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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 27 Dec 2024 07:54:50 -0500
From: Richard Branson via LinkedIn <newsletters-noreply@linkedin.com>
Message-ID: <997907812.35617344.1735304082512@lva1-app80528.prod.linkedin.com>
Subject: What defines a successful entrepreneur in an uncertain, AI driven
 world?
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 <suzana@digitalaesthetics.org>
Date: Fri, 27 Dec 2024 12:54:42 +0000 (UTC)
Require-Recipient-Valid-Since: suzana@digitalaesthetics.org; Wed, 15 Nov 2023 19:35:50 +0000

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Ask Richard

By Richard Branson

=20
   =20
    Read this article on LinkedIn to join the conversation
Read on LinkedIn
https://www.linkedin.com/comm/pulse/what-defines-successful-entrepreneur-un=
certain-ai-driven-branson-tl50c?lipi=3Durn%3Ali%3Apage%3Aemail_email_series=
_follow_newsletter_01%3BmLGPXsKiQRCd0mxeJtg0nQ%3D%3D&midToken=3DAQGsVZCYJO6=
vnQ&midSig=3D274tkTNMW6jXA1&trk=3Deml-email_series_follow_newsletter_01-nul=
l-0-read_more_banner_cta_&trkEmail=3Deml-email_series_follow_newsletter_01-=
null-0-read_more_banner_cta_-null-du31ng~m56r75s3~nk-null-null&eid=3Ddu31ng=
-m56r75s3-nk&otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDUxYmU0YjQ4YmNlZDg=
0MDkwYWY4OTYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjgwNTdiOWRlZDA3ZDkwZmQ2ZTA3ODFjMW=
Q1NTQ1MWQ4ZDAzNDQwMjI2ZDg3NDZhYywxLDE%3D
 =20
And just like that, 2024 takes a deep bow. For my final newsletter of the y=
ear, this felt like a fitting topic to unpack. Thank you for the=C2=A0excel=
lent question,=C2=A0Najila. 2024 has been a year of colossal change and dev=
elopment. From conflicts to elections, economic troubles, and the eruption =
of AI - the world is changing at break-neck speed. And with the whiplash co=
mes great uncertainty. Our brains are wired to crave certainty. On Maslow=
=E2=80=99s Hierarchy of Needs, it comes right after physiological needs (wa=
ter, air, food, et cetera). But great things can come from uncertainty, and=
 every entrepreneur knows that creating something new requires a certain am=
ount of it. No risk, no reward. So, what defines a successful entrepreneur =
in an uncertain, AI-driven world? I think it all comes down to=C2=A0mentali=
ty, a willingness to experiment, an eagerness to upskill, and never removin=
g the human from the loop. I=E2=80=99ll elaborate=E2=80=A6 Mentality:=C2=A0=
Change brings about new challenges, which means an abundance of new opportu=
nities and new problems to solve. We need to re-wire ourselves to look at c=
hallenges as opportunities and actively seek them out. The opportunities al=
so arise through progress, innovation, and technological efficiencies, so i=
t=E2=80=99s important to adopt a=C2=A0mentality=C2=A0that embraces these in=
novations and remains open to constantly leaning and evolving. Find ways to=
 become excited about experimenting with new technologies and upskilling yo=
urself so you can stay ahead of the curve. It may seem daunting at first, b=
ut developing your tech literary will become easier over time. It doesn=E2=
=80=99t come naturally to me, but I=E2=80=99m enjoying the process and I Io=
ve experimenting with new AI tools...=C2=A0In fact, I may even be featured =
in a new one coming out next year.=C2=A0Enrol in an online course, subscrib=
e to some AI-focused newsletters, follow tech-focused journalists on social=
 media and you=E2=80=99re off to a good start. Experiment:=C2=A0Building on=
 the above, experimentation has never been more important and more accessib=
le. As someone who didn=E2=80=99t finish school, I=E2=80=99ve been learning=
 through experimentation all my life. Experiment with your marketing, try o=
ut new software and technology, build your own website, design your own pos=
ters, explore a wild business idea, and learn how to think in new ways (whi=
ch brings me to my next point). We=E2=80=99ve never had so many tools at ou=
r fingertips, and all entrepreneurs should embrace this. Upskill:=C2=A0AI i=
s transforming the type of thinking we need in order to be successful today=
, and so the world needs a new school of thought. I was thrilled to see Mad=
e By Dyslexia=E2=80=99s=C2=A0Intelligence 5.0=C2=A0report find that human s=
kills such as lateral thinking, complex problem-solving and interpersonal s=
kills are now the most sought-after in every sector, worldwide. These are a=
lso skills that index highly in dyslexics (like me). This is what drove us =
to launch=C2=A0DyslexicU=C2=A0as a free, online university which teaches pe=
ople the dyslexic skills that will help them get ahead in a rapidly changin=
g world. The=C2=A0Entrepreneurs and StartUp Mentality=C2=A0course would be =
particularly useful for the entrepreneurs out there (and it features yours =
truly!). Keep the human in the loop:=C2=A0AI cannot replace or ever truly u=
nderstand a human experience and emotions. It cannot visit your hotel or te=
st out your products. Experiences and human connection remain intangible, s=
o it is vital to keep the human in the loop. I love the quote from Joanna M=
aciejewska, which says: "I want AI to do my laundry and dishes so that I ca=
n do art and writing." Perhaps AI can=E2=80=99t do our laundry and dishes, =
but it can certainly do more admin-heavy work and free up our brains for cr=
eativity and reflection. It=E2=80=99s also important to remember that AI ca=
n only provide you with data that already exists in the world =E2=80=93 so =
it=E2=80=99s up to us to remain endlessly curious, creative, emotional, adv=
enturous, and imaginative. Najila (and anyone else feeling a bit uncertain)=
, I hope you found this useful. Here=E2=80=99s to an exciting year ahead. I=
 hope you all have a wonderful festive season, however you celebrate. Until=
 next year, Richard
Keep reading on LinkedIn
https://www.linkedin.com/comm/pulse/what-defines-successful-entrepreneur-un=
certain-ai-driven-branson-tl50c?lipi=3Durn%3Ali%3Apage%3Aemail_email_series=
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VmNmYyZDBkZjgwNTdiOWRlZDA3ZDkwZmQ2ZTA3ODFjMWQ1NTQ1MWQ4ZDAzNDQwMjI2ZDg3NDZhY=
ywxLDE%3D
 =20
     =20

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KiQRCd0mxeJtg0nQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D274tkTNMW=
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gba(0, 0, 0, 0.9);"> Ask Richard </span> </div> </a> </td> </tr> <tr> <td s=
tyle=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.co=
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ne" style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-d=
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r: rgba(0, 0, 0, 0.6);"> A place where you can ask me anything, and we can =
learn from one another. </span> </a> </td> </tr> </tbody> </table> </td> </=
tr> </tbody> </table> </td> </tr> <tr data-test-id=3D"newsletter-content-pr=
eview"> <td class=3D"px-3 pt-2" style=3D"-webkit-text-size-adjust: 100%; -m=
s-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; pad=
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pacing=3D"0" cellpadding=3D"0" width=3D"100%" style=3D"-webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rs=
pace: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-=
text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a =
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l_series_follow_newsletter_01%3BmLGPXsKiQRCd0mxeJtg0nQ%3D%3D&amp;midToken=
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flow: hidden; object-fit: cover;"> </a> </td> </tr> <tr> <td class=3D"py-2"=
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: 0pt;"> <tbody> <tr> <td style=3D"-webkit-text-size-adjust: 100%; -ms-text=
-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <a href=
=3D"https://www.linkedin.com/comm/pulse/what-defines-successful-entrepreneu=
r-uncertain-ai-driven-branson-tl50c?lipi=3Durn%3Ali%3Apage%3Aemail_email_se=
ries_follow_newsletter_01%3BmLGPXsKiQRCd0mxeJtg0nQ%3D%3D&amp;midToken=3DAQG=
sVZCYJO6vnQ&amp;midSig=3D274tkTNMW6jXA1&amp;trk=3Deml-email_series_follow_n=
ewsletter_01-newsletter_content_preview-0-title_&amp;trkEmail=3Deml-email_s=
eries_follow_newsletter_01-newsletter_content_preview-0-title_-null-du31ng~=
m56r75s3~nk-null-null&amp;eid=3Ddu31ng-m56r75s3-nk&amp;otpToken=3DMWEwNjE4Z=
TUxYjJlYzFjM2IyMjQwNGVkNDUxYmU0YjQ4YmNlZDg0MDkwYWY4OTYxNzljNTA1NmQ0OTViNWVm=
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ation-line: none;"> <h2 class=3D"m-0 text-display-sm leading-regular text-c=
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da Grande', Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 600=
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space: 0pt; mso-table-rspace: 0pt; width: 24px;" width=3D"24"> <a href=3D"h=
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llow_newsletter_01-newsletter_content_preview-0-author_&amp;trkEmail=3Deml-=
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d text-sm mb-3 text-color-text-low-emphasis leading-regular" style=3D"margi=
n-bottom: 24px; font-family: -apple-system, system-ui, BlinkMacSystemFont, =
'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen =
Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Seg=
oe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-se=
rif; font-size: 14px; font-weight: 600; line-height: 1.25; color: rgba(0, 0=
, 0, 0.6);"> Richard Branson </span> </a> </td> </tr> </tbody> </table> </t=
d> </tr> <tr> <td class=3D"pb-1" style=3D"-webkit-text-size-adjust: 100%; -=
ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; pa=
dding-bottom: 8px;"> <div class=3D"p-3 bg-color-surface-tint rounded-md fon=
t-sans" data-test-id=3D"newsletter-cta-banner" style=3D"border-radius: 8px;=
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em-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans=
', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emo=
ji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande'=
, Helvetica, Arial, sans-serif;"> <div class=3D"mb-1.5" style=3D"margin-bot=
tom: 12px;"> <span class=3D"text-md leading-regular font-bold text-color-te=
xt" style=3D"font-size: 16px; font-weight: 600; line-height: 1.25; color: r=
gba(0, 0, 0, 0.9);"> Read this article on LinkedIn to join the conversation=
 </span> </div> <table role=3D"presentation" valign=3D"top" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" width=3D"100%" class=3D"email-button " da=
ta-test-id=3D"email-button" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbod=
y> <tr> <td valign=3D"middle" align=3D"left" style=3D"-webkit-text-size-adj=
ust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rsp=
ace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/pulse/what-defines-suc=
cessful-entrepreneur-uncertain-ai-driven-branson-tl50c?lipi=3Durn%3Ali%3Apa=
ge%3Aemail_email_series_follow_newsletter_01%3BmLGPXsKiQRCd0mxeJtg0nQ%3D%3D=
&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D274tkTNMW6jXA1&amp;trk=3Deml-em=
ail_series_follow_newsletter_01-newsletter_content_preview-0-read_more_bann=
er_cta_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsletter_con=
tent_preview-0-read_more_banner_cta_-null-du31ng~m56r75s3~nk-null-null&amp;=
eid=3Ddu31ng-m56r75s3-nk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDU=
xYmU0YjQ4YmNlZDg0MDkwYWY4OTYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjgwNTdiOWRlZDA3ZD=
kwZmQ2ZTA3ODFjMWQ1NTQ1MWQ4ZDAzNDQwMjI2ZDg3NDZhYywxLDE%3D" target=3D"_blank"=
 aria-label=3D"Open this article on LinkedIn" class=3D"align-top no-underli=
ne " style=3D"color: #0a66c2; cursor: pointer; display: inline-block; text-=
decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100=
%; vertical-align: top; text-decoration-line: none;"> <table role=3D"presen=
tation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" wid=
th=3D"auto" class=3D"border-separate " style=3D"-webkit-text-size-adjust: 1=
00%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0=
pt; border-collapse: separate;"> <tbody> <tr> <td class=3D"btn-sm btn-prima=
ry border-color-brand button-link leading-regular !min-h-[auto] !shadow-non=
e border-1 border-solid" style=3D"-webkit-text-size-adjust: 100%; -ms-text-=
size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; height: mi=
n-content; border-radius: 24px; padding-top: 7px; padding-bottom: 7px; padd=
ing-left: 16px; padding-right: 16px; text-align: center; font-size: 14px; f=
ont-weight: 600; cursor: pointer; text-decoration-line: none; background-co=
lor: #0a66c2; color: #ffffff; border-width: 1px; border-style: solid; borde=
r-color: #0a66c2; line-height: 1.25; min-height: auto !important; box-shado=
w: 0 0 #0000, 0 0 #0000, 0 0 #0000 !important;"> <a href=3D"https://www.lin=
kedin.com/comm/pulse/what-defines-successful-entrepreneur-uncertain-ai-driv=
en-branson-tl50c?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newslet=
ter_01%3BmLGPXsKiQRCd0mxeJtg0nQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;mid=
Sig=3D274tkTNMW6jXA1&amp;trk=3Deml-email_series_follow_newsletter_01-newsle=
tter_content_preview-0-read_more_banner_cta_&amp;trkEmail=3Deml-email_serie=
s_follow_newsletter_01-newsletter_content_preview-0-read_more_banner_cta_-n=
ull-du31ng~m56r75s3~nk-null-null&amp;eid=3Ddu31ng-m56r75s3-nk&amp;otpToken=
=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDUxYmU0YjQ4YmNlZDg0MDkwYWY4OTYxNzljNTA1=
NmQ0OTViNWVmNmYyZDBkZjgwNTdiOWRlZDA3ZDkwZmQ2ZTA3ODFjMWQ1NTQ1MWQ4ZDAzNDQwMjI=
2ZDg3NDZhYywxLDE%3D" target=3D"_blank" tabindex=3D"-1" aria-hidden=3D"true"=
 class=3D"no-underline" style=3D"color: #0a66c2; cursor: pointer; display: =
inline-block; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; text-decoration-line: none;"> <span class=3D"no-under=
line text-white" style=3D"color: #ffffff; text-decoration-line: none;"> Rea=
d on LinkedIn </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> <=
/tbody> </table> </div> </td> </tr> <tr data-test-id=3D"newsletter-content-=
preview--content"> <td class=3D"series-article-body" style=3D"-webkit-text-=
size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; font-family: -apple-system, system-ui, BlinkMacSystemFont=
, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxyge=
n Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'S=
egoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-=
serif; font-size: 16px; line-height: 1.5; color: rgba(0, 0, 0, 0.9);"> <p s=
tyle=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; lin=
e-height: 1.5;">And just like that, 2024 takes a deep bow. For my final new=
sletter of the year, this felt like a fitting topic to unpack. Thank you fo=
r the&nbsp;<a href=3D"https://www.linkedin.com/feed/update/urn:li:activity:=
7263233853765410817?commentUrn=3Durn%3Ali%3Acomment%3A%28activity%3A7263233=
853765410817%2C7263261851952541696%29&amp;dashCommentUrn=3Durn%3Ali%3Afsd_c=
omment%3A%287263261851952541696%2Curn%3Ali%3Aactivity%3A7263233853765410817=
%29" target=3D"_blank" style=3D"text-decoration: none; -webkit-text-size-ad=
just: 100%; -ms-text-size-adjust: 100%; display: inline; cursor: pointer; f=
ont-weight: 600; color: #0a66c2; text-decoration-line: none;">excellent que=
stion</a>,&nbsp;<a href=3D"https://www.linkedin.com/in/najlasharif/" target=
=3D"_blank" style=3D"text-decoration: none; -webkit-text-size-adjust: 100%;=
 -ms-text-size-adjust: 100%; display: inline; cursor: pointer; font-weight:=
 600; color: #0a66c2; text-decoration-line: none;">Najila</a>.</p><p style=
=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-he=
ight: 1.5;">2024 has been a year of colossal change and development. From c=
onflicts to elections, economic troubles, and the eruption of AI - the worl=
d is changing at break-neck speed. And with the whiplash comes great uncert=
ainty.</p><p style=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-=
size: 1em; line-height: 1.5;">Our brains are wired to crave certainty. On M=
aslow=E2=80=99s Hierarchy of Needs, it comes right after physiological need=
s (water, air, food, et cetera). But great things can come from uncertainty=
, and every entrepreneur knows that creating something new requires a certa=
in amount of it. No risk, no reward. So, what defines a successful entrepre=
neur in an uncertain, AI-driven world? I think it all comes down to&nbsp;me=
ntality, a willingness to experiment, an eagerness to upskill, and never re=
moving the human from the loop. I=E2=80=99ll elaborate=E2=80=A6</p><p style=
=3D"margin: 0; font-weight: 400; margin-top: 0.8em; font-size: 1em; line-he=
ight: 1.5;"><strong>Mentality:</strong>&nbsp;Change brings about new challe=
nges, which means an abundance of new opportunities and new problems to sol=
ve. We need to re-wire ourselves to look at challenges as opportunities and=
 actively seek them out. The opportunities also arise through progress, inn=
ovation, and technological efficiencies, so it=E2=80=99s important to adopt=
 a&nbsp;mentality&nbsp;that embraces these innovations and remains open to =
constantly leaning and evolving. Find ways to become excited about experime=
nting with new technologies and upskilling yourself so you can stay ahead o=
f the c...</p> </td> </tr> <tr> <td class=3D"pt-2 no-underline" style=3D"-w=
ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace:=
 0pt; mso-table-rspace: 0pt; padding-top: 16px; text-decoration-line: none;=
"> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" width=3D"100%" class=3D"email-button series-content-pr=
eview__bottom-cta" data-test-id=3D"email-button" style=3D"-webkit-text-size=
-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table=
-rspace: 0pt;"> <tbody> <tr> <td valign=3D"middle" align=3D"left" style=3D"=
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt;"> <a href=3D"https://www.linkedin.com/comm/p=
ulse/what-defines-successful-entrepreneur-uncertain-ai-driven-branson-tl50c=
?lipi=3Durn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BmLGPXsK=
iQRCd0mxeJtg0nQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D274tkTNMW6=
jXA1&amp;trk=3Deml-email_series_follow_newsletter_01-newsletter_content_pre=
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MjQwNGVkNDUxYmU0YjQ4YmNlZDg0MDkwYWY4OTYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjgwNTd=
iOWRlZDA3ZDkwZmQ2ZTA3ODFjMWQ1NTQ1MWQ4ZDAzNDQwMjI2ZDg3NDZhYywxLDE%3D" target=
=3D"_blank" aria-label=3D"Open Ask Richard on LinkedIn" class=3D"align-top =
no-underline " style=3D"color: #0a66c2; cursor: pointer; display: inline-bl=
ock; text-decoration: none; -webkit-text-size-adjust: 100%; -ms-text-size-a=
djust: 100%; vertical-align: top; text-decoration-line: none; width: 100%;"=
> <table role=3D"presentation" valign=3D"top" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" width=3D"100%" class=3D"border-separate " style=3D"-web=
kit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; border-collapse: separate; width: 100%;"> <tbody=
> <tr> <td class=3D"btn-md btn-secondary-emphasis border-color-brand button=
-link leading-regular !min-h-[auto] !shadow-none border-1 border-solid font=
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e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; height: min-content; border-radius: 24p=
x; padding-top: 12px; padding-bottom: 12px; padding-left: 24px; padding-rig=
ht: 24px; text-align: center; font-size: 16px; font-weight: 600; cursor: po=
inter; text-decoration-line: none; background-color: rgba(0, 0, 0, 0); colo=
r: #0a66c2; border-width: 1px; border-style: solid; border-color: #0a66c2; =
font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Robo=
to, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell=
, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'S=
egoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; line-height=
: 1.25; min-height: auto !important; box-shadow: 0 0 #0000, 0 0 #0000, 0 0 =
#0000 !important;"> <a href=3D"https://www.linkedin.com/comm/pulse/what-def=
ines-successful-entrepreneur-uncertain-ai-driven-branson-tl50c?lipi=3Durn%3=
Ali%3Apage%3Aemail_email_series_follow_newsletter_01%3BmLGPXsKiQRCd0mxeJtg0=
nQ%3D%3D&amp;midToken=3DAQGsVZCYJO6vnQ&amp;midSig=3D274tkTNMW6jXA1&amp;trk=
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ore_button_&amp;trkEmail=3Deml-email_series_follow_newsletter_01-newsletter=
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id=3Ddu31ng-m56r75s3-nk&amp;otpToken=3DMWEwNjE4ZTUxYjJlYzFjM2IyMjQwNGVkNDUx=
YmU0YjQ4YmNlZDg0MDkwYWY4OTYxNzljNTA1NmQ0OTViNWVmNmYyZDBkZjgwNTdiOWRlZDA3ZDk=
wZmQ2ZTA3ODFjMWQ1NTQ1MWQ4ZDAzNDQwMjI2ZDg3NDZhYywxLDE%3D" target=3D"_blank" =
tabindex=3D"-1" aria-hidden=3D"true" class=3D"no-underline" style=3D"color:=
 #0a66c2; cursor: pointer; display: inline-block; text-decoration: none; -w=
ebkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; text-decoration-l=
ine: none; width: 100%;"> <span class=3D"no-underline text-color-brand" sty=
le=3D"color: #0a66c2; text-decoration-line: none;"> Keep reading on LinkedI=
n </span> </a> </td> </tr> </tbody> </table> </a> </td> </tr> </tbody> </ta=
ble> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr=
> </tbody> </table> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <=
td class=3D"bg-color-background-canvas p-3" style=3D"-webkit-text-size-adju=
st: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspa=
ce: 0pt; background-color: #f3f2f0; padding: 24px;"> <table role=3D"present=
ation" valign=3D"top" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" widt=
h=3D"100%" class=3D"text-xs" style=3D"-webkit-text-size-adjust: 100%; -ms-t=
ext-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-s=
ize: 12px;"> <tbody> <tr> <td class=3D"pb-1 m-0" data-test-id=3D"email-foot=
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