OwlCyberSecurity - MANAGER

Edit File: 1749245213.M198332P3415491.server121.web-hosting.com,S=37128,W=37757:2,S

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 06 Jun 2025 17:26:53 -0400
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Date: Fri, 06 Jun 2025 21:26:46 +0000 (UTC)
From: Chris from Showit <chris@showit.com>
Mime-Version: 1.0
Message-ID: <k0uvnl972xa6h53o6d8fkuoqz3777t8@convertkit-mail.com>
Subject: Stop Guessing What Your Website Needs
Feedback-ID: 17880223:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

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(
https://click.convertkit-mail.com/k0uvnl972xa6h53o6d8fkuoqz3777t8/p8hehqu45=
550kqar/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D
)

Hey!

Have you ever heard the phrase: =E2=80=9CNo one buys a hammer because
they love hammers=E2=80=9D?

It=E2=80=99s an old marketing idea but it still hits home.

Think about it=E2=80=A6

Most of what you own isn=E2=80=99t because you love the thing itself.
There's something more to it.

...there's a story
...there's an underlying motivation
...there's something you see ABOUT YOURSELF in that thing

Now, I know, I know, this might be getting a little deep a box of
crackers you bought from Target =F0=9F=98=82

But stick with me. Because this is exactly what most people miss
when they=E2=80=99re building a website.

We default to highlighting features:

* =E2=80=9CI=E2=80=99ve been a photographer for 10 years.=E2=80=9D
* =E2=80=9CI specialize in weddings and portraits.=E2=80=9D
* =E2=80=9CHere=E2=80=99s what makes me different from everyone else.=E2=80=
=9D

And, don't get me wrong. Those things are important. BUT, what
really makes someone literally run to the "sign up for a call"
button goes way deeper.

The good news is there's actually a real repeatable formula you
can use to make sure that what you're building doesn't just look
pretty but also help to grow a business.

And I talk about it in this week's video:

=E2=80=8B (
https://click.convertkit-mail.com/k0uvnl972xa6h53o6d8fkuoqz3777t8/x0hph3ued=
dd684ig/aHR0cHM6Ly95b3V0dS5iZS85ajFfYzFVWldFWQ=3D=3D
)Let me give you the big picture.

Motivations
-----------

Start with the why. What=E2=80=99s the real reason someone wants what
you=E2=80=99re offering?

Stakes
------

What happens if they don=E2=80=99t take action?

Do they miss out? Get stuck? Stay overwhelmed?

Value Proposition
-----------------

Why should they choose you over anything else=E2=80=A6 or anyone else?

Anxiety
-------

What=E2=80=99s holding them back? Use social proof to build confidence.

FOMO
----

Why take action now? Don=E2=80=99t let them leave thinking, =E2=80=9Cmaybe
later.=E2=80=9D

I go in depth on all of that and give a smorgasbord (yes, I said
smorgasbord...I have to include those kinds of words so you know
AI didn't write this) of examples for you to get ideas for your
next website project.

Hey, listen, at the end of the day, something is better than
nothing. So, if you're at the point where you keep wondering
whether or not you should hit publish and the fear of it not
being perfect is hold you back, just hit publish.

But, you're at the point where you want to refine and grow the
website projects you're working on, this is the framework that
will help you take any website to the next level.

=F0=9F=91=89 [Watch the Homepage Blueprint Video] (
https://click.convertkit-mail.com/k0uvnl972xa6h53o6d8fkuoqz3777t8/x0hph3ued=
dd684ig/aHR0cHM6Ly95b3V0dS5iZS85ajFfYzFVWldFWQ=3D=3D
)=E2=80=8B

You=E2=80=99ve got this.

=E2=80=8B
2490 S Gilbert Rd #200, Chandler, Arizona 85286

Unsubscribe from the Designer Newsletter (
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            Most people get it wrong but there's actually a real simple for=
mula that almost guarantees more sales/clients
          </span>

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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=C2=
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=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD
          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"border-collapse:sepa=
rate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;wid=
th:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td style=3D"vertical-align:top"><div class=3D"email-container full" style=
=3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1=
00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar=
gin:0 auto;max-width:100%">
<div class=3D"email-header"><table cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wid=
th:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"><table w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bor=
der-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:=
center;table-layout:fixed;float:none" class=3D"email-image"><tbody><tr><td =
align=3D"center" style=3D"vertical-align:top"><figure style=3D"margin:1em 0=
;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;=
width:100%"><a style=3D"color:#2e97c2;display:block" href=3D"https://click.=
convertkit-mail.com/k0uvnl972xa6h53o6d8fkuoqz3777t8/p8hehqu45550kqar/aHR0cH=
M6Ly9zaG93aXQuY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" c=
lass=3D"kit-image-link" url-id=3D"1753169492"><img src=3D"https://embed.fil=
ekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/jPDBLjZzxtsZiWFvcgghEN?auto=3D" alt=3D=
"Showit Logo" width=3D"200" height=3D"auto" style=3D"display:block;height:a=
uto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decorat=
ion:none;max-width:100%;border:0 none;border-radius:0px;width:200px;height:=
auto;object-fit:contain"></a></figure></td></tr></tbody></table></td></tr><=
/tbody></table></div>
<div=
 style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt=
h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac=
e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert=
ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-=
color:#ffffff">
<div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi=
dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top">
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Have you ever heard the phrase: <strong>=E2=80=9CNo one buy=
s a hammer because they love hammers=E2=80=9D?</strong></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It=E2=80=99s an old marketing idea but it still hits home.<=
/p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Think about it=E2=80=A6</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Most of what you own isn=E2=80=99t because you <em>love</em=
> the thing itself. There's something more to it. </p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">...there's a story<br>...there's an underlying motivation<b=
r>...there's something you see ABOUT YOURSELF in that thing</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Now, I know, I know, this might be getting a little deep a =
box of crackers you bought from Target =F0=9F=98=82</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But stick with me. Because this is exactly what <em>most pe=
ople miss when they=E2=80=99re building a website.</em></p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">We default to highlighting <em>features</em>:</p>
<ul class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:=
0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac=
SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',=
sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position=
:outside !important">
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>=E2=80=9CI=E2=80=99ve been a photographer for 10 years.=E2=80=9D</s=
pan></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>=E2=80=9CI specialize in weddings and portraits.=E2=80=9D</span></l=
i>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>=E2=80=9CHere=E2=80=99s what makes me different from everyone else.=
=E2=80=9D</span></li>
</ul>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And, don't get me wrong. Those things are important. BUT, w=
hat really makes someone literally run to the "sign up for a call" button g=
oes way deeper.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">The good news is there's actually a real repeatable formula=
 you can use to make sure that what you're building doesn't just look prett=
y but also help to grow a business.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And I talk about it in this week's video:</p>
<a href=3D"https://cl=
ick.convertkit-mail.com/k0uvnl972xa6h53o6d8fkuoqz3777t8/x0hph3ueddd684ig/aH=
R0cHM6Ly95b3V0dS5iZS85ajFfYzFVWldFWQ=3D=3D" style=3D"color:#2e97c2;display:=
block;width:100%;max-width:480px;margin:0 auto 0 0;border:0;text-decoration=
:none" url-id=3D"1753169493"><img alt=3D"video preview" src=3D"https://func=
tions-js.convertkit.com/playbutton?play=3D%233197e0&amp;accent=3D%23ffffff&=
amp;thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2F9j1_c1UZWEY&amp;width=3D480&amp;=
height=3D270&amp;fit=3Dcontain" width=3D"480" height=3D"270" style=3D"displ=
ay:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:=
none;text-decoration:none;max-width:100%;border:0 none;display:block;border=
-radius:4px;max-width:480px;width:100%;height:auto">=E2=80=8B</a><p class=3D"" style=3D"margin:1em 0;font-s=
ize:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFo=
nt,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-ser=
if;color:#4e5f69;font-size:16px;line-height:1.4">Let me give you the big pi=
cture.</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>Motivations</strong><=
/h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Start with the <em>why</em>. What=E2=80=99s the real reason=
 someone wants what you=E2=80=99re offering?</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>Stakes</strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">What happens if they don=E2=80=99t take action?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Do they miss out? Get stuck? Stay overwhelmed?</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>Value Proposition</st=
rong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Why should they choose <em>you</em> over anything else=E2=
=80=A6 or anyone else?</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>Anxiety</strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">What=E2=80=99s holding them back? Use social proof to build=
 confidence.</p>
<h3 class=3D"" style=3D"font-weight:bold;font-style:normal;font-size:1em;ma=
rgin:0;font-size:1.17em;margin:1em 0;font-family:Verdana,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Ne=
ue',sans-serif;color:#10232b;line-height:1.5"><strong>FOMO</strong></h3>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Why take action <em>now</em>? Don=E2=80=99t let them leave =
thinking, =E2=80=9Cmaybe later.=E2=80=9D</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I go in depth on all of that and give a smorgasbord (yes, I=
 said smorgasbord...I have to include those kinds of words so you know AI d=
idn't write this) of examples for you to get ideas for your next website pr=
oject.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey, listen, at the end of the day, something is better tha=
n nothing. So, if you're at the point where you keep wondering whether or n=
ot you should hit publish and the fear of it not being perfect is hold you =
back, just hit publish.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But, you're at the point where you want to refine and grow =
the website projects you're working on, this is the framework that will hel=
p you take any website to the next level.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=F0=9F=91=89 <a href=3D"https://click.convertkit-mail.com/k=
0uvnl972xa6h53o6d8fkuoqz3777t8/x0hph3ueddd684ig/aHR0cHM6Ly95b3V0dS5iZS85ajF=
fYzFVWldFWQ=3D=3D" target=3D"_blank" class=3D"ck-link" rel=3D"noopener nore=
ferrer" style=3D"color:#2e97c2" url-id=3D"1753169493">[Watch the Homepage B=
lueprint Video]</a>=E2=80=8B</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">You=E2=80=99ve got this.</p>
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