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Edit File: 1749839909.M325371P3864092.server121.web-hosting.com,S=37595,W=38230:2,S

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 13 Jun 2025 14:38:29 -0400
Content-Type: multipart/alternative; boundary=2c688f1c910b7e648241d33473bfe7b5e48cd9c6093b315671fbc5ab3ef9
Date: Fri, 13 Jun 2025 18:38:20 +0000 (UTC)
From: Chris from Showit <chris@showit.com>
Mime-Version: 1.0
Message-ID: <68u6kl72n4a8h525994cohpx5wkkkh9hvnz8@convertkit-mail.com>
Subject: =?UTF-8?B?d2FpdOKApnlvdQ==?= just redesigned your site? (actual
 client call)
Feedback-ID: 17955574:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

--2c688f1c910b7e648241d33473bfe7b5e48cd9c6093b315671fbc5ab3ef9
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(
https://click.convertkit-mail.com/68u6kl72n4a8h525994cohpx5wkkkh9hvnz8/qvh8=
h8ud2o8vgwhg/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D
)

Hey!

In the early days of trying to build a web design business, I
turned to what many desperate newbie designers do to get new
clients:

Cold calling.

Now, this is not an email to encourage you to cold call. (Please
don=E2=80=99t. It=E2=80=99s soul-crushing and hardly ever works.)

But there was one call I made that changed how I think about web
design forever.

Here was my game plan:

* Google fitness businesses within 10 miles (I had just built a
fitness site).
* Look for businesses that either didn=E2=80=99t have a website or had
bad websites.
* Reach out to see if they needed help.

One of the guys I called had a site that was=E2=80=A6 let=E2=80=99s just sa=
y,
rough. So when he picked up the phone, I thought: this is it.
This guy has to be ready for a redesign.

But after a few minutes of pitching, he told me =E2=80=9COh, we just had
someone redesign our website.=E2=80=9D

Wait=E2=80=A6 this website? The one I=E2=80=99m looking at right now?

Yup. That one.

I hung up without a new client and a lot of questions.

How could this be considered a good website? What did the company
that built him his site know that I didn=E2=80=99t? What was I missing?

That was the moment I realized: I had been designing based on
vibes. If it felt good, I was done.

No thought about whether the site would actually convert. No
questions about what the user needed to see first. No clarity
around what made a site perform.

I was doing something I call vibe designing.

You build or design based on how it feels to YOU.

And the problem with vibe designing is it's SUPER subjective.
It=E2=80=99s inconsistent.

That's what the website builder who had redesigned my
unsuspecting cold call victim website knew that I didn't and why
he was happy with the website he had.

It was working for him. Doing what it was supposed to.

Now don't get me wrong. I have since learned that you can build
websites that both look good and work well. You don't have to
pick between design and conversion.

BUT, there are a few key principles that you have to follow to
make that happen.

So in this week=E2=80=99s video, I=E2=80=99m sharing 22 web design tips tha=
t will
help you turn any website into a sales machine without losing the
aesthetic.

=E2=80=8B (
https://click.convertkit-mail.com/68u6kl72n4a8h525994cohpx5wkkkh9hvnz8/g3hn=
hwumo6en7wh3/aHR0cHM6Ly95b3V0dS5iZS83VjA3MnhrR2Zuaw=3D=3D
)These are the exact principles I use when building for clients
and they work.

No more guessing. No more hoping for results. Just a proven
framework that takes the "vibe, guesswork" into a repeatable
process.

And that client? The one with the =E2=80=9Crough=E2=80=9D site? Looking bac=
k now,
I feel bad that I was so quick to judge.

Sure it might have looked how I would have preferred but when
you're designing websites, it's not ever really about you.

It's about the user. It's about the client and ultimately it's
about helping someone do or build something.

And, that's what these design tips are about.

Hope it helps and let me know your favorite one!

Chris

=E2=80=8B
2490 S Gilbert Rd #200, Chandler, Arizona 85286

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=E2=80=8B
--2c688f1c910b7e648241d33473bfe7b5e48cd9c6093b315671fbc5ab3ef9
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          <span style=3D"display: none; max-height: 0; overflow: hidden;">
            I thought I was calling a potential client. Turns out I was the=
 one getting schooled on what actually makes a website work.
          </span>

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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
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=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=
=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=E2=80=87=CD=8F=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD
          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"border-collapse:sepa=
rate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;wid=
th:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td style=3D"vertical-align:top"><div class=3D"email-container full" style=
=3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1=
00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar=
gin:0 auto;max-width:100%">
<div class=3D"email-header"><table cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wid=
th:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"><table w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bor=
der-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:=
center;table-layout:fixed;float:none" class=3D"email-image"><tbody><tr><td =
align=3D"center" style=3D"vertical-align:top"><figure style=3D"margin:1em 0=
;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;=
width:100%"><a style=3D"color:#2e97c2;display:block" href=3D"https://click.=
convertkit-mail.com/68u6kl72n4a8h525994cohpx5wkkkh9hvnz8/qvh8h8ud2o8vgwhg/a=
HR0cHM6Ly9zaG93aXQuY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferr=
er" class=3D"kit-image-link" url-id=3D"1755193551"><img src=3D"https://embe=
d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/jPDBLjZzxtsZiWFvcgghEN?auto=3D" a=
lt=3D"Showit Logo" width=3D"200" height=3D"auto" style=3D"display:block;hei=
ght:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-de=
coration:none;max-width:100%;border:0 none;border-radius:0px;width:200px;he=
ight:auto;object-fit:contain"></a></figure></td></tr></tbody></table></td><=
/tr></tbody></table></div>
<div=
 style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt=
h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac=
e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert=
ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-=
color:#ffffff">
<div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi=
dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top">
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">In the early days of trying to build a web design business,=
 I turned to what many desperate newbie designers do to get new clients:</p=
>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Cold calling.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Now, this is not an email to encourage you to cold call. (P=
lease don=E2=80=99t. It=E2=80=99s soul-crushing and hardly ever works.)</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But there was one call I made that changed how I think abou=
t web design forever.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Here was my game plan: </p>
<ol class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:=
0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac=
SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',=
sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position=
:outside !important">
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Google fitness businesses within 10 miles (I had just built a fitne=
ss site). </span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Look for businesses that either didn=E2=80=99t have a website or ha=
d bad websites.</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Reach out to see if they needed help.</span></li>
</ol>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">One of the guys I called had a site that was=E2=80=A6 let=
=E2=80=99s just say, rough. So when he picked up the phone, I thought: this=
 is it. This guy has to be ready for a redesign.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But after a few minutes of pitching, he told me =E2=80=9COh=
, we just had someone redesign our website.=E2=80=9D</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Wait=E2=80=A6 this website? The one I=E2=80=99m looking at =
right now?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Yup. That one.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I hung up without a new client and a lot of questions.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">How could this be considered a good website? What did the c=
ompany that built him his site know that I didn=E2=80=99t? What was I missi=
ng?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">That was the moment I realized: I had been designing based =
on vibes. If it felt good, I was done.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">No thought about whether the site would actually convert. N=
o questions about what the user needed to see first. No clarity around what=
 made a site perform.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I was doing something I call vibe designing.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">You build or design based on how <em>it feels to YOU.</em><=
/p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And the problem with vibe designing is it's SUPER subjectiv=
e. It=E2=80=99s inconsistent.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">That's what the website builder who had redesigned my unsus=
pecting cold call victim website knew that I didn't and why he was happy wi=
th the website he had. </p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It was working for him. Doing what it was supposed to.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Now don't get me wrong. I have since learned that you can b=
uild websites that both look good and work well. You don't have to pick bet=
ween design and conversion.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">BUT, there are a few key principles that you have to follow=
 to make that happen.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So in this week=E2=80=99s video, I=E2=80=99m sharing 22 web=
 design tips that will help you turn any website into a sales machine witho=
ut losing the aesthetic.</p>
<a href=3D"https://cl=
ick.convertkit-mail.com/68u6kl72n4a8h525994cohpx5wkkkh9hvnz8/g3hnhwumo6en7w=
h3/aHR0cHM6Ly95b3V0dS5iZS83VjA3MnhrR2Zuaw=3D=3D" style=3D"color:#2e97c2;dis=
play:block;width:100%;max-width:480px;margin:0 auto 0 0;border:0;text-decor=
ation:none" url-id=3D"1755193552"><img alt=3D"video preview" src=3D"https:/=
/functions-js.convertkit.com/playbutton?play=3D%233197e0&amp;accent=3D%23ff=
ffff&amp;thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2F7V072xkGfnk&amp;width=3D480=
&amp;height=3D270&amp;fit=3Dcontain" width=3D"480" height=3D"270" style=3D"=
display:block;height:auto;line-height:100%;outline:none;-webkit-text-decora=
tion:none;text-decoration:none;max-width:100%;border:0 none;display:block;b=
order-radius:4px;max-width:480px;width:100%;height:auto">=E2=80=8B</a><p class=3D"" style=3D"margin:1em 0;f=
ont-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSys=
temFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',san=
s-serif;color:#4e5f69;font-size:16px;line-height:1.4">These are the exact p=
rinciples I use when building for clients and they work.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">No more guessing. No more hoping for results. Just a proven=
 framework that takes the "vibe, guesswork" into a repeatable process.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And that client? The one with the =E2=80=9Crough=E2=80=9D s=
ite? Looking back now, I feel bad that I was so quick to judge.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Sure it might have looked how I would have preferred but wh=
en you're designing websites, it's not ever really about you.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It's about the user. It's about the client and ultimately i=
t's about helping someone do or build something.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And, that's what these design tips are about.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hope it helps and let me know your favorite one!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Chris</p>
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