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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 21 Feb 2025 09:15:25 -0500
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Date: Fri, 21 Feb 2025 14:15:17 +0000 (UTC)
From: Chris from Showit <chris@showit.com>
Mime-Version: 1.0
Message-ID: <xmunk5go68b6hppn9nxh5h28exlllcn@convertkit-mail.com>
Subject: small tweaks that make a big difference
Feedback-ID: 16691508:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

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(
https://click.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/reh8h9u08=
85xzrc6/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D
)

Hey!

I=E2=80=99ve found that, more often than not, it=E2=80=99s not the big mome=
nts in
life that shape us the most.

It=E2=80=99s not=E2=80=A6

=F0=9F=93=9C Getting the degree
=E2=80=8B=E2=9C=88=EF=B8=8F Going on that big adventure
=E2=80=8B=F0=9F=92=BC Landing the dream job

It=E2=80=99s not that those things don=E2=80=99t matter=E2=80=94they do. Bu=
t it=E2=80=99s the
small things=E2=80=94the daily habits, the unnoticed details=E2=80=94that q=
uietly
change our trajectory.

At first, they seem insignificant. But over time, they can make
all the difference=E2=80=94for better or worse.

=E2=9E=A1=EF=B8=8F Getting a degree is huge, but continuing to learn and ad=
apt is
what leads to success.
=E2=9E=A1=EF=B8=8F A wedding is a big deal, but daily acts of love and
communication make a marriage thrive.
=E2=9E=A1=EF=B8=8F Landing a dream job is exciting, but small habits like s=
taying
curious and showing up consistently determine long-term success.

So maybe the big events start the journey, but the small things
determine where you end up.

------------------------------------------
Your Website Doesn't Need Another Redesign
------------------------------------------

As web designers, it's easy to think those BIG MOMENTS will be
the thing that shifts everything for us. That one big client.
That one meaningful business connection.

Or if things aren't going the way we'd hope, "I KNOW! My site
needs a redesign!" =F0=9F=98=82

And, listen...maybe?!?!

But, more likely, it's small changes (the not-so-exciting stuff)
that will probably help to point you in the direction you need to
go.

I sat down recently and chatted about 6 website essentials that
might seem like no big deal. Heck, some of them are down right
boring.

But, they can have a huge impact on how well your site performs.

-----------------------------------------------------------------
=E2=80=8BThe PERFECT Website Checklist =E2=9C=85 6 Must-Haves (
https://click.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4=
459nmal/aHR0cHM6Ly95b3V0dS5iZS9zNHdpQWU5Q21TSQ=3D=3D
)=E2=80=8B
-----------------------------------------------------------------

=E2=80=8B (
https://click.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4=
459nmal/aHR0cHM6Ly95b3V0dS5iZS9zNHdpQWU5Q21TSQ=3D=3D
)Feel free to watch the video...or just read along =F0=9F=98=82

1. Strong Calls to Action
-------------------------

A website should always guide visitors toward a next step=E2=80=94whether
that=E2=80=99s scheduling a call, signing up for a lead magnet, or
navigating to another page.

Too often, I come across websites that look amazing=E2=80=94stunning
images, a beautifully curated color palette=E2=80=94but they leave me
wondering:

=E2=80=9CSo=E2=80=A6 what next?=E2=80=9D

If visitors don=E2=80=99t know what to do, they=E2=80=99ll likely do nothin=
g=E2=80=94and
that=E2=80=99s a missed opportunity.

=F0=9F=94=B9 Make your call to action crystal clear.
=E2=80=8B=F0=9F=94=B9 Make it stand out.
=E2=80=8B=F0=9F=94=B9 Make it easy to take action.

=E2=80=8B
Don=E2=80=99t assume people will just figure it out. Tell them exactly
what to do next. =F0=9F=9A=80

2. A Clear User Flow
--------------------

Whenever I work with a client, my first suggestion is always:
Start at the end.

Where do you want people to ultimately end up?

=F0=9F=9B=92 A purchase confirmation page?
=E2=80=8B=E2=9C=85 A thank-you page?
=E2=80=8B=F0=9F=93=85 A booked call?

Once you know the destination, work backward to map out the
journey. Every step along the way should be clear, simple, and
easy to follow.

If the path feels confusing or complicated, visitors will drop
off before they reach the finish line. So, design your website
with the end goal in mind=E2=80=94and make every step effortless.

3. Thought Through Accessibility
--------------------------------

Accessibility isn=E2=80=99t just for people with impairments=E2=80=94though=
 if
that were the only reason, it would be more than enough.

But here=E2=80=99s the thing: accessibility makes your website better for
everyone.

Most users don=E2=80=99t read every word on a webpage. They scan, bounce
around, and quickly decide whether to stay or leave.

But if your website is hard to read=E2=80=94maybe the text is too small,
or the colors don=E2=80=99t have enough contrast=E2=80=94you=E2=80=99re los=
ing people.

=E2=9C=85 Use high-contrast colors.
=E2=80=8B=E2=9C=85 Make text easy to read.
=E2=80=8B=E2=9C=85 Design for clarity and simplicity.

=E2=80=8B
Good accessibility isn=E2=80=99t just a checkbox=E2=80=94it=E2=80=99s a bet=
ter experience
for all your visitors.

4. Compelling Visual Design
---------------------------

I know=E2=80=94this is the one we designers focus on the most when
optimizing a website.

But here=E2=80=99s the truth: it doesn=E2=80=99t take much for a website to=
 be
visually compelling. Simply making things cohesive and
intentional can go a long way.

So let me say this loud and clear: You don=E2=80=99t need to redesign
your entire website.

Small tweaks=E2=80=94adjusting spacing, refining typography, or improving
alignment=E2=80=94can make a huge difference. Focus on consistency,
clarity, and purpose, and you=E2=80=99ll be surprised how much better
your site looks and feels.

5. Motivating Messaging
-----------------------

I=E2=80=99m a designer first, but I=E2=80=99ve seen firsthand that messagin=
g
plays a bigger role in converting website visitors into customers
than design does.

How do I know?

Because I=E2=80=99ve seen poorly designed websites that convert REALLY,
REALLY well=E2=80=94all because they have great messaging.

Now, don=E2=80=99t get me wrong=E2=80=94I don=E2=80=99t think it has to be =
one or the
other. In fact, it should be both. But if you=E2=80=99re looking for the
biggest impact on your website=E2=80=99s effectiveness, start with your
messaging.

=F0=9F=94=B9 Get to the heart of what your audience truly wants.
=E2=80=8B=F0=9F=94=B9 Are they trying to grow and build something?
=E2=80=8B=F0=9F=94=B9 Do they want more time back in their day?
=E2=80=8B=F0=9F=94=B9 Do they value relationships and hate spending extra t=
ime
working instead of being with family?=E2=80=8B
=E2=80=8B

Speak to those things in your website copy. Make it clear why
your services or products matter to them.

Because at the end of the day, a beautiful website alone won=E2=80=99t
convert=E2=80=94but the right words will.

6. Solid SEO
------------

Finally, your website should have solid SEO.

Do you need to be an SEO expert?No. Once again, small changes can
make a big difference.

=E2=9C=85 Find good keywords and naturally incorporate them into your
copy.
=E2=9C=85 Optimize your headers so Google understands what your page is
about.
=E2=9C=85 Make sure your site is structured properly to improve search
rankings.

These are simple fixes=E2=80=94but I see so many websites overlook them.

Don=E2=80=99t let yours be one of them. A few intentional tweaks can help
more people find you=E2=80=94without spending a dime on ads

At the end of the day, a successful website isn=E2=80=99t just about
looking good=E2=80=94it=E2=80=99s about working well.

When you focus on the right small changes=E2=80=94clear calls to action,
an intentional user journey, accessibility, strong messaging,
compelling visuals, and solid SEO=E2=80=94you create a site that actually
converts.

And the best part? You don=E2=80=99t have to overhaul everything. Small
tweaks can lead to big results.

So, what=E2=80=99s one thing you can improve on your website today? Start
there.

And if you want more tips on building a site that works for you,
not against you, check out my latest video. (
https://click.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4=
459nmal/aHR0cHM6Ly95b3V0dS5iZS9zNHdpQWU5Q21TSQ=3D=3D
)=E2=80=8B

Chris

=E2=80=8B
BTW, you're getting these emails because you've at one point said
you were a "designer" and that's what we have you flagged as in
our system at Showit.

If you have no interest in emails like these, no worries at all.
Use the links below to unsubscribe from ALL Showit emails or
unsubscribe from these kinds of emails specifically.

=F0=9F=99=8C=F0=9F=8F=BC

=E2=80=8B
2490 S Gilbert Rd #200, Chandler, Arizona 85286

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          <span style=3D"display: none; max-height: 0; overflow: hidden;">
            It turns out, you don't have to completely overhaul things to s=
ee a really big payoff...in life, and, well, in websites, too =F0=9F=98=82
          </span>

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          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"border-collapse:sepa=
rate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;wid=
th:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td style=3D"vertical-align:top"><div class=3D"email-container full" style=
=3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1=
00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar=
gin:0 auto;max-width:100%">
<div class=3D"email-header"><div><table width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" style=3D"border-collapse:separate;mso-table-ls=
pace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:no=
ne" class=3D"email-image"><tbody><tr><td align=3D"center" style=3D"vertical=
-align:top"><figure style=3D"margin:1em 0;margin-top:0;margin-bottom:0;marg=
in-left:0;margin-right:0;display:inline-block;max-width:200px;width:100%"><=
a style=3D"color:#2e97c2;display:block" href=3D"https://click.convertkit-ma=
il.com/xmunk5go68b6hppn9nxh5h28exlllcn/reh8h9u0885xzrc6/aHR0cHM6Ly9zaG93aXQ=
uY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" url-id=3D"1719=
684689"><img src=3D"https://embed.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/j=
PDBLjZzxtsZiWFvcgghEN?auto=3D" alt=3D"Showit Logo" width=3D"200" height=3D"=
auto" style=3D"display:block;height:auto;line-height:100%;outline:none;-web=
kit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;=
width:200px;height:auto;object-fit:contain"></a></figure></td></tr></tbody>=
</table></div></div>
<div=
 style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt=
h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac=
e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert=
ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-=
color:#ffffff">
<div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi=
dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top">
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I=E2=80=99ve found that, more often than not, it=E2=80=99s =
not the <strong>big moments</strong> in life that shape us the most.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It=E2=80=99s not=E2=80=A6</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=F0=9F=93=9C <strong>Getting the degree<br>=E2=80=8B</stron=
g>=E2=9C=88=EF=B8=8F <strong>Going on that big adventure<br>=E2=80=8B</stro=
ng>=F0=9F=92=BC <strong>Landing the dream job</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It=E2=80=99s not that those things don=E2=80=99t matter=E2=
=80=94they do. But it=E2=80=99s the <strong>small things</strong>=E2=80=94t=
he daily habits, the unnoticed details=E2=80=94that quietly change our traj=
ectory.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">At first, they seem insignificant. But over time, they can =
make <strong>all the difference</strong>=E2=80=94for better or worse.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=9E=A1=EF=B8=8F <strong>Getting a degree is huge,</stron=
g> but <strong>continuing to learn and adapt</strong> is what leads to succ=
ess.<br>=E2=9E=A1=EF=B8=8F <strong>A wedding is a big deal,</strong> but <s=
trong>daily acts of love and communication</strong> make a marriage thrive.=
<br>=E2=9E=A1=EF=B8=8F <strong>Landing a dream job is exciting,</strong> bu=
t <strong>small habits like staying curious and showing up consistently</st=
rong> determine long-term success.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So maybe the <strong>big events start the journey,</strong>=
 but the <strong>small things determine where you end up.</strong></p>
<h2 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.5em;margin:1em 0;font-family:Verdana,-apple-system,Blink=
MacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neu=
e',sans-serif;color:#10232b;line-height:1.5">Your Website Doesn't Need Anot=
her Redesign</h2>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">As web designers, it's easy to think those BIG MOMENTS will=
 be the thing that shifts everything for us. That one big client. That one =
meaningful business connection.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Or if things aren't going the way we'd hope, "I KNOW! My si=
te needs a redesign!" =F0=9F=98=82</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And, listen...maybe?!?!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But, more likely, it's small changes (the not-so-exciting s=
tuff) that will probably help to point you in the direction you need to go.=
</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I sat down recently and chatted about 6 website essentials =
that might seem like no big deal. Heck, some of them are down right boring.=
</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But, they can have a huge impact on how well your site perf=
orms.</p>
<h2 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.5em;margin:1em 0;font-family:Verdana,-apple-system,Blink=
MacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neu=
e',sans-serif;color:#10232b;line-height:1.5">=E2=80=8B<a href=3D"https://cl=
ick.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4459nmal/aH=
R0cHM6Ly95b3V0dS5iZS9zNHdpQWU5Q21TSQ=3D=3D" target=3D"_blank" rel=3D"noopen=
er noreferrer" style=3D"color:#2e97c2" url-id=3D"1719684691">The PERFECT We=
bsite Checklist =E2=9C=85 6 Must-Haves</a>=E2=80=8B</h2>
<a href=3D"https://cl=
ick.convertkit-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4459nmal/aH=
R0cHM6Ly95b3V0dS5iZS9zNHdpQWU5Q21TSQ=3D=3D" style=3D"color:#2e97c2;display:=
block;width:100%;max-width:480px;margin:0 auto 0 0;border:0;text-decoration=
:none" url-id=3D"1719684691"><img alt=3D"video preview" src=3D"https://func=
tions-js.convertkit.com/playbutton?play=3D%233197e0&amp;accent=3D%23ffffff&=
amp;thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2Fs4wiAe9CmSI&amp;width=3D480&amp;=
height=3D270&amp;fit=3Dcontain" width=3D"480" height=3D"270" style=3D"displ=
ay:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:=
none;text-decoration:none;max-width:100%;border:0 none;display:block;border=
-radius:4px;max-width:480px;width:100%;height:auto">=E2=80=8B</a><p class=3D"" style=3D"margin:1em 0;font-s=
ize:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFo=
nt,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-ser=
if;color:#4e5f69;font-size:16px;line-height:1.4">Feel free to watch the vid=
eo...or just read along =F0=9F=98=82</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>1. Strong Calls to Ac=
tion</strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">A website should always <strong>guide visitors toward a nex=
t step</strong>=E2=80=94whether that=E2=80=99s scheduling a call, signing u=
p for a lead magnet, or navigating to another page.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Too often, I come across websites that <strong>look amazing=
</strong>=E2=80=94stunning images, a beautifully curated color palette=E2=
=80=94but they leave me wondering:</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4"><strong>=E2=80=9CSo=E2=80=A6 what next?=E2=80=9D</strong></=
p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">If visitors don=E2=80=99t know what to do, they=E2=80=99ll =
likely do <strong>nothing</strong>=E2=80=94and that=E2=80=99s a missed oppo=
rtunity.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=F0=9F=94=B9 <strong>Make your call to action crystal clear=
.<br>=E2=80=8B</strong>=F0=9F=94=B9 <strong>Make it stand out.<br>=E2=80=8B=
</strong>=F0=9F=94=B9 <strong>Make it easy to take action.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=80=8B<br>Don=E2=80=99t assume people will just figure i=
t out. <strong>Tell them exactly what to do next.</strong> =F0=9F=9A=80</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>2. A Clear User Flow<=
/strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Whenever I work with a client, my first suggestion is alway=
s: <strong>Start at the end.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Where do you want people to ultimately end up?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=F0=9F=9B=92 <strong>A purchase confirmation page?<br>=E2=
=80=8B</strong>=E2=9C=85 <strong>A thank-you page?<br>=E2=80=8B</strong>=F0=
=9F=93=85 <strong>A booked call?</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Once you know the destination, <strong>work backward</stron=
g> to map out the journey. Every step along the way should be <strong>clear=
, simple, and easy to follow.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">If the path feels confusing or complicated, visitors will <=
strong>drop off before they reach the finish line.</strong> So, design your=
 website with the end goal in mind=E2=80=94and make every step <strong>effo=
rtless.</strong></p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>3. Thought Through Ac=
cessibility</strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Accessibility isn=E2=80=99t just for people with impairment=
s=E2=80=94though if that were the only reason, <strong>it would be more tha=
n enough.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But here=E2=80=99s the thing: <strong>accessibility makes y=
our website better for everyone.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Most users <strong>don=E2=80=99t read every word</strong> o=
n a webpage. They <strong>scan, bounce around, and quickly decide</strong> =
whether to stay or leave.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But if your website is <strong>hard to read</strong>=E2=80=
=94maybe the text is too small, or the colors don=E2=80=99t have enough con=
trast=E2=80=94<strong>you=E2=80=99re losing people.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=9C=85 <strong>Use high-contrast colors.<br>=E2=80=8B</s=
trong>=E2=9C=85 <strong>Make text easy to read.<br>=E2=80=8B</strong>=E2=9C=
=85 <strong>Design for clarity and simplicity.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=80=8B<br>Good accessibility isn=E2=80=99t just a checkb=
ox=E2=80=94it=E2=80=99s a <strong>better experience for all your visitors.<=
/strong></p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5">4. Compelling Visual Design</=
h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I know=E2=80=94this is the one <strong>we designers</strong=
> focus on the most when optimizing a website.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But here=E2=80=99s the truth: <strong>it doesn=E2=80=99t ta=
ke much for a website to be visually compelling. </strong>Simply making thi=
ngs <strong>cohesive and intentional</strong> can go a long way.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So let me say this loud and clear: <strong>You don=E2=80=99=
t need to redesign your entire website.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Small tweaks=E2=80=94adjusting spacing, refining typography=
, or improving alignment=E2=80=94can make a <strong>huge</strong> differenc=
e. Focus on <strong>consistency, clarity, and purpose</strong>, and you=E2=
=80=99ll be surprised how much better your site looks and feels.</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5">5. Motivating Messaging</h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I=E2=80=99m a <strong>designer first</strong>, but I=E2=80=
=99ve seen firsthand that <strong>messaging</strong> plays a bigger role in=
 converting website visitors into customers than design does.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">How do I know?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Because I=E2=80=99ve seen <strong>poorly designed websites<=
/strong> that convert <strong>REALLY, REALLY well</strong>=E2=80=94all beca=
use they have <strong>great messaging.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Now, don=E2=80=99t get me wrong=E2=80=94I don=E2=80=99t thi=
nk it has to be <strong>one or the other.</strong> In fact, it <strong>shou=
ld be both.</strong> But if you=E2=80=99re looking for the <strong>biggest<=
/strong> impact on your website=E2=80=99s effectiveness, <strong>start with=
 your messaging.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=F0=9F=94=B9 <strong>Get to the heart of what your audience=
 truly wants.<br>=E2=80=8B</strong>=F0=9F=94=B9 <strong>Are they trying to =
grow and build something?<br>=E2=80=8B</strong>=F0=9F=94=B9 <strong>Do they=
 want more time back in their day?<br>=E2=80=8B</strong>=F0=9F=94=B9 <stron=
g>Do they value relationships and hate spending extra time working instead =
of being with family?</strong>=E2=80=8B<br>=E2=80=8B</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4"><strong>Speak to those things in your website copy.</strong=
> Make it clear why your services or products <strong>matter to them.</stro=
ng></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Because at the end of the day, a beautiful website <strong>=
alone</strong> won=E2=80=99t convert=E2=80=94but the <strong>right words</s=
trong> will.</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5">6. Solid SEO</h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Finally, your website should have <strong>solid SEO.</stron=
g></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Do you need to be an <strong>SEO expert?No. </strong>Once a=
gain, <strong>small changes</strong> can make <strong>a big difference.</st=
rong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=9C=85 <strong>Find good keywords</strong> and naturally=
 incorporate them into your copy.<br>=E2=9C=85 <strong>Optimize your header=
s</strong> so Google understands what your page is about.<br>=E2=9C=85 <str=
ong>Make sure your site is structured properly</strong> to improve search r=
ankings.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">These are <strong>simple fixes</strong>=E2=80=94but I see <=
strong>so many websites</strong> overlook them.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Don=E2=80=99t let yours be one of them. A few intentional t=
weaks can <strong>help more people find you</strong>=E2=80=94without spendi=
ng a dime on ads</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">At the end of the day, <strong>a successful website isn=E2=
=80=99t just about looking good=E2=80=94it=E2=80=99s about working well.</s=
trong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">When you focus on the <strong>right small changes</strong>=
=E2=80=94clear calls to action, an intentional user journey, accessibility,=
 strong messaging, compelling visuals, and solid SEO=E2=80=94you create a s=
ite that <strong>actually converts.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And the best part? <strong>You don=E2=80=99t have to overha=
ul everything.</strong> Small tweaks can lead to <strong>big results.</stro=
ng></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So, what=E2=80=99s one thing you can improve on your websit=
e today? Start there.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And if you want more tips on building a site that works <st=
rong>for you, not against you</strong>, <a href=3D"https://click.convertkit=
-mail.com/xmunk5go68b6hppn9nxh5h28exlllcn/8ghqh3ul4459nmal/aHR0cHM6Ly95b3V0=
dS5iZS9zNHdpQWU5Q21TSQ=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer"=
 style=3D"color:#2e97c2" url-id=3D"1719684691">check out my latest video.</=
a>=E2=80=8B</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Chris</p>
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e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:left;table-layout:fixed;float:none" class=3D"email-image"><tbody><t=
r><td align=3D"left" style=3D"vertical-align:top"><figure style=3D"margin:1=
em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-wi=
dth:200px;width:100%"><div style=3D"display:block"><img src=3D"https://embe=
d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/5WQ8ij6vMJWM5QQ79ovWHU/email" alt=
=3D"" width=3D"200" height=3D"auto" style=3D"border:0 none;display:block;he=
ight:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-d=
ecoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:200px;hei=
ght:auto;object-fit:contain"></div>
<figcaption style=3D"margin-top:0.4em;font-size:0.8em;text-align:center;dis=
play:none">=E2=80=8B</figcaption></figure></td></tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">BTW, you're getting these emails because you've at one poin=
t said you were a "designer" and that's what we have you flagged as in our =
system at Showit.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">If you have no interest in emails like these, no worries at=
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