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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 25 Jun 2025 03:09:24 -0400
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Date: Wed, 25 Jun 2025 07:09:15 +0000 (UTC)
From: SEOptimer <support@seoptimer.com>
Mime-Version: 1.0
Message-ID: <10xnzY5dQxKqr-2-of4kyQ@geopod-ismtpd-35>
Subject: Google AI Mode: How does it impact search?
Reply-To: support@seoptimer.com
To: Suzana Vrhovac <suzana@digitalaesthetics.org>

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Latest SEO news, tips and tricks from SEOptimer.

View online ( https://cdn.mc-weblink.sg-mktg.com/weblink/MTc1MDgzNTM1NHx6ZU=
pBOFY2VDZnZFZteFQyUkZkYVpxaktpM01qMVBiU1dRVUUwVGRwTDQ0aGRCNzNGeGxIYjNmWXRfc=
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MrdZE9IFdvY_9IRgqEN8iup0yS4L6Z5-cA=3D=3D )

SEOptimer logo ( https://www.seoptimer.com/?utm_source=3Dsg&utm_medium=3Dem=
ail&utm_campaign=3D20250625-ai-mode-row )

Announced at Google I/O 2025, Google=E2=80=99s AI Mode is no longer experim=
ental.

Built on Gemini 2.5, it introduces a dedicated AI tab in Search that delive=
rs conversational, contextual answers which redefines how users engage with=
 search results.

This shift blends AI with traditional SEO, transforming search behavior and=
 raising the stakes for businesses relying on organic traffic.

In this email, we=E2=80=99ll break down the key takeaways from this new sea=
rch feature and what you need to know to stay ahead.

-----------------------
What is Google AI Mode?
-----------------------

Google AI Mode brings a conversational layer to Search, powered by the Gemi=
ni model. Instead of the usual list of links, users get tailored, synthesiz=
ed answers and they can ask follow-up questions to refine results in real t=
ime.

It feels less like a search engine, and more like chatting with an AI assis=
tant.

Key features include:

* Gemini-powered reasoning for complex queries
* Multimodal input: text, voice, and images
* Interactive follow-up questions
* Contextual responses from multiple sources

-------------------------
How is AI Mode Triggered?
-------------------------

AI Mode isn=E2=80=99t automatically triggered=E2=80=94yet.

Unlike AI Overviews, which appear on their own for certain searches, AI Mod=
e has to be manually selected from Google=E2=80=99s "AI Mode" tab.

For now, it=E2=80=99s opt-in, but that could change, as Google may make it =
more prominent in regular search results over time.

--------------------------
Impact on Traffic and CTRs
--------------------------

By answering user queries directly in the AI Mode interface, it reduces the=
 need to click through to external websites.

With AI-generated summaries answering queries directly, users don=E2=80=99t=
 always need to visit a site which hurts ad revenue (for traditional publis=
hers) and conversions in general.

Additionally, measuring AI-driven traffic is difficult.

Currently, visits from AI Mode often appear as =E2=80=9Cdirect=E2=80=9D tra=
ffic in analytics tools because Google is not passing referrer data.

--------------------------
Strategies to Stay Visible
--------------------------

Google says the core principles of SEO still matter if you want to appear i=
n AI Mode.

However, AI Mode rewards content that=E2=80=99s structured, trustworthy, an=
d easy to understand.

Here are some quick tips to ensure your content and pages can get featured =
in AI Mode:

* Create helpful, expert-led content that aligns with EEAT
* Use clear structure: headings, bullet points, and concise answers
* Add Schema markup to make your content AI-friendly
* Track your visibility using Search Console and watch for zero-click resul=
ts
* Invest in short videos (YouTube Shorts, Reels, Idea Pins) with captions a=
nd CTAs
* Build authority by covering topics deeply and linking related content

If you want more detailed information on how Google AI Mode works, how to a=
ctivate it, and additional steps on how to remain relevant, check out our b=
log post below.

Read the Full Guide ( https://www.seoptimer.com/blog/google-ai-mode/?utm_so=
urce=3Dsg&utm_medium=3Demail&utm_campaign=3D20250625-ai-mode-row )

( https://www.facebook.com/seoptimer/ ) ( https://x.com/seoptimer ) ( https=
://www.instagram.com/seoptimer/ ) ( https://www.linkedin.com/company/seopti=
mer/ )

SEOptimer ( https://www.seoptimer.com/?utm_source=3Dsg&utm_medium=3Demail&u=
tm_campaign=3D20250625-ai-mode-row )

SEOptimer
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ext-decoration:none; font-family:Helvetica, arial, sans-serif; font-size:16=
px; max-width:100% !important; width:100%; height:auto !important;" width=
=3D"167" alt=3D"SEOptimer logo" data-proportionally-constrained=3D"true" da=
ta-responsive=3D"true" src=3D"http://cdn.mcauto-images-production.sendgrid.=
net/7148ae9f64590c48/63bff91d-0472-4e8a-99fc-6b68e2cc90e3/4724x1417.png"></=
a></td>
      </tr>
    </tbody>
  </table></td>
        </tr>
      </tbody>
    </table><table width=3D"167" style=3D"width:167px; border-spacing:0; bo=
rder-collapse:collapse; margin:0px 10px 0px 10px;" cellpadding=3D"0" cellsp=
acing=3D"0" align=3D"left" border=3D"0" bgcolor=3D"" class=3D"column column=
-1">
      <tbody>
        <tr>
          <td style=3D"padding:0px;margin:0px;border-spacing:0;"></td>
        </tr>
      </tbody>
    </table><table width=3D"167" style=3D"width:167px; border-spacing:0; bo=
rder-collapse:collapse; margin:0px 0px 0px 10px;" cellpadding=3D"0" cellspa=
cing=3D"0" align=3D"left" border=3D"0" bgcolor=3D"" class=3D"column column-=
2">
      <tbody>
        <tr>
          <td style=3D"padding:0px;margin:0px;border-spacing:0;"></td>
        </tr>
      </tbody>
    </table></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"3a226b84-afa8-49d1-a62f-27038a5c9c79">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"591" alt=3D"How Google AI Mode Impacts Search" data-proporti=
onally-constrained=3D"true" data-responsive=3D"true" src=3D"http://cdn.mcau=
to-images-production.sendgrid.net/7148ae9f64590c48/5d999570-4420-4681-8a6e-=
7b39ae707915/1080x562.png">
        </td>
      </tr>
    </tbody>
  </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" align=3D"=
center" width=3D"100%" role=3D"module" data-type=3D"columns" style=3D"paddi=
ng:17px 20px 30px 20px;" bgcolor=3D"#ffffff" data-distribution=3D"1">
    <tbody>
      <tr role=3D"module-content">
        <td height=3D"100%" valign=3D"top"><table width=3D"531" style=3D"wi=
dth:531px; border-spacing:0; border-collapse:collapse; margin:0px 10px 0px =
10px;" cellpadding=3D"0" cellspacing=3D"0" align=3D"left" border=3D"0" bgco=
lor=3D"" class=3D"column column-0">
      <tbody>
        <tr>
          <td style=3D"padding:0px;margin:0px;border-spacing:0;"><table cla=
ss=3D"module" role=3D"module" data-type=3D"text" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: fixed;" data=
-muid=3D"53501439-062e-44fd-a046-f6f63110d548" data-mc-module-version=3D"20=
19-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: inherit">Announce=
d at Google I/O 2025, Google=E2=80=99s AI Mode is no longer experimental.&n=
bsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">Built on Gemini 2.=
5, it introduces a dedicated AI tab in Search that delivers conversational,=
 contextual answers which redefines how users engage with search results.<b=
r>
<br>
This shift blends AI with traditional SEO, transforming search behavior and=
 raising the stakes for businesses relying on organic traffic.<br>
<br>
In this email, we=E2=80=99ll break down the key takeaways from this new sea=
rch feature and what you need to know to stay ahead.</div><div></div></div>=
</td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"f3f5f617-31e9-45b2-8be2-9c0cd3f42405.1.3" data-m=
c-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:4px 0px 4px 0px; line-height:22px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h2 style=3D"text-align: inherit">What is Google AI Mode?</h2><div>=
</div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"53501439-062e-44fd-a046-f6f63110d548.1.1.2.1" da=
ta-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: start"><span styl=
e=3D"box-sizing: border-box; padding-top: 0px; padding-right: 0px; padding-=
bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-=
bottom: 0px; margin-left: 0px; font-style: inherit; font-variant-ligatures:=
 inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-v=
ariant-east-asian: inherit; font-variant-alternates: inherit; font-variant-=
position: inherit; font-variant-emoji: inherit; font-weight: inherit; font-=
stretch: inherit; line-height: inherit; font-family: inherit; font-optical-=
sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-fea=
ture-settings: inherit; font-variation-settings: inherit; font-size: 14px; =
vertical-align: baseline; border-top-width: 0px; border-right-width: 0px; b=
order-bottom-width: 0px; border-left-width: 0px; border-top-style: initial;=
 border-right-style: initial; border-bottom-style: initial; border-left-sty=
le: initial; border-top-color: initial; border-right-color: initial; border=
-bottom-color: initial; border-left-color: initial; border-image-source: in=
itial; border-image-slice: initial; border-image-width: initial; border-ima=
ge-outset: initial; border-image-repeat: initial; color: #262626; letter-sp=
acing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transf=
orm: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; wh=
ite-space-collapse: preserve; text-wrap-mode: wrap; background-color: rgb(2=
55, 255, 255); text-decoration-thickness: initial; text-decoration-style: i=
nitial; text-decoration-color: initial">Google AI Mode brings a conversatio=
nal layer to Search, powered by the Gemini model. Instead of the usual list=
 of links, users get tailored, synthesized answers and they can ask follow-=
up questions to refine results in real time.</span></div>
<div style=3D"font-family: inherit; text-align: start"><br></div>
<div style=3D"font-family: inherit; text-align: start"><span style=3D"box-s=
izing: border-box; padding-top: 0px; padding-right: 0px; padding-bottom: 0p=
x; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0p=
x; margin-left: 0px; font-style: inherit; font-variant-ligatures: inherit; =
font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-variant-alternates: inherit; font-variant-position: =
inherit; font-variant-emoji: inherit; font-weight: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: inherit; font-optical-sizing: in=
herit; font-size-adjust: inherit; font-kerning: inherit; font-feature-setti=
ngs: inherit; font-variation-settings: inherit; font-size: 14px; vertical-a=
lign: baseline; border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-top-style: initial; border-ri=
ght-style: initial; border-bottom-style: initial; border-left-style: initia=
l; border-top-color: initial; border-right-color: initial; border-bottom-co=
lor: initial; border-left-color: initial; border-image-source: initial; bor=
der-image-slice: initial; border-image-width: initial; border-image-outset:=
 initial; border-image-repeat: initial; color: #262626; letter-spacing: nor=
mal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none;=
 widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-=
collapse: preserve; text-wrap-mode: wrap; background-color: rgb(255, 255, 2=
55); text-decoration-thickness: initial; text-decoration-style: initial; te=
xt-decoration-color: initial">It feels less like a search engine, and more =
like chatting with an AI assistant.</span></div>
<div style=3D"font-family: inherit; text-align: start"><br></div>
<div style=3D"font-family: inherit; text-align: start"><span style=3D"box-s=
izing: border-box; padding-top: 0px; padding-right: 0px; padding-bottom: 0p=
x; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0p=
x; margin-left: 0px; font-style: inherit; font-variant-ligatures: inherit; =
font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-variant-alternates: inherit; font-variant-position: =
inherit; font-variant-emoji: inherit; font-weight: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: inherit; font-optical-sizing: in=
herit; font-size-adjust: inherit; font-kerning: inherit; font-feature-setti=
ngs: inherit; font-variation-settings: inherit; font-size: 14px; vertical-a=
lign: baseline; border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-top-style: initial; border-ri=
ght-style: initial; border-bottom-style: initial; border-left-style: initia=
l; border-top-color: initial; border-right-color: initial; border-bottom-co=
lor: initial; border-left-color: initial; border-image-source: initial; bor=
der-image-slice: initial; border-image-width: initial; border-image-outset:=
 initial; border-image-repeat: initial; color: #262626; letter-spacing: nor=
mal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none;=
 widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-=
collapse: preserve; text-wrap-mode: wrap; background-color: rgb(255, 255, 2=
55); text-decoration-thickness: initial; text-decoration-style: initial; te=
xt-decoration-color: initial">Key features include:</span></div>
<ul>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Gemini-powered =
reasoning for complex queries</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Multimodal inpu=
t: text, voice, and images</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Interactive fol=
low-up questions</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Contextual resp=
onses from multiple sources</span></li>
</ul><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"f07c1cfa-cfbc-45b4-96c4-ba726a1acf1a.1.2.2.1.1=
">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"NaN" alt=3D"Google AI Mode interface" data-proportionally-co=
nstrained=3D"true" data-responsive=3D"true" src=3D"http://cdn.mcauto-images=
-production.sendgrid.net/7148ae9f64590c48/889790aa-eede-432d-bc4f-3aca162ae=
1b2/1420x770.png">
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"f3f5f617-31e9-45b2-8be2-9c0cd3f42405.1" data-mc-=
module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:4px 0px 4px 0px; line-height:22px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h2 style=3D"text-align: inherit">How is AI Mode Triggered?</h2><di=
v></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"53501439-062e-44fd-a046-f6f63110d548.1.1.2" data=
-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: inherit">AI Mode =
isn=E2=80=99t automatically triggered=E2=80=94yet.</div>
<div style=3D"font-family: inherit; text-align: inherit"><br>
Unlike AI Overviews, which appear on their own for certain searches, AI Mod=
e has to be manually selected from Google=E2=80=99s "AI Mode" tab.&nbsp;</d=
iv>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">For now, it=E2=80=
=99s opt-in, but that could change, as Google may make it more prominent in=
 regular search results over time.</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"f3f5f617-31e9-45b2-8be2-9c0cd3f42405.1.2" data-m=
c-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:4px 0px 4px 0px; line-height:22px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h2 style=3D"text-align: inherit">Impact on Traffic and CTRs</h2><d=
iv></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"53501439-062e-44fd-a046-f6f63110d548.1.1.2.3" da=
ta-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: inherit">By answe=
ring user queries directly in the AI Mode interface, it reduces the need to=
 click through to external websites.</div><div></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"f07c1cfa-cfbc-45b4-96c4-ba726a1acf1a.1.2.2.1">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"NaN" alt=3D"Lily Ray quote" data-proportionally-constrained=
=3D"true" data-responsive=3D"true" src=3D"http://cdn.mcauto-images-producti=
on.sendgrid.net/7148ae9f64590c48/247a6bee-2658-461a-8c02-97fcbbe38cc1/907x2=
91.png">
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"53501439-062e-44fd-a046-f6f63110d548.1.1.2.2" da=
ta-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: inherit">With AI-=
generated summaries answering queries directly, users don=E2=80=99t always =
need to visit a site which hurts ad revenue (for traditional publishers) an=
d conversions in general.<br>
<br>
Additionally, measuring AI-driven traffic is difficult.&nbsp;</div>
<div style=3D"font-family: inherit; text-align: inherit"><br></div>
<div style=3D"font-family: inherit; text-align: inherit">Currently, visits =
from AI Mode often appear as =E2=80=9Cdirect=E2=80=9D traffic in analytics =
tools because Google is not passing referrer data.</div><div></div></div></=
td>
      </tr>
    </tbody>
  </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-=
layout: fixed;" data-muid=3D"f07c1cfa-cfbc-45b4-96c4-ba726a1acf1a.1.2.2.1.2=
.1">
    <tbody>
      <tr>
        <td style=3D"font-size:6px; line-height:10px; padding:0px 0px 0px 0=
px;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block; col=
or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;=
 font-size:16px; max-width:100% !important; width:100%; height:auto !import=
ant;" width=3D"NaN" alt=3D"Aleyda Solis Tweet on AI Mode" data-proportional=
ly-constrained=3D"true" data-responsive=3D"true" src=3D"http://cdn.mcauto-i=
mages-production.sendgrid.net/7148ae9f64590c48/336b6c50-d5c2-4832-99f3-237d=
f0f66733/800x500.jpg">
        </td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"f3f5f617-31e9-45b2-8be2-9c0cd3f42405.1.1" data-m=
c-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:4px 0px 4px 0px; line-height:22px; text-align:=
inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-conten=
t"><div><h2 style=3D"text-align: inherit">Strategies to Stay Visible</h2><d=
iv></div></div></td>
      </tr>
    </tbody>
  </table><table class=3D"module" role=3D"module" data-type=3D"text" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la=
yout: fixed;" data-muid=3D"53501439-062e-44fd-a046-f6f63110d548.1.1.1.1" da=
ta-mc-module-version=3D"2019-10-22">
    <tbody>
      <tr>
        <td style=3D"padding:10px 0px 10px 0px; line-height:22px; text-alig=
n:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-cont=
ent"><div><div style=3D"font-family: inherit; text-align: start"><span styl=
e=3D"box-sizing: border-box; padding-top: 0px; padding-right: 0px; padding-=
bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-=
bottom: 0px; margin-left: 0px; font-style: inherit; font-variant-ligatures:=
 inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-v=
ariant-east-asian: inherit; font-variant-alternates: inherit; font-variant-=
position: inherit; font-variant-emoji: inherit; font-weight: inherit; font-=
stretch: inherit; line-height: inherit; font-family: inherit; font-optical-=
sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-fea=
ture-settings: inherit; font-variation-settings: inherit; font-size: 14px; =
vertical-align: baseline; border-top-width: 0px; border-right-width: 0px; b=
order-bottom-width: 0px; border-left-width: 0px; border-top-style: initial;=
 border-right-style: initial; border-bottom-style: initial; border-left-sty=
le: initial; border-top-color: initial; border-right-color: initial; border=
-bottom-color: initial; border-left-color: initial; border-image-source: in=
itial; border-image-slice: initial; border-image-width: initial; border-ima=
ge-outset: initial; border-image-repeat: initial; color: #262626; letter-sp=
acing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transf=
orm: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; wh=
ite-space-collapse: preserve; text-wrap-mode: wrap; background-color: rgb(2=
55, 255, 255); text-decoration-thickness: initial; text-decoration-style: i=
nitial; text-decoration-color: initial">Google says the core principles of =
SEO still matter if you want to appear in AI Mode.</span></div>
<div style=3D"font-family: inherit; text-align: start"><br></div>
<div style=3D"font-family: inherit; text-align: start"><span style=3D"box-s=
izing: border-box; padding-top: 0px; padding-right: 0px; padding-bottom: 0p=
x; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0p=
x; margin-left: 0px; font-style: inherit; font-variant-ligatures: inherit; =
font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-variant-alternates: inherit; font-variant-position: =
inherit; font-variant-emoji: inherit; font-weight: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: inherit; font-optical-sizing: in=
herit; font-size-adjust: inherit; font-kerning: inherit; font-feature-setti=
ngs: inherit; font-variation-settings: inherit; font-size: 14px; vertical-a=
lign: baseline; border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-top-style: initial; border-ri=
ght-style: initial; border-bottom-style: initial; border-left-style: initia=
l; border-top-color: initial; border-right-color: initial; border-bottom-co=
lor: initial; border-left-color: initial; border-image-source: initial; bor=
der-image-slice: initial; border-image-width: initial; border-image-outset:=
 initial; border-image-repeat: initial; color: #262626; letter-spacing: nor=
mal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none;=
 widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-=
collapse: preserve; text-wrap-mode: wrap; background-color: rgb(255, 255, 2=
55); text-decoration-thickness: initial; text-decoration-style: initial; te=
xt-decoration-color: initial">However, AI Mode rewards content that=E2=80=
=99s structured, trustworthy, and easy to understand.</span></div>
<div style=3D"font-family: inherit; text-align: start"><br></div>
<div style=3D"font-family: inherit; text-align: start"><span style=3D"box-s=
izing: border-box; padding-top: 0px; padding-right: 0px; padding-bottom: 0p=
x; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0p=
x; margin-left: 0px; font-style: inherit; font-variant-ligatures: inherit; =
font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-variant-alternates: inherit; font-variant-position: =
inherit; font-variant-emoji: inherit; font-weight: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: inherit; font-optical-sizing: in=
herit; font-size-adjust: inherit; font-kerning: inherit; font-feature-setti=
ngs: inherit; font-variation-settings: inherit; font-size: 14px; vertical-a=
lign: baseline; border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-top-style: initial; border-ri=
ght-style: initial; border-bottom-style: initial; border-left-style: initia=
l; border-top-color: initial; border-right-color: initial; border-bottom-co=
lor: initial; border-left-color: initial; border-image-source: initial; bor=
der-image-slice: initial; border-image-width: initial; border-image-outset:=
 initial; border-image-repeat: initial; color: #262626; letter-spacing: nor=
mal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none;=
 widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-=
collapse: preserve; text-wrap-mode: wrap; background-color: rgb(255, 255, 2=
55); text-decoration-thickness: initial; text-decoration-style: initial; te=
xt-decoration-color: initial">Here are some quick tips to ensure your conte=
nt and pages can get featured in AI Mode:</span></div>
<ul>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Create helpful,=
 expert-led content that aligns with EEAT</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Use clear struc=
ture: headings, bullet points, and concise answers</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Add Schema mark=
up to make your content AI-friendly</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Track your visi=
bility using Search Console and watch for zero-click results</span></li>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Invest in short=
 videos (YouTube Shorts, Reels, Idea Pins) with captions and CTAs</span></l=
i>
  <li color=3D"rgb(38, 38, 38)" style=3D"text-align: start; font-family: in=
herit; color: rgb(38, 38, 38); margin-bottom: 4px; font-size: 14px; font-si=
ze: 14px"><span style=3D"box-sizing: border-box; padding-top: 0px; padding-=
right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin=
-right: 0px; margin-bottom: 0px; margin-left: 0px; font-style: inherit; fon=
t-variant-ligatures: inherit; font-variant-caps: inherit; font-variant-nume=
ric: inherit; font-variant-east-asian: inherit; font-variant-alternates: in=
herit; font-variant-position: inherit; font-variant-emoji: inherit; font-we=
ight: inherit; font-stretch: inherit; line-height: inherit; font-family: in=
herit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kernin=
g: inherit; font-feature-settings: inherit; font-variation-settings: inheri=
t; font-size: 14px; vertical-align: baseline; border-top-width: 0px; border=
-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border=
-top-style: initial; border-right-style: initial; border-bottom-style: init=
ial; border-left-style: initial; border-top-color: initial; border-right-co=
lor: initial; border-bottom-color: initial; border-left-color: initial; bor=
der-image-source: initial; border-image-slice: initial; border-image-width:=
 initial; border-image-outset: initial; border-image-repeat: initial; color=
: #262626; letter-spacing: normal; orphans: 2; text-align: start; text-inde=
nt: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-s=
troke-width: 0px; white-space-collapse: preserve; text-wrap-mode: wrap; bac=
kground-color: rgb(255, 255, 255); text-decoration-thickness: initial; text=
-decoration-style: initial; text-decoration-color: initial">Build authority=
 by covering topics deeply and linking related content</span></li>
</ul>
<div style=3D"font-family: inherit; text-align: start"><span style=3D"box-s=
izing: border-box; padding-top: 0px; padding-right: 0px; padding-bottom: 0p=
x; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0p=
x; margin-left: 0px; font-style: inherit; font-variant-ligatures: inherit; =
font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-variant-alternates: inherit; font-variant-position: =
inherit; font-variant-emoji: inherit; font-weight: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: inherit; font-optical-sizing: in=
herit; font-size-adjust: inherit; font-kerning: inherit; font-feature-setti=
ngs: inherit; font-variation-settings: inherit; font-size: 14px; vertical-a=
lign: baseline; border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-top-style: initial; border-ri=
ght-style: initial; border-bottom-style: initial; border-left-style: initia=
l; border-top-color: initial; border-right-color: initial; border-bottom-co=
lor: initial; border-left-color: initial; border-image-source: initial; bor=
der-image-slice: initial; border-image-width: initial; border-image-outset:=
 initial; border-image-repeat: initial; color: #262626; letter-spacing: nor=
mal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none;=
 widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-=
collapse: preserve; text-wrap-mode: wrap; background-color: rgb(255, 255, 2=
55); text-decoration-thickness: initial; text-decoration-style: initial; te=
xt-decoration-color: initial">If you want more detailed information on how =
Google AI Mode works, how to activate it, and additional steps on how to re=
main relevant, check out our blog post below.</span></div><div></div></div>=
</td>
      </tr>
    </tbody>
  </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
module" data-role=3D"module-button" data-type=3D"button" role=3D"module" st=
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ding:0px 0px 0px 0px;">
            <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
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              <tbody>
                <tr>
                <td align=3D"center" bgcolor=3D"#FFBD4A" class=3D"inner-td"=
 style=3D"border-radius:6px; font-size:16px; text-align:center; background-=
color:inherit;">
                  <a href=3D"http://url9355.seoptimer.com/ls/click?upn=3Du0=
01.bl36VZtYqNSRWo-2BRQmwHU5AbQeMRqJUKVNP3TTXZzdRZB8AIbhY-2F-2Bu1OGpqczqRaJk=
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VX0AMOhfK9Lf5maFwfm6X8ufeIxr6vJxsCuRZiX0H753sdEZInpQbytHHHof82jntD7Pzn-2F4K=
ZrfVfn5-2B2Oc8U9t5lShDEjgCfMj9GjIehTn6im-2F9mm5aejFZ9qGG4iDRaX54-2FA-2Fb-2F=
3x9iJ-2FlGP4txwEiQzSi5HAdgW7QQhuRUsmU-2FWutuOV7LKgi5RqfSuihuQ0wkz62uE6tcFek=
vJkSXC-2B9njFb0EKT6yZg5nKCA-3D-3D" style=3D"background-color:#FFBD4A; borde=
r:0px solid #FFBD4A; border-color:#FFBD4A; border-radius:8px; border-width:=
0px; color:#ffffff; display:inline-block; font-size:14px; font-weight:bold;=
 letter-spacing:0px; line-height:normal; padding:12px 18px 12px 18px; text-=
align:center; text-decoration:none; border-style:solid; font-family:arial,h=
elvetica,sans-serif;" target=3D"_blank">Read the Full Guide</a>
                </td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table></td>
        </tr>
      </tbody>
    </table></td>
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         =20
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