OwlCyberSecurity - MANAGER
Edit File: 1747348063.M881752P2851726.server121.web-hosting.com,S=41229,W=41917:2,S
Return-Path: <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com> Delivered-To: suzana@digitalaesthetics.org Received: from server121.web-hosting.com by server121.web-hosting.com with LMTP id uOksMV9qJmiOgysA5zEO8g (envelope-from <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com>) for <suzana@digitalaesthetics.org>; Thu, 15 May 2025 18:27:43 -0400 Return-path: <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com> Envelope-to: suzana@digitalaesthetics.org Delivery-date: Thu, 15 May 2025 18:27:43 -0400 Received: from [198.54.122.200] (port=63152 helo=asp-relay-shared.jellyfish.systems) by server121.web-hosting.com with esmtps (TLS1.3) tls TLS_AES_256_GCM_SHA384 (Exim 4.98.1) (envelope-from <bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com>) id 1uFh3H-0000000CBZO-2McW for suzana@digitalaesthetics.org; Thu, 15 May 2025 18:27:43 -0400 Authentication-Results: asp-relay-shared.jellyfish.systems; dkim=pass header.d=showit.com header.s=cka header.b=n1XpLMi+; spf=pass (asp-relay-shared.jellyfish.systems: domain of "bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com" designates 167.89.3.15 as permitted sender) smtp.mailfrom="bounces+8718211-c8e8-suzana=digitalaesthetics.org@ckespa.showit.com"; dmarc=pass (policy=none) header.from=showit.com Received: from o14.ck.m.convertkit.com (o14.ck.m.convertkit.com [167.89.3.15]) (using TLSv1.3 with cipher TLS_AES_256_GCM_SHA384 (256/256 bits) key-exchange X25519 server-signature RSA-PSS (2048 bits) server-digest SHA256) (No client certificate requested) by asp-relay-shared.jellyfish.systems (Postfix) with ESMTPS id 4Zz4bC6gSzzFyjq for <suzana@digitalaesthetics.org>; Thu, 15 May 2025 22:27:35 +0000 (UTC) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=showit.com; h=content-type:from:mime-version:subject:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:from:subject:to; s=cka; bh=iF5CWBlGhPA1QhV7tGSX3fwfeLyLbbVv8XVnKSTGARc=; b=n1XpLMi+ciFsZ9pZ65CzQc+v2e3h51I9H+3fZxAl4c3N1fkan4jRD05SnY6vAOea3cEO OQmFWWUwV9DzU8wMIv1kQQ/phEyiwHWQ7sSq88FHA4hBUjWgytlkgw5VgIAgSsZTCvaUQJ Xr4QQBE9lD8F3tdvPgq7eKeKovpFTKujM= Received: by recvd-6ddd7748d4-2wsbw with SMTP id recvd-6ddd7748d4-2wsbw-1-68266A54-5D 2025-05-15 22:27:32.619461217 +0000 UTC m=+3197979.707321796 Received: from ODcxODIxMQ (unknown) by geopod-ismtpd-22 (SG) with HTTP id FVEXZhxzSVKFt-KV1JJ9kw Thu, 15 May 2025 22:27:32.577 +0000 (UTC) Content-Type: multipart/alternative; boundary=db805dd0eefb0d10920675d210932acddd76fe9150471ae70e1bfdfeece4 Date: Thu, 15 May 2025 22:27:33 +0000 (UTC) From: Chris from Showit <chris@showit.com> Mime-Version: 1.0 Message-ID: <4zu2zodn9giehpn965kixh64mvm77h5@convertkit-mail.com> Subject: i made their site prettier...but broke their sales Feedback-ID: 17631396:73095:broadcast:CK List-Unsubscribe: <mailto:unsub+4zu2zodn9giehpn965kixh64mvm77h5@convertkit-mail.com>, <https://unsubscribe.kit.com/4zu2zodn9giehpn965kixh64mvm77h5> List-Unsubscribe-Post: List-Unsubscribe=One-Click Precedence: bulk X-Report-Abuse: <abuse@kit.com> X-Report-Spam: <abuse@kit.com> X-SG-EID: =?us-ascii?Q?u001=2EKsiQBXtx=2F0q0rmAhjqjy85uj1dMOBh1kubnPwzxtNkHxPzJoJUPVRMwTA?= =?us-ascii?Q?MSp1DtJE7cbiMPVrX=2FN0Wh3lc5hw1rG=2FsAJnp9q?= =?us-ascii?Q?5svtATjHsoNeiTkAJBR4FMvJRERKMD8FCJu8X0F?= =?us-ascii?Q?zEmw687VnAWUrKRCEYc4XFGEkPqQ1sFtKGNcW8C?= =?us-ascii?Q?frtkuXOShIhXVoQ9Q0HKnQRAWD5ynvduZ093HsC?= =?us-ascii?Q?FGygZ2UKCfcVizTA+9fvxKzj6cwWRPc0eSGqx5d?= =?us-ascii?Q?ANdD?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprBTLquV1ImzFIrgT?= =?us-ascii?Q?SaJ3+RZ609CBm0pyxsY+Q2SeIpYcHsKjAvzmrg+?= =?us-ascii?Q?oVPx9eiMaYtJyhb2vqeVKSa9coFMGrzB6ZwKVQK?= =?us-ascii?Q?Jdeg0MgnIRGe1BFt2cLaIoNaySfVx28WUnX63tQ?= =?us-ascii?Q?aZNYDBE6fKa9JHjml=2FGmDpa565qM65zctGqKd6g?= =?us-ascii?Q?DBasqI90BjbT37ZUsRGcX=2FBeSvoEoe1L5QP8cb=2F?= =?us-ascii?Q?OF0lNe9iD4KmAwu8pxi1yUBFfDf09NtE+7bqd3q?= =?us-ascii?Q?2PL48HvJfLc0CnYqbuRPShmAAGql4n4s=2FgSs45d?= =?us-ascii?Q?5vITPrKhYjJ5LB7XC1zLfIYrEB=2FUVgVZNSMZHd1?= =?us-ascii?Q?nMrO9ePiypy3pGESjj0K6Vi7Wmfk1N+HtqXWg=3D=3D?= To: Suzana <suzana@digitalaesthetics.org> X-Entity-ID: u001.4M0Un6PGi0eDRTwaTJL0KA== --db805dd0eefb0d10920675d210932acddd76fe9150471ae70e1bfdfeece4 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 ( https://click.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/g3hnhwumn= 38x26b3/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D ) Hey! Did I ever tell you about the website I built for a client that instantly caused their sales to plummet? =F0=9F=98=82 Yep, not my best moment. But, here's the thing. The new version looked WAYYY better than the old version. Like not even close. Want proof? =E2=80=8B Now, give me some grace. This was in, like, 2015. So, this was pushing boundaries for it's time =F0=9F=98=82 But, even though it might not muster up to today's standards, it's still better than what they had, right? But, literally 3 days after we launched I got a call. "Our sales have completely stopped! What happened!?" I tried figuring out what went wrong, but eventually they decided to ROLL BACK the website to what they had before. The Aftermath ------------- This was a huge learning lesson for me. In fact, you could probably say it was a dividing line in how I built websites. Before, I my main thought was aesthetics...how does it look? But, after this, I realized that better looking websites don't always give you the outcome you hope for. In fact, sometimes, better looking websites are WORSE for clients. I started digging into questions like: * What actually makes people buy? * How do you guide someone through a website so they don=E2=80=99t just look=E2=80=A6 they act? * And what small changes can you make that actually move the needle=E2=80=94without blowing up the whole site? And, that's when I was introduced to the world of Conversion Rate Optimization. That=E2=80=99s what this week=E2=80=99s new video is all about. =E2=80=8B ( https://click.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/9qhzhdudx= pvn89cz/aHR0cHM6Ly95b3V0dS5iZS9PRHNGX0FWNjNnST9zaT1yYkJNenJmTWgzX1dpUFdJ )But hey, in case you don=E2=80=99t get a chance to watch the whole thing, let me give you a quick overview. Here=E2=80=99s the big idea: Most websites don=E2=80=99t have a traffic problem. They have a conversion problem. And you don=E2=80=99t have to start over to fix it. In fact, there are some simple things you can do to make big changes. Things like: * Speak directly to what your audience wants, what makes you unique, and what might be holding them back. * Use contrast, layout, and clear calls-to-action to guide people toward one obvious next step. * Use tools like VWO to test headlines, images, or button placement=E2=80=94and let data show you what actually works. I know this stuff can feel a little overwhelming...especially when it already feels like there's so much to learn and do with a website. But I promise, with just a few small tweaks, you can turn your or your client's site into something that works great AND looks awesome. You don=E2=80=99t have to guess. You don=E2=80=99t have to start over. You= =E2=80=99ve got what it takes. And. I=E2=80=99m here to help you do it. And, hey, this video is the first in a series of videos where I share how to really make websites that drive sales. So, check it out ( https://click.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/9qhzhdudx= pvn89cz/aHR0cHM6Ly95b3V0dS5iZS9PRHNGX0FWNjNnST9zaT1yYkJNenJmTWgzX1dpUFdJ ) and make sure to subscribe so you don't miss the next one Chris =E2=80=8B BTW, you're getting these emails because you've at one point said you were a "designer" and that's what we have you flagged as in our system at Showit. If you have no interest in emails like these, no worries at all. Use the links below to unsubscribe from ALL Showit emails or unsubscribe from these kinds of emails specifically. =F0=9F=99=8C=F0=9F=8F=BC =E2=80=8B 2490 S Gilbert Rd #200, Chandler, Arizona 85286 Unsubscribe from the Designer Newsletter ( https://click.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/6qh77edwc= oulw78040f9/aHR0cHM6Ly9zaG93aXQuY29tL3VwZGF0ZS1wcmVmZXJlbmNlcyN1cGRhdGUtcHJ= lZmVyZW5jZXMuNg=3D=3D ) Unsubscribe from All ( https://unsubscribe.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5 ) Showit Marketing Emails | Update email preferences ( https://preferences.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5 ) =E2=80=8B --db805dd0eefb0d10920675d210932acddd76fe9150471ae70e1bfdfeece4 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 <!DOCTYPE html> <html> <head> <style>.ck-link { text-decoration: underline; }</style> <style>.ck-link { text-decoration: underline; }</style> <style>.ck-link { text-decoration: underline; }</style> <style>@media only screen { .email * { word-break: break-word; } } @media screen and (max-width: 384px) { .mail-message-content { width: 414px= !important; } } @media only screen { .email * { word-break: break-word; } } @media screen and (max-width: 384px) { .mail-message-content { width: 414px= !important; } } @media only screen { .email * { word-break: break-word; } } @media screen and (max-width: 384px) { .mail-message-content { width: 414px= !important; } } @media only screen and (max-width:600px) { .ck-mobile-font-size { font-size= :50px !important; } } @media only screen and (max-width:600px) { .ck-mobile-font-size { font-size= :50px !important; } } @media only screen and (max-width:600px) { .ck-mobile-font-size { font-size= :50px !important; } }</style> <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8"> <style>email-button:hover{background-color:#01497C}</style> </head> <body style=3D"margin:0;padding:0;-webkit-font-smoothing:antialiased;-ms-te= xt-size-adjust:100%;-webkit-text-size-adjust:100%"> <div id=3D"preview-text"> <span style=3D"display: none; max-height: 0; overflow: hidden;"> their site looked WAYYY better but their sales came to a comple= te stop. Here's what I did. </span> <span style=3D"display: none; max-height: 0; overflow: hidden;"> =E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= =80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2= 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style=3D"vertical-align:top"><div class=3D"email-container full" style= =3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1= 00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar= gin:0 auto;max-width:100%"> <div class=3D"email-header"><table cellpadding=3D"0" cellspacing=3D"0" styl= e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wid= th:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"><table w= idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bor= der-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:= center;table-layout:fixed;float:none" class=3D"email-image"><tbody><tr><td = align=3D"center" style=3D"vertical-align:top"><figure style=3D"margin:1em 0= ;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;= width:100%"><a style=3D"color:#2e97c2;display:block" href=3D"https://click.= convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/g3hnhwumn38x26b3/aHR0cH= M6Ly9zaG93aXQuY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" c= lass=3D"kit-image-link" url-id=3D"1746725146"><img src=3D"https://embed.fil= ekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/jPDBLjZzxtsZiWFvcgghEN?auto=3D" alt=3D= "Showit Logo" width=3D"200" height=3D"auto" style=3D"display:block;height:a= uto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decorat= ion:none;max-width:100%;border:0 none;border-radius:0px;width:200px;height:= auto;object-fit:contain"></a></figure></td></tr></tbody></table></td></tr><= /tbody></table></div> <!--[if mso]><center><table cellpadding=3D"0" cellspacing=3D"0" align=3D"ce= nter" style=3D"" width=3D"600" bgcolor=3D"#ffffff"><tr><td><![endif]--><div= style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt= h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac= e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert= ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-= color:#ffffff"> <div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty= le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi= dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Hey!</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Did I ever tell you about the website I built for a client = that instantly caused their sales to plummet? =F0=9F=98=82</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Yep, not my best moment.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">But, here's the thing. The new version looked WAYYY better = than the old version. Like not even close.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Want proof?</p> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex= t-align:left;table-layout:fixed;float:none" class=3D"email-image"><tbody><t= r><td align=3D"left" style=3D"vertical-align:top"><figure style=3D"margin:1= em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-wi= dth:338px;width:100%"><div style=3D"display:block"><img src=3D"https://embe= d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/fQ7qvGcZRFSxdxXnTQgpia/email" wid= th=3D"338" height=3D"auto" style=3D"border:0 none;display:block;height:auto= ;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration= :none;max-width:100%;border-radius:4px 4px 4px 4px;width:338px;height:auto;= object-fit:contain"></div> <figcaption style=3D"margin-top:0.4em;font-size:0.8em;text-align:center;dis= play:none">=E2=80=8B</figcaption></figure></td></tr></tbody></table> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Now, give me some grace. This was in, like, 2015. So, this = was pushing boundaries for it's time =F0=9F=98=82 But, even though it might= not muster up to today's standards, it's still better than what they had, = right?</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">But, literally 3 days after we launched I got a call. "Our = sales have completely stopped! What happened!?"</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">I tried figuring out what went wrong, but eventually they d= ecided to ROLL BACK the website to what they had before.</p> <h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma= rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin= kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne= ue',sans-serif;color:#10232b;line-height:1.5">The Aftermath</h3> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">This was a huge learning lesson for me. In fact, you could = probably say it was a dividing line in how I built websites.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Before, I my main thought was aesthetics...how does it look= ?</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">But, after this, I realized that better looking websites do= n't always give you the outcome you hope for. In fact, sometimes, better lo= oking websites are WORSE for clients.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">I started digging into questions like:</p> <ul class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:= 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac= SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',= sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position= :outside !important"> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>What actually makes people <em>buy</em>?</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>How do you <em>guide</em> someone through a website so they don=E2= =80=99t just <em>look</em>=E2=80=A6 they <em>act</em>?</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>And what small changes can you make that actually <em>move the need= le</em>=E2=80=94without blowing up the whole site?</span></li> </ul> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">And, that's when I was introduced to the world of Conversio= n Rate Optimization.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">That=E2=80=99s what this week=E2=80=99s new video is all ab= out.</p> <!--[if mso]><table><tr><td width=3D"800"><![endif]--><a href=3D"https://cl= ick.convertkit-mail.com/4zu2zodn9giehpn965kixh64mvm77h5/9qhzhdudxpvn89cz/aH= R0cHM6Ly95b3V0dS5iZS9PRHNGX0FWNjNnST9zaT1yYkJNenJmTWgzX1dpUFdJ" style=3D"co= lor:#2e97c2;display:block;width:100%;max-width:480px;margin:0 auto 0 0;bord= er:0;text-decoration:none" url-id=3D"1746725147"><img alt=3D"video preview"= src=3D"https://functions-js.convertkit.com/playbutton?play=3D%233197e0&= ;accent=3D%23ffffff&thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2FODsF_AV63gI%= 3Fsi%3DrbBMzrfMh3_WiPWI&width=3D480&height=3D270&fit=3Dcontain"= width=3D"480" height=3D"270" style=3D"display:block;height:auto;line-heigh= t:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-w= idth:100%;border:0 none;display:block;border-radius:4px;max-width:480px;wid= th:100%;height:auto">=E2=80=8B</a><!--[if mso]></td></tr></table><![endif]-= -><p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font= -family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-San= s,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px= ;line-height:1.4">But hey, in case you don=E2=80=99t get a chance to watch = the whole thing, let me give you a quick overview.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4"><strong>Here=E2=80=99s the big idea:</strong></p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Most websites don=E2=80=99t have a traffic problem. They ha= ve a <em>conversion</em> problem.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">And you don=E2=80=99t have to start over to fix it. In fact= , there are some simple things you can do to make big changes.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Things like:</p> <ol class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:= 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac= SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',= sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position= :outside !important"> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Speak directly to what your audience wants, what makes you unique, = and what might be holding them back.</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Use contrast, layout, and clear calls-to-action to guide people tow= ard <em>one</em> obvious next step.</span></li> <li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em= "><span>Use tools like VWO to test headlines, images, or button placement= =E2=80=94and let <em>data</em> show you what actually works.</span></li> </ol> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">I know this stuff can feel a little overwhelming...especial= ly when it already feels like there's so much to learn and do with a websit= e.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">But I promise, with just a few small tweaks, you can turn y= our or your client's site into something that <em>works</em> great AND look= s awesome.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">You don=E2=80=99t have to guess. You don=E2=80=99t have to = start over. You=E2=80=99ve got what it takes.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">And. I=E2=80=99m here to help you do it.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">And, hey, this video is the first in a series of videos whe= re I share how to really make websites that drive sales.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">So, <a href=3D"https://click.convertkit-mail.com/4zu2zodn9g= iehpn965kixh64mvm77h5/9qhzhdudxpvn89cz/aHR0cHM6Ly95b3V0dS5iZS9PRHNGX0FWNjNn= ST9zaT1yYkJNenJmTWgzX1dpUFdJ" target=3D"_blank" class=3D"ck-link" rel=3D"no= opener noreferrer" style=3D"color:#2e97c2" url-id=3D"1746725147">check it o= ut</a> and make sure to subscribe so you don't miss the next one</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">Chris</p> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex= t-align:left;table-layout:fixed;float:none" class=3D"email-image"><tbody><t= r><td align=3D"left" style=3D"vertical-align:top"><figure style=3D"margin:1= em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-wi= dth:200px;width:100%"><div style=3D"display:block"><img src=3D"https://embe= d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/5WQ8ij6vMJWM5QQ79ovWHU/email" alt= =3D"" width=3D"200" height=3D"auto" style=3D"border:0 none;display:block;he= ight:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-d= ecoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:200px;hei= ght:auto;object-fit:contain"></div> <figcaption style=3D"margin-top:0.4em;font-size:0.8em;text-align:center;dis= play:none">=E2=80=8B</figcaption></figure></td></tr></tbody></table> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">BTW, you're getting these emails because you've at one poin= t said you were a "designer" and that's what we have you flagged as in our = system at Showit.</p> <p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f= amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,= Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l= ine-height:1.4">If you have no interest in emails like these, no worries at= all. 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