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From: "Fud, Inc. via LinkedIn" <newsletters-noreply@linkedin.com>
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Subject: Crafting Your Unique Brand: A Fun Guide for Side Hustlers and
 Freelancers
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Date: Mon, 14 Oct 2024 17:32:30 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000

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Hustlers Helping Hustlers

By Fud, Inc.

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    Read this article on LinkedIn to join the conversation
Read on LinkedIn
https://www.linkedin.com/comm/pulse/crafting-your-unique-brand-fun-guide-si=
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Download the Fud app if you need help taking action, finding mentorship, or=
 joining a community of like-minded everyday entrepreneurs. Hey, side hustl=
ers and freelancers! Ready to make your brand stand out without the fluff? =
Let's chat about how to build a killer brand identity and rock your social =
media game. We=E2=80=99ll keep it casual, fun, and super relatable. Trust u=
s, you'll want to read this. Discovering Your Unique Brand Identity Hey, si=
de hustlers and freelancers! Ready to make your brand stand out without the=
 fluff? Let's chat about how to build a killer brand identity and rock your=
 social media game. We=E2=80=99ll keep it casual, fun, and super relatable.=
 Trust us, you'll want to read this. Understand What Makes Your Brand Speci=
al First things first, what sets your brand apart? This isn't just about ha=
ving a catchy logo or a cool color scheme. It's about digging deep and unde=
rstanding the essence of what your brand represents. Think about your core =
values, your mission, and what you bring to the table that no one else does=
. Is it your quirky sense of humor? Your knack for problem-solving? Your un=
ique perspective on an industry? Identify Your Vibe, Story, and Message Now=
, let's get into the vibe. Your brand's vibe is the overall feeling or atmo=
sphere you want to convey. It's the emotional response you want to elicit f=
rom your audience. Is your vibe playful and fun? Serious and professional? =
Warm and friendly? Once you have a clear idea of your vibe, weave it into y=
our brand story and message. Your brand story is the narrative that connect=
s you with your audience. It should be authentic and relatable. Share your =
journey, the struggles, the victories, and the lessons learned along the wa=
y. This story forms the foundation of your brand message, which is the key =
points you want to communicate to your audience. Choose Three Words That De=
scribe Your Brand Here's a fun exercise: Choose three words that best descr=
ibe your brand. These words should capture the essence of your brand identi=
ty and guide all your branding efforts. For example, if your brand is all a=
bout being innovative, bold, and reliable, make sure these qualities shine =
through in everything you do. Reflect These Words in Your Logo, Colors, and=
 Fonts Now that you have your three words, it's time to bring them to life =
visually. Your logo, colors, and fonts should all reflect the essence of yo=
ur brand. If your brand is playful and fun, go for bright colors and whimsi=
cal fonts. If it's serious and professional, stick to a more subdued color =
palette and clean, modern fonts. Your logo is the face of your brand, so ma=
ke sure it=E2=80=99s something that you=E2=80=99re proud of. It should be s=
imple, memorable, and versatile enough to work across different platforms a=
nd mediums. Creating Visual Consistency Creating a cohesive brand look acro=
ss all platforms is crucial for side hustlers and freelancers. Imagine your=
 brand as the face of your business. It needs to be familiar and recognizab=
le, no matter where your audience encounters it. Set Up Brand Guidelines St=
art with a set of brand guidelines that outline your colors, fonts, and ima=
gery. These guidelines will be your visual bible, helping you maintain cons=
istency across all your marketing materials. Here=E2=80=99s what to include=
: Colors: Choose a primary color palette that represents your brand's perso=
nality. Stick to these colors to avoid visual clutter. Fonts: Select a pair=
 of fonts =E2=80=93 one for headlines and one for body text. Consistent typ=
ography reinforces your brand identity. Imagery: Define the style of images=
 you=E2=80=99ll use. Whether it=E2=80=99s photos, illustrations, or icons, =
ensure they align with your brand=E2=80=99s vibe. Why Visual Consistency Ma=
tters Visual consistency isn't just about looking good. It builds recogniti=
on and trust. When your audience sees the same colors, fonts, and styles ac=
ross different platforms, they instantly recognize your brand. This familia=
rity breeds trust and loyalty, which are vital for any successful side hust=
le. By sticking to these visual elements, you're not just creating a brand;=
 you're building a visual story that your audience can connect with. So, ta=
ke the time to define your brand guidelines and watch how it transforms you=
r presence across platforms. Picking Your Social Media Platforms Finding th=
e right social media platforms for your side hustle or freelance gig can fe=
el like choosing the perfect pair of shoes. It=E2=80=99s got to be the righ=
t fit. But how do you decide where to invest your time and energy? Find Out=
 Where Your Audience Hangs Out Start by identifying where your potential cl=
ients or customers spend their time online. Are they scrolling through Inst=
agram, tweeting their thoughts, or connecting on LinkedIn? Each platform at=
tracts different demographics and user behaviors. Here are some quick insig=
hts: Facebook: Great for reaching a broad audience, especially older adults=
. It=E2=80=99s versatile for sharing a mix of content types like text, imag=
es, and videos. Instagram: Perfect for visual content and younger audiences=
. Ideal if you=E2=80=99re into photography, fashion, or lifestyle. Twitter:=
 Good for real-time updates and engaging with trends. Best if you=E2=80=99r=
e into quick, frequent posts. LinkedIn: The go-to for professionals. Essent=
ial if you=E2=80=99re offering B2B services or looking to network within yo=
ur industry. TikTok: Excellent for short, creative videos. If your content =
is fun, engaging, and appeals to Gen Z, this is your playground. Focus on 2=
-3 Platforms Where You Can Really Shine It=E2=80=99s tempting to be everywh=
ere, but spreading yourself too thin can lead to burnout and mediocre conte=
nt. Instead, pick 2-3 platforms where you can consistently post high-qualit=
y content and engage with your audience. This focused approach allows you t=
o: Build Stronger Connections: Interact more deeply with followers, respond=
 to comments, and join relevant conversations. Create Tailored Content: Cus=
tomize your posts to fit the platform=E2=80=99s style and your audience=E2=
=80=99s preferences. Measure Success Easily: Track your performance and twe=
ak your strategies based on what works best. Use These Platforms to Showcas=
e Your Brand Personality Your chosen platforms should reflect your brand's =
vibe. Is your brand playful and energetic? Or professional and insightful? =
Let your personality shine through in your posts. Here=E2=80=99s how: Be Au=
thentic: Share stories, behind-the-scenes content, and personal insights. P=
eople connect with people, not faceless brands. Engage Regularly: Don=E2=80=
=99t just post and ghost. Respond to comments, participate in discussions, =
and show appreciation to your followers. Stay Consistent: Maintain a consis=
tent voice, style, and posting schedule. This builds trust and keeps your a=
udience coming back for more. Remember, picking the right social media plat=
forms is like planting seeds. With the right care and attention, your onlin=
e presence will grow, attracting the right audience and opportunities. Crea=
ting a Content Plan Think of content as your brand=E2=80=99s voice. It=E2=
=80=99s how you connect with your audience, share your story, and build tru=
st. Here=E2=80=99s how to create a content plan that resonates: Know Your A=
udience Before you start, understand who you=E2=80=99re talking to. Are the=
y young professionals, busy parents, or seasoned freelancers? Tailor your c=
ontent to address their needs, interests, and pain points. Mix It Up Variet=
y keeps things interesting. Don=E2=80=99t just stick to one type of content=
. Here are a few ideas: Tips and Tricks: Share useful advice relevant to yo=
ur niche. Behind-the-Scenes: Give a peek into your process or daily operati=
ons. Personal Stories: Connect on a human level by sharing personal anecdot=
es or challenges. Interactive Content: Polls, quizzes, and Q&A sessions can=
 boost engagement. Set Clear Goals What do you want to achieve with your co=
ntent? Whether it=E2=80=99s increasing website traffic, boosting engagement=
, or generating leads, having clear goals will guide your strategy. Use Sch=
eduling Tools Consistency is key. Use tools like Hootsuite, Buffer, or Late=
r to schedule your posts. This way, you maintain a steady flow of content w=
ithout the daily hassle. Analyze and Adjust Regularly review your content=
=E2=80=99s performance. Use analytics tools to see what=E2=80=99s working a=
nd what=E2=80=99s not. Don=E2=80=99t be afraid to pivot if something isn=E2=
=80=99t resonating with your audience. By keeping your content diverse and =
consistent, you=E2=80=99ll keep your audience engaged and coming back for m=
ore. Engaging with Your Audience Interacting with your audience is like wat=
ering a plant. It helps your community grow, thrive, and blossom. Here=E2=
=80=99s how you can make it happen: Respond to Comments and Join Conversati=
ons When people comment on your posts, they're reaching out to you. Respond=
ing to comments is a fantastic way to show you care. It also boosts your po=
st's visibility on social media algorithms. Be genuine, helpful, and friend=
ly. If someone asks a question, give a thoughtful answer. If they leave pra=
ise, thank them. And if there's criticism, handle it gracefully. Remember, =
every interaction is an opportunity to build trust. Show Love to Other Crea=
tors Social media isn=E2=80=99t just about you. It's a bustling community f=
ull of creators like yourself. Engaging with their content can build mutual=
 respect and alliances. Share their posts, comment on their updates, and co=
llaborate when possible. This not only broadens your reach but also fosters=
 a sense of camaraderie. Think of it as a virtual high-five. Social Media i=
s a Two-Way Street Don=E2=80=99t just broadcast; interact. Social media is =
a conversation, not a monologue. Ask questions, seek opinions, and encourag=
e discussions. Use polls, Q&A sessions, and live videos to make your audien=
ce feel involved. People love to be heard, and when they feel valued, they=
=E2=80=99re more likely to stick around. Engaging with your audience isn't =
just a strategy; it's a commitment. It's about building relationships, one =
comment, like, and share at a time. Dealing with Challenges and Celebrating=
 Wins Acknowledging the Tough Road Ahead Branding on social media isn't alw=
ays a walk in the park. It's a space where algorithms change faster than th=
e weather, trends come and go, and the audience's attention span is fleetin=
g. Many side hustlers and freelancers often find themselves navigating thes=
e choppy waters, trying to make their mark while juggling multiple responsi=
bilities. Celebrating Small Wins It's easy to get bogged down by the challe=
nges. That's why it's crucial to celebrate even the small victories. Did yo=
u gain 10 new followers this week? Fantastic! Did a post get more engagemen=
t than usual? High five! These little wins can be the fuel that keeps you g=
oing, providing the motivation to push through tougher times. Learning from=
 Hiccups Mistakes and setbacks are part of the journey. Maybe a campaign di=
dn=E2=80=99t go as planned, or a post didn=E2=80=99t get the reaction you h=
oped for. Instead of seeing these as failures, consider them valuable lesso=
ns. Analyze what went wrong, tweak your strategy, and move forward. Every h=
iccup is a step closer to mastering the art of social media branding. Remem=
ber, the road to success is paved with both challenges and triumphs. Embrac=
e both, and you'll find yourself not just surviving, but thriving in the so=
cial media landscape. Join Fud to start your Hustle Recommended Experts and=
 Mentors Follow and subscribe to become a member to get the content, commun=
ity, and mentorship you need: Joe Martine - Make $2,000+/Month: Teaching En=
glish Sadie Pigues-Hall - $3,000+/Month: Live Selling Kevin Dooley - Busine=
ss Coaching that Guides You to Make $1,000/Month Megnetik - Make $1,500 in =
14 Days: Online Sales Elliot Rost - Make $500+/Month: Reselling Step-by-Ste=
p Guides Enroll in these guides to build and master your side hustle. All o=
ur guides are created by vetted and proven experts: Get Started with Graphi=
c Design by LaDale L Whaley Find the Best Online Business to Start by The e=
Commerce Mom 29 Side Hustles You Can Start With Less Than $10,000 by Arthur=
 Wang Recommended Tools Check out these cool tools that will help you get g=
oing today: 99designs - Custom Logos, Websites, & More doola - Start your U=
S business from anywhere and keep it 100% compliant Namecheap - Get Your Bu=
siness Online with Domains & Hosting Survey Junkie - Get Paid to Take Surve=
ys & Make Money Online FREE Side Hustle E-Book! Start Your Side Hustle Succ=
ess Story =E2=80=94 Get your FREE E-Book guide now!
Keep reading on LinkedIn
https://www.linkedin.com/comm/pulse/crafting-your-unique-brand-fun-guide-si=
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    margin-left: calc(40% - 64px - 392px);
  }
}
@media (min-width: 992px) {
  .member-nav-header__subnav--x-article-split-layout {
    width: 60%;
  }
}
@media (min-width: 992px) {
  .member-nav-header__subnav--x-article-split-layout {
    padding-left: 8px;
  }
}
@media (min-width: 1200px) {
  .member-nav-header__subnav--x-article-split-layout {
    padding-left: 32px;
  }
}
@media (min-width: 1440px) {
  .member-nav-header__subnav--x-article-split-layout {
    padding-left: 64px;
  }
}
@media (min-width: 576px) {}
@media (min-width: 768px) {}
@media (min-width: 992px) {}
@media (min-width: 1128px) {}
@media (min-width: 1200px) {}
@media (min-width: 1440px) {}
@media (min-width: 1680px) {}
@media (min-width: 1920px) {}
@media (min-width: 992px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 991px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media screen and (max-width: 991px) {}
@media (max-width: 767px) {}
@media (min-width: 992px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 991px) {}
@media (max-width: 767px) {}
@media (max-width: 991px) {}
@media (min-width: 992px) {}
@media (max-width: 991px) {}
@media screen and (max-width: 991px) {}
@media (max-width: 991px) {
  .search-bar.isExpanded .search-bar__placeholder {
    display: none;
  }

.search-bar.isExpanded .base-search-bar__form {
    display: flex;
  }
}
@media screen and (min-width: 992px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 991px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (min-width: 768px) and (max-width: 991px) {}
@media (max-width: 767px) {}
@media (min-width: 768px) and (max-width: 991px) {}
@media (max-width: 767px) {}
@media (min-width: 992px) {}
@media (forced-colors: active) {}
@media (-ms-high-contrast: active), (forced-colors: active) {}
@media (min-width: 992px) {}
@media (min-width: 576px) {}
@media (min-width: 992px) {}
@media (min-width: 992px) {}
@media (min-width: 992px) {}
@media (min-width: 1200px) {}
@media (min-width: 1440px) {}
@media (min-width: 992px) {}
@media (min-width: 1200px) {}
@media (min-width: 1440px) {}
@media (min-width: 992px) {}
@media (max-width: 575px) {}
@media (max-width: 640px) {}
@media (min-width: 992px) {}
@media (max-width: 991px) {}
@media (max-width: 991px) {}
@media (min-width: 992px) {}
@media (max-width: 991px) {}
@media (min-width: 992px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media (max-width: 767px) {}
@media screen and (max-width: 767px) {}
@media (max-width: 767px) {}
@media (min-width: 245px) {}
@media (min-width: 330px) {}
@media only screen and (min-width: 30.06em) {}
@media (min-width: 992px) {}
@media (min-width: 1200px) {}
@media (max-width: 767px) {}
@media (min-width: 768px) and (max-width: 991px) {}
@media (min-width: 992px) {}
@media (min-width: 992px) {
  .papabear\:tab-vertical.tab-selected:after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:pointer-events-none::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:absolute::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:\!left-\[-19px\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:\!top-\[6px\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:bottom-0::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:left-0::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:right-0::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:top-0::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:ml-0\.5::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:ml-\[74px\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:block::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:h-full::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:w-full::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:rounded-full::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:border-1::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:border-solid::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:border-color-divider::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:bg-gradient-to-b::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:from-color-transparent::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:to-color-background-scrim::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:text-color-text-low-emphasis::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:no-underline::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:shadow-\[0_0_0_500px_var$--color-scrim$\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:content-\[\"\"\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:content-\[\'\'\]::after {
    content: "";
  }
}
@media (min-width: 768px) {
  .after\:content-\[\'\/\'\]::after {
    content: "";
  }
}
@media (min-width: 576px) {
  .xs\:sticky {
    position: sticky;
  }

.xs\:left-\[-52px\] {
    left: -52px;
  }

.xs\:left-\[-56px\] {
    left: -56px;
  }

.xs\:top-0 {
    top: 0px;
  }
}
@media (min-width: 768px) {
  .sm\:m-0 {
    margin: 0px;
  }

.sm\:flex-row {
    flex-direction: row;
  }

.sm\:pl-0\.5 {
    padding-left: 4px;
  }

.sm\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 992px) {
  .md\:\!absolute {
    position: absolute !important;
  }

.md\:absolute {
    position: absolute;
  }

.md\:left-\[-44px\] {
    left: -44px;
  }

.md\:left-\[-52px\] {
    left: -52px;
  }

.md\:left-\[-53px\] {
    left: -53px;
  }

.md\:left-\[-60px\] {
    left: -60px;
  }

.md\:right-\[19px\] {
    right: 19px;
  }

.md\:m-2 {
    margin: 16px;
  }

.md\:-ml-1 {
    margin-left: -8px;
  }

.md\:mb-0 {
    margin-bottom: 0px;
  }

.md\:mb-8 {
    margin-bottom: 64px;
  }

.md\:ml-1 {
    margin-left: 8px;
  }

.md\:ml-\[-12px\] {
    margin-left: -12px;
  }

.md\:ml-\[-41px\] {
    margin-left: -41px;
  }

.md\:mr-0 {
    margin-right: 0px;
  }

.md\:mr-4 {
    margin-right: 32px;
  }

.md\:mr-6 {
    margin-right: 48px;
  }

.md\:mt-0 {
    margin-top: 0px;
  }

.md\:box-content {
    box-sizing: content-box;
  }

.md\:block {
    display: block;
  }

.md\:flex {
    display: flex;
  }

.md\:inline-flex {
    display: inline-flex;
  }

.md\:hidden {
    display: none;
  }

.md\:h-4 {
    height: 32px;
  }

.md\:h-56 {
    height: 448px;
  }

.md\:w-1\/2 {
    width: 50%;
  }

.md\:w-2\/5 {
    width: 40%;
  }

.md\:w-3\/5 {
    width: 60%;
  }

.md\:w-4 {
    width: 32px;
  }

.md\:w-\[280px\] {
    width: 280px;
  }

.md\:w-\[392px\] {
    width: 392px;
  }

.md\:w-\[452px\] {
    width: 452px;
  }

.md\:w-\[500px\] {
    width: 500px;
  }

.md\:w-\[calc$100\%\+44px$\] {
    width: calc(100% + 44px);
  }

.md\:w-\[calc$37\%-40px$\] {
    width: calc(37% - 40px);
  }

.md\:w-\[calc$50\%-40px$\] {
    width: calc(50% - 40px);
  }

.md\:max-w-\[392px\] {
    max-width: 392px;
  }

.md\:max-w-\[576px\] {
    max-width: 576px;
  }

.md\:flex-1 {
    flex: 1 1 0%;
  }

.md\:flex-row {
    flex-direction: row;
  }

.md\:items-center {
    align-items: center;
  }

.md\:justify-start {
    justify-content: flex-start;
  }

.md\:justify-end {
    justify-content: flex-end;
  }

.md\:justify-center {
    justify-content: center;
  }

.md\:justify-between {
    justify-content: space-between;
  }

.md\:overflow-x-hidden {
    overflow-x: hidden;
  }

.md\:whitespace-nowrap {
    white-space: nowrap;
  }

.md\:px-1 {
    padding-left: 8px;
    padding-right: 8px;
  }

.md\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.md\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }

.md\:py-4 {
    padding-top: 32px;
    padding-bottom: 32px;
  }

.md\:py-6 {
    padding-top: 48px;
    padding-bottom: 48px;
  }

.md\:pb-2 {
    padding-bottom: 16px;
  }

.md\:pb-6 {
    padding-bottom: 48px;
  }

.md\:pb-\[200px\] {
    padding-bottom: 200px;
  }

.md\:pl-1 {
    padding-left: 8px;
  }

.md\:pl-4 {
    padding-left: 32px;
  }

.md\:pl-\[32px\] {
    padding-left: 32px;
  }

.md\:pl-\[41px\] {
    padding-left: 41px;
  }

.md\:pl-\[56px\] {
    padding-left: 56px;
  }

.md\:pr-1 {
    padding-right: 8px;
  }

.md\:pr-\[320px\] {
    padding-right: 320px;
  }

.md\:pr-\[88px\] {
    padding-right: 88px;
  }

.md\:pt-0 {
    padding-top: 0px;
  }

.md\:pt-1 {
    padding-top: 8px;
  }

.md\:pt-6 {
    padding-top: 48px;
  }

.md\:text-\[40px\] {
    font-size: 40px;
  }

.md\:text-md {
    font-size: 16px;
  }
}
@media (min-width: 1200px) {
  .lg\:\!absolute {
    position: absolute !important;
  }

.lg\:left-\[-48px\] {
    left: -48px;
  }

.lg\:left-\[-56px\] {
    left: -56px;
  }

.lg\:left-\[-58px\] {
    left: -58px;
  }

.lg\:right-\[8px\] {
    right: 8px;
  }

.lg\:my-6 {
    margin-top: 48px;
    margin-bottom: 48px;
  }

.lg\:ml-0 {
    margin-left: 0px;
  }

.lg\:ml-1 {
    margin-left: 8px;
  }

.lg\:ml-12 {
    margin-left: 96px;
  }

.lg\:ml-3 {
    margin-left: 24px;
  }

.lg\:ml-\[-33px\] {
    margin-left: -33px;
  }

.lg\:ml-\[10px\] {
    margin-left: 10px;
  }

.lg\:block {
    display: block;
  }

.lg\:flex {
    display: flex;
  }

.lg\:inline-flex {
    display: inline-flex;
  }

.lg\:hidden {
    display: none;
  }

.lg\:h-4 {
    height: 32px;
  }

.lg\:h-6 {
    height: 48px;
  }

.lg\:h-\[20px\] {
    height: 20px;
  }

.lg\:w-4 {
    width: 32px;
  }

.lg\:w-6 {
    width: 48px;
  }

.lg\:w-\[20px\] {
    width: 20px;
  }

.lg\:w-\[calc$100\%\+56px$\] {
    width: calc(100% + 56px);
  }

.lg\:w-\[calc$37\%-32px$\] {
    width: calc(37% - 32px);
  }

.lg\:w-\[calc$50\%-32px$\] {
    width: calc(50% - 32px);
  }

.lg\:max-w-x-article-width {
    max-width: 816px;
  }

.lg\:flex-col {
    flex-direction: column;
  }

.lg\:items-center {
    align-items: center;
  }

.lg\:pl-4 {
    padding-left: 32px;
  }

.lg\:pl-\[33px\] {
    padding-left: 33px;
  }

.lg\:pl-\[40px\] {
    padding-left: 40px;
  }

.lg\:pl-\[41px\] {
    padding-left: 41px;
  }

.lg\:pl-\[88px\] {
    padding-left: 88px;
  }

.lg\:pr-1 {
    padding-right: 8px;
  }

.lg\:pr-4 {
    padding-right: 32px;
  }

.lg\:text-\[40px\] {
    font-size: 40px;
  }

.lg\:text-display-lg {
    font-size: 48px;
  }

.lg\:text-lg {
    font-size: 20px;
  }

.lg\:text-md {
    font-size: 16px;
  }

.lg\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 1440px) {
  .xl\:ml-6 {
    margin-left: 48px;
  }

.xl\:w-6 {
    width: 48px;
  }

.xl\:w-\[50px\] {
    width: 50px;
  }

.xl\:pl-8 {
    padding-left: 64px;
  }

.xl\:pl-\[120px\] {
    padding-left: 120px;
  }

.xl\:pr-8 {
    padding-right: 64px;
  }
}
@media (max-width: 767px) {
  .babybear\:\!-top-0\.5 {
    top: -4px !important;
  }

.babybear\:-top-1 {
    top: -8px;
  }

.babybear\:bottom-0 {
    bottom: 0px;
  }

.babybear\:bottom-\[120\%\] {
    bottom: 120%;
  }

.babybear\:left-3 {
    left: 24px;
  }

.babybear\:right-4 {
    right: 32px;
  }

.babybear\:top-0\.5 {
    top: 4px;
  }

.babybear\:z-0 {
    z-index: 0;
  }

.babybear\:order-last {
    order: 9999;
  }

.babybear\:m-0 {
    margin: 0px;
  }

.babybear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babybear\:mx-1\.5 {
    margin-left: 12px;
    margin-right: 12px;
  }

.babybear\:my-2 {
    margin-top: 16px;
    margin-bottom: 16px;
  }

.babybear\:-mt-0\.5 {
    margin-top: -4px;
  }

.babybear\:mb-0 {
    margin-bottom: 0px;
  }

.babybear\:mb-0\.5 {
    margin-bottom: 4px;
  }

.babybear\:mb-1 {
    margin-bottom: 8px;
  }

.babybear\:mb-2 {
    margin-bottom: 16px;
  }

.babybear\:ml-0 {
    margin-left: 0px;
  }

.babybear\:ml-1 {
    margin-left: 8px;
  }

.babybear\:mr-0 {
    margin-right: 0px;
  }

.babybear\:mt-0 {
    margin-top: 0px;
  }

.babybear\:mt-0\.5 {
    margin-top: 4px;
  }

.babybear\:mt-\[6px\] {
    margin-top: 6px;
  }

.babybear\:hidden {
    display: none;
  }

.babybear\:h-4 {
    height: 32px;
  }

.babybear\:h-6 {
    height: 48px;
  }

.babybear\:h-\[180px\] {
    height: 180px;
  }

.babybear\:h-\[26px\] {
    height: 26px;
  }

.babybear\:h-\[360px\] {
    height: 360px;
  }

.babybear\:h-\[59px\] {
    height: 59px;
  }

.babybear\:h-\[64px\] {
    height: 64px;
  }

.babybear\:h-\[72px\] {
    height: 72px;
  }

.babybear\:h-auto {
    height: auto;
  }

.babybear\:max-h-4 {
    max-height: 32px;
  }

.babybear\:max-h-\[225px\] {
    max-height: 225px;
  }

.babybear\:max-h-\[250px\] {
    max-height: 250px;
  }

.babybear\:max-h-\[400px\] {
    max-height: 400px;
  }

.babybear\:min-h-\[134px\] {
    min-height: 134px;
  }

.babybear\:w-1 {
    width: 8px;
  }

.babybear\:w-11\/12 {
    width: 91.666667%;
  }

.babybear\:w-6 {
    width: 48px;
  }

.babybear\:w-\[105px\] {
    width: 105px;
  }

.babybear\:w-\[199px\] {
    width: 199px;
  }

.babybear\:w-\[26px\] {
    width: 26px;
  }

.babybear\:w-\[360px\] {
    width: 360px;
  }

.babybear\:w-\[64px\] {
    width: 64px;
  }

.babybear\:w-\[calc$100\%-68px$\] {
    width: calc(100% - 68px);
  }

.babybear\:w-fit {
    width: fit-content;
  }

.babybear\:w-full {
    width: 100%;
  }

.babybear\:min-w-full {
    min-width: 100%;
  }

.babybear\:max-w-\[32px\] {
    max-width: 32px;
  }

.babybear\:max-w-\[790px\] {
    max-width: 790px;
  }

.babybear\:max-w-md {
    max-width: 28rem;
  }

.babybear\:flex-auto {
    flex: 1 1 auto;
  }

.babybear\:flex-none {
    flex: none;
  }

.babybear\:basis-0 {
    flex-basis: 0px;
  }

.babybear\:-translate-x-50\% {
    transform: translate(0, 0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY=
(1);
  }

@media (max-width: 767px) {
    .babybear\:-translate-x-50\% {
      transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(=
1) scaleY(1);
    }

@media (max-width: 767px) {
      .babybear\:-translate-x-50\% {
        transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scale=
X(1) scaleY(1);
      }

@media (max-width: 767px) {
        .babybear\:-translate-x-50\% {
          transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) sca=
leX(1) scaleY(1);
        }

@media (max-width: 767px) {
          .babybear\:-translate-x-50\% {
            transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) s=
caleX(1) scaleY(1);
          }

@media (max-width: 767px) {
            .babybear\:-translate-x-50\% {
              transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0)=
 scaleX(1) scaleY(1);
            }

@media (max-width: 767px) {
              .babybear\:-translate-x-50\% {
                transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(=
0) scaleX(1) scaleY(1);
              }

@media (max-width: 767px) {
                .babybear\:-translate-x-50\% {
                  transform: translate(-50%, 0) rotate(90deg) skewX(0) skew=
Y(0) scaleX(1) scaleY(1);
                }

@media (max-width: 767px) {
                  .babybear\:-translate-x-50\% {
                    transform: translate(-50%, 0) rotate(90deg) skewX(0) sk=
ewY(0) scaleX(1) scaleY(1);
                  }

@media (max-width: 767px) {
                    .babybear\:-translate-x-50\% {
                      transform: translate(-50%, 0) rotate(90deg) skewX(0) =
skewY(0) scaleX(1) scaleY(1);
                    }

@media (max-width: 767px) {
                      .babybear\:-translate-x-50\% {
                        transform: translate(-50%, 0) rotate(90deg) skewX(0=
) skewY(0) scaleX(1) scaleY(1);
                      }

@media (max-width: 767px) {
                        .babybear\:-translate-x-50\% {
                          transform: translate(-50%, 0) rotate(90deg) skewX=
(0) skewY(0) scaleX(1) scaleY(1);
                        }

@media (max-width: 767px) {
                          .babybear\:-translate-x-50\% {
                            transform: translate(-50%, 0) rotate(90deg) ske=
wX(0) skewY(0) scaleX(1) scaleY(1);
                          }

@media (max-width: 767px) {
                            .babybear\:-translate-x-50\% {
                              transform: translate(-50%, 0) rotate(90deg) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
                            }

@media (max-width: 767px) {
                              .babybear\:-translate-x-50\% {
                                transform: translate(-50%, 0) rotate(90deg)=
 skewX(0) skewY(0) scaleX(1) scaleY(1);
                              }

@media transform: translate(0, 0) rotate(0) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
     (max-width: 767px) {
                                .babybear\:rotate-90 {
                                  transform: translate(-50%, 0) rotate(90de=
g) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                }

@media (max-width: 767px) {
                                  .babybear\:rotate-90 {
                                    transform: translate(-50%, 0) rotate(90=
deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                  }

@media (max-width: 767px) {
                                    .babybear\:rotate-90 {
                                      transform: translate(-50%, 0) rotate(=
90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                    }

@media (max-width: 767px) {
                                      .babybear\:rotate-90 {
                                        transform: translate(-50%, 0) rotat=
e(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                      }

@media (max-width: 767px) {
                                        .babybear\:rotate-90 {
                                          transform: translate(-50%, 0) rot=
ate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                        }

@media (max-width: 767px) {
                                          .babybear\:rotate-90 {
                                            transform: translate(-50%, 0) r=
otate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                          }

@media (max-width: 767px) {
                                            .babybear\:rotate-90 {
                                              transform: translate(-50%, 0)=
 rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                            }

@media (max-width: 767px) {
                                              .babybear\:rotate-90 {
                                                transform: translate(-50%, =
0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                              }

@media (max-width: 767px) {
                                                .babybear\:rotate-90 {
                                                  transform: translate(-50%=
, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                }

@media (max-width: 767px) {
                                                  .babybear\:rotate-90 {
                                                    transform: translate(-5=
0%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                  }

@media (max-width: 767px)=
 {
                                                    .babybear\:rotate-90 {
                                                      transform: translate(=
-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                    }

@media (max-width: 767p=
x) {
                                                      .babybear\:rotate-90 =
{
                                                        transform: translat=
e(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                      }

@media (max-width: 76=
7px) {
                                                        .babybear\:rotate-9=
0 {
                                                          transform: transl=
ate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                        }

@media (max-width: =
767px) {
                                                          .babybear\:rotate=
-90 {
                                                            transform: tran=
slate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                          }

flex-direction: r=
ow;
    .babybear\:flex-col {
                                                            flex-direction:=
 column;
                                                          }

.babybear\:flex-w=
rap {
                                                            flex-wrap: wrap=
;
                                                          }

.babybear\:items-=
start {
                                                            align-items: fl=
ex-start;
                                                          }

.babybear\:items-=
center {
                                                            align-items: ce=
nter;
                                                          }

.babybear\:justif=
y-start {
                                                            justify-content=
: flex-start;
                                                          }

.babybear\:justif=
y-end {
                                                            justify-content=
: flex-end;
                                                          }

.babybear\:justif=
y-center {
                                                            justify-content=
: center;
                                                          }

.babybear\:justif=
y-between {
                                                            justify-content=
: space-between;
                                                          }

.babybear\:justif=
y-around {
                                                            justify-content=
: space-around;
                                                          }

.babybear\:self-s=
tart {
                                                            align-self: fle=
x-start;
                                                          }

.babybear\:self-c=
enter {
                                                            align-self: cen=
ter;
                                                          }

.babybear\:overfl=
ow-y-auto {
                                                            overflow-y: aut=
o;
                                                          }

.babybear\:rounde=
d-\[0px\] {
                                                            border-radius: =
0px;
                                                          }

.babybear\:border=
-b-1 {
                                                            border-bottom-w=
idth: 1px;
                                                          }

.babybear\:border=
-r-0 {
                                                            border-right-wi=
dth: 0;
                                                          }

.babybear\:border=
-solid {
                                                            border-style: s=
olid;
                                                          }

.babybear\:border=
-color-border-low-emphasis {
                                                            border-color: r=
gba(0, 0, 0, 0.3);
                                                          }

.babybear\:bg-col=
or-brand {
                                                            background-colo=
r: #0a66c2;
                                                          }

.babybear\:p-2 {
                                                            padding: 16px;
                                                          }

.babybear\:px-0 {
                                                            padding-left: 0=
px;
                                                            padding-right: =
0px;
                                                          }

.babybear\:px-2 {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:px-mob=
ile-container-padding {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:py-1 {
                                                            padding-top: 8p=
x;
                                                            padding-bottom:=
 8px;
                                                          }

.babybear\:py-3 {
                                                            padding-top: 24=
px;
                                                            padding-bottom:=
 24px;
                                                          }

.babybear\:pb-0 {
                                                            padding-bottom:=
 0px;
                                                          }

.babybear\:pb-2 {
                                                            padding-bottom:=
 16px;
                                                          }

.babybear\:pl-0\.=
5 {
                                                            padding-left: 4=
px;
                                                          }

.babybear\:pr-0 {
                                                            padding-right: =
0px;
                                                          }

.babybear\:pr-0\.=
5 {
                                                            padding-right: =
4px;
                                                          }

.babybear\:pt-0 {
                                                            padding-top: 0p=
x;
                                                          }

.babybear\:pt-0\.=
5 {
                                                            padding-top: 4p=
x;
                                                          }

.babybear\:pt-1 {
                                                            padding-top: 8p=
x;
                                                          }

.babybear\:pt-4 {
                                                            padding-top: 32=
px;
                                                          }

.babybear\:text-\=
[10px\] {
                                                            font-size: 10px=
;
                                                          }

.babybear\:text-l=
g {
                                                            font-size: 20px=
;
                                                          }

.babybear\:text-m=
d {
                                                            font-size: 16px=
;
                                                          }

.babybear\:text-s=
m {
                                                            font-size: 14px=
;
                                                          }

.babybear\:text-x=
l {
                                                            font-size: 24px=
;
                                                          }

.babybear\:text-x=
s {
                                                            font-size: 12px=
;
                                                          }

.babybear\:font-b=
old {
                                                            font-weight: 60=
0;
                                                          }

.babybear\:leadin=
g-\[150px\] {
                                                            line-height: 15=
0px;
                                                          }

.babybear\:last\:=
border-b-0:last-child {
                                                            border-bottom-w=
idth: 0;
                                                          }

}

}
}
@media (max-width: 991px) {
  .babymamabear\:invisible {
    visibility: hidden;
  }

.babymamabear\:static {
    position: static;
  }

.babymamabear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babymamabear\:mx-mobile-container-padding {
    margin-left: 16px;
    margin-right: 16px;
  }

.babymamabear\:mb-1\.5 {
    margin-bottom: 12px;
  }

.babymamabear\:ml-\[-9999px\] {
    margin-left: -9999px;
  }

.babymamabear\:mr-3 {
    margin-right: 24px;
  }

.babymamabear\:flex {
    display: flex;
  }

.babymamabear\:hidden {
    display: none;
  }

.babymamabear\:h-\[1px\] {
    height: 1px;
  }

.babymamabear\:h-\[48px\] {
    height: 48px;
  }

.babymamabear\:w-\[100vw\] {
    width: 100vw;
  }

.babymamabear\:w-\[1px\] {
    width: 1px;
  }

.babymamabear\:w-full {
    width: 100%;
  }

.babymamabear\:min-w-\[50px\] {
    min-width: 50px;
  }

.babymamabear\:basis-1\/2 {
    flex-basis: 50%;
  }

.babymamabear\:flex-col {
    flex-direction: column;
  }

.babymamabear\:flex-wrap {
    flex-wrap: wrap;
  }

.babymamabear\:bg-color-transparent {
    background-color: rgba(0, 0, 0, 0);
  }

.babymamabear\:p-0 {
    padding: 0px;
  }

.babymamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.babymamabear\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mamabear\:absolute {
    position: absolute;
  }

.mamabear\:-top-0\.5 {
    top: -4px;
  }

.mamabear\:-top-1 {
    top: -8px;
  }

.mamabear\:right-4 {
    right: 32px;
  }

.mamabear\:top-\[58px\] {
    top: 58px;
  }

.mamabear\:mr-3 {
    margin-right: 24px;
  }

.mamabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.mamabear\:hidden {
    display: none;
  }

.mamabear\:\!h-4 {
    height: 32px !important;
  }

.mamabear\:h-\[100\%\] {
    height: 100%;
  }

.mamabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.mamabear\:w-2\/3 {
    width: 66.666667%;
  }

.mamabear\:w-\[744px\] {
    width: 744px;
  }

.mamabear\:w-\[calc$100\%-97px$\] {
    width: calc(100% - 97px);
  }

.mamabear\:w-full {
    width: 100%;
  }

.mamabear\:min-w-0 {
    min-width: 0px;
  }

.mamabear\:min-w-full {
    min-width: 100%;
  }

.mamabear\:max-w-\[790px\] {
    max-width: 790px;
  }

.mamabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.mamabear\:flex-row {
    flex-direction: row;
  }

.mamabear\:items-start {
    align-items: flex-start;
  }

.mamabear\:items-center {
    align-items: center;
  }

.mamabear\:self-center {
    align-self: center;
  }

.mamabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.mamabear\:px-2 {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.mamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:py-3 {
    padding-top: 24px;
    padding-bottom: 24px;
  }

.mamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.mamabear\:text-center {
    text-align: center;
  }
}
@media (min-width: 768px) {
  .papamamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.after\:papamamabear\:\!h-\[37px\]::after {
    content: undefined;
    height: 37px !important;
  }

@media (min-width: 768px) {
    .after\:papamamabear\:\!h-\[37px\]::after {
      content: "";
    }

content: "".after\:papamamabear\:\!h-\[37px\]::after:content-\[\'\'\]::=
after {
      content: "";
    }

.after\:papamamabear\:\!h-\[37px\]::after:content-\[\"\"\]::after {
      content: "";
    }

.after\:papamamabear\:up-down-divider::after {
      display: flex;
      height: 100%;
      width: 1px;
      align-items: center;
      background-color: rgba(0, 0, 0, 0.3);
      text-align: center;
      content: undefined;
    }

@media (min-width: 768px) {
      .after\:papamamabear\:up-down-divider::after {
        content: "";
      }

content: "".after\:papamamabear\:up-down-divider::after:content-\[\'\=
'\]::after {
        content: "";
      }

.after\:papamamabear\:up-down-divider::after:content-\[\"\"\]::after =
{
        content: "";
      }

}

}
}
@media (min-width: 992px) {
  .papabear\:absolute {
    position: absolute;
  }

.papabear\:-top-1 {
    top: -8px;
  }

.papabear\:top-\[58px\] {
    top: 58px;
  }

.papabear\:\!mx-2 {
    margin-left: 16px !important;
    margin-right: 16px !important;
  }

.papabear\:mx-auto {
    margin-left: auto;
    margin-right: auto;
  }

.papabear\:mb-\[18px\] {
    margin-bottom: 18px;
  }

.papabear\:ml-column-gutter {
    margin-left: 24px;
  }

.papabear\:mr-2 {
    margin-right: 16px;
  }

.papabear\:mr-3 {
    margin-right: 24px;
  }

.papabear\:mt-0 {
    margin-top: 0px;
  }

.papabear\:mt-0\.5 {
    margin-top: 4px;
  }

.papabear\:mt-\[-100px\] {
    margin-top: -100px;
  }

.papabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.papabear\:inline-block {
    display: inline-block;
  }

.papabear\:flex {
    display: flex;
  }

.papabear\:hidden {
    display: none;
  }

.papabear\:\!h-4 {
    height: 32px !important;
  }

.papabear\:h-6 {
    height: 48px;
  }

.papabear\:h-\[100\%\] {
    height: 100%;
  }

.papabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.papabear\:min-h-\[96px\] {
    min-height: 96px;
  }

.papabear\:w-\[1128px\] {
    width: 1128px;
  }

.papabear\:w-\[219px\] {
    width: 219px;
  }

.papabear\:w-\[400px\] {
    width: 400px;
  }

.papabear\:w-\[calc$100\%-97px$\] {
    width: calc(100% - 97px);
  }

.papabear\:w-auto {
    width: auto;
  }

.papabear\:w-content-max-w {
    width: 1128px;
  }

.papabear\:w-core-rail-width {
    width: 784px;
  }

.papabear\:w-right-rail-width {
    width: calc(1128px - 24px - 784px);
  }

.papabear\:min-w-0 {
    min-width: 0px;
  }

.papabear\:max-w-\[550px\] {
    max-width: 550px;
  }

.papabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.papabear\:flex-col {
    flex-direction: column;
  }

.papabear\:flex-nowrap {
    flex-wrap: nowrap;
  }

.papabear\:items-start {
    align-items: flex-start;
  }

.papabear\:justify-start {
    justify-content: flex-start;
  }

.papabear\:justify-center {
    justify-content: center;
  }

.papabear\:self-start {
    align-self: flex-start;
  }

.papabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.papabear\:border-4 {
    border-width: 4px;
  }

.papabear\:p-0 {
    padding: 0px;
  }

.papabear\:p-details-container-padding {
    padding: 24px;
  }

.papabear\:py-2 {
    padding-top: 16px;
    padding-bottom: 16px;
  }

.papabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.papabear\:text-xl {
    font-size: 24px;
  }
}
@media (max-width: 768px) {
  .-md\:ml-2 {
    margin-left: 16px;
  }

.-md\:mt-1 {
    margin-top: 8px;
  }

.-md\:flex-wrap {
    flex-wrap: wrap;
  }
}
</style></head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-ca=
nvas w-full m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text=
-size-adjust: 100%; margin: 0px; width: 100%; background-color: #f3f2f0; pa=
dding: 0px; padding-top: 8px; font-family: -apple-system, system-ui, BlinkM=
acSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Ox=
ygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe U=
I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, =
Arial, sans-serif;"> <div class=3D"h-0 opacity-0 text-transparent invisible=
 overflow-hidden w-0 max-h-[0]" style=3D"visibility: hidden; height: 0px; m=
ax-height: 0; width: 0px; overflow: hidden; opacity: 0; mso-hide: all;" dat=
a-email-preheader=3D"true">Download the Fud app if you need help taking act=
ion, finding mentorship, or=E2=80=A6</div> <div class=3D"h-0 opacity-0 text=
-transparent invisible overflow-hidden w-0 max-h-[0]" style=3D"visibility: =
hidden; height: 0px; max-height: 0; width: 0px; overflow: hidden; opacity: =
0; mso-hide: all;"> =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
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=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
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_blank" class=3D"no-underline font-medium text-sm m-0 text-system-gray-90" =
style=3D"cursor: pointer; display: inline-block; text-decoration: none; -we=
bkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin: 0px; font-=
size: 14px; font-weight: 500; color: #282828; text-decoration-line: none;">=
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inkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu=
, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Seg=
oe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helveti=
ca, Arial, sans-serif; font-size: 24px; font-weight: 600; line-height: 1.25=
; color: rgba(0, 0, 0, 0.9);"> Crafting Your Unique Brand: A Fun Guide for =
Side Hustlers and Freelancers </h2> </a> </td> </tr> <tr> <td style=3D"-web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0=
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=3D"newsletter-author-lockup-redesign" class=3D"mt-1 mb-2" style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
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> <td valign=3D"middle" align=3D"left" class=3D"w-3" style=3D"-webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"https://www.linked=
in.com/comm/company/joinfud?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fol=
low_newsletter_01%3BcUQdb%2FinRCOk8zqdVklPTg%3D%3D&amp;midToken=3DAQGsVZCYJ=
O6vnQ&amp;midSig=3D3_r90X9IhsIbs1&amp;trk=3Deml-email_series_follow_newslet=
ter_01-newsletter_content_preview-0-author_&amp;trkEmail=3Deml-email_series=
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%3D" target=3D"_blank" style=3D"color: #0a66c2; cursor: pointer; display: i=
nline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-tex=
t-size-adjust: 100%;"> <img class=3D"inline-block relative bg-color-entity-=
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mage/v2/C560BAQHnpXKE7KXmEA/company-logo_100_100/company-logo_100_100/0/163=
4235177579/joinfud_logo?e=3D2147483647&amp;v=3Dbeta&amp;t=3DFxtpndG1nJky1xR=
-2m04TcgMwiBVGimO4kSO-wJtyyc" alt=3D"Author image" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; position: relative;=
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f; vertical-align: middle;" width=3D"32" height=3D"32"> </a> </td> <td styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/c=
omm/company/joinfud?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_news=
letter_01%3BcUQdb%2FinRCOk8zqdVklPTg%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&am=
p;midSig=3D3_r90X9IhsIbs1&amp;trk=3Deml-email_series_follow_newsletter_01-n=
ewsletter_content_preview-0-author_&amp;trkEmail=3Deml-email_series_follow_=
newsletter_01-newsletter_content_preview-0-author_-null-du31ng~m29ah2jb~pk-=
null-null&amp;eid=3Ddu31ng-m29ah2jb-pk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM=
2IyMjQwNGVkNDQxNmVlYjY4OGNmZDQ0ODkxYWI4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjg5=
NDdmNmNlYzY1OGZhYWJmN2M2Nzk1YWRhMGEzOWY4NDA1NWVmZGRlYzE4NzY3NCwxLDE%3D" tar=
get=3D"_blank" class=3D"no-underline ml-1" style=3D"color: #0a66c2; cursor:=
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djust: 100%; -ms-text-size-adjust: 100%; margin-left: 8px; text-decoration-=
line: none;"> <span class=3D"font-sans font-bold text-sm mb-3 text-color-te=
xt-low-emphasis leading-regular" style=3D"margin-bottom: 24px; font-family:=
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ol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; font-w=
eight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.6);"> Fud, Inc. </spa=
n> </a> </td> </tr> </tbody> </table> </td> </tr> <tr> <td class=3D"pb-1" s=
tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 8px;"> <div class=3D=
"p-3 bg-color-surface-tint rounded-md font-sans" data-test-id=3D"newsletter=
-cta-banner" style=3D"border-radius: 8px; background-color: #f5f7f9; paddin=
g: 24px; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe =
UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', =
Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI E=
moji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif;"> =
<div class=3D"mb-1.5" style=3D"margin-bottom: 12px;"> <span class=3D"text-m=
d leading-regular font-bold text-color-text" style=3D"font-size: 16px; font=
-weight: 600; line-height: 1.25; color: rgba(0, 0, 0, 0.9);"> Read this art=
icle on LinkedIn to join the conversation </span> </div> <table role=3D"pre=
sentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"100%" class=3D"email-button " data-test-id=3D"email-button" style=
=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-l=
space: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" ali=
gn=3D"left" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: =
100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://ww=
w.linkedin.com/comm/pulse/crafting-your-unique-brand-fun-guide-side-hustler=
s-freelancers-7kitf?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_news=
letter_01%3BcUQdb%2FinRCOk8zqdVklPTg%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&am=
p;midSig=3D3_r90X9IhsIbs1&amp;trk=3Deml-email_series_follow_newsletter_01-n=
ewsletter_content_preview-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_=
series_follow_newsletter_01-newsletter_content_preview-0-read_more_banner_c=
ta_-null-du31ng~m29ah2jb~pk-null-null&amp;eid=3Ddu31ng-m29ah2jb-pk&amp;otpT=
oken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDQxNmVlYjY4OGNmZDQ0ODkxYWI4YjYxNzlj=
NTA1NmQ0OTViNWVmNmYyZDBkZjg5NDdmNmNlYzY1OGZhYWJmN2M2Nzk1YWRhMGEzOWY4NDA1NWV=
mZGRlYzE4NzY3NCwxLDE%3D" target=3D"_blank" aria-label=3D"Open this article =
on LinkedIn" class=3D"align-top no-underline" style=3D"color: #0a66c2; curs=
or: pointer; display: inline-block; text-decoration: none; -webkit-text-siz=
e-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: top; text-decor=
ation-line: none;"> <table role=3D"presentation" valign=3D"top" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" width=3D"auto" class=3D"border-separa=
te" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate;"> <t=
body> <tr> <td class=3D"btn-sm btn-primary border-color-brand button-link l=
eading-regular !min-h-[auto] !shadow-none border-1 border-solid" style=3D"-=
webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace=
: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24px; pad=
ding-top: 7px; padding-bottom: 7px; padding-left: 16px; padding-right: 16px=
; text-align: center; font-size: 14px; font-weight: 600; cursor: pointer; t=
ext-decoration-line: none; background-color: #0a66c2; color: #ffffff; borde=
r-width: 1px; border-style: solid; border-color: #0a66c2; line-height: 1.25=
; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 #0000 =
!important;"> <a href=3D"https://www.linkedin.com/comm/pulse/crafting-your-=
unique-brand-fun-guide-side-hustlers-freelancers-7kitf?lipi=3Durn%3Ali%3Apa=
ge%3Aemail_email_series_follow_newsletter_01%3BcUQdb%2FinRCOk8zqdVklPTg%3D%=
3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D3_r90X9IhsIbs1&amp;trk=3Deml-=
email_series_follow_newsletter_01-newsletter_content_preview-0-read_more_ba=
nner_cta_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsletter_c=
ontent_preview-0-read_more_banner_cta_-null-du31ng~m29ah2jb~pk-null-null&am=
p;eid=3Ddu31ng-m29ah2jb-pk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkN=
DQxNmVlYjY4OGNmZDQ0ODkxYWI4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjg5NDdmNmNlYzY1=
OGZhYWJmN2M2Nzk1YWRhMGEzOWY4NDA1NWVmZGRlYzE4NzY3NCwxLDE%3D" target=3D"_blan=
k" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"col=
or: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none;=
 -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoratio=
n-line: none;"> <span class=3D"no-underline text-white " style=3D"color: #f=
fffff; text-decoration-line: none;"> Read on LinkedIn </span> </a> </td> </=
tr> </tbody> </table> </a> </td> </tr> </tbody> </table> </div> </td> </tr>=
 <tr data-test-id=3D"newsletter-content-preview--content"> <td class=3D"ser=
ies-article-body" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-ad=
just: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-family: -app=
le-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Ne=
ue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', '=
Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', =
'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 16px; line-height=
: 1.5; color: rgba(0, 0, 0, 0.9);"> <blockquote style=3D"margin-top: 24px; =
margin-bottom: 24px; margin-left: 0px; margin-right: 0px; display: block; b=
order-width: 0; border-left-width: 4px; border-style: solid; border-left-co=
lor: #424242; padding-top: 0px; padding-bottom: 0px; padding-right: 0px; pa=
dding-left: 12px; font-family: -apple-system, system-ui, BlinkMacSystemFont=
, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxyge=
n Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'S=
egoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-=
serif; font-size: 20px; font-weight: 600; font-style: normal; line-height: =
1.5; color: #38434f;"><p style=3D"margin: 0; margin-top: 0.8em; font-size: =
16px; font-weight: 500; line-height: 1.25;"><strong>Download the </strong><=
a href=3D"https://linktr.ee/joinfud" target=3D"_blank" rel=3D"nofollow noop=
ener" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%; -ms-t=
ext-size-adjust: 100%; display: inline; cursor: pointer; font-weight: 600; =
color: #0a66c2; text-decoration-line: none;"><strong>Fud app</strong></a><s=
trong> if you need help taking action, finding mentorship, or joining a com=
munity of like-minded everyday entrepreneurs.</strong></p></blockquote><p s=
tyle=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; lin=
e-height: 1.5;">Hey, side hustlers and freelancers! Ready to make your bran=
d stand out without the fluff? Let's chat about how to build a killer brand=
 identity and rock your social media game. We=E2=80=99ll keep it casual, fu=
n, and super relatable. Trust us, you'll want to read this.</p><h3 style=3D=
"margin: 0; margin-left: 0px; margin-right: 0px; margin-top: 8px; margin-bo=
ttom: 4px; font-size: 16px; font-weight: 600; line-height: 1.25; letter-spa=
cing: -0.02em; color: rgba(0, 0, 0, 0.9);">Discovering Your Unique Brand Id=
entity</h3><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font=
-size: 1em; line-height: 1.5;">Hey, side hustlers and freelancers! Ready to=
 make your brand stand out without the fluff? Let's chat about how to build=
 a killer brand identity and rock your social media game. We=E2=80=99ll kee=
p it casual, fun, and super relatable. Trust us, you'll want to read this.<=
/p><h3 style=3D"margin: 0; margin-left: 0px; margin-right: 0px; margin-top:=
 8px; margin-bottom: 4px; font-size: 16px; font-weight: 600; line-height: 1=
.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.9);">Understand What M=
akes Your Brand Special</h3><p style=3D"margin: 0; font-weight: 400; margin=
-top: 0.8em; font-size: 1em; line-height: 1.5;">First things first, what se=
ts your brand apart? This isn't just about having a catchy logo or a cool c=
olor scheme. It's about digging deep and understanding the essence of what =
your brand represents. Think about your core values, your mission, and what=
 you bring to the table that no one else does. Is it your quirky sense of h=
umor? Your knack for problem-solving? Your unique perspective on an industr=
y?</p><h3 style=3D"margin: 0; margin-left: 0px; margin-right: 0px; margin-t=
op: 8px; margin-bottom: 4px; font-size: 16px; font-weight: 600; line-height=
: 1.25; letter-spacing: -0.02em; color: rgba(0, 0, 0, 0.9);">Identify Your =
Vibe, Story, and Message</h3><p style=3D"margin: 0; font-weight: 400; margi=
n-top: 0.8em; font-size: 1em; line-height: 1.5;">Now, let's get into the vi=
be. Your brand's vibe is the overall feeling or atmosphere you want to conv=
ey. It's the emotional response you want to elicit from your audience. Is y=
our vibe playful and fun? Serious and professional? Warm and friendly? Once=
 you have a clear idea of your vibe, weave it into your brand story and mes=
...</p> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-webkit-t=
ext-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; m=
so-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;"> <tab=
le role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0" cell=
padding=3D"0" width=3D"100%" class=3D"email-button series-content-preview__=
bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size-adjust=
: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace=
: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/cr=
afting-your-unique-brand-fun-guide-side-hustlers-freelancers-7kitf?lipi=3Du=
rn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BcUQdb%2FinRCOk8z=
qdVklPTg%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D3_r90X9IhsIbs1&am=
p;trk=3Deml-email_series_follow_newsletter_01-newsletter_content_preview-0-=
readmore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsl=
etter_content_preview-0-readmore_button_-null-du31ng~m29ah2jb~pk-null-null&=
amp;eid=3Ddu31ng-m29ah2jb-pk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGV=
kNDQxNmVlYjY4OGNmZDQ0ODkxYWI4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjg5NDdmNmNlYz=
Y1OGZhYWJmN2M2Nzk1YWRhMGEzOWY4NDA1NWVmZGRlYzE4NzY3NCwxLDE%3D" target=3D"_bl=
ank" aria-label=3D"Open Hustlers Helping Hustlers on LinkedIn" class=3D"ali=
gn-top no-underline" style=3D"color: #0a66c2; cursor: pointer; display: inl=
ine-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-=
size-adjust: 100%; vertical-align: top; text-decoration-line: none; width: =
100%;"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"border-separate" style=3D=
"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspa=
ce: 0pt; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <=
tbody> <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand b=
utton-link leading-regular !min-h-[auto] !shadow-none border-1 border-solid=
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able-lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius=
: 24px; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; paddin=
g-right: 24px; text-align: center; font-size: 16px; font-weight: 600; curso=
r: pointer; text-decoration-line: none; background-color: rgba(0, 0, 0, 0);=
 color: #0a66c2; border-width: 1px; border-style: solid; border-color: #0a6=
6c2; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI',=
 Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cant=
arell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji=
', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-h=
eight: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000,=
 0 0 #0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/cra=
fting-your-unique-brand-fun-guide-side-hustlers-freelancers-7kitf?lipi=3Dur=
n%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BcUQdb%2FinRCOk8zq=
dVklPTg%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D3_r90X9IhsIbs1&amp=
;trk=3Deml-email_series_follow_newsletter_01-newsletter_content_preview-0-r=
eadmore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsle=
tter_content_preview-0-readmore_button_-null-du31ng~m29ah2jb~pk-null-null&a=
mp;eid=3Ddu31ng-m29ah2jb-pk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVk=
NDQxNmVlYjY4OGNmZDQ0ODkxYWI4YjYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjg5NDdmNmNlYzY=
1OGZhYWJmN2M2Nzk1YWRhMGEzOWY4NDA1NWVmZGRlYzE4NzY3NCwxLDE%3D" target=3D"_bla=
nk" tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"co=
lor: #0a66c2; cursor: pointer; display: inline-block; text-decoration: none=
; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decorati=
on-line: none; width: 100%;"> <span class=3D"no-underline text-color-brand =
" style=3D"color: #0a66c2; text-decoration-line: none;"> Keep reading on Li=
nkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody>=
 </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td>=
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