OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 01 Apr 2025 15:01:38 -0400
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Date: Tue, 01 Apr 2025 19:01:34 +0000 (UTC)
From: "Chris @ Showit" <spark@showit.com>
Mime-Version: 1.0
Message-ID: <zluqx82956bnhk76rpeaphwrkkn00i6@convertkit-mail.com>
Subject: I Saw a =?UTF-8?B?Q29tcGV0aXRvcuKAmXMgUGl0Y2jigKZBbmQ=?= It Changed
 Things
Feedback-ID: 17130489:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

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(
https://click.convertkit-mail.com/zluqx82956bnhk76rpeaphwrkkn00i6/vqh3hmuox=
r3rddcw/aHR0cHM6Ly9zcGFyay5zaG93aXQuY29tLw=3D=3D
)

Hey Suzana,

=E2=80=8B

Have you ever been talking to a client, and something just felt
off?

=E2=80=8B
That happened to me a while back.

=E2=80=8B

I thought everything was going great=E2=80=94this was a high-paying
project, and I=E2=80=99d already had a few calls with the client.

=E2=80=8B
Then, out of nowhere, I got an email.

=E2=80=8B
Attached was a Loom video from another design agency, and the
message read something like this:

=E2=80=8B
=E2=80=8B=E2=80=9CThis is what I=E2=80=99m talking about, Chris. Can you do=
 something
like this for me?=E2=80=9D

=E2=80=8B

I clicked play, and as I watched, one thought ran through my
head:

=E2=80=8B
=E2=80=8B=E2=80=9CMan, maybe I completely missed the mark on what this clie=
nt
wanted.=E2=80=9D

=E2=80=8B
But here=E2=80=99s the thing=E2=80=A6

=E2=80=8B
The video showed exactly what I had already told the client I=E2=80=99d
do for them.

=E2=80=8B
The whole thing sent me down a rabbit hole.
=E2=80=8B

* What had I missed in our conversations?
* Why did this other agency=E2=80=99s pitch resonate with the client more
than mine?
* And most importantly=E2=80=A6 what was the real difference between what
I was doing and what they were doing?

=E2=80=8B

Then it hit me.

=E2=80=8B
It wasn=E2=80=99t about the work itself. It was about how it was
presented.

=E2=80=8B
When I pitched the project, it was just me and the client,
talking things through.

=E2=80=8B
But in the video? The other agency had slides, animations, and a
polished step-by-step process with examples and testimonies.

=E2=80=8B

Here=E2=80=99s the other thing=E2=80=A6

=E2=80=8B
They weren=E2=80=99t offering anything I wasn=E2=80=99t already offering. B=
ut
they were charging way more.

=E2=80=8B
And that=E2=80=99s when I realized something that changed everything for
me:

=E2=80=8B
Sometimes the difference between charging a few thousand dollars
for a website and charging tens of thousands isn=E2=80=99t some huge leap
in skill or workload.

=E2=80=8B
=E2=80=8BIt=E2=80=99s all about how you present yourself in those first few
interactions with clients.

=E2=80=8B
The crazy part? The owner of that other agency is actually a
friend of mine. If I had asked him, =E2=80=9CHey, can you send me your
pitch deck?=E2=80=9D he would=E2=80=99ve shared it in a heartbeat.

=E2=80=8B
=E2=80=8BBut I wouldn=E2=80=99t have known to ask.

=E2=80=8B
And that is exactly why I love Spark.

=E2=80=8B
It=E2=80=99s the only conference where you get to stand shoulder to
shoulder with other designers who are doing exactly what you=E2=80=99re
doing

=E2=80=8B
=E2=80=A6learning from them
=E2=80=A6comparing notes
=E2=80=A6and picking up the small but powerful insights that can
transform your business.

=E2=80=8B
If you want to be in the room where these kinds of conversations
happen, you need to plan for it.

=E2=80=8B
Early bird tickets aren=E2=80=99t available just yet, but they drop next
week, and they won=E2=80=99t last long.

=E2=80=8B
If you=E2=80=99re even thinking about coming, now=E2=80=99s the time to get
ready.

=E2=80=8B
Mark your calendar, set a reminder, and keep an eye on your
inbox.

=E2=80=8B
Because the difference between where you are now and where you
could be might just be one conversation away.

=E2=80=8B
=F0=9F=94=A5 Stay tuned=E2=80=A6next week, it=E2=80=99s go time. =F0=9F=94=
=A5

=E2=80=8B
Chris

2490 S Gilbert Rd #200, Chandler, Arizona 85286

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            It was like getting someone else=E2=80=99s playbook on accident=
=20
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD
          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"background:#ffffff !=
important;width:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td><div class=3D"email-container normal" style=3D"padding-top:0;padding-le=
ft:0;padding-bottom:30px;padding-right:0;margin:0 auto;max-width:100%"><tab=
le cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"#ffffff" style=3D"width:1=
00%;margin:0 auto;background-color:#ffffff"><tbody><tr><td>
<div class=3D"ck-section" style=3D"margin:0px auto 0px auto"><center><table=
 cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;margin:0 auto;max-=
width:700px"><tbody><tr>
<td contenteditable=3D"false"></td>
<td width=3D"700" style=3D"background-color:#00AEEF;border-radius:0px;box-s=
izing:border-box;mso-padding-alt:0px 0px 0px 0px" bgcolor=3D"#00AEEF"><div =
class=3D"ck-inner-section ck-padding-left-none ck-padding-right-none" style=
=3D"padding:0px 0px 0px 0px"><div style=3D"margin-left:auto;margin-right:au=
to"><table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
style=3D"text-align:center;table-layout:fixed;float:none" class=3D"email-im=
age"><tbody><tr><td align=3D"center"><figure style=3D"margin-top:0;margin-b=
ottom:0;margin-left:0;margin-right:0;max-width:552px;width:100%"><a style=
=3D"display:block" href=3D"https://click.convertkit-mail.com/zluqx82956bnhk=
76rpeaphwrkkn00i6/vqh3hmuoxr3rddcw/aHR0cHM6Ly9zcGFyay5zaG93aXQuY29tLw=3D=3D=
" target=3D"_blank" rel=3D"noopener noreferrer" class=3D"kit-image-link" ur=
l-id=3D"1733262461"><img src=3D"https://embed.filekitcdn.com/e/5qtgGfmErPRg=
yEkWKvzu2e/4gXBz2hRrdwbrUhH4mYHR7" width=3D"552" height=3D"auto" style=3D"d=
isplay:block;border-radius:0px;width:552px;height:auto;object-fit:contain">=
</a></figure></td></tr></tbody></table></div></div></td>
<td contenteditable=3D"false"></td>
</tr></tbody></table></center></div>
<div class=3D"ck-section" style=3D"margin:0px auto 0px auto"><center><table=
 cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;margin:0 auto;max-=
width:700px"><tbody><tr>
<td contenteditable=3D"false"></td>
<td width=3D"700" style=3D"background-color:#ffffff;border-radius:0px;box-s=
izing:border-box;mso-padding-alt:36px 36px 36px 36px" bgcolor=3D"#ffffff"><=
div class=3D"ck-inner-section ck-padding-left-mobile-friendly ck-padding-ri=
ght-mobile-friendly" style=3D"padding:36px 36px 36px 36px"><div style=3D"ma=
rgin-left:auto;margin-right:auto">
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">Hey Suzana,</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">Have you ever been talking to a client, and so=
mething just felt <em>off</em>?</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>That happened to me a while back.=
</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">I thought everything was going great=E2=80=94t=
his was a high-paying project, and I=E2=80=99d already had a few calls with=
 the client.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Then, out of nowhere, I got an em=
ail.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Attached was a Loom video from <s=
trong>another</strong> design agency, and the message read something like t=
his:</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;text-align:c=
enter;margin-top:0;margin-bottom:0" class=3D"">=E2=80=8B<br>=E2=80=8B<em>=
=E2=80=9CThis is what I=E2=80=99m talking about, Chris. Can you do somethin=
g like this for me?=E2=80=9D</em></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;text-align:c=
enter;margin-top:0;margin-bottom:0" class=3D""><em>=E2=80=8B</em></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">I clicked play, and as I watched, one thought =
ran through my head:</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>=E2=80=8B<em>=E2=80=9CMan, maybe =
I completely missed the mark on what this client wanted.=E2=80=9D</em></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>But here=E2=80=99s the thing=E2=
=80=A6</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>The video showed <strong>exactly<=
/strong> what I had already told the client I=E2=80=99d do for them.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>The whole thing sent me down a ra=
bbit hole.<br>=E2=80=8B</p>
<ul class=3D"unordered_list" style=3D"font-family:Arial, -apple-system, Bli=
nkMacSystemFont, sans-serif;font-size:16px;color:#272727;font-weight:400;li=
ne-height:1.5;text-align:left;margin-top:0;margin-bottom:0">
<li class=3D"list_item"><span>What had I missed in our conversations?</span=
></li>
<li class=3D"list_item"><span>Why did this other agency=E2=80=99s pitch res=
onate with the client more than mine?</span></li>
<li class=3D"list_item"><span>And most importantly=E2=80=A6 <strong>what wa=
s the real difference between what I was doing and what they were doing?</s=
trong></span></li>
</ul>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D""><strong>=E2=80=8B</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">Then it hit me.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>It wasn=E2=80=99t about the work =
itself. It was about <strong>how it was presented</strong>.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>When I pitched the project, it wa=
s just me and the client, talking things through.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>But in the video? The other agenc=
y had <strong>slides, animations, and a polished step-by-step process with =
examples and testimonies.</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D""><strong>=E2=80=8B</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">Here=E2=80=99s the other thing=E2=80=A6</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>They weren=E2=80=99t offering any=
thing I wasn=E2=80=99t already offering. <strong>But they were charging way=
 more.</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>And that=E2=80=99s when I realize=
d something that changed everything for me:</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Sometimes the difference between =
charging a few thousand dollars for a website and charging tens of thousand=
s <strong>isn=E2=80=99t</strong> some huge leap in skill or workload.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>=E2=80=8B<strong>It=E2=80=99s all=
 about how you present yourself in those first few interactions with client=
s. </strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>The crazy part? The owner of that=
 other agency is actually a friend of mine. If I had asked him, =E2=80=9CHe=
y, can you send me your pitch deck?=E2=80=9D he would=E2=80=99ve shared it =
in a heartbeat.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>=E2=80=8B<strong>But I wouldn=E2=
=80=99t have known to ask.</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>And <em>that</em> is exactly why =
I love Spark.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>It=E2=80=99s the only conference =
where you get to stand shoulder to shoulder with <strong>other designers wh=
o are doing exactly what you=E2=80=99re doing</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>=E2=80=A6learning from them<br>=
=E2=80=A6comparing notes<br>=E2=80=A6and picking up the small but powerful =
insights that can transform your business.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>If you want to be in the room whe=
re these kinds of conversations happen, <strong>you need to plan for it.</s=
trong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Early bird tickets <strong>aren=
=E2=80=99t available just yet</strong>, but they drop next week, and they w=
on=E2=80=99t last long.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>If you=E2=80=99re even <em>thinki=
ng</em> about coming, <strong>now=E2=80=99s the time to get ready.</strong>=
</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Mark your calendar, set a reminde=
r, and keep an eye on your inbox.</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Because the difference between wh=
ere you are now and where you <em>could</em> be might just be <strong>one c=
onversation away.</strong></p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>=F0=9F=94=A5 <strong>Stay tuned=
=E2=80=A6next week, it=E2=80=99s go time.</strong> =F0=9F=94=A5</p>
<p style=3D"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-seri=
f;font-size:16px;color:#272727;font-weight:400;line-height:1.5;margin-top:0=
;margin-bottom:0" class=3D"">=E2=80=8B<br>Chris</p>
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