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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 30 Oct 2024 13:59:26 -0400
From: Donna Weber via LinkedIn <newsletters-noreply@linkedin.com>
Message-ID: <742687669.33232274.1730311150774@lva1-app62542.prod.linkedin.com>
Subject: Escape the 'Death Zone' & Keep Your Customers
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To: =?UTF-8?B?0KHRg9C30LDQvdCwINCS0YDRhdC+0LLQsNGG?=
 <suzana@digitalaesthetics.org>
Date: Wed, 30 Oct 2024 17:59:10 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000

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Donna's Onboarding Insights

By Donna Weber

=20
   =20
    Read this article on LinkedIn to join the conversation
Read on LinkedIn
https://www.linkedin.com/comm/pulse/escape-death-zone-keep-your-customers-d=
onna-weber-4xxgc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslet=
ter_01%3B2hjWzZwmRuG7IBWwfjclQQ%3D%3D&midToken=3DAQGsVZCYJO6vnQ&midSig=3D1C=
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pToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDUxZWU0YjU4ZWNmZDU0MTliYWM4ODYxNz=
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WM4YjBlOWY1NTBiNywxLDE%3D
 =20
Imagine summiting Everest, taking in the amazing views, planting a flag for=
 your country, and taking selfies. While you celebrate summiting, the reali=
ty is that your survival hinges on your safe descent. Descending Everest is=
 the most dangerous part of the journey, with more than 50% of all deaths h=
appening after people summit. Jon Krakauer famously wrote about this in his=
 book, =E2=80=9CInto Thin Air. =E2=80=9D He summited Everest in 1996 on a g=
orgeously clear day. But a fierce storm took out four of five of his teamma=
tes during the descent. Why it Matters Similarly, when you acquire new cust=
omers, you are only halfway to the destination. Those first 90 days are lik=
e the =E2=80=9Cdeath zone=E2=80=9D on Everest, with more than 50% of custom=
ers churning because they fail to obtain value quickly enough. On Everest, =
you must have a plan to descend the mountain safely. In the same way, you m=
ust quickly and safely guide customers to their destination, and their succ=
ess outcomes. That way, they will stick around and buy more. Dive Deeper Le=
t me help you escape the =E2=80=9Cdeath zone=E2=80=9D with my Customer Onbo=
arding Fast Track.
Join the conversation
https://www.linkedin.com/comm/pulse/escape-death-zone-keep-your-customers-d=
onna-weber-4xxgc?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslet=
ter_01%3B2hjWzZwmRuG7IBWwfjclQQ%3D%3D&midToken=3DAQGsVZCYJO6vnQ&midSig=3D1C=
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 =20
     =20

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    margin-left: -41px;
  }

.md\:mr-0 {
    margin-right: 0px;
  }

.md\:mr-4 {
    margin-right: 32px;
  }

.md\:mr-6 {
    margin-right: 48px;
  }

.md\:mt-0 {
    margin-top: 0px;
  }

.md\:box-content {
    box-sizing: content-box;
  }

.md\:block {
    display: block;
  }

.md\:flex {
    display: flex;
  }

.md\:inline-flex {
    display: inline-flex;
  }

.md\:hidden {
    display: none;
  }

.md\:h-4 {
    height: 32px;
  }

.md\:h-56 {
    height: 448px;
  }

.md\:w-1\/2 {
    width: 50%;
  }

.md\:w-2\/5 {
    width: 40%;
  }

.md\:w-3\/5 {
    width: 60%;
  }

.md\:w-4 {
    width: 32px;
  }

.md\:w-\[280px\] {
    width: 280px;
  }

.md\:w-\[392px\] {
    width: 392px;
  }

.md\:w-\[452px\] {
    width: 452px;
  }

.md\:w-\[500px\] {
    width: 500px;
  }

.md\:w-\[calc\(100\%\+44px\)\] {
    width: calc(100% + 44px);
  }

.md\:w-\[calc\(37\%-40px\)\] {
    width: calc(37% - 40px);
  }

.md\:w-\[calc\(50\%-40px\)\] {
    width: calc(50% - 40px);
  }

.md\:max-w-\[392px\] {
    max-width: 392px;
  }

.md\:max-w-\[576px\] {
    max-width: 576px;
  }

.md\:flex-1 {
    flex: 1 1 0%;
  }

.md\:flex-row {
    flex-direction: row;
  }

.md\:items-center {
    align-items: center;
  }

.md\:justify-start {
    justify-content: flex-start;
  }

.md\:justify-end {
    justify-content: flex-end;
  }

.md\:justify-center {
    justify-content: center;
  }

.md\:justify-between {
    justify-content: space-between;
  }

.md\:overflow-x-hidden {
    overflow-x: hidden;
  }

.md\:whitespace-nowrap {
    white-space: nowrap;
  }

.md\:px-1 {
    padding-left: 8px;
    padding-right: 8px;
  }

.md\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.md\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }

.md\:py-4 {
    padding-top: 32px;
    padding-bottom: 32px;
  }

.md\:py-6 {
    padding-top: 48px;
    padding-bottom: 48px;
  }

.md\:pb-2 {
    padding-bottom: 16px;
  }

.md\:pb-6 {
    padding-bottom: 48px;
  }

.md\:pb-\[200px\] {
    padding-bottom: 200px;
  }

.md\:pl-1 {
    padding-left: 8px;
  }

.md\:pl-4 {
    padding-left: 32px;
  }

.md\:pl-\[32px\] {
    padding-left: 32px;
  }

.md\:pl-\[41px\] {
    padding-left: 41px;
  }

.md\:pl-\[56px\] {
    padding-left: 56px;
  }

.md\:pr-1 {
    padding-right: 8px;
  }

.md\:pr-\[320px\] {
    padding-right: 320px;
  }

.md\:pr-\[88px\] {
    padding-right: 88px;
  }

.md\:pt-0 {
    padding-top: 0px;
  }

.md\:pt-1 {
    padding-top: 8px;
  }

.md\:pt-6 {
    padding-top: 48px;
  }

.md\:text-\[40px\] {
    font-size: 40px;
  }

.md\:text-md {
    font-size: 16px;
  }
}
@media (min-width: 1200px) {
  .lg\:\!absolute {
    position: absolute !important;
  }

.lg\:left-\[-48px\] {
    left: -48px;
  }

.lg\:left-\[-56px\] {
    left: -56px;
  }

.lg\:left-\[-58px\] {
    left: -58px;
  }

.lg\:right-\[8px\] {
    right: 8px;
  }

.lg\:my-6 {
    margin-top: 48px;
    margin-bottom: 48px;
  }

.lg\:ml-0 {
    margin-left: 0px;
  }

.lg\:ml-1 {
    margin-left: 8px;
  }

.lg\:ml-12 {
    margin-left: 96px;
  }

.lg\:ml-3 {
    margin-left: 24px;
  }

.lg\:ml-\[-33px\] {
    margin-left: -33px;
  }

.lg\:ml-\[10px\] {
    margin-left: 10px;
  }

.lg\:block {
    display: block;
  }

.lg\:flex {
    display: flex;
  }

.lg\:inline-flex {
    display: inline-flex;
  }

.lg\:hidden {
    display: none;
  }

.lg\:h-4 {
    height: 32px;
  }

.lg\:h-6 {
    height: 48px;
  }

.lg\:h-\[20px\] {
    height: 20px;
  }

.lg\:w-4 {
    width: 32px;
  }

.lg\:w-6 {
    width: 48px;
  }

.lg\:w-\[20px\] {
    width: 20px;
  }

.lg\:w-\[calc\(100\%\+56px\)\] {
    width: calc(100% + 56px);
  }

.lg\:w-\[calc\(37\%-32px\)\] {
    width: calc(37% - 32px);
  }

.lg\:w-\[calc\(50\%-32px\)\] {
    width: calc(50% - 32px);
  }

.lg\:max-w-x-article-width {
    max-width: 816px;
  }

.lg\:flex-col {
    flex-direction: column;
  }

.lg\:items-center {
    align-items: center;
  }

.lg\:pl-4 {
    padding-left: 32px;
  }

.lg\:pl-\[33px\] {
    padding-left: 33px;
  }

.lg\:pl-\[40px\] {
    padding-left: 40px;
  }

.lg\:pl-\[41px\] {
    padding-left: 41px;
  }

.lg\:pl-\[88px\] {
    padding-left: 88px;
  }

.lg\:pr-1 {
    padding-right: 8px;
  }

.lg\:pr-4 {
    padding-right: 32px;
  }

.lg\:text-\[40px\] {
    font-size: 40px;
  }

.lg\:text-display-lg {
    font-size: 48px;
  }

.lg\:text-lg {
    font-size: 20px;
  }

.lg\:text-md {
    font-size: 16px;
  }

.lg\:text-sm {
    font-size: 14px;
  }
}
@media (min-width: 1440px) {
  .xl\:ml-6 {
    margin-left: 48px;
  }

.xl\:w-6 {
    width: 48px;
  }

.xl\:w-\[50px\] {
    width: 50px;
  }

.xl\:pl-8 {
    padding-left: 64px;
  }

.xl\:pl-\[120px\] {
    padding-left: 120px;
  }

.xl\:pr-8 {
    padding-right: 64px;
  }
}
@media (max-width: 767px) {
  .babybear\:\!-top-0\.5 {
    top: -4px !important;
  }

.babybear\:-top-1 {
    top: -8px;
  }

.babybear\:bottom-0 {
    bottom: 0px;
  }

.babybear\:bottom-\[120\%\] {
    bottom: 120%;
  }

.babybear\:left-3 {
    left: 24px;
  }

.babybear\:right-4 {
    right: 32px;
  }

.babybear\:top-0\.5 {
    top: 4px;
  }

.babybear\:z-0 {
    z-index: 0;
  }

.babybear\:order-last {
    order: 9999;
  }

.babybear\:m-0 {
    margin: 0px;
  }

.babybear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babybear\:mx-1\.5 {
    margin-left: 12px;
    margin-right: 12px;
  }

.babybear\:my-2 {
    margin-top: 16px;
    margin-bottom: 16px;
  }

.babybear\:-mt-0\.5 {
    margin-top: -4px;
  }

.babybear\:mb-0 {
    margin-bottom: 0px;
  }

.babybear\:mb-0\.5 {
    margin-bottom: 4px;
  }

.babybear\:mb-1 {
    margin-bottom: 8px;
  }

.babybear\:mb-2 {
    margin-bottom: 16px;
  }

.babybear\:ml-0 {
    margin-left: 0px;
  }

.babybear\:ml-1 {
    margin-left: 8px;
  }

.babybear\:mr-0 {
    margin-right: 0px;
  }

.babybear\:mt-0 {
    margin-top: 0px;
  }

.babybear\:mt-0\.5 {
    margin-top: 4px;
  }

.babybear\:mt-\[6px\] {
    margin-top: 6px;
  }

.babybear\:hidden {
    display: none;
  }

.babybear\:h-4 {
    height: 32px;
  }

.babybear\:h-6 {
    height: 48px;
  }

.babybear\:h-\[180px\] {
    height: 180px;
  }

.babybear\:h-\[26px\] {
    height: 26px;
  }

.babybear\:h-\[360px\] {
    height: 360px;
  }

.babybear\:h-\[59px\] {
    height: 59px;
  }

.babybear\:h-\[64px\] {
    height: 64px;
  }

.babybear\:h-\[72px\] {
    height: 72px;
  }

.babybear\:h-auto {
    height: auto;
  }

.babybear\:max-h-4 {
    max-height: 32px;
  }

.babybear\:max-h-\[225px\] {
    max-height: 225px;
  }

.babybear\:max-h-\[250px\] {
    max-height: 250px;
  }

.babybear\:max-h-\[400px\] {
    max-height: 400px;
  }

.babybear\:min-h-\[134px\] {
    min-height: 134px;
  }

.babybear\:w-1 {
    width: 8px;
  }

.babybear\:w-11\/12 {
    width: 91.666667%;
  }

.babybear\:w-6 {
    width: 48px;
  }

.babybear\:w-\[105px\] {
    width: 105px;
  }

.babybear\:w-\[199px\] {
    width: 199px;
  }

.babybear\:w-\[26px\] {
    width: 26px;
  }

.babybear\:w-\[360px\] {
    width: 360px;
  }

.babybear\:w-\[64px\] {
    width: 64px;
  }

.babybear\:w-\[calc\(100\%-68px\)\] {
    width: calc(100% - 68px);
  }

.babybear\:w-fit {
    width: fit-content;
  }

.babybear\:w-full {
    width: 100%;
  }

.babybear\:min-w-full {
    min-width: 100%;
  }

.babybear\:max-w-\[32px\] {
    max-width: 32px;
  }

.babybear\:max-w-\[790px\] {
    max-width: 790px;
  }

.babybear\:max-w-md {
    max-width: 28rem;
  }

.babybear\:flex-auto {
    flex: 1 1 auto;
  }

.babybear\:flex-none {
    flex: none;
  }

.babybear\:basis-0 {
    flex-basis: 0px;
  }

.babybear\:-translate-x-50\% {
    transform: translate(0, 0) rotate(0) skewX(0) skewY(0) scaleX(1) scaleY=
(1);
  }

@media (max-width: 767px) {
    .babybear\:-translate-x-50\% {
      transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(=
1) scaleY(1);
    }

@media (max-width: 767px) {
      .babybear\:-translate-x-50\% {
        transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scale=
X(1) scaleY(1);
      }

@media (max-width: 767px) {
        .babybear\:-translate-x-50\% {
          transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) sca=
leX(1) scaleY(1);
        }

@media (max-width: 767px) {
          .babybear\:-translate-x-50\% {
            transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0) s=
caleX(1) scaleY(1);
          }

@media (max-width: 767px) {
            .babybear\:-translate-x-50\% {
              transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(0)=
 scaleX(1) scaleY(1);
            }

@media (max-width: 767px) {
              .babybear\:-translate-x-50\% {
                transform: translate(-50%, 0) rotate(90deg) skewX(0) skewY(=
0) scaleX(1) scaleY(1);
              }

@media (max-width: 767px) {
                .babybear\:-translate-x-50\% {
                  transform: translate(-50%, 0) rotate(90deg) skewX(0) skew=
Y(0) scaleX(1) scaleY(1);
                }

@media (max-width: 767px) {
                  .babybear\:-translate-x-50\% {
                    transform: translate(-50%, 0) rotate(90deg) skewX(0) sk=
ewY(0) scaleX(1) scaleY(1);
                  }

@media (max-width: 767px) {
                    .babybear\:-translate-x-50\% {
                      transform: translate(-50%, 0) rotate(90deg) skewX(0) =
skewY(0) scaleX(1) scaleY(1);
                    }

@media (max-width: 767px) {
                      .babybear\:-translate-x-50\% {
                        transform: translate(-50%, 0) rotate(90deg) skewX(0=
) skewY(0) scaleX(1) scaleY(1);
                      }

@media (max-width: 767px) {
                        .babybear\:-translate-x-50\% {
                          transform: translate(-50%, 0) rotate(90deg) skewX=
(0) skewY(0) scaleX(1) scaleY(1);
                        }

@media (max-width: 767px) {
                          .babybear\:-translate-x-50\% {
                            transform: translate(-50%, 0) rotate(90deg) ske=
wX(0) skewY(0) scaleX(1) scaleY(1);
                          }

@media (max-width: 767px) {
                            .babybear\:-translate-x-50\% {
                              transform: translate(-50%, 0) rotate(90deg) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
                            }

@media (max-width: 767px) {
                              .babybear\:-translate-x-50\% {
                                transform: translate(-50%, 0) rotate(90deg)=
 skewX(0) skewY(0) scaleX(1) scaleY(1);
                              }

@media transform: translate(0, 0) rotate(0) s=
kewX(0) skewY(0) scaleX(1) scaleY(1);
     (max-width: 767px) {
                                .babybear\:rotate-90 {
                                  transform: translate(-50%, 0) rotate(90de=
g) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                }

@media (max-width: 767px) {
                                  .babybear\:rotate-90 {
                                    transform: translate(-50%, 0) rotate(90=
deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                  }

@media (max-width: 767px) {
                                    .babybear\:rotate-90 {
                                      transform: translate(-50%, 0) rotate(=
90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                    }

@media (max-width: 767px) {
                                      .babybear\:rotate-90 {
                                        transform: translate(-50%, 0) rotat=
e(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                      }

@media (max-width: 767px) {
                                        .babybear\:rotate-90 {
                                          transform: translate(-50%, 0) rot=
ate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                        }

@media (max-width: 767px) {
                                          .babybear\:rotate-90 {
                                            transform: translate(-50%, 0) r=
otate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                          }

@media (max-width: 767px) {
                                            .babybear\:rotate-90 {
                                              transform: translate(-50%, 0)=
 rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                            }

@media (max-width: 767px) {
                                              .babybear\:rotate-90 {
                                                transform: translate(-50%, =
0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                              }

@media (max-width: 767px) {
                                                .babybear\:rotate-90 {
                                                  transform: translate(-50%=
, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                }

@media (max-width: 767px) {
                                                  .babybear\:rotate-90 {
                                                    transform: translate(-5=
0%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                  }

@media (max-width: 767px)=
 {
                                                    .babybear\:rotate-90 {
                                                      transform: translate(=
-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                    }

@media (max-width: 767p=
x) {
                                                      .babybear\:rotate-90 =
{
                                                        transform: translat=
e(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                      }

@media (max-width: 76=
7px) {
                                                        .babybear\:rotate-9=
0 {
                                                          transform: transl=
ate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                        }

@media (max-width: =
767px) {
                                                          .babybear\:rotate=
-90 {
                                                            transform: tran=
slate(-50%, 0) rotate(90deg) skewX(0) skewY(0) scaleX(1) scaleY(1);
                                                          }

flex-direction: r=
ow;
    .babybear\:flex-col {
                                                            flex-direction:=
 column;
                                                          }

.babybear\:flex-w=
rap {
                                                            flex-wrap: wrap=
;
                                                          }

.babybear\:items-=
start {
                                                            align-items: fl=
ex-start;
                                                          }

.babybear\:items-=
center {
                                                            align-items: ce=
nter;
                                                          }

.babybear\:justif=
y-start {
                                                            justify-content=
: flex-start;
                                                          }

.babybear\:justif=
y-end {
                                                            justify-content=
: flex-end;
                                                          }

.babybear\:justif=
y-center {
                                                            justify-content=
: center;
                                                          }

.babybear\:justif=
y-between {
                                                            justify-content=
: space-between;
                                                          }

.babybear\:justif=
y-around {
                                                            justify-content=
: space-around;
                                                          }

.babybear\:self-s=
tart {
                                                            align-self: fle=
x-start;
                                                          }

.babybear\:self-c=
enter {
                                                            align-self: cen=
ter;
                                                          }

.babybear\:overfl=
ow-y-auto {
                                                            overflow-y: aut=
o;
                                                          }

.babybear\:rounde=
d-\[0px\] {
                                                            border-radius: =
0px;
                                                          }

.babybear\:border=
-b-1 {
                                                            border-bottom-w=
idth: 1px;
                                                          }

.babybear\:border=
-r-0 {
                                                            border-right-wi=
dth: 0;
                                                          }

.babybear\:border=
-solid {
                                                            border-style: s=
olid;
                                                          }

.babybear\:border=
-color-border-low-emphasis {
                                                            border-color: r=
gba(0, 0, 0, 0.3);
                                                          }

.babybear\:bg-col=
or-brand {
                                                            background-colo=
r: #0a66c2;
                                                          }

.babybear\:p-2 {
                                                            padding: 16px;
                                                          }

.babybear\:px-0 {
                                                            padding-left: 0=
px;
                                                            padding-right: =
0px;
                                                          }

.babybear\:px-2 {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:px-mob=
ile-container-padding {
                                                            padding-left: 1=
6px;
                                                            padding-right: =
16px;
                                                          }

.babybear\:py-1 {
                                                            padding-top: 8p=
x;
                                                            padding-bottom:=
 8px;
                                                          }

.babybear\:py-3 {
                                                            padding-top: 24=
px;
                                                            padding-bottom:=
 24px;
                                                          }

.babybear\:pb-0 {
                                                            padding-bottom:=
 0px;
                                                          }

.babybear\:pb-2 {
                                                            padding-bottom:=
 16px;
                                                          }

.babybear\:pl-0\.=
5 {
                                                            padding-left: 4=
px;
                                                          }

.babybear\:pr-0 {
                                                            padding-right: =
0px;
                                                          }

.babybear\:pr-0\.=
5 {
                                                            padding-right: =
4px;
                                                          }

.babybear\:pt-0 {
                                                            padding-top: 0p=
x;
                                                          }

.babybear\:pt-0\.=
5 {
                                                            padding-top: 4p=
x;
                                                          }

.babybear\:pt-1 {
                                                            padding-top: 8p=
x;
                                                          }

.babybear\:pt-4 {
                                                            padding-top: 32=
px;
                                                          }

.babybear\:text-\=
[10px\] {
                                                            font-size: 10px=
;
                                                          }

.babybear\:text-l=
g {
                                                            font-size: 20px=
;
                                                          }

.babybear\:text-m=
d {
                                                            font-size: 16px=
;
                                                          }

.babybear\:text-s=
m {
                                                            font-size: 14px=
;
                                                          }

.babybear\:text-x=
l {
                                                            font-size: 24px=
;
                                                          }

.babybear\:text-x=
s {
                                                            font-size: 12px=
;
                                                          }

.babybear\:font-b=
old {
                                                            font-weight: 60=
0;
                                                          }

.babybear\:leadin=
g-\[150px\] {
                                                            line-height: 15=
0px;
                                                          }

.babybear\:last\:=
border-b-0:last-child {
                                                            border-bottom-w=
idth: 0;
                                                          }

}

}
}
@media (max-width: 991px) {
  .babymamabear\:invisible {
    visibility: hidden;
  }

.babymamabear\:static {
    position: static;
  }

.babymamabear\:mx-0 {
    margin-left: 0px;
    margin-right: 0px;
  }

.babymamabear\:mx-mobile-container-padding {
    margin-left: 16px;
    margin-right: 16px;
  }

.babymamabear\:mb-1\.5 {
    margin-bottom: 12px;
  }

.babymamabear\:ml-\[-9999px\] {
    margin-left: -9999px;
  }

.babymamabear\:mr-3 {
    margin-right: 24px;
  }

.babymamabear\:flex {
    display: flex;
  }

.babymamabear\:hidden {
    display: none;
  }

.babymamabear\:h-\[1px\] {
    height: 1px;
  }

.babymamabear\:h-\[48px\] {
    height: 48px;
  }

.babymamabear\:w-\[100vw\] {
    width: 100vw;
  }

.babymamabear\:w-\[1px\] {
    width: 1px;
  }

.babymamabear\:w-full {
    width: 100%;
  }

.babymamabear\:min-w-\[50px\] {
    min-width: 50px;
  }

.babymamabear\:basis-1\/2 {
    flex-basis: 50%;
  }

.babymamabear\:flex-col {
    flex-direction: column;
  }

.babymamabear\:flex-wrap {
    flex-wrap: wrap;
  }

.babymamabear\:bg-color-transparent {
    background-color: rgba(0, 0, 0, 0);
  }

.babymamabear\:p-0 {
    padding: 0px;
  }

.babymamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.babymamabear\:py-1\.5 {
    padding-top: 12px;
    padding-bottom: 12px;
  }
}
@media (min-width: 768px) and (max-width: 991px) {
  .mamabear\:absolute {
    position: absolute;
  }

.mamabear\:-top-0\.5 {
    top: -4px;
  }

.mamabear\:-top-1 {
    top: -8px;
  }

.mamabear\:right-4 {
    right: 32px;
  }

.mamabear\:top-\[58px\] {
    top: 58px;
  }

.mamabear\:mr-3 {
    margin-right: 24px;
  }

.mamabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.mamabear\:hidden {
    display: none;
  }

.mamabear\:\!h-4 {
    height: 32px !important;
  }

.mamabear\:h-\[100\%\] {
    height: 100%;
  }

.mamabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.mamabear\:w-2\/3 {
    width: 66.666667%;
  }

.mamabear\:w-\[744px\] {
    width: 744px;
  }

.mamabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.mamabear\:w-full {
    width: 100%;
  }

.mamabear\:min-w-0 {
    min-width: 0px;
  }

.mamabear\:min-w-full {
    min-width: 100%;
  }

.mamabear\:max-w-\[790px\] {
    max-width: 790px;
  }

.mamabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.mamabear\:flex-row {
    flex-direction: row;
  }

.mamabear\:items-start {
    align-items: flex-start;
  }

.mamabear\:items-center {
    align-items: center;
  }

.mamabear\:self-center {
    align-self: center;
  }

.mamabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.mamabear\:px-2 {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:px-3 {
    padding-left: 24px;
    padding-right: 24px;
  }

.mamabear\:px-mobile-container-padding {
    padding-left: 16px;
    padding-right: 16px;
  }

.mamabear\:py-3 {
    padding-top: 24px;
    padding-bottom: 24px;
  }

.mamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.mamabear\:text-center {
    text-align: center;
  }
}
@media (min-width: 768px) {
  .papamamabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.after\:papamamabear\:\!h-\[37px\]::after {
    content: undefined;
    height: 37px !important;
  }

@media (min-width: 768px) {
    .after\:papamamabear\:\!h-\[37px\]::after {
      content: "";
    }

content: "".after\:papamamabear\:\!h-\[37px\]::after:content-\[\'\'\]::=
after {
      content: "";
    }

.after\:papamamabear\:\!h-\[37px\]::after:content-\[\"\"\]::after {
      content: "";
    }

.after\:papamamabear\:up-down-divider::after {
      display: flex;
      height: 100%;
      width: 1px;
      align-items: center;
      background-color: rgba(0, 0, 0, 0.3);
      text-align: center;
      content: undefined;
    }

@media (min-width: 768px) {
      .after\:papamamabear\:up-down-divider::after {
        content: "";
      }

content: "".after\:papamamabear\:up-down-divider::after:content-\[\'\=
'\]::after {
        content: "";
      }

.after\:papamamabear\:up-down-divider::after:content-\[\"\"\]::after =
{
        content: "";
      }

}

}
}
@media (min-width: 992px) {
  .papabear\:absolute {
    position: absolute;
  }

.papabear\:-top-1 {
    top: -8px;
  }

.papabear\:top-\[58px\] {
    top: 58px;
  }

.papabear\:\!mx-2 {
    margin-left: 16px !important;
    margin-right: 16px !important;
  }

.papabear\:mx-auto {
    margin-left: auto;
    margin-right: auto;
  }

.papabear\:mb-\[18px\] {
    margin-bottom: 18px;
  }

.papabear\:ml-column-gutter {
    margin-left: 24px;
  }

.papabear\:mr-2 {
    margin-right: 16px;
  }

.papabear\:mr-3 {
    margin-right: 24px;
  }

.papabear\:mt-0 {
    margin-top: 0px;
  }

.papabear\:mt-0\.5 {
    margin-top: 4px;
  }

.papabear\:mt-\[-100px\] {
    margin-top: -100px;
  }

.papabear\:mt-\[68px\] {
    margin-top: 68px;
  }

.papabear\:inline-block {
    display: inline-block;
  }

.papabear\:flex {
    display: flex;
  }

.papabear\:hidden {
    display: none;
  }

.papabear\:\!h-4 {
    height: 32px !important;
  }

.papabear\:h-6 {
    height: 48px;
  }

.papabear\:h-\[100\%\] {
    height: 100%;
  }

.papabear\:\!min-h-\[32px\] {
    min-height: 32px !important;
  }

.papabear\:min-h-\[96px\] {
    min-height: 96px;
  }

.papabear\:w-\[1128px\] {
    width: 1128px;
  }

.papabear\:w-\[219px\] {
    width: 219px;
  }

.papabear\:w-\[400px\] {
    width: 400px;
  }

.papabear\:w-\[calc\(100\%-97px\)\] {
    width: calc(100% - 97px);
  }

.papabear\:w-auto {
    width: auto;
  }

.papabear\:w-content-max-w {
    width: 1128px;
  }

.papabear\:w-core-rail-width {
    width: 784px;
  }

.papabear\:w-right-rail-width {
    width: calc(1128px - 24px - 784px);
  }

.papabear\:min-w-0 {
    min-width: 0px;
  }

.papabear\:max-w-\[550px\] {
    max-width: 550px;
  }

.papabear\:flex-shrink-0 {
    flex-shrink: 0;
  }

.papabear\:flex-col {
    flex-direction: column;
  }

.papabear\:flex-nowrap {
    flex-wrap: nowrap;
  }

.papabear\:items-start {
    align-items: flex-start;
  }

.papabear\:justify-start {
    justify-content: flex-start;
  }

.papabear\:justify-center {
    justify-content: center;
  }

.papabear\:self-start {
    align-self: flex-start;
  }

.papabear\:rounded-tr-none {
    border-top-right-radius: 0px;
  }

.papabear\:border-4 {
    border-width: 4px;
  }

.papabear\:p-0 {
    padding: 0px;
  }

.papabear\:p-details-container-padding {
    padding: 24px;
  }

.papabear\:py-2 {
    padding-top: 16px;
    padding-bottom: 16px;
  }

.papabear\:pt-desktop-content-top-margin {
    padding-top: 16px;
  }

.papabear\:text-xl {
    font-size: 24px;
  }
}
@media (max-width: 768px) {
  .-md\:ml-2 {
    margin-left: 16px;
  }

.-md\:mt-1 {
    margin-top: 8px;
  }

.-md\:flex-wrap {
    flex-wrap: wrap;
  }
}
</style></head> <body dir=3D"ltr" class=3D"font-sans bg-color-background-ca=
nvas w-full m-0 p-0 pt-1" style=3D"-webkit-text-size-adjust: 100%; -ms-text=
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dding: 0px; padding-top: 8px; font-family: -apple-system, system-ui, BlinkM=
acSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Ox=
ygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe U=
I Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, =
Arial, sans-serif;"> <div class=3D"h-0 opacity-0 text-transparent invisible=
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=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=
=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=
=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0 =CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 =CD=8F=C2=
=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0=
=CD=8F=C2=A0=CD=8F=C2=A0=CD=8F=C2=A0 </div> <table role=3D"presentation" va=
lign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"512"=
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o my-0 p-0 bg-color-background-container" style=3D"-webkit-text-size-adjust=
: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace=
: 0pt; margin-left: auto; margin-right: auto; margin-top: 0px; margin-botto=
m: 0px; width: 512px; max-width: 512px; background-color: #ffffff; padding:=
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ze-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; padding: 24px; text-align: center;"> <table role=3D"present=
ation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" widt=
h=3D"100%" class=3D"min-w-full" style=3D"-webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min=
-width: 100%;"> <tbody> <tr> <td align=3D"left" valign=3D"middle" style=3D"=
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/f=
eed/?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3B2hj=
WzZwmRuG7IBWwfjclQQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D1C0GBV=
7_JT2Hw1&amp;trk=3Deml-email_series_follow_newsletter_01-header-0-home_glim=
mer_dynamic_badging_high_dpi&amp;trkEmail=3Deml-email_series_follow_newslet=
ter_01-header-0-home_glimmer_dynamic_badging_high_dpi-null-du31ng~m2w6dkfn~=
vs-null-null&amp;eid=3Ddu31ng-m2w6dkfn-vs&amp;otpToken=3DMWEwNjE4ZTUxYjJlYz=
FjM2IyMjQwNGVkNDUxZWU0YjU4ZWNmZDU0MTliYWM4ODYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZ=
mEwNzVjYWU1YzQ1ODlmZjQ1MTc4NzJlMDk0NTUwYTg0NzJhOWM4YjBlOWY1NTBiNywxLDE%3D" =
target=3D"_blank" class=3D"w-[84px]" style=3D"color: #0a66c2; cursor: point=
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_newsletter_01%3B2hjWzZwmRuG7IBWwfjclQQ%3D%3D&amp;midSig=3D1C0GBV7_JT2Hw1&a=
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t; mso-table-rspace: 0pt; width: 32px;" width=3D"32"> <a href=3D"https://rs=
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;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D1C0GBV7_JT2Hw1&amp;trk=3Deml-email_=
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=D1=80=D1=85=D0=BE=D0=B2=D0=B0=D1=86" src=3D"https://media.licdn.com/dms/im=
age/v2/D4D03AQGAR1ybasOtNA/profile-displayphoto-shrink_200_200/profile-disp=
layphoto-shrink_200_200/0/1725502508201?e=3D2147483647&amp;v=3Dbeta&amp;t=
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ation-mode: bicubic; height: 32px; width: 32px; border-radius: 100%;" width=
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m/comm/newsletters/6972987102741368832?lipi=3Durn%3Ali%3Apage%3Aemail_email=
_series_follow_newsletter_01%3B2hjWzZwmRuG7IBWwfjclQQ%3D%3D&amp;midToken=3D=
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letters/6972987102741368832?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_fol=
low_newsletter_01%3B2hjWzZwmRuG7IBWwfjclQQ%3D%3D&amp;midToken=3DAQGsVZCYJO6=
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t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac=
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2hjWzZwmRuG7IBWwfjclQQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D1C0=
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; font-size: 24px; font-weight: 600; line-height: 1.25; color: rgba(0, 0, 0=
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> </tr> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adj=
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JhOWM4YjBlOWY1NTBiNywxLDE%3D" target=3D"_blank" style=3D"color: #0a66c2; cu=
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IDdUKkOf8f-gTiP3_bgbGSQyykd4" alt=3D"Author image" style=3D"outline: none; =
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width=3D"32" height=3D"32"> </a> </td> <td style=3D"-webkit-text-size-adjus=
t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac=
e: 0pt;"> <a href=3D"https://www.linkedin.com/comm/in/donnaweb?lipi=3Durn%3=
Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3B2hjWzZwmRuG7IBWwfjcl=
QQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D1C0GBV7_JT2Hw1&amp;trk=
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fn-vs&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDUxZWU0YjU4ZWNmZDU0MT=
liYWM4ODYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZmEwNzVjYWU1YzQ1ODlmZjQ1MTc4NzJlMDk0N=
TUwYTg0NzJhOWM4YjBlOWY1NTBiNywxLDE%3D" target=3D"_blank" class=3D"no-underl=
ine ml-1" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; =
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: 100%; margin-left: 8px; text-decoration-line: none;"> <span class=3D"font=
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lor: rgba(0, 0, 0, 0.6);"> Donna Weber </span> </a> </td> </tr> </tbody> </=
table> </td> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjus=
t: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspac=
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stem, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', =
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t-color-text" style=3D"font-size: 16px; font-weight: 600; line-height: 1.25=
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nversation </span> </div> <table role=3D"presentation" valign=3D"top" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-b=
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tyle=3D"color: #ffffff; text-decoration-line: none;"> Read on LinkedIn </sp=
an> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </table> <=
/div> </td> </tr> <tr data-test-id=3D"newsletter-content-preview--content">=
 <td class=3D"series-article-body" style=3D"-webkit-text-size-adjust: 100%;=
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font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo=
to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell=
, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'S=
egoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: =
16px; line-height: 1.5; color: rgba(0, 0, 0, 0.9);"> <p style=3D"margin: 0;=
 font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;">Im=
agine summiting Everest, taking in the amazing views, planting a flag for y=
our country, and taking selfies. While you celebrate summiting, the reality=
 is that your survival hinges on your safe descent. </p><p style=3D"margin:=
 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"=
>Descending Everest is the most dangerous part of the journey, with more th=
an 50% of all deaths happening after people summit. Jon Krakauer famously w=
rote about this in his book, =E2=80=9CInto Thin Air. =E2=80=9D He summited =
Everest in 1996 on a gorgeously clear day. But a fierce storm took out four=
 of five of his teammates during the descent. </p><p style=3D"margin: 0; fo=
nt-weight: 400; margin-top: 0.8em; font-size: 1em; line-height: 1.5;"><stro=
ng>Why it Matters</strong></p><p style=3D"margin: 0; font-weight: 400; marg=
in-top: 0.8em; font-size: 1em; line-height: 1.5;">Similarly, when you acqui=
re new customers, you are only halfway to the destination. Those first 90 d=
ays are like the =E2=80=9Cdeath zone=E2=80=9D on Everest, with more than 50=
% of customers churning because they fail to obtain value quickly enough. <=
/p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1=
em; line-height: 1.5;">On Everest, you must have a plan to descend the moun=
tain safely. </p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em=
; font-size: 1em; line-height: 1.5;">In the same way, you must quickly and =
safely guide customers to their destination, and their success outcomes. </=
p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1e=
m; line-height: 1.5;">That way, they will stick around and buy more. </p><d=
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ize-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-ta=
ble-rspace: 0pt; padding-top: 16px;"><a href=3D"https://www.linkedin.com/pu=
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ight: 600; line-height: 1.25; color: #0a66c2; text-decoration-line: none;">=
View media</a></td></tr><tr><td class=3D"email-iframe-td-padding-bottom" st=
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ody></table></div><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8e=
m; font-size: 1em; line-height: 1.5;"><strong>Dive Deeper</strong></p><p st=
yle=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line=
-height: 1.5;">Let me help you escape the =E2=80=9Cdeath zone=E2=80=9D with=
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stomer Onboarding Fast Track</a>. </p> </td> </tr> <tr> <td class=3D"pt-2 n=
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