;">Unsubscribe</a></p> </td>=20
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