OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 20 Jun 2025 15:28:59 -0400
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Date: Fri, 20 Jun 2025 19:28:52 +0000 (UTC)
From: Chris from Showit <chris@showit.com>
Mime-Version: 1.0
Message-ID: <xmunk5go68b6hp7w90wu5h27xmlllhnhmp09@convertkit-mail.com>
Subject: what do you do when nothings working?
Feedback-ID: 18032648:73095:broadcast:CK
Precedence: bulk
To: Suzana <suzana@digitalaesthetics.org>

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(
https://click.convertkit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/e0hp=
h0u7wo455pb7/aHR0cHM6Ly9zaG93aXQuY29tLw=3D=3D
)

Hey!

This past year hasn't been easy for pretty much everybody.

It was like Jan 1 hit and the bottom fell out unexplainably.

And, it's not just designers. I've talked to different people in
different industries and they're all saying the same thing, "We
don't know what happened!"

So, what do you do when everything turns upside down in your
business?

I did an AMA with Jen Olmstead of Tonic Site Shop in our Showit
Designer Community, and she talked about her experience dealing
with burnout.

That burnout lead to one of the biggest break throughs her
business she'd ever seen.

Hard times suck. No way around it.

But, they can also lead to unexpected pivots that completely
transform your business.

That's exactly what happened to Jen. When she was overbooked,
burnt out, and stuck on the custom client hamster wheel, it
forced her to rethink everything.

In this hour-long conversation (yes, it's long, but trust me,
it's definitely worth it), Jen gets honest about:

* The REAL truth about "passive income" (spoiler: it's not what
you think)
* Her "sawdust strategy" for getting people excited about your
products before they're even finished
* The email that changed everything and why treating your list
like friends instead of prospects transforms your business
* Why you need to talk about your products WAY more than you
think (she uses a pizza oil story that'll make you rethink
everything)
* Exactly how they launch products now after 11 years of testing
what works

Plus, she shares the behind-the-scenes numbers and strategies
that built Tonic into what it is today.

Look, I know an hour feels like a lot. But if you're feeling
stuck, if the usual tactics aren't working, if you're wondering
how to build something that doesn't require you to be "on" 24/7 -
this conversation will give you a roadmap.

Grab some coffee, settle in, and prepare to take notes.

=E2=80=8B (
https://click.convertkit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/7qh7=
h2u9p5z336i9/aHR0cHM6Ly95b3V0dS5iZS9hbDlMTHExQTNldw=3D=3D
)Talk Soon,
=E2=80=8BChris

P.S. we have AMA's like this as well as workshops, office hours,
community hangs and much more in our Showit Designer Community. (
https://click.convertkit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/owhk=
hwuwldo55niq/aHR0cHM6Ly9zaG93aXQuY29tL2Rlc2lnbmVyLWNvbW11bml0eQ=3D=3D
) All you need to join is a Showit subscription.

Respond to this email if you're not in already and I'll get you
set up.

=E2=80=8B

=E2=80=8B
2490 S Gilbert Rd #200, Chandler, Arizona 85286

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          <span style=3D"display: none; max-height: 0; overflow: hidden;">
            here's what can happen when everything feels broken in your bus=
iness
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=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=
=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=
=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD=C2=AD
          </span>
        </div>
<div style=3D"background-color:#ffffff"><table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"email" style=3D"border-collapse:sepa=
rate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;wid=
th:100%" bgcolor=3D"#ffffff"><tbody><tr>
<td style=3D"vertical-align:top"><div class=3D"email-container full" style=
=3D"margin:0 auto;padding:30px 0;padding-left:0;padding-right:0;max-width:1=
00%;padding-top:30px;padding-left:0;padding-bottom:30px;padding-right:0;mar=
gin:0 auto;max-width:100%">
<div class=3D"email-header"><table cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wid=
th:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top"><table w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bor=
der-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:=
center;table-layout:fixed;float:none" class=3D"email-image"><tbody><tr><td =
align=3D"center" style=3D"vertical-align:top"><figure style=3D"margin:1em 0=
;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;=
width:100%"><a style=3D"color:#2e97c2;display:block" href=3D"https://click.=
convertkit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/e0hph0u7wo455pb7/a=
HR0cHM6Ly9zaG93aXQuY29tLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferr=
er" class=3D"kit-image-link" url-id=3D"1757244961"><img src=3D"https://embe=
d.filekitcdn.com/e/5qtgGfmErPRgyEkWKvzu2e/jPDBLjZzxtsZiWFvcgghEN?auto=3D" a=
lt=3D"Showit Logo" width=3D"200" height=3D"auto" style=3D"display:block;hei=
ght:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-de=
coration:none;max-width:100%;border:0 none;border-radius:0px;width:200px;he=
ight:auto;object-fit:contain"></a></figure></td></tr></tbody></table></td><=
/tr></tbody></table></div>
<div=
 style=3D"background-color:#ffffff;border-radius:0;overflow:hidden;max-widt=
h:600;margin:0px auto"><table bgcolor=3D"#ffffff" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"border-collapse:separate;mso-table-lspac=
e:0pt;mso-table-rspace:0pt;table-layout:fixed"><tbody><tr><td style=3D"vert=
ical-align:top;padding:20px"><div class=3D"email-body" style=3D"background-=
color:#ffffff">
<div class=3D"email-content"><table cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;wi=
dth:100%;margin:0 auto"><tbody><tr><td style=3D"vertical-align:top">
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hey!</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">This past year hasn't been easy for pretty much everybody.<=
/p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">It was like Jan 1 hit and the bottom fell out unexplainably=
.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">And, it's not just designers. I've talked to different peop=
le in different industries and they're all saying the same thing, "We don't=
 know what happened!"</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">So, what do you do when everything turns upside down in you=
r business?</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">I did an AMA with Jen Olmstead of Tonic Site Shop in our Sh=
owit Designer Community, and she talked about her experience dealing with b=
urnout.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">That burnout lead to one of the biggest break throughs her =
business she'd ever seen.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Hard times suck. No way around it.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">But, they can also lead to unexpected pivots that completel=
y transform your business.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">That's exactly what happened to Jen. When she was overbooke=
d, burnt out, and stuck on the custom client hamster wheel, it forced her t=
o rethink everything.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">In this hour-long conversation (yes, it's long, but trust m=
e, it's definitely worth it), Jen gets  honest about:</p>
<ul class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:=
0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMac=
SystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',=
sans-serif;color:#4e5f69;font-size:16px;line-height:1.4;list-style-position=
:outside !important">
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>The REAL truth about "passive income" (spoiler: it's not what you t=
hink)</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Her "sawdust strategy" for getting people excited about your produc=
ts before they're even finished</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>The email that changed everything and why treating your list like f=
riends instead of prospects transforms your business</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Why you need to talk about your products WAY more than you think (s=
he uses a pizza oil story that'll make you rethink everything)</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span>Exactly how they launch products now after 11 years of testing what=
 works</span></li>
</ul>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Plus, she shares the behind-the-scenes numbers and strategi=
es that built Tonic into what it is today.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Look, I know an hour feels like a lot. But if you're feelin=
g stuck, if the usual tactics aren't working, if you're wondering how to bu=
ild something that doesn't require you to be "on" 24/7 - this conversation =
will give you a roadmap.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Grab some coffee, settle in, and prepare to take notes.</p>
<a href=3D"https://cl=
ick.convertkit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/7qh7h2u9p5z336=
i9/aHR0cHM6Ly95b3V0dS5iZS9hbDlMTHExQTNldw=3D=3D" style=3D"color:#2e97c2;dis=
play:block;width:100%;max-width:480px;margin:0 auto 0 0;border:0;text-decor=
ation:none" url-id=3D"1757244962"><img alt=3D"video preview" src=3D"https:/=
/functions-js.convertkit.com/playbutton?play=3D%233197e0&amp;accent=3D%23ff=
ffff&amp;thumbnailof=3Dhttps%3A%2F%2Fyoutu.be%2Fal9LLq1A3ew&amp;width=3D480=
&amp;height=3D270&amp;fit=3Dcontain" width=3D"480" height=3D"270" style=3D"=
display:block;height:auto;line-height:100%;outline:none;-webkit-text-decora=
tion:none;text-decoration:none;max-width:100%;border:0 none;display:block;b=
order-radius:4px;max-width:480px;width:100%;height:auto">=E2=80=8B</a><p class=3D"" style=3D"margin:1em 0;f=
ont-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSys=
temFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',san=
s-serif;color:#4e5f69;font-size:16px;line-height:1.4"><strong>Talk Soon,<br=
>=E2=80=8B</strong>Chris</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">P.S. we have AMA's like this as well as workshops, office h=
ours, community hangs and much more in our <a href=3D"https://click.convert=
kit-mail.com/xmunk5go68b6hp7w90wu5h27xmlllhnhmp09/owhkhwuwldo55niq/aHR0cHM6=
Ly9zaG93aXQuY29tL2Rlc2lnbmVyLWNvbW11bml0eQ=3D=3D" target=3D"_blank" class=
=3D"ck-link" rel=3D"noopener noreferrer" style=3D"color:#2e97c2" url-id=3D"=
1757244963">Showit Designer Community.</a> All you need to join is a Showit=
 subscription. </p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">Respond to this email if you're not in already and I'll get=
 you set up.</p>
<p class=3D"" style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-f=
amily:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,=
Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;l=
ine-height:1.4">=E2=80=8B</p>
</td></tr></tbody></table></div>
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g:20px;font-family:Helvetica,Arial,sans-serif;color:#aaa;font-size:12px"><t=
able cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:separate;=
mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody>=
<tr><td style=3D"vertical-align:top">
<p style=3D"margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial=
,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cant=
arell,'Helvetica Neue',sans-serif;color:#4e5f69;font-size:16px;line-height:=
1.4;text-align:center" class=3D""><span style=3D"font-size:12px">=E2=80=8B<=
br>2490 S Gilbert Rd #200, Chandler, Arizona 85286</span></p>
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