OwlCyberSecurity - MANAGER

Edit File: 1748542938.M237602P2237923.server121.web-hosting.com,S=33767,W=34332:2,S

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 29 May 2025 14:22:18 -0400
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Date: Thu, 29 May 2025 18:22:11 +0000 (UTC)
From: Chris from Showit <chris@showit.com>
Mime-Version: 1.0
Message-ID: <p9uv48z62oa9h2lm8x6aqhpe07033hr@convertkit-mail.com>
Subject: nobody scrolls...here's how to fix it
Feedback-ID: 17784855:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

--2c59790c4ca0c5690448e4a37f7ab527a3cbb2ec986045c53934c5646fca
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(
https://click.convertkit-mail.com/p9uv48z62oa9h2lm8x6aqhpe07033hr/l2heh6ul4=
x9q36ag/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D
)

Hey!

One of the toughest things I had to come to grips with as a web
designer is:

People don=E2=80=99t scroll.

How could that be?!
After all the blood, sweat, and perfectly kerned type I put into
the rest of the canvases on the page?
You=E2=80=99re telling me they=E2=80=99re not even making it to the custom-=
coded
animated call to action?! =F0=9F=98=82

But alas=E2=80=A6our attention spans are now shorter than a goldfish=E2=80=
=99s.
And the data backs it up: Only about 10% of visitors scroll past
the 15% mark on most web pages.

That stat changed how I build sites.

But what really made it click for me was something Nate Sees, one
of our team members at Showit, used to say.

=E2=80=8B
If you haven't met Nate, he's awesome.

But, one thing he did that has always stuck with me was any time
I'd build out a landing page or be redesigning something, he'd
pause for a second, breath deep and say, "I'm just trying to
think about how someone who's a first time visitor would look at
this page."

He=E2=80=99d ask:

* What questions would they have?
* Would they even be interested?
* What needs to be crystal clear, right away?

It forced me to realize something=E2=80=A6if you don=E2=80=99t hook people =
in
that top section, within the first few seconds, you=E2=80=99ve already
lost them.

So I went all in on figuring out what makes a homepage hero
actually work.

This week=E2=80=99s video breaks it all down. You=E2=80=99ll get the exact
framework I use to write and design high-converting hero sections
for yourself AND for clients.

=E2=80=8B (
https://click.convertkit-mail.com/p9uv48z62oa9h2lm8x6aqhpe07033hr/m2h7h6u39=
4p28ecl/aHR0cHM6Ly95b3V0dS5iZS9OQTlsNmU3NVNBYz9zaT1pVnN0a1VoTTdNMWNOQlA4
)The truth is we=E2=80=99ve got to see ourselves as more than just
designers.

Tools are getting better. Good looking design is easier than
ever.

But design that gets results still takes insight. Empathy.
Strategy.

And if you can learn how to think like a user and build websites
that actually move people to action?

You=E2=80=99ll never be replaceable.

More soon,
Chris

=E2=80=8B
2490 S Gilbert Rd #200, Chandler, Arizona 85286

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            This little bit of insight changed how I built websites
          </span>

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          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"border-collapse:sepa=
rate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;wid=
th:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td style=3D"vertical-align:top"><div class=3D"email-container full" style=
=3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1=
00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar=
gin:0 auto;max-width:100%">
<div class=3D"email-header"><table cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wid=
th:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"><table w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bor=
der-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:=
center;table-layout:fixed;float:none" class=3D"email-image"><tbody><tr><td =
align=3D"center" style=3D"vertical-align:top"><figure style=3D"margin:1em 0=
;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;=
width:100%"><a style=3D"color:#2e97c2;display:block" href=3D"https://click.=
convertkit-mail.com/p9uv48z62oa9h2lm8x6aqhpe07033hr/l2heh6ul4x9q36ag/aHR0cH=
M6Ly9zaG93aXQuY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" c=
lass=3D"kit-image-link" url-id=3D"1750692874"><img src=3D"https://embed.fil=
ekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/jPDBLjZzxtsZiWFvcgghEN?auto=3D" alt=3D=
"Showit Logo" width=3D"200" height=3D"auto" style=3D"display:block;height:a=
uto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decorat=
ion:none;max-width:100%;border:0 none;border-radius:0px;width:200px;height:=
auto;object-fit:contain"></a></figure></td></tr></tbody></table></td></tr><=
/tbody></table></div>
<div=
 style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt=
h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac=
e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert=
ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-=
color:#ffffff">
<div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi=
dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top">
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">One of the toughest things I had to come to grips with as a=
 web designer is:</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4"><strong>People don=E2=80=99t scroll.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">How could that be?!<br>After all the blood, sweat, and perf=
ectly kerned type I put into the rest of the canvases on the page?<br>You=
=E2=80=99re telling me they=E2=80=99re not even making it to the <em>custom=
-coded animated call to action?!</em> =F0=9F=98=82</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But alas=E2=80=A6our attention spans are now <strong>shorte=
r than a goldfish=E2=80=99s</strong>. And the data backs it up: Only about =
<strong>10% of visitors</strong> scroll past the <strong>15% mark</strong> =
on most web pages.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">That stat changed how I build sites.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But what really made it click for me was something Nate See=
s, one of our team members at Showit, used to say.</p>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:left;table-layout:fixed;float:none" class=3D"email-image"><tbody><t=
r><td align=3D"left" style=3D"vertical-align:top"><figure style=3D"margin:1=
em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-wi=
dth:205px;width:100%"><div style=3D"display:block"><img src=3D"https://embe=
d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/6EPujkVBj26fB9ensWvzg1/email" wid=
th=3D"205" height=3D"auto" style=3D"border:0 none;display:block;height:auto=
;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration=
:none;max-width:100%;border-radius:4px 4px 4px 4px;width:205px;height:auto;=
object-fit:contain"></div>
<figcaption style=3D"margin-top:0.4em;font-size:0.8em;text-align:center;dis=
play:none">=E2=80=8B</figcaption></figure></td></tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">If you haven't met Nate, he's awesome.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But, one thing he did that has always stuck with me was any=
 time I'd build out a landing page or be redesigning something, he'd pause =
for a second, breath deep and say, "I'm just trying to think about how some=
one who's a first time visitor would look at this page."</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">He=E2=80=99d ask:</p>
<ul class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:=
0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac=
SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',=
sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position=
:outside !important">
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>What questions would they have?</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Would they even be interested?</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>What needs to be crystal clear, right away?</span></li>
</ul>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It forced me to realize something=E2=80=A6<strong>if you do=
n=E2=80=99t hook people in that top section, within the first few seconds, =
you=E2=80=99ve already lost them.</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So I went all in on figuring out what makes a homepage hero=
 actually work.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4"><strong>This week=E2=80=99s video breaks it all down. </str=
ong>You=E2=80=99ll get the exact framework I use to write and design high-c=
onverting hero sections for yourself AND for clients.</p>
<a href=3D"https://cl=
ick.convertkit-mail.com/p9uv48z62oa9h2lm8x6aqhpe07033hr/m2h7h6u394p28ecl/aH=
R0cHM6Ly95b3V0dS5iZS9OQTlsNmU3NVNBYz9zaT1pVnN0a1VoTTdNMWNOQlA4" style=3D"co=
lor:#2e97c2;display:block;width:100%;max-width:480px;margin:0 auto 0 0;bord=
er:0;text-decoration:none" url-id=3D"1750692875"><img alt=3D"video preview"=
 src=3D"https://functions-js.convertkit.com/playbutton?play=3D%233197e0&amp=
;accent=3D%23ffffff&amp;thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2FNA9l6e75SAc%=
3Fsi%3DiVstkUhM7M1cNBP8&amp;width=3D480&amp;height=3D270&amp;fit=3Dcontain"=
 width=3D"480" height=3D"270" style=3D"display:block;height:auto;line-heigh=
t:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-w=
idth:100%;border:0 none;display:block;border-radius:4px;max-width:480px;wid=
th:100%;height:auto">=E2=80=8B</a>
</div></td>
<td style=3D"vertical-align:top"></td>
</tr></tbody></table></div>

<img src=3D"https://open.convertkit-mail.com/p9uv48z62oa9h2lm8x6aqhpe07033h=
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